Rafeeq 29 Nov

King Abdul-Aziz University
EMBA Program
FEASIBILITY STUDY
Course Number: ECNE 628
Course Section: JB
Class Time: Thursday & Saturday

Thursday 18:00-20:45 pm, Saturday 12:00-14:45 pm
Dr.Caroline Mahmood Khan
Feasibility Study Project
RAFEEQ (Application)
Group members
Khadijah Beila 2102678

Duaa Alhindi 2102987
Sara AL Khamash 2102839
Nour Yamani 2102989
Caregiving of Seniors
Single Visit – 3 hours
RAFEEQ Caregiving of people

With Disabilities
Caregiving of Seniors
Monthly Package
DADAXDWADWADA
RAFEEQ Application
Caregiving of Special Needs

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DEDICATION
We dedicate this project to Allah the Almighty our creator, our source of inspiration,
wisdom, knowledge and understanding. He has been the source of our strength throughout
this program and we also dedicate this work to our supportive family and friends that made
sure that we give it all it takes to finish that which we have started. Thank you. Our
appreciation to them all we could never have done that without them.
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Acknowledgment
First of all, we would like to thank Doctor Caroline Khan for sharing with us her knowledge
and teaching us Feasibility Study thank you for giving us your time and positive energy
with all respect. We would like to thank King Abdulaziz University, Faculty of Economics
and Administration for giving us the opportunity to be a part of its community. With all
respect to the group project members who turned our project to action. We also thank all
our supportive family, friends, and Collogues.
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INFORMATION OF KEY CONTACTS:
- Name: Khadijah Beila

- Profession: Senior HR Manager at Jamjoom Pharma
- Email: Khadijah.Beila@hotmail.com
- Address: Jeddah
- Mobile number: +966555033407
- Name: Duaa Alhindi

- Profession: Accountant at SIAD Holding
- Email: Duaa.alhindi@hotmail.com
- Address: Jeddah
- Name: Sara AL Khamash

- Profession: Administrative Assistant at Zaer company
- Email: Sara.alKhamash@hotmail.com
- Address: Jeddah
- Name: Nour Yamani

- Profession: Administrative Assistant at E. A. Juffali
- Email: Nour.Yamani@hotmail.com
- Address: Jeddah
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Table of Contents
EXECUTIVE SUMMARY ........................................................................................... 8
1- INTRODUCTION ..................................................................................................... 9
1.1 Company Name ...................................................................................................... 9
1.2 Industry................................................................................................................... 9
1.3 Business Structure ............................................................................................... 10
1.4 Business Description ............................................................................................ 10
1.5 Mission & Vision statements ............................................................................... 15
1.6 Project Goals ........................................................................................................ 15
1.7 Features ................................................................................................................. 15
2- MARKET STUDY .................................................................................................. 16

2.1 Service Description .............................................................................................. 16
2.2 Market Opportunities .......................................................................................... 16
2.2.1 Customers ...................................................................................................... 16
2.2.2 Supplier.......................................................................................................... 17
2.2.3 Competition ................................................................................................... 17
2.2.4 Value proposition .......................................................................................... 17
2.2.5 SWOT Analysis ............................................................................................. 17
2.3 Demand Estimation and Forecasting ................................................................. 18
2.4 Market Strategies ................................................................................................. 18
2.5 Pricing ................................................................................................................... 19
2.6 Sales and Marketing model ................................................................................. 19
2.7 Risk factors to execution ..................................................................................... 19
2.8 Comparative Analysis.......................................................................................... 19
3- OPERATIONS AND MANAGEMENT STUDY ................................................... 20

3.1 Operations ............................................................................................................ 20
3.1.1 Regulatory Restrictions ................................................................................ 22
3.1.2 Business Registration ................................................................................... 23
3.2 Management and Organization .......................................................................... 23
3.2.1 Board of Directors ........................................................................................ 23
3.2.2 Management Advisory Board...................................................................... 23
3.2.3 Personal Skills ............................................................................................... 23
3.2.4 Consultants, Mentors and Key Advisors .................................................... 24
3.3 Organizational Struct .......................................................................................... 24
4- TECHNICAL STUDY ............................................................................................ 25

4.1 Location ................................................................................................................ 25
4.1.1 Type of land ownership ................................................................................ 26
4.1.2 Buildings Requirements ............................................................................... 26
4.2 Project Requirements .......................................................................................... 26
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4.2.1 Technical Equipment (Machinery & Tools) .............................................. 27
4.2.2 Furniture ....................................................................................................... 28
4.2.3 Human Resources Requirements ................................................................ 28
4.3 Project’s Estimated Costs.................................................................................... 30
4.3.1 Establishing Expenses .................................................................................. 30
4.3.2 Total Capital Cost ......................................................................................... 31
4.3.3 Total Operational Costs (Working Capital) .............................................. 31
4.4 Estimated Revenue............................................................................................... 32
5- FINANCIAL STUDY .............................................................................................. 32

5.1 Overhead Costs and Capital Requirements ...................................................... 32
5.2 Summary of all expenses ..................................................................................... 36
5.3 Capital Funding Sources ..................................................................................... 36
5.4 Financial Statements............................................................................................ 37
5.4.1 Income Statement ......................................................................................... 37
5.4.2 Cash Flow Statement .................................................................................... 38
5.5 Economic Profitability ......................................................................................... 39
5.5.1 Break-even point ........................................................................................... 39
5.5.2 Point Net Present Value ............................................................................... 40
5.5.3 The Payback Period...................................................................................... 41
5.5.4 Net Profit Margin ......................................................................................... 41
5.5.5 Accounting Rate of Return .......................................................................... 42
5.5.6 Internal Rate of Return ................................................................................ 43
6- CONCLUSION ....................................................................................................... 44
7- ROLE OF CONTRIBUTION ................................................................................. 44
REFERENCES ............................................................................................................ 45
APPENDIX .................................................................................................................. 46
1) RAFEEQ Terms and Conditions........................................................................ 46
2) RAFEEQ Quote ................................................................................................... 51
3) Office rent proposal ............................................................................................. 56
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Executive Summary
Our project is focused on proposing a RAFEEQ Application that provides caregiving to
seniors and people with disabilities such as Autism; also, people with chronic diseases as
cancer,
diabetes, and chronic kidney disease. Scheduling an appointment to the desired service and
booking a trip with RAFEEQ professionals to meet their needs.
The study's primary objective is to develop an application that can help provide the
necessary support to the family of the care receiver and provide the needed care by
professionals' caregivers, which contributes to enhancing the caregivers' market by creating
jobs opportunities.
The essential purpose of developing the application is to earn profit by expanding our
business and increasing the number of users, raising the value of the investment in the
application.
RAFEEQ Application company. The headquarters is located at Jeddah city in Rawdah. The
application is owned by Khadijah Beila, Duaa al-Hindi, Sara AL Khamash, and Nour
Yamani. Also, the management of RAFEEQ consists of four owners. All the partners will
be taking hands-on management roles in the company.
RAFEEQ Application marketing strategy emphasizes the quality of care we provide
("RAFEEQ is a good friend for you”) and our services' availability 24/7. In addition to the
intensive promotion of the application through social media sites. All Rafeeq services will
be provided by care-certified staff.
The technical and financial analysis that estimated the amount Start-up of Financing
Requirements led co-owners to invest 1,000,000. S.R to meet working capital requirements
shows that the company has a positive cash inflow of 442,553 S.R per the second year.
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1- Introduction
Caring for seniors and people with disabilities can be a physically tiring and emotional
experience that sometimes requires a sensitive manner.
Caregiving is a rewarding but demanding vocation, so caregivers are often tasked with
many different responsibilities, depending on the clients' needs. For example, some clients
need companion, assistance or meal preparation, hospital appointments companion,
shopping, even someone to chat or play with. Others seek in-home care, social services, or
special knowledge that families can't provide due to a lack of knowledge or time. But,
regardless of the needs, it's guaranteed that caregivers will fulfill all the demands by
combining technology with caregiving, providing resources, improving communication,
and making the world more accessible for seniors and people with disabilities.
So, it is good to make time to rest and see friends. In addition, by staying connected to your
own life, you will be better support for the person you care for. If any person is always
responsible for caring for someone and needs a break or someone with trust to fill their
place, there is always (RAFEEQ) to help you and provide professionals to assist you in a
friendly way.
1.1 Company Name

