INDUSTRIA VISIT

COCA-COLA
DIAMOND BEVERAGES PVT LTD

BATCH 2022-24
MBA

INTRODUCTION

Diamond Beverages Private Limited Is One of The Leading

Partners of The Coca-Cola Company in India.
It Was Founded In 1993 And Was Incorporated On 21
September 1995 by The Chairman and Managing Director Mr
Nav Ratan Goenka.  

The company offers an enriched portfolio of beverages that

include some of the top brands in the world. The core soft drink
brands are Coke, Thums-Up, Sprite, Fanta and Limca. We
also offer low calorie options like Coke Zero and Diet Coke.
Our juice segment includes brands like Maaza mango and the
entire range of Minute Maid juices. The packaged drinking
water segment includes our brand Kinley. 

The packaged drinking water segment includes our brand

Kinley. We have also successfully introduced new brands to the
country with likes of Schweppes sodas, Fuze Tea (iced tea),
Aquarius, Zico coconut water and Monster energy drinks. We
also offer brands like Georgia in the tea and coffee segment.
The company runs a state-of-the-art manufacturing unit, where
more than 60 products are produced, across 6 production lines. 

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

OBJECTIVE OF THE VISIT

 Certificate Of Participation In An Industrial Visit Is An

Added Advantage To Showcase In One’s Resume
 Industrial Realities Are Opened To The Students
Through Industrial Visit
 It Acts As The Bridge Between The Student And Their
Dream Company
 It Gives Student A Platform To Enhance Their
Interpersonal Skills
 It Helps The Students To Combine Their Theoretical
Knowledge Of Business Operation With The Practical
Knowledge Of Its Actual Functioning
 It Provide The Students An Insight Regarding The
Internal Working Of The Companies
 The Employee Contacts Are Precious Especially When
The Students Wish To Pursue The Same Career
 Will Get The Opportunity To Interact With The
Professional And Industrial Expert
 To gain the information about functioning of the industry
 To understand automation concepts in production of
Coca-Cola.
 To better understand the machinery/technology used in
production

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

COMPANY PROFILE

THE WORLD'S LARGEST NON-ALCOHOLIC BEVERAGE COMPANY .

The Coca-Cola Company (NYSE: KO) is a total beverage company

with products sold in more than 200 countries and territories.

Our company’s purpose is to refresh the world and make a difference.

Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other
sparkling soft drinks. Our hydration, sports, coffee and tea brands
include Dasani, smart water, vitamin water, Topo Chico, PowerAde,
Costa, Georgia, Gold Peak, Ayataka, and Body Armor. Our nutrition,
juice, dairy and plant-based beverage brands include Minute Maid,
Simply, innocent, Del Valle, fair life and Ads.

We’re constantly transforming our portfolio, from reducing sugar in

our drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet through
water replenishment, packaging recycling, sustainable sourcing
practices and carbon emissions reductions across our value chain.
Together with our bottling partners, we employ more than 700,000
people, helping bring economic opportunity to local communities
worldwide.

Coca-Cola India is the Indian version of the renowned Coca-Cola

Company, the Consumer goods firm known across the globe. The
Coca-Cola Company started operating in India in 1956. Coca-
Cola is India’s largest beverage maker and is estimated to have
around 40% share of the country’s branded beverages market.

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

For Coca-Cola overall, India is currently the sixth-largest

market after the U.S., Mexico, Japan, Brazil and China. While
Quincy’s mandate to his India team — led by T. Krishna
Kumar, president Coca-Cola India and Southwest Asia — is to
move India one notch up in the foreseeable future, his long-term
vision is for India to be among the company’s top three markets
globally.
The brand’s history began when John Stith Pemberton, the
inventor of the beverage, turned to his book accountant – Frank
M. Robinson, to help him brand his creation. Frank immediately
suggested the simple and mark-hitting ‘Coca-Cola’. The
marketing strategy created a boom, and one year later Frank
came up with the first logo – the handwritten name of the
company.

The handwriting has proved to be an eternal element, as it has

come through the numerous logo modifications unchanged
except for the colour. The logo of Coca-Cola is the same with
the attached country name, for India.

