WORK EXPERIENCE ADVERTISING GRADUATE

Highly creative advertising graduate with

PENN PLUS | MARTIN, PA experience in marketing and sales strategies,
MARKETING AND DIGITAL MEDIA INTERN | MAY 2021-PRESENT problem-solving techniques, and design.
Motivated to apply techniques and skills that
• Researched area and consumer base to create enticing social media for the will ultimately boost sales and further
company to improve their sales and interest new buyers. company success.
• Created graphic icons/images to strengthen the company website, Facebook
page, and print media.
• Worked as an active participant in company meetings by brainstorming and
organizing ways to interest new clients with additional services.
EDUCATION
The Pennsylvania State University
PHYRST INC | STATE COLLEGE, PA University Park | 2017- 2021
WAITRESS | JUNE 2020- PRESENT B.A. in Advertising/PR with a minor in Art
GPA: 3.74 / 4.0 Dean’s List
• Waitressed for two restaurants simultaneously under Phyrst INC (Local
Whiskey and Central Reservation.)
• Strong communication skills, active listening skills, product knowledge, and
strengthened ability to evaluate customer satisfaction and responsiveness. ACTIVITIES
• Consistently worked to be the top sales contributor across all three
restaurants.
Penn State THON- Hospitality Committee
member
PIER 1 | STATE COLLEGE, PA
SALES ASSOCIATE | SEPTEMBER 2018- AUGUST 2020 Ad/PR Club

Artist creating for Art and Climate Change

• Worked alongside retail representatives to boost sales and meet daily quotas
by enhancing product presentations and advertising collateral.
• Worked with customers regarding design and color and helped visualize colors,
decor, and furniture within their current space. SKILLS
• Organized racks and shelves to maintain store visual appeal, engage
customers and promote specific merchandise. Adobe Creative Suite-
Indesign
Photoshop
MEDIA/ADVERTISING EXPERIENCE Illustrator
Canva Design
Simmons Insights
IMPOSSIBLE FOODS, ACCOUNT PLANNER | COMM 424 AdSpender (Kantar)
SPRING 2021 | STATE COLLEGE, PA Microsoft Suite
Google Suite
• Developed strategies and concepts for an integrated marketing Research
communication campaign using MACROM elements. Graphic Design
• Worked collaboratively to conduct research and insights, brainstorm creative
ideas, plan promotional events, and create a media schedule that would overall
boost brand awareness, activate new buyers, and increase ROI
• Organized all final plans into a campaign book and pitched ideas to the CONTACT INFO
mock client.
724-880-2774

BURGER KING, MEDIA PLANNER | COMM 422 natnovak1@gmail.com

FALL 2020 | STATE COLLEGE, PA
natalie-novak.weebly.com
• Developed a strategic media plan for a national 12-month campaign
• Worked with a set budget, allocating funds to optimal media sources
• Contributed to research and finding insights to choose the top cities and
peak months to focus advertisements that would improve Burger King’s sales
• Strengthened abilities and knowledge in consumer-level targeting, platform
preference, heavy-budget focus, and integrated measurements.