The chosen name for the presented project is “RAFEEQ”, which is mean RAFEEQ is a
word that refers to a close friend, and it is derived from Rafaq which may mean kindness,
wisest, help, benefit, moderate, but its use in the sense of companion is the most common
of its uses.
1.2 Industry
The healthcare business (also known as the medical industry or the health economy)
collects and combines economic sectors that offer therapeutic, preventative, rehabilitative,
and palliative care to patients. It involves the construction and marketing of items and
services that aid in the maintenance and restoration of health. The current healthcare
business is separated into three key branches: services, goods, and finance, and it depends
on multidisciplinary teams of trained professionals and paraprofessionals to address the
health requirements of people and populations
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1.3 Business Structure
RAFEEQ is under the structure of Partnership. A partnership is a type of business
organization with two or more partners. It is the most basic type of business structure for a
company with two or more owners.
1.4 Business Description
RAFEEQ is a mobile application based in Jeddah city, KSA, which provides caregiving to
seniors and people with disabilities by scheduling an appointment to the desired service
provided by a professional caregiver.
11:11 11:11
RAFEEQ
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11:11
Jeddah
Welcome our Dear

Please fill the following information
Phone Number
11:11
Email Back
First Name
Last Name
Khadijah Beila
Register
+966 55 000 0000
khadijah.J.j@gmail.com
Change Password
Jeddah , Alsalama
Manage Cards
Change Language
Sign Out
Home My orders Support
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11:11
Jeddah
Hello, Khadijah
How Can we Take Care of you Today?
Seniors Care
Caregiving of Seniors Caregiving of Seniors

Single Visit – 3 hours Monthly Package
Disability People Care
11:11
Caregiving of people Caregiving of people
With Disabilities with Disabilities Back
Special Needs Care

Seniors Care
Caregiving of Special Caregiving of Special

Needs needs
Home My orders Support
What’s Included?
A professional Caregiver with a social care
Bachelor degree.
This visit includes general services such
as:
• Hospital visits & appointments.
• Shopping & chilling.
• Home companion for different
activities like reading – playing
,etc.
Next
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11:11
Back
Seniors Care – Single Visit
How many hours of this service would you need?
3 4 5 6
When would you like to take care of you?

TUE WED THU SAT
23 24 25 27
NOV NOV NOV NOV
Please choose the timing?

11:11
2 PM
Single visit
Please add all the needed comments?
Caregiving – Single visit
1 Caregiver, 3 Hours
@ SAR 60/Hour/caregiver
Subtotal SAR 180.00
SAR 180.00 Next Enter Promo Code Here

Submit
VAT SAR 27.00
15%
Total SAR 207.00
Pay By Card Cash
By placing the order, you are agreeing to the Terms and

Conditions as well as the Cancelation Policy.
Place Order
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11:11
A SMS and an email will arrive soon 11:11

with all the needed details
Back
Thank you and always be RAFEEQ with
others
Tracking
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1.5 Mission & Vision statements
Mission:
We are providing care companions with professionalism and friendship.
Vision:
Combining Technology with Caregiving.
1.6 Project Goals

❖ To provide the needed care by professionals’ caregivers.
❖ To assist in enhancing the caregivers’ market by creating jobs opportunities.
❖ To provide the necessary support to the family of the care receiver.
1.7 Features
Our App will provide an updated list with the new mobile applications that aid seniors and
people with disabilities.
Tracking feature is available to make you feel more comfortable.
Our application (RAFEEQ) is providing professional employees (RAFFEQ) to assist
people with needs and give the quality life.
At RAFFEQ, we ensure that all our caregivers are received the most up-to-date caregiving
training and education. As industry leaders, we understand the value of technology and the
benefits it provides to both caregivers and the people receiving care.
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2- Market Study
Project evaluation begins with a project implementation RAFEEQ with an idea that is
reviewed each time it is formulated and evaluated. It is an iterative process that continues
until the project is implemented. The essence of this idea (RAFEEQ) lies in the needs of
the market or the community. The idea is to accompany (for the elderly - adults - children
5 and above - special needs) to their requirements in life such as (visiting a doctor -
accompanying events - for walks and leisure - listening and containment) that we try to
meet through the project. For RAFEEQ, needs are the basic building blocks from which
markets are built. On a more abstract level.
2.1 Service Description
The newly proposed RAFEEQ application has been designed to help people for the needs
of the market or the community. The idea is to accompany (for the elderly - adults - children
5 and above - special needs) to their requirements in life such as (visiting a doctor -
accompanying events - for walks and leisure - listening and containment) the product is
different from those of competitors because it is user-friendly and we will provide a variety
of services through it, and all individuals will be fully informed of what we offer.
2.2 Market Opportunities
For RAFEEQ, needs are the basic building blocks from which markets are built. On a more
abstract level. The demand of the target individuals and clients for a project RAFEEQ for
example, due to the possibility of elderly people living alone, they greatly need a
companion to be with them during the day to meet their needs for food, medicine, picnic
and much more. In addition to working mothers, their sons need an escort to stay by their
side as long as their mother is at work.
2.2.1 Customers
The target market for this app consists of all people who are facing greatly need a
companion to be with them during the day to meet their needs for food, medicine, picnic
and much more. In addition to working mothers, their sons need an escort to stay by their
side as long as their mother is at work.
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2.2.2 Supplier
❖ We need to contract with Medispot medical company to provide us with the
wheelchairs for those who have special needs.
❖ We need car supplier for spacial cars that can be convenient for our customers.
2.2.3 Competition
Competition affects demand as there are more options for your customers to choose from
and more companies competing for their attention. Currently, there is one Awon which
provide home care services.
2.2.4 Value proposition
RAFEEQ application has been designed to help people for their needs of companion and
provide professional services with specialized team to meet the customer needs.
2.2.5 SWOT Analysis
The SWOT analysis is an essential tool for strategic management development. Finding
the strength and weaknesses present in our organization, the opportunity, and threats in the
external environment of the organization and use them to improve the overall operation
and performance. Conducting a SWOT analysis for the services provides us with a detailed
look at current service provision and areas for improvement.
2.2.5.1 Strength:
❖ The Quality of the service provided.
❖ Our strength lies in the fact that RAFEEQ application has a team of well qualified
professionals. well-equipped call center and our excellent customer service culture
will count as a strong strength for us.
❖ Strong commitment to community mission. The goal or the mission of the
community care is to increase the level of health and well-being of the community
by delivering effective and easily available behavioral healthcare services.
❖ The download of RAFEEQ application is for free.
2.2.5.2 Weaknesses:
❖ Limited scope of services.
❖ The idea can be easily imitated. Nothing will prevent competition from presenting
the same service.
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❖ Lack of social media branding.
2.2.5.3 Opportunities:
❖ Fast delivery of desired services, branding opportunities, and better marketing
opportunities.
❖ RAFEEQ can increase the valuation. This might appeal more investors. As a result,
it will have more money to operate.
❖ A novel idea in the market and can has received great demand for the lack of strong
competitors
❖ Additional services can be added When you expand the project
❖ Commercial expansion and government support for the local market and start-ups
❖ An increased valuation may attract investors.
2.2.5.4 Threats:
❖ A strong new competitor. Increasing competition will ultimately decrease service
prices.
❖ No validated data measurement tools.
❖ There are privacy concerns.
❖ Economic downturn affects purchasing power.
❖ Other indirect competitors entering to the field to complete directly.
❖ Mistakes by some of the accompanying staff may damage the company's
reputation.
❖ Errors in the application lead to loss of customers.
❖ Some Problems can lead to fines.
2.3 Demand Estimation and Forecasting

Based on conducted survey the demand of RAFEEQ application will be grow quickly while
the cadence will remain the same.
2.4 Market Strategies
❖ We are planing to bring new customers to App through paid Ads, SMS marketing,
social media marketing, location-based marketing.
❖ Bringing new costumers to the application through paid ads via television and
social media e.g. Meta (Facebook previously), and Instagram.
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❖ Creating a mailing list is a great way to regularly update RAFEEQ application users
and send promotional offers.
2.5 Pricing
The RAFEEQ application will be free to download, and prices will be on demand of service
plus some app advanced features.
2.6 Sales and Marketing model
❖ The application will use B2C model.
❖ Offers and ads will be used to promote the services of RAFEEQ application
❖ The team is highly capable of marketing the service, researching out the needs and
wants of customers, managing the budget and making use of technical skills.
❖ The business process for the RAFEEQ application is very simple like any
application must be register then create the profile (Name, Contact information,
Gender, type of needed service, and location of service)
2.7 Risk factors to execution
- Risk Factors to execution
❖ Incorrect Budget Estimation (in case if the amount spent on advertising
campaigns).
❖ Technical Risk e.g. sensitive data exposure.
❖ Poor Management (poor communication and interaction within the team)
❖ User Engagement (insufficiently deeply conducted research to identify the
target audience of the application and its needs)
- Unpredictable External Risks e.g.:
❖ sudden market changes.
❖ Implementation of new government regulations.
❖ changes in consumer behavior and priorities.
2.8 Comparative Analysis
There is an application called Awon which provide home care services. However, what
differentiate our application is that we have a specialized and professional team member to
serve our customers.
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3- Operations and Management Study
3.1 Operations
Modern technology is changing the general landscape of all applications for their public
administration. One of the biggest trends in the past few years has been the impact of
mobile devices and apps making real-time operational data, alerts, and insights available
to operators and management 24/7, wherever they are in the world. It is not only our ability
as designers of the application to allow the user to make a reservation and specify the day,
time, and period of accompaniment that he needs, whether for himself, his parents, his
children, or anyone else.
With the support of cloud computing systems and operations management software,
various data flows can be aggregated into dashboards and analytics data sets, and operators
can manage end-to-end operations from a single console.
Operations management in Rafeeq covers a wide range of functions, from simple