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

Coca-Cola came to India in the year 1956. Since India had not any
foreign exchange act, Coca-Cola made huge money operating under
100% foreign equity. Indian foreign exchange act was implemented in
the year 1974 during Indira Gandhi time. The foreign exchange act
stated that foreign companies selling consumer goods must invest
40% of its equity stake in India in its Indian associates. Coca-Cola
agreed with investing 40% foreign equity but stated that they would
still hold full power in technical and administrative units with no local
participation allowed.
Coca-Cola India - Mission

Coca-Cola’s mission statement is “to refresh the world in mind,

body, and spirit, to inspire moments of optimism and happiness
through our brands and actions, and to create value and make a
difference.” Coca-Cola is a company that focuses on leaving a legacy
wherever it operates. The company highly values making a difference
in individuals and communities, while at the same time letting them
enjoy the great tastes of its products.

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

COMPANY STRUCTURE

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

PRODUCTS

 Coca Cola Classic The #1 soft drink in the world with that
refreshing and uplifting cola taste. Also available in
Caffeine-Free
 Coke Zero No calories or carbs, but same great taste as
Coca-Cola Classic! Also available in the Zero line: Cherry
Coke Zero, Sprite Zero, Vault Zero
 Diet Coke The #1 diet soft drink with refreshing, authentic
cola taste. The freedom to indulge without the calories.
Also available in Caffeine-Free and Lime.
 Cherry Coke & Cherry Zero Adds a bold, exhilarating
taste of Cherry to Coca-Cola. (Diet Cherry only available
in 12oz. cans)
 Sprite & Sprite Zero The leading teen brand. Clean and
crisp refreshment. No caffeine.
 Flavours Barq’s (Root Beer & Red Crème Soda) Fanta
(Orange, Grape) Mello Yello Pibb
 Minute Maid Fruit Drinks Fruit juice drink containing
real fruit and natural ingredients that provide delicious
taste and quality. FLAVORS: Lemonade, Pink Lemonade,
Orangeade, Fruit Punch (Light Cherry Limeade, Light
Orangeade only available in 12oz cans)
 Nestea A combination of great taste with the physical
restoration of tea. FLAVORS: Sweet with Lemon, Red
Tea with Pomegranate & Passion Fruit
 Dasani Water Purified water enhanced with minerals for
a pure, fresh taste. Dasani Flavours: Refreshing taste of
Dasani Water with Lemon or Strawberry flavour

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

 Minute Maid 100% Juice 100% Fruit Juice with a name

consumer’s trust. (450mL or 10oz. bottle) FLAVORS:
10oz. OJ, Apple Juice, Mixed Berry 15.2oz. OJ, Apple,
Ruby Red Grapefruit, Cran-Grape, Cran-Apple Raspberry,
Pineapple Orange
 FUZE Premium non-carbonated fruit blends and teas
infuzed with essential vitamins and minerals Refresh:
Banana Colada, Strawberry Guava, Peach Mango, Orange
Mango Slenderize: Tropical Punch, Strawberry Melon,
Cranberry Raspberry, Tangerine Grapefruit, Blueberry
Raspberry, Gogi Wild Berry, Mixed Berry Teas: Black &
Green Tea, White Tea Vitalize: Orange Mango FUZE
empower Slenderize Pomegranate Acai Berry blend
created to support breast cancer research and benefiting the
Komen For The Cure Foundation.
 Vitamin Water - America’s #1 Vitamin Water! 20oz
XXX (Acai-Blueberry-Pomegranate), Power-C
(Dragonfruit), Revive (Fruit Punch), Energy (Tropical
Citrus), Focus (Strawberry Kiwi), Essential (Orange-
Orange), Download (berry-cherry), Connect (black cherry-
lime), Spark (grape-blueberry), Multi-v (lemonade), Focus
(kiwi-strawberry, Formula 50 (grape), Defense (cranberry-
apple)
 SMARTWATER – Vapor Distilled, Nutrient Enhanced
Water - The Next Generation of Sports Drink! 20oz,
750mL sports cap, 1L
 HONEST TEA & HONEST-ADE Organic, lightly-
sweetened, super premium Tea/ and Juice. Teas are USDA
Certified Organic. 16.9oz TEA FLAVORS: Honey Green