dashboards and alert mechanisms to fully featured interactive portable consoles. For
management all these functions we should create a team of experts for all departments and
divide the tasks among all team members as below:
❖ Financial management will deal with financial analysis and financial planning this
includes obtaining funds for the enterprise, starting up by submitting all
government papers accurately and on time, managing funds within the
organization, and planning to spend funds on various assets.
❖ Marketing department will work on Market Survey, promoting the products and
services of the company. It includes Customers service that will handle the queries
of users.
❖ HR department will manage the activities of the business about the employees,
career planning, guidance, development for employees, and make sure that the
company’s policies and systems are functioning as intended.
❖ IT department will deal with the technical aspects of the application.
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Quality standard
Operations management allows us to:
❖ Monitor production performance in real-time.
❖ Support and operation of all special operations in a companion request remotely.
❖ Analyze trends and analyzes to assess the quality of the application.
❖ Alert to the owners of the application in the event of the arrival of the Rafeeq and
in the event of any updates that the site needs.
❖ The positive effect of these benefits is that we will be able to achieve the highest
levels of productivity and quality while running the app on customers ' devices.
Hiring:
Getting a job in Rafeeq required that the applicant have license from Saudi
Commission for Health Specialties, and must be fit, healthy, medical, age-
appropriate and possess modern transportation to provide the highest level of
Service and quality.
Key performance indicators and key targets:
The key target of the app is to allow the user to make a reservation and specify the day,
time, and period of accompaniment that he needs, whether for himself, his parents, his
children, or anyone else.
❖ Revenue earned after successful completion of the appointment booking
process from the client and accompanying the competent employee.
❖ It covers a wide range of functions, from simple dashboards and alarm
mechanisms to fully interactive mobile controllers and network or user
traffic.
Resource and staffing requirements:
❖ The resources required: office supplies and equipment, desktop computers,
which are all located in the head office.
❖ The staff would mainly consist of (CEO – CFO – COO – HR Manager) and
another group contains as below:
An office Assistant, a marketer, a Graphic Designer, a customers' support, and
an App developer.
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Timetable for implementation:
Activity to be performed Time taken to complete the activity
Research and development 4 weeks

Marketing 2-3 weeks
IT planning and implementation 3 months
A process for monitoring progress

Monitoring the progress of the project involves tracking all aspects of the project. This is
usually done by considering operational and financial reports on all activities. The
management committee should ensure that such reporting is regular and that discussions
on such reports are a continuous process of continuous improvement and development.
Careful and effective monitoring will help to adhere to the project schedule and identify
problems early to ensure the success of the project.
3.1.1 Regulatory Restrictions

The CCRF-Cloud Computing Regulatory Framework- draws upon features of personal
data protection laws in other jurisdictions to protect Subscriber data. However, it applies
these principles more widely to all forms of electronic Subscriber data and not just personal
data. For instance, CSPs- Cloud Service Provider is not allowed to provide, nor authorize
another party to provide, any Subscriber data to any third party, except where the CSP is
required to disclose or process that data under the laws of the KSA. Equally, CSPs may not
process or use Subscriber data for any purposes other than those allowed under the terms
of the cloud computing service agreement with the Subscriber, unless: (a) the data in
question has been classified as 'Other Data', and (b) the express prior consent is given by
the Subscriber. Upon request, CSPs must also return Subscriber data in a commonly used
format upon the termination of the cloud contract (Raza Rizvi,2021).
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3.1.2 Business Registration
Establishment of visas and licenses required to make a legal entity in the kingdom of Saudi
Arabia.
1) Company establishment contract with Ministry of Commerce and industry.
2) Commercial license.
3) Name/Entity /Trademark/ Logo registration.
4) Registration of the Ministry of Labor.
5) Municipality Licenses.
6) Registration of National Address - Business Sector.
7) Register in the State Administration of Taxation.
8) Open a business bank account.
3.2 Management and Organization
The functional organization starts with positions with the highest levels of responsibility at
the top and goes down from there. Work is performed more efficiently since each manager
is responsible for his/her function Each separate department is managed independently.
3.2.1 Board of Directors
The board of directors consists of a chief executive officer, chief financial officer, and chief
operating officer and HR manager.
3.2.2 Management Advisory Board
The advisory board is appointed to provide the best levels of technical innovation process
management as well as development management, and the company may rely on a specific
set of skills and knowledge.
3.2.3 Personal Skills
Divides a firm’s operations based on specialties, each employee in charge of a particular
function, employees are organized according to their specific skills and their corresponding
function in the company. our organization Allows employees to focus on their role,
encourages specialization, innovation, and Help teams and departments.
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3.2.4 Consultants, Mentors and Key Advisors
The CEO / Board of directors can use an advisory board as a model to solve problems
without giving up decision-making control. The board of directors can include a certified
president with strong business acumen, an innovative leader with deep technical
experience, and a CEO skilled in operational excellence Initially, the consultants will
mainly include the CEO, CFO, Operations Manager, software engineers.
Also, we will ask for an outsource consultation from many sectors such as Legal
Consultations Technical and Economical consultation, company registration consultation.
3.3 Organizational Struct
CEO
HR
CFO COO Manager
An office
Assistant
IT Marketing
App a Graphic castomer

developer. Designer service
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4- Technical Study
4.1 Location
The Business team of RAFEEQ rents an office inside VIBES offices, in Al Rawda , the
office contains 6 desks and an access for all the building perks.
RAFEEQ based in Jeddah and serves Jeddah & Makkah cities populations through the
mobile application; therefore, the next step is to expand to service other areas around the
Kingdom.
Address: 2823 Prince Saud Al Faisal, Ar Rawdah, Jeddah 23431 7092
Access link: VIBES Offices | ‫مكاتب ڤايبز‬
https://goo.gl/maps/dQe5hs9qrGJdhNWr6
RAFEEQ Office Location
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4.1.1 Type of land ownership
Rent ready-made office with a commercial license.
4.1.2 Buildings Requirements
Estimated Rent Cost
Membership Desks Type of Rental (1.5) Deposit Setup Free Location

Office Price
Private Office 6 Desks Corner View 8,600 SR 12,900 SR 500 SR Jeddah
Monthly One time only One time only
Per year
Statement Monthly Cost Annual Cost
Rent Office 8,600 SR 103,200 SR

Total 8,600 SR 103,200 SR
4.2 Project Requirements

Following is the list of workforce, materials, and tools required to produce the RAFEEQ
Mobile App.
❖ Furniture: VIBES offices provide furniture with rent contract, these mainly
include the office furniture, decor, computer desktop, and air conditioning devices,
communication devices.
❖ Machines and Parts needed to produce an App; The machines and parts needed
to produce the Rafeeq app includes development and testing tools.
❖ We will Purchase Machines and Parts (development and testing tools) needed to
produce an App from utilitynyc.com.
❖ UTILITY is an award-winning mobile app and digital platform agency, focusing
on designing and engineering today's mobile-first businesses and new ventures.
Headquarters: New York.
❖ Human Resources: we need in administrative jobs - Office Assistant 1, Marketer
1, Graphic Designer 1 and customers support 1. Also, we need in the technical jobs
1 Information Technology IT.
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4.2.1 Technical Equipment (Machinery & Tools)
The technical equipment includes development and testing tools, We have requested a
quotation from utility US company to estimate the cost of our App Rafeeq. from the
quotation we estimate the cost.
which have a total value of $50,000 in dollar that mean 187,500.00 S.R in Saudi Riyals,
with an annual depreciation value of 5,000 Saudi Riyal.
For more details, the reader can refer to the quotation price attached in the appendix
P50.
❖ The app has 3 applications: 2 mobile applications – for the Client and driver, and a
web application – the admin panel. The cost of such an application can start from
$50,000, and it can take about 1,200 hours that is mean 3month work.
Estimated Costs for developing App (Rafeeq)
Monthly Annual Depreciation Annual

Statement
Cost Cost Rate % Depreciation
application cost $50,000 x3.75 = 187,500.00
S.R 15,625.00 187,500.00 10% 18,750.00
app maintenance cost 20 % - 178,500.00
3,125.00 37,500.00 10% 3,750.00
❖ The value of the application development is paid only once in the first year of
establishment, and the amount was depreciated using the straight-line method, over
a period of ten years at a rate of 10% for each year.
❖ The app maintenance cost is usually not included in the initial cost of app estimates.
But a rule of thumb tells that an average maintenance cost is usually 20% of the
initial application development cost.
❖ We have also included an app release cost. Once the development stage is finished,
it’s time for launching our app and release it on the App Store and/or Google Play
Market.
❖ While the cost of app release is much lower than development or maintenance cost,
it is still cannot be skipped.
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App Store $99 per year 371.25 S. R
App Release
Google Play Market $25 per release 93.75 S. R
Total per Year
465.00 S. R
Project Needs of Equipment
Statement Cost Depreciation Rate % Annual Cost

Computer Desktop Devices 25,000 SR 25% 6,250
Laptop 7,000 SR 25% 1,750
Communication Devices 5,000 SR 25%
1,250
Total 37,000 SR - 9,250
4.2.2 Furniture
VIBES offices provide furniture with rent contract, this means that we do not have
furniture costs to calculate or depreciate.
4.2.3 Human Resources Requirements
Our mobile App launching, and processing need a work team which includes our roles
as (CEO – CFO – COO – HR Manager) and another group contains as below:
An office Assistant, a marketer, a Graphic Designer, a customers' support, and an App
developer IT. The salaries payment will be for all the positions, excluding the owners'
positions (CEO – CFO – COO – HR Manager), their payment will be through 10% of
the Net profit for each.
28
Administrative & Technical Jobs
Job Monthly
Number Annual Salary
Description Salary
CEO 1 - 10 % end the year from Net Profit
CFO 1 - 10 % end the year from Net Profit
COO 1 - 10 % end the year from Net Profit
HR Manager 1 - 10 % end the year from Net Profit
Marketer 1 5,022.00 60,264.00
App developr
1 6,125.00 73,500.00
IT
Graphic
1 4,900.00 58,800.00
Designer
Office
1 4,900.00 58,800.00
Assistant
Total 8 20,947.00 251,364.00
Net salary
Transportation
Housing 10% 12% before
Basic Total allowance10% Net salary
allowance Employee Employer transportation
from Basic
allowance
5,000.00 1,250.00 6,250.00 625.00 750.00 5,625.00 500.00 6,125.00
4,100.00 1,025.00 5,125.00 512.50 615.00 4,612.50 410.00 5,022.50
4,000.00 1,000.00 5,000.00 500.00 600.00 4,500.00 400.00 4,900.00
4,000.00 1,000.00 5,000.00 500.00 600.00 4,500.00 400.00 4,900.00
Total per month with GOSI 2,565.00 20,947.50 23,512.50
Total per year with GOSI 30,780.00 251,370.00 282,150.00
Company will pay net salary and 12% Employer for GOSI 23,512.50 per month
282,150.00 per year
29
Contributions under the Annuities Branch
They are the amounts deducted from the monthly wage of Saudi workers as well as the
amounts paid by the employer. The contribution is fixed at 18% of the contributory wage,
of which 9% is payable by the employer and 9% is payable by the contributor to GOSI.
Contributions under the Occupational Hazards Branch
They are the amounts paid by the employer to cover Saudi and Non-Saudi works. The
contribution is fixed at 2% of the contributory wages of the contributor and is payable by
the employer to GOSI.
Contributions under the Saned Branch
Subscription rate is 2%, the employer pays 1%, and the contributor pays 1%.
4.3 Project’s Estimated Costs

4.3.1 Establishing Expenses
Expenses Value (SR)

Legal Consultation 1,500.00
Financial Studies 700.00
Property rights fees of logo and
1,750.00
name
License and Registration 1,500.00
Accounting and Hr program 8,000.00
Other Expense 50,000.00
Total
76,450.00
10% 7,690.00
Amortization Amortization Annual
rate Installment
30
4.3.2 Total Capital Cost
Expenses Value (SR)

Land N/A
Office 103,200
Machinery and tools ( APP-
247,000.00
Equipment and Devices cost)
Cars and Gears -
Establishment Expenses 63,450.00
Total 413,650.00
4.3.3 Total Operational Costs (Working Capital)
Working capital can be split into different costs such as wages, salaries and benefits,
public benefits expenses, Maintenance, marketing expenses.
Estimating Working Capital Costs
Statement Annual Cost (SR)
Salaries or Wages 282,150.00

General expenses 75,165.00
Marketing Expenses 133,819.80
Maintenance and repair expenses 45,000.00
Insurance Expenses 50,000.00
Total 586,134.80
31
4.4 Estimated Revenue
Revenue
Produced
Quantity / Unit Annual Annual
Product/Service Name Planned to Price Revenue 20% Revenue in
be Sold S. R befor 20% Riyals
Annually
Accompanying in hospital
appointments. (chronic diseases 20,000 180.00 3,600,000.00 20% 720,000.00
such as dialysis - diabetes)
Accompanying in hospital
appointments. (People with
12,125 80.00 970,000.00 20% 194,000.00
special needs such as autism
and the blind)
Accompanying the elderly to
fulfill their needs (such as the
21,000 80.00 1,680,000.00 20% 336,000.00
appointments of government
departments and banks)
Total 53,125 6,250,000.00 1,250,000.00
Note:
❖ 20% is deducted from the total cost of of the caregiver's service
❖ All prices above are by the hour, additional fees are charged according to the
customer's need.
5- Financial Study
5.1 Overhead Costs and Capital Requirements
5.1.1 Office Project's Expenses

Electricity 350.00 4,200.00
Water 150.00 1,800.00
Phone 200.00 2,400.00
Internet 450.00 5,400.00
Office Rent from VIBES PILLARS 7,450.00 89,400.00
Includes (furniture, desks and chairs)
Total 8,600.00 103,200.00
32
5.1.2 Estimated Costs of Marketing Expenses
Publicity and Advertising

Expenses 400.00 4,800.00
Prints and Newsletters - -
Miscellaneous Marketing Expenses Through

Social Media such as (Snapchat, Instagram,
Twitter, YouTube) 5,842.90 70,114.80
Total 6,242.90 74,914.80
Details of Social Media Advertising Costs
Social Media Platform Monthly Cost Annual Cost
Snapchat (Launch ads with just $5 a day)

562.50 6,750.00
= 5 X 3.75 = 18.75 S. R per day
Instagram ($1 per day for impressions$5 per day for clicks,
likes, or views$40 per day for app installs or offer claims) we 112.50 1,350.00
chose $ 1Per day = 1 x3.75 = 3.75 S. R
42.90 514.80
Twitter ($0.38 per day) = 0.38 x 3.75 = 1.43 S. R
YouTube ( $10 per day) = 10 X3.75 = 37.5 S.R 1,125.00 13,500.00
Social media influencers person (It is not necessary to pay the

amount to one person per month - it can divide the cost of the 4,000.00 48,000.00
year to the top five people who are the most influential in
society
Total 5,842.90 70,114.80
33
5.1.3 Estimated Business Website Application Costs
Web Design Annual Site

Business Type
Cost Maintenance Costs
Database Driven Website or Website Application
$6,000 - $75,000 $2,000 - $10,000
(20-2000 pages)
Business Type Monthly Cost Annual Cost
Web Design Cost $ 6,000.00 =6,000 X 3.75 = 1,875.00 22,500.00
Annual Site Maintenance Costs 3,750.00 7,500.00
Details of Website Application Costs
Price in riyals per

Web Design Costs Price in dollars
year
Domain Name $1 - $12 3.75
SSL Certificate $0 - $1,500 112.50
Website Hosting $24 - $10,000 90.00
Style or Theme $1500 - $15,000 5,625.00
Responsive Design $275 - $25,000 1,031.25
Interactive Multimedia $250 - $10,000 937.50
Content Management System (CMS) $1500 - $25,000 5,625.00
Ecommerce Functionality $620 - $25,000 2,325.00
Database Integration $800 - $25,000 3,000.00
Pages (1 to 250 pages) $1,000 - $10,000 3,750.00
Total 22,500.00
Price in riyals per

marketing website cost Price in dollars
month
SEO $250 - $2,000 / month 937.50
PPC $500 - $10,000 / month 1,875.00
Professional Copywriting $50 - $500 / page 187.50
Content Marketing $500- $10,000 / month 1,875.00
Email Marketing $9 - $1,000 / month 33.75
Total per month 4,908.75
Total per Year 58,905.00
34
❖ SEO - short for search engine optimization. With SEO, your digital marketing
agency helps your company’s website earn a spot in relevant, high-value search
results. They work towards this goal with a few strategies.
❖ PPC - short for Pay-per-click. A PPC ad can appear in several locations, including
search results. With a PPC ad, your company earns a valuable spot at the top of
search results. That’s why PPC is a go-to tactic for businesses building their SEO
strategy.
5.1.4 Commercial registration fees
Commercial registration fees per year - 200.00
chamber of commerce fees according to capital and labor - 1,500.00
Total 1,700.00
5.1.5 Estimated Costs of General and Administrative Expenses
Office Supplies 200.00 2,400.00

General Services and Hospitality 100.00 1,200.00
Miscellaneous Expenses 200.00 2,400.00
Total 500.00 6,000.00
5.1.6 Estimated Costs of Payroll and Related
Total Salaries 23,512.50 282,150.00
Sales Bonus - -
Total 23,512.50 282,150.00
35
5.1.7 Estimated Costs of Vehicle contracts for special needs with the
wheelchairs.

Vehicle contracts for special needs with the
5,000.00 60,000.00
wheelchairs – Rent from) Theeb Rent Car)
Total 5,000.00 60,000.00
5.2 Summary of all expenses
Statement Annual Cost (SR)

Rent Office 103,200.00
Machinery and tools (APP-Equipment
247,000.00
and Devices cost)
Establishment Expenses 63,450.00
Salaries or Wages 282,150.00
General expenses 75,165.00
Marketing Expenses 133,819.80
Maintenance and repair expenses 45,000.00
Insurance Expenses 50,000.00
Total 999,784.80
5.3 Capital Funding Sources
To raise capital, the assistance of Partners will be taken. However, no loan will be taken
from bank.
❖ Each partner contributes an amount 250,000.00 S. R
Statement Value (SR) Percentage

Bank Financing - -
Personal Financing 1,000,000.00 1%
Total of Invested Capital 1,000,000.00 1%
36
5.4 Financial Statements
5.4.1 Income Statement
[Rafeeq]
Income Statement
2022 2023 2024 2025 2026
Revenue stream 1,250,000 1,500,000 1,750,000 2,000,000 2,250,000
Returns, Refunds, Discounts (15,000) (15,000) (15,000) (15,000) (15,000)
Total Net Revenue 1,235,000 1,485,000 1,735,000 1,985,000 2,235,000
Cost of Goods Sold 1,235,000 1,485,000 1,735,000 1,985,000 2,235,000

Gross Profit 1,235,000 1,485,000 1,735,000 1,985,000 2,235,000
Expenses
Application cost 187,500 - - - -
Web Design cost 22,500 - - - -
Amortization 63,450 - - - -
Depreciation 34,750 34,750 34,750 34,750 34,750
Establishing Expenses 13,450 - - - -
Commercial registration fees 1,700 1,700 1,700 1,700 1,700
App Release fees 465 465 465 465 465
Equipment and Devices 37,000 37,000 37,000 37,000 37,000
Maintenance 45,000 45,000 45,000 45,000 45,000
Insurance Bupa 50,000 50,000 50,000 50,000 50,000
Advertising & Promotion 133,820 133,820 133,820 133,820 133,820
Office Rent 103,200 103,200 103,200 103,200 103,200
Salaries, Benefits & Wages 251,370 251,370 251,370 251,370 251,370
(GOSI) 30,780 30,780 30,780 30,780 30,780
Administrative Expenses 6,000 6,000 6,000 6,000 6,000
Vehicle contracts for special needs 60,000 60,000 60,000 60,000 60,000
Cleaning contract 7,000 7,000 7,000 7,000 7,000
Other Expense 2 50,000 50,000 50,000 50,000 50,000
Total Expenses 1,097,985 811,085 811,085 811,085 811,085
Earnings Before Zakat & Taxes 137,015 673,915 923,915 1,173,915 1,423,915
Zakat - 80,000 130,000 180,000 230,000

Taxes Expense 185,250 222,750 260,250 297,750 335,250
Earnings After Zakat & Taxes (48,235) 371,165 533,665 696,165 858,665
Income Taxes 187,500 222,750 260,250 297,750 335,250

Net Earnings 139,265 593,915 793,915 993,915 1,193,915
3,000,000
Income Statement
2,000,000
1,000,000
-
1 2 3 4 5
(1,000,000)
37
Total Net Revenue Gross Profit
Earnings Before Zakat & Taxes Earnings After Zakat & Taxes
Net Earnings
5.4.2 Cash Flow Statement
[Rafeeq]
Cash Flow Statement
2022 2023 2024 2025 2026
Operating Cash Flow
Net Earnings 139,265 593,915 793,915 993,915 1,193,915

Plus: Depreciation &
Amortization
Less: Changes in Working Capital 239,333 239,333 239,333 239,333 239,333
Cash from Operations (100,068) 354,582 554,582 754,582 954,582
Investing Cash Flow

Investments in Property &
Equipment 80,000 80,000 80,000 80,000 80,000
Cash from Investing 80,000 80,000 80,000 80,000 80,000
Financing Cash Flow
Issuance (repayment) of debt - - (20,000) - -
Issuance (repayment) of equity - - - - -
Cash from Financing - - (20,000) - -
Net Increase (decrease) in Cash (180,068) 274,582 454,582 674,582 874,582
Opening Cash Balance - 167,971 181,210 183,715 211,069
Closing Cash Balance (180,068) 442,553 635,792 858,297 1,085,652
1,500,000
Cash Flow Statement
1,000,000
500,000
-
1 2 3 4 5
(500,000) Cash from Operations Cash from Investing
Cash from Financing Closing Cash Balance
38
5.5 Economic Profitability
Financial Indicators
Statement Value Units
(BEP) Break-even point 39,939 Service
(NPV) Net Present Value 1,336,111.98 S. R
(PBP) Payback Period 2.88 Year
(NPM) Net Profit Margin 19 %
(ARR) Accounting Rate of Return 74 % Per Year
- Average investment 742,985.20 S. R
- Average Accounting Profit 1,002,500.00 S. R
(IRR) Internal Rate of Return 30 %
5.5.1 Break-even point
The breakeven point is the level of production at which the costs of production equal the revenues
for a product. All the time is zero. There is no net loss or profit.
The company has succeeded when its total sales or revenues higher than total expenses. After
the break-even point, profit has been made.
The Break-Even Point (BEP) is calculated as:
Fixed Cost
BEP (in units) =
Sale Price - Variable Unit Cost
BEP = Fixed Costs ÷ Contribution Margin
Breakeven point is 39,939 Service.
39
5.5.2 Point Net Present Value
NPV = Cash flow / (1 + i) t – initial investment

project requires an initial investment of 999,784 S.R and is expected to generate the following net
cash inflows:
Cash Flow Statement

Rate 5%
Year 2022 2023 2024 2025 2026
Net cash flow -180,068 442,553 635,792 858,297 1,085,652
The project minimum desired rate of return is 5%.

The cash inflow generated by the project is uneven. Therefore, the present value would be
computed for each year separately.
Year 1 - Present value (PV) factor for year 2022 = 1/ (1+0.05)1 = 0.952
Year 2 - Present value (PV) factor for year 2023 = 1/ (1+0.05) 2 = 0.907
Present
Year value of Net cash flow calculation Present value of cash flow
SAR 1 at 5%
2022 (180,067.80) 0.952 x -180,067.80 (171,493.14)
0.952
2023 442,553.38 0.907 x 442,553.38 401,408.96
0.907
2024 635,792.11 0.864 x 635,792.11 549,221.13
0.864
2025 858,297.46 0.823 x 858,297.46 706,123.44
0.823
2026 1,085,651.54 0.784 x 1,085,651.54 850,636.39
0.784
Total 2,335,896.78
Initial investment required 999,784.80
Net present value 1,336,111.98
40
The net present value is 1,336,111.98 which can be considered a high, NPV that can be
concluded as a positive indicator.
5.5.3 The Payback Period
Payback period intuitively measures how long something takes to "pay for itself." All else
being equal, shorter payback periods are preferable to longer payback periods. Payback
period is popular due to its ease of use. It can be calculated as:
Payback Period = Initial investment / Cash flow per year
Cash Flow Statement

rate 5%
year 0 1 2 3 4 5
Net cash flow -180,068 442,553 635,792 858,297 1,085,652

(999,784.80)
(1,179,852.60) 262,485.58 1,078,345.49 1,494,089.57 1,943,948.99 1,085,651.54

Payback period is 2.88
year 2+3 1,078,345.49

total 1,078,345.49
Initial investment (999,784.80)
difference 78,560.69
Year 3 - 78,560.69
635,792-78,650.69
remaining 557,231.42
557,231.42/635,792
0.88
Payback period 2.88
The Payback period in 2.88 years which is such a good indicator.
5.5.4 Net Profit Margin
The percentage of revenue remaining after all operating expenses, interest, taxes and
preferred stock dividends have been deducted from a company's total revenue.
41
The formula for net profit margin is:
NPM = (Total Revenue - Total Expenses) / Total Revenue
NPM = 1,235,000.00 – 999,784.8.00 / 1,235,000.00 = 0.19
The net profit margin is 19 %. profit margin indicates the company earns 19 S.R in profit
for every riyal it collects.
5.5.5 Accounting Rate of Return
ARR = Average Annual Profit / Average Investment
Average Annual Profit = Total profit over Investment Period / Number of Years
Average Investment = (Book Value at Year 1 + Book Value at End of Useful Life) / 2
Income Statement
YEAR 2022 2023 2024 2025 2026
Net Earnings 139,265.00 593,915.00 793,915.00 993,915.00 1,193,915.00
Average Annual Profit = 139,265 + 593,915+793,915+993,915+1,193,915/5= 742,985.20

Average Investment = (255,000.00+1,750,000.00)/2= 1,002,500.00
ARR = 742,985.20/ 1,002,500.00= 0.74 = 74 %
So, our business investment would generate an average of 74% annual accounting profit
over the investment period based on the average investment.
42
5.5.6 Internal Rate of Return
Cash flow - Initial Investment

IRR =
(1+ r) ᶤ
Year Net cash flow

0 (999,784.80)
1 (180,067.80)
2 442,553.38
3 635,792.11
4 858,297.46
5 1,085,651.54
IRR = 30.196%
The internal rate of return (IRR) or economic rate of return (ERR) is a rate of return used
in capital budgeting to measure and compare the profitability of investments. It is also
called the discounted cash flow rate of return (DCFROR).
The internal rate of return is recorded to be 30%.
Essentially, the IRR rule is a guideline for deciding whether to proceed with a project or
investment. The higher the projected IRR on a project and the greater the amount it exceeds
the cost of capital the more net cash the project generates for the company, Generally, the
higher the IRR, the better.
43
6- Conclusion
In the above report, we discussed the feasibility study in relation to setting up an application
and the extent to which the market and customers can take it up and use it. In addition to
setting a table of the most prominent risks that may be exposed and the duration of their
effectiveness in relation to the application. In addition to our discussion of operations
management for the application, its importance to us and the benefit it brings to us as
project owners, as well as the benefit it brings to users of the application. Therefore, for
the application, we will provide a variety of services through it, and all individuals will be
fully informed of what we offer.
7- Role of Contribution
ID No. Name Role

2102678 Khadijah Beila • Introduction
• Technical Study
2102987 Duaa Al Hindi • Executive Summary
• Financial Study
2102839 Sara AL Khamash • Market Study
• Conclusion
2102989 Nour Yamani • Operational Study
• Management & Structure Studies
44
References
Huang, C. Y., Hsieh, H. L., & Chen, H. (2020). Evaluating the investment projects of
spinal medical device firms using the real option and DANP-mV based MCDM
methods. International journal of environmental research and public
health, 17(9), 3335.
Snapchat Ads Drive Results (n.d.). Retrieved November 13,2021, from

https://forbusiness.snapchat.com/
How Much Does Social Media Advertising Cost in 2021? (n.d.). Retrieved November
13,2021, from https://www.webfx.com/how-much-does-social-media-advertising-
cost.html
Apps like Uber – How Much Would Cost MVP Development and Marketing? Retrieved
November 13,2021, from https://spdload.com/blog/cost-of-uber-like-app/
45
Appendix
1) RAFEEQ Terms and Conditions
These Terms and Conditions include (i) general terms of use applicable to your use of the
RAFEEQ technologies; and (ii) specific provisions relating to VAT for trips taken in the
Kingdom of Saudi Arabia.
Please read these Terms and Conditions carefully. They include information about your
rights, obligations and other important information in connection with your use of the
RAFEEQ technologies.
GENERAL TERMS OF USE

1. Contractual Relationship
These Terms and Conditions including these General Terms of Use and the VAT Terms ,
govern the access or use by you, an individual, from within the Kingdom of Saudi Arabia
of applications, websites, content, products, and services (the “Services”) made available
by RAFEEQ, a private limited liability company established in the Jeddah, having its office
at VIBES Offices 2823 Prince Saud Al Faisal, Ar Rawdah, Jeddah 23431 7092, registered
at the Jeddah Chamber of Commerce under number 56317441 (“RAFEEQ”).
PLEASE READ THESE TERMS CAREFULLY BEFORE ACCESSING OR USING

THE SERVICES.
Your access and use of the Services constitutes your agreement to be bound by these Terms,
which establishes a contractual relationship between you and RAFEEQ. If you do not agree
to these Terms, you may not access or use the Services. These Terms expressly supersede
prior agreements or arrangements with you. RAFEEQ may immediately terminate these
Terms or any Services with respect to you, or generally cease offering or deny access to
the Services or any portion thereof, at any time for any reason.
Supplemental terms may apply to certain Services, such as policies for a particular event,
activity or promotion, and such supplemental terms will be disclosed to you in connection
with the applicable Services. Supplemental terms are in addition to, and shall be deemed a
part of, the Terms for the purposes of the applicable Services. Supplemental terms shall
prevail over these Terms in the event of a conflict with respect to the applicable Services.
RAFEEQ may amend the Terms related to the Services from time to time. Amendments
will be effective upon RAFEEQ’s posting of such updated Terms at this location or the
amended policies or supplemental terms on the applicable Service. Your continued access
or use of the Services after such posting constitutes your consent to be bound by the Terms,
as amended.
Our collection and use of personal information in connection with the Services is as
provided in RAFEEQ’s Privacy Policy located at
https://www.RAFEEQ.com/privacy/notice.RAFEEQ may provide to a claims processor or
46
an insurer any necessary information (including your contact information) if there is a
complaint, dispute or conflict, which may include an accident, involving you and a Third
Party Provider (including a transportation network company driver) and such information
or data is necessary to resolve the complaint, dispute or conflict.
2. The Services
The Services constitute a technology platform that enables users of RAFEEQ ’s mobile
applications or websites provided as part of the Services (each, an “Application”) to
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the Services are made available solely for your personal, noncommercial use.
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unauthorized access to or impair any aspect of the Services or its related systems or
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The Services and all rights therein are and shall remain RAFEEQ’s property or the property
of RAFEEQ’s licensors. Neither these Terms nor your use of the Services convey or grant
to you any rights: (i) in or related to the Services except for the limited license granted
above; or (ii) to use or reference in any manner RAFEEQ’s company names, logos, product
and service names, trademarks or services marks or those of RAFEEQ’s licensors.
Your Use of the Services
3. User Accounts.
In order to use most aspects of the Services, you must register for and maintain an active
personal user Services account (“Account”). You must be at least 18 years of age, or the
age of legal majority in your jurisdiction (if different than 18), to obtain an Account.
Account registration requires you to submit to RAFEEQ certain personal information,
47
such as your name, address, mobile phone number and age, as well as at least one valid
payment method (either a credit card or accepted payment partner). You agree to maintain
accurate, complete, and up-to-date information in your Account. Your failure to maintain
accurate, complete, and up-to-date Account information, including having an invalid or
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or RAFEEQ’s termination of these Terms with you. You are responsible for all activity
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The Service is not available for use by persons under the age of 18. You may not authorize
third parties to use your Account, and you may not allow persons under the age of 18 to
receive transportation or logistics services from Third Party Providers unless they are
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person or entity. You agree to comply with all applicable laws when using the Services,
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information, including commentary and feedback related to the Services, initiation of
support requests, and submission of entries for competitions and promotions (“User
Content”). Any User Content provided by you remains your property. However, by
providing User Content to RAFEEQ , you grant RAFEEQ a worldwide, perpetual,
irrevocable, transferrable, royalty-free license, with the right to sublicense, to use, copy,
modify, create derivative works of, distribute, publicly display, publicly perform, and
otherwise exploit in any manner such User Content in all formats and distribution channels
now known or hereafter devised (including in connection with the Services and RAFEEQ
48
’s business ), without further notice to or consent from you, and without the requirement
of payment to you or any other person or entity.
Network Access and Devices.
You are responsible for obtaining the data network access necessary to use the Services.
Your mobile network’s data and messaging rates and fees may apply if you access or use
the Services from a wireless-enabled device and you shall be responsible for such rates and
fees. You are responsible for acquiring and updating compatible hardware or devices
necessary to access and use the Services and Applications and any updates thereto.
RAFEEQ does not guarantee that the Services, or any portion thereof, will function on any
particular hardware or devices. In addition, the Services may be subject to malfunctions
and delays inherent in the use of the Internet and electronic communications.
4. Payment
You understand that use of the Services may result in charges to you for the services or
goods you receive from a Third Party Provider (“Charges ”). After you have received
services or goods obtained through your use of the Service, RAFEEQ will facilitate your
payment of the applicable Charges on behalf of the Third Party Provider as such Third
Party Provider’s limited payment collection agent. Payment of the Charges in such manner
shall be considered the same as payment made directly by you to the Third Party Provider.
Charges will be inclusive of applicable taxes where required by law. Charges paid by you
are final and non-refundable, unless otherwise determined by RAFEEQ. You retain the
right to request lower Charges from a Third Party Provider for services or goods received
by you from such Third Party Provider at the time you receive such services or goods.
RAFEEQ will respond accordingly to any request from a Third Party Provider to modify
the Charges for a particular service or good.
All Charges are due immediately and payment will be facilitated by RAFEEQ using the
preferred payment method designated in your Account, after which RAFEEQ will send
you a receipt by email. If your primary Account payment method is determined to be
expired, invalid or otherwise not able to be charged, you agree that RAFEEQ may, as the
Third Party Provider’s limited payment collection agent, use a secondary payment method
in your Account, if available.
5. disclaimer; limitation of liability
disclaimer
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE". RAFEEQ
disclaims all representations and warranties, express, implied or statutory, not expressly
set forth in these Terms, including the implied warranties of merchantability, fitness for a
particular purpose and non-infringement. In addition, RAFEEQ makes no representation,
warranty or guarantee as to the reliability, timeliness, quality, suitability, or availability of
the Services or any services or goods requested through the free use of the Services, or.
49
RAFEEQ does not guarantee the quality, suitability, safety or ability of the Third Party
Providers. YOU AGREE THAT THE ENTIRE RISK ARISING OUT OF YOUR USE OF
THE SERVICES, AND ANY SERVICE OR GOOD REQUEST IN CONNECTION
WITH THERE, remains solely with you, to the maximum extent permitted by applicable
law.
Limitation of liability.
RAFEEQ will not be liable for indirect, incidental, special, exemplary, punitive, or
consequential damages, including lost profits, lost data, personal injury or property damage
related to or relating to the Service, or in any other way RAFEEQ has been advised of the
possibility of such damages. RAFEEQ will not be liable for any damages, liability or losses
arising from: (i) your use of or reliance on the Services or your inability to access or use
the Services; or (ii) any transaction or relationship between you and any third party
provider, even if RAFEEQ has been advised of the possibility of such damages. RAFEEQ
will not be liable for delays or failures in performance caused by causes beyond RAFEEQ
's reasonable control. You acknowledge that third-party transportation service providers
that provide transportation services requested through certain Brand Orders may provide
transportation or interpersonal transportation and may not be licensed or professionally
licensed. In no event shall RAFEEQ 's entire liability to you in connection with the Services
for all damages, losses and causes of action exceed five hundred euros (500 R.S).
50
2) RAFEEQ Quote
Utility NYC LLC

QUOTE
[Street Address]
[62 W 45th St, Fl 11, New York City, New York 10036, US] DATE 01/09/2021
Website: https://utilitynyc.com QUOTE # [123456]
Phone: [(212) 328-1167] CUSTOMER ID [123]
Fax: [554-335-111] VALID UNTIL 01/10/2021
Prepared by: [Jami kara]
CUSTOMER
[Duaa alhindi ]
[RAFEEQ]
[2823 Prince Saud Al Faisal, Ar Rawdah ]
[ Jeddah 23431 7092]
[966 544677245]
DESCRIPTION TAXED AMOUNT

[New Mobile Application development] $ 1,306.3 $ 43,544.00
[Labor: 5 hours at $75/hr] $ 150.0 $ 5,000.00
Payment of First phase $ 25,000.32
Payment of Second phase $ 12,500.08
Payment of Third phase $ 12,500.08
[42] Subtotal 48,544.00

TERMS AND CONDITIONS Taxable 1,456.32
1. Customer will be billed after indicating acceptance of this quote Tax rate 6.250%
2. Payment will be due prior to delivery of service and goods Tax due 1,456.32
3. Please fax or mail the signed price quote to the address above Other -
Customer Acceptance (sign below): TOTAL $ 50,000.32
x ___________________________________________
Print Name:
If you have any questions about this price quote, please contact
[Utility NYC LLC, (212) 328-1167 #, Utility NYC@Utility.com]
Thank You for Your Choice Us!
NOTE: The quote contains details of application during development
51
Application development stages
1.1 Rafeeq Process Flow
Essentially, Rafeeq has its process flow. It comprises 6 processes that can be seen below.
The successful implementation of these processes is made possible due to various

integrations Rafeeq uses.
1.2 Rafeeq Integrations
There are three main functions Raffeq uses to provide its essential services. They are
Geolocation, Push Notifications, and SMS and Payment Gateways. To implement these
functions, Rafeeq integrates with different services.
1.2.1 Rafeeq Geolocation
Geolocation is a crucial function for any Raffeq -like app. I may say that it conveys the
meaning of all the apps in this market niche.
Geolocation allows identifying the device location. It is integrated via the CoreLocation
framework for iOs devices and Google Location API services for Android.
Geolocation provides point-to-point directions for both the driver and the client. It is
implemented with the help of the MapKit framework and Google Maps Android API for
iOs and Android, respectively.
1.2.2 Rafeeq Push Notifications and SMS
Both Rafeeq clients and drivers got several push notifications. They ease the process of
organizing the trip.
For the Rafeeq clients, push notifications clarify their trip status. They tell when the driver
for their trip is found. The notifications also inform the client that the driver is close to his
or her location.
The client also receives a notification in case the driver has canceled the ride. Moreover,
they inform the client about the increased demand for drivers in their district.
The push notifications and SMS is implemented via integrations with Apple Push
Notifications for iOS and Firebase Cloud Messaging for Android. Both of the platforms
also allows Twillio integrations for text messaging.
52
1.2.3 Rafeeq Payment Gateway
The third function upon Rafeeq is built is its payment gateways. The e-commerce services
integrations are crucial for such apps like Rafeeq.
The app uses Mada Card, Visa Card and Master Card payment gateways. Rafeeq also
integrates with Apple Pay for iOs and Google Wallet for Android.
1.3 Rafeeq App List
Essentially, there are three roles of users ⁠— client, driver, and admin ones.
1.3.1 Client App

App Architecture
1- Splash screen
➢ A splash screen is the first screen displayed when the app loads. You can consider
it as a welcome screen for your future users.
2- Profile
➢ client’s personal account (Sidebar)
➢ The rider’s profile allows clients to see their average rating, profile picture, and
personal information.
➢ Login and registration via email and phone (field validation)
➢ To start using Rafeeq as a client, you need to create an account. The system uses
your email and phone number. Once you create your account, you can log in and
use Rafeeq from any location.
➢ I Forgot My Password
➢ In case the rider forgets his or her password, it can be reset via email .
➢ Mask for the Phone number field
➢ You will need to define a string expression for the phone number field that
constrains user input.
3- Geolocation and Routing

➢ Core Location Framework Integration for iOS
➢ The Core Location Framework is responsible for determining the location of a
device and its orientation in space.
➢ Movement Tracking
➢ Tracking the movement of the device (passenger/driver) and sending data on the
location change to the server with a frequency determined in advance.
➢ Route Building
➢ Building the optimal route, taking into account the traffic situation and its display
on the device’s maps, – use the MapKit framework for iOS.
➢ On-Route Traffic
53
➢ This feature shows the driver the traffic along the route. On-route traffic colors the
places of minor traffic with yellow and the areas of heavy traffic with red color.
➢ Google Maps Integrations
➢ Integration with Google Maps on both platforms (iOS and Android) provides the
ability to track the driver on the map, as well as contact him.
4- Requesting a Ride
➢ Choose Vehicle Type
➢ The various vehicle options are usually available for the ride. The user may choose
the vehicle type under his or her demands. Often, it depends on the price or number
of seats.
➢ Where To?
➢ The client can enter any location he or she wants to get to.
➢ Choose Pickup Location
➢ The client can check whether the pickup location is correct and tap the confirmation
button. If the pickup location is incorrect, it
➢ can be edited.
➢ Fare Estimator
➢ Fare estimator lets clients see prices for the ride even before requesting it.
➢ Request Confirmation
➢ If the client agrees with the price, he or she usually confirms the request.
➢ Vehicle Information
➢ After confirming the request, the client can look through the vehicle information.
It shows the car’s make, model, and license plate. The rider can also view an ETA.
ETA is an estimated time of the rider’s arrival at the drop-off location.
➢ Receive driver arrival notification
➢ Once the driver for the ride is at the pickup location, the client gets a notification.
5- Payment
➢ In-App Payment
➢ A rider can pay for the trip through the application.
➢ Payment Confirmation
➢ A rider receives a payment confirmation.
➢ Payment Systems Integration
➢ The app uses Mada Card, Visa Card and Master Card , which allows riders to pay
for the trip in the application on any platform through bank card.
6- Rating
➢ Trip Rating
➢ After the ride is finished, the client can rate the driver from 1 to 5 stars.
7- Notifications
➢ Push notifications
54
➢ For the iOS app, you will use the Apple Push Notifications Service (APNs) to send
notifications to devices. To send push notifications to Android devices, you will
use Google Cloud Messaging.
8- Receipts and Refunds

➢ Receipts
➢ The app sends a receipt of payment by email. Emails are sent using the API.
➢ Refund
➢ A rider can get a refund in case the driver didn’t arrive at the pickup location,
canceled the ride, etc.
9- Trip History
➢ Your Trips
➢ Every client can view the details of his or her trip history. This feature allows
customers to see the rides they have taken and drivers who provided these rides,
pickup, and drop-off locations.
10- Design
➢ Android UI/UX Design
➢ Outworking the user experience design and interface design for Android-version of
your app.
➢ iOS UI/UX Design
➢ Outworking the user experience design and interface design for iOS-version of your
app.
1.3.2 Driver App

App Architecture
1- Driver’s personal account
➢ (login and registration via email and phone)To start using Rafeeq as a driver, you
need to create an account. The system uses your email and phone number. Once
you create your account, you can log in and use Rafeeq from any location.
2- Access recovery
➢ In case the driver forgot his or her password, it can be reset via email.
3- Order Acceptance
➢ Once the driver gets a request for a trip, he or she will see a box at the bottom of
the app screen. The driver may swipe “Start Trip.” From that moment, the trip’s
fare is calculated.
4- Getting information
➢ about the client and his location Once the driver accepts the request, he or she
knows the rider’s name and location.
5- Route Building
55
➢ Once the driver accepts the trip request, Rafeeq builds a route for the driver to get
to the pickup point. When the driver picks up the rider, Rafeeq builds a route
towards the drop-off location.
6- Trip History
➢ The driver can enter his or her trip history to see the recently accomplished rides.
7- Design
➢ Android UI/UX Design
➢ Outworking the user experience design and interface design for Android-version of
your app.
➢ iOS UI/UX Design
➢ Outworking the user experience design and interface design for iOS-version of your
app.
Admin Panel (Desktop)
App Architecture
1- Personal administrator account
➢ (login and registration via email and password)
2- Drivers list
➢ Details of the driver, operations on him (ban, etc.)
3- Client list
➢ Client details and related operations
4- Editing Prices Rates
➢ Displaying the location of the device (client / driver) and sending data on the change
of location to the server with a frequency determined in advance
3) Office rent proposal
Rafeeq office rental details are below.
56
INSPIRE . ENABLE . SUSTAIN
CO-WORKING
VIBES PILLARS
Vibes Main Pillars

Inspire, Enable and Sustain are the three pillars Vibes utilizes to manage
both employees and tenants. These pillars are the focus of our strategy,
and it is through these pillars that we build a healthy entrepreneurial ecosystem
Every aspect of Vibes aims to Vibes’ end goal is to help Vibes is a network conducive to
inspire startups and entrepreneurs expand their growth that enables
like-minded entrepreneurs business, through the provision entrepreneurs and connects
whether by developing the of educational programs, communities across the
perfect productive environment support services, and a diverse country
or by building innovative community
platforms
INSPIRE ENABLE SUSTAIN

ABOUT US!
Vibes is a Saudi co-working space, targeting SMEs, with the goal of
building a thriving entrepreneurial ecosystem across Saudi Arabia
The Vibes Ecosystem:
Engagement Mentors & Coaching

Targeted events that enrich the experience of Vibes has a vast network of highly
entrepreneurs and assist them in their growth qualified, local and international,
mentors and coaches
Our Reach Network

Based out of Jeddah with locations in Riyadh, Our tenants enjoy access to a large
Khobar, Makkah and soon many more. All network of SMEs, startups,
part of our growing network incubators, accelerators, and
various service providers through
the Vibes Network
Perks
Gym memberships, consultants, legal and
marketing services all at a discounted rate for
our tenants!
ABOUT US!
OUR ECOSYSTEM
THE VIBES ECOSYSTEM: “ Vibes is a Saudi startup, with a goal of helping SMEs by creating
opportunities through connecting communities. Ultimately building a
thriving entrepreneurial ecosystem across Saudi Arabia and beyond…
”
DEVELOPMENT
Designing, building and operating
workspaces to maximize efficiency and
collaboration for both the private and public
sectors.
CO-WORKING
Putting our method to the test by
building entrepreneurial destinations
where entrepreneurs
can learn, grow and prosper.
ACTIVATION
Activating spaces by planning, organizing,
and managing various initiatives ranging
from networking and educational meetups,
to bootcamps and accelerator programs,
and more…
YOUR MEMBERSHIP
PRIVATE OFFICES
LOOKING FOR A BIGGER, BETTER OFFICE THAT’S FULLY FURNISHED & EQUIPPED?
We got you! Vibes Private Offices are perfect for;
SME’s Startups Temporary Projects Corporates
Suitable for 1 to 7 members.

That’s not all! We also offer several special perks for
renting an office space such as:
Yearly Membership Free Monthly 15 Hours Enabling a Few

for Meeting Rooms Governmental licenses,
(municipality license,
national address)
24/7 Access Full Privacy & Comfort

COMMON PERKS
Unlimited Access To Priority Access

Strategic Location in
Networking Vibes’ Perks List to Vibes Events
the Entrepreneurial
Opportunities & Workshops
Community
Stationary Quiet Yet High-Speed

Printers Items Provided Productive Internet
Environment
Parking Diverse Use of all Shared

Neighbors Co-working Areas
YOUR PROPOSAL
THE FEES
FEES:
Type of Rental
Membership Desks (1.5) Deposit Setup Fee Location
Office Price
6,250 SR 6,750 SR 500 SR

Private Office 4 Desks Window Jeddah
Monthly One time only One time only
Corner 8,600 SR 12,900 SR 500 SR

Private Office 6 Desks Jeddah
view Monthly One time only One time only
*Offer is valid for 3 days only *Prices Exclusive of VAT

WHAT’S NEXT?
WHAT TO DO!
1 CHOOSE YOUR
PLAN:
To avoid the
2 EASY ONLINE
SIGN UP!
Ready to sign?! Let us
3 JOIN THE
VIBES!!!!
Get more than just a
disappointment of know & we’ll send you desk with Vibes
having your office a one-step Community activities
sold while you ponder, agreement right events, perks, and
act now! away! much more.
GOT MORE QUESTIONS?
DROP US AN EMAIL!
community@VIBESOFFICES.COM
OR CONTACT US
0566887252
0561776906

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King Abdul-Aziz University

Class Time: Thursday & Saturday

Dr.Caroline Mahmood Khan

Feasibility Study Project

Khadijah Beila 2102678

RAFEEQ Caregiving of people

Caregiving of Special Needs

- Name: Khadijah Beila

- Name: Duaa Alhindi

- Name: Sara AL Khamash

- Name: Nour Yamani

EXECUTIVE SUMMARY ........................................................................................... 8

2- MARKET STUDY .................................................................................................. 16

3- OPERATIONS AND MANAGEMENT STUDY ................................................... 20

4- TECHNICAL STUDY ............................................................................................ 25

5- FINANCIAL STUDY .............................................................................................. 32

7- ROLE OF CONTRIBUTION ................................................................................. 44

1.1 Company Name

Welcome our Dear

Home My orders Support

Caregiving of Seniors Caregiving of Seniors

Disability People Care

Special Needs Care

Caregiving of Special Caregiving of Special

Home My orders Support

Seniors Care – Single Visit

How many hours of this service would you need?

When would you like to take care of you?

Please choose the timing?

Subtotal SAR 180.00

SAR 180.00 Next Enter Promo Code Here

Total SAR 207.00

Pay By Card Cash

By placing the order, you are agreeing to the Terms and

A SMS and an email will arrive soon 11:11

1.6 Project Goals

2.3 Demand Estimation and Forecasting

Operations management in Rafeeq covers a wide range of functions, from simple

Activity to be performed Time taken to complete the activity

Research and development 4 weeks

A process for monitoring progress

3.1.1 Regulatory Restrictions

3.3 Organizational Struct

App a Graphic castomer

RAFEEQ Office Location

Estimated Rent Cost

Membership Desks Type of Rental (1.5) Deposit Setup Free Location

Statement Monthly Cost Annual Cost

Rent Office 8,600 SR 103,200 SR

4.2 Project Requirements

Estimated Costs for developing App (Rafeeq)

Monthly Annual Depreciation Annual

Project Needs of Equipment

Statement Cost Depreciation Rate % Annual Cost

5,000.00 1,250.00 6,250.00 625.00 750.00 5,625.00 500.00 6,125.00

4,100.00 1,025.00 5,125.00 512.50 615.00 4,612.50 410.00 5,022.50

4,000.00 1,000.00 5,000.00 500.00 600.00 4,500.00 400.00 4,900.00

4,000.00 1,000.00 5,000.00 500.00 600.00 4,500.00 400.00 4,900.00

Total per month with GOSI 2,565.00 20,947.50 23,512.50

Total per year with GOSI 30,780.00 251,370.00 282,150.00

282,150.00 per year

4.3 Project’s Estimated Costs

Expenses Value (SR)