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

Tea, Peach White Tea, & Half. ADE FLAVORS: Orange

Mango Ade, Pomegranate Blue Ade, Super fruit Punch
 MONSTER (16oz cans) The Number One Energy Drink!
Original, Low-Carb, Assault. Juice Monster Flavors:
Mixed, M-80, Khaos; Java Monster Flavors: Nut Off,
Mean Bean, Big Black, Loca Moca, Lo-Ball, Russian,
Irish, Chai Tea
 Gold Peak Premium ready to drink teas in an 18.5oz
plastic bottle. FLAVORS: Sweet, Unsweetened, Sweet
with Lemon, Diet, and Green
 Peace Tea 100% all Natural, Hot-Filled Tea. FLAVORS:
Green Tea, Sweet Lemon, Ceylon “Imported Black Tea,”
Razzle berry Tea
 Tummy Yummies Non-carbonated, fruit flavoured kids
drink with 50 calories FLAVORS: Very Berry Blue,
Orange-arific, Fruitabulous Punch, Greentastic Apple,
Sour-sational Raspberry

PROCESS

The carbonated soft drinks

produced by Coca-Cola are
subject to strict quality control
and

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

inspection procedures ensuring

they meet the highest
international standards.
Briefly, the processes involve
the following steps:
The carbonated soft drinks
produced by Coca-Cola are
subject to strict quality control
and
inspection procedures ensuring
they meet the highest
international standards.
Briefly, the processes involve
the following steps:
The carbonated soft drinks
produced by Coca-Cola are
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COCA-COLA
DIAMOND BEVERAGES PVT LTD

subject to strict quality control

and
inspection procedures ensuring
they meet the highest
international standards.
Briefly, the processes involve
the following steps:
The carbonated soft drinks
produced by Coca-Cola are
subject to strict quality control
and
inspection procedures ensuring
they meet the highest
international standards.
Briefly, the processes involve
the following steps:
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COCA-COLA
DIAMOND BEVERAGES PVT LTD

The carbonated soft drinks

produced by Coca-Cola are
subject to strict quality control
and
inspection procedures ensuring
they meet the highest
international standards.
Briefly, the processes involve
the following steps
BOTTOLING PROCESS
The carbonated soft drinks produced by Coca-Cola are subject to strict quality control and
inspection procedures ensuring they meet the highest international standards.

Briefly, the processes involve the following steps:

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

1 STEP: 1
Pure water is subjected to sophisticated filtering, softening and disinfecting to remove all
impurities.

Water purification plant

2 STEP: 2
Sugar is added, along with the appropriate beverage concentrate to produce‘syrup’, the basic
component for the soft drink.

Syrup maker

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

3 STEP: 3
The mixture is saturated with carbon dioxide at a low temperature and under high pressure to
give the drinks their renowned ‘fizziness’
CO2 blender machine

4 STEP: 4
Automated machinery dispenses the mixture, in precisely calculated quantities, into sterilised
bottles while another cans, caps or seals them.

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5 STEP: 5

The containers move to another machine which applies labels and bar codes, after which they
are automatically inspected to guarantee they meet all requirements.

Coca-Cola labels

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

6 STEP: 6

After final checking, bottles and cans are transported to machines which pack them in cartons
or boxes before being laces on wooden pallets.

Coca-Cola cartons after final quality inspection

7 STEP: 7
The packed beverages are delivered by trucks to storage facilities to await delivery to
customers and to be enjoyed by consumers.

The bottling process of Coca-Cola

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

OBSERVATION AND LEARNING

Management is all about practical implications of the theoretical

concepts. In lieu of this, EIILM KOLKATA on 25 JAN 2023
planned a visit to Coca-Cola Happiness DIAMOND
Beverages Pvt Ltd, KOLKATA, WB. The visit was organized
with the objective of giving them an insight into the production
and operation processes at the industry and to make them aware
about the connection between the theory taught at the institute
and its practical application.
The bus left the Campus by 8:30 am with a total of 60 students
accompanied by the Faculty-coordinators (Prof DR
SARMISTHA DAS) the group reached the plant by 10:00 am.
After giving a brief of the rules and guidelines to be followed,
students were divided in two groups and were taken for the plant
visit with their respective plant guides. An introductory session
was conducted by MR Biswas who provided us all the useful
information about the Coca-Cola Company such as:

 An insight into the historical background of Coca Cola

 Products offered worldwide i.e. Maaza, Thumbs Up,
Fanta, Sprite, Coke, Kinley etc
 There are more than 3800 products and more than 500
brand
 The CSR activities done by Coca Cola

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COCA-COLA
DIAMOND BEVERAGES PVT LTD

 Lastly, she cleared the myths regarding the ill effects of

Coca-Cola logically

After that Informational details were imparted by Mr. Saurab

who took us to THE VAULT where the whole bottling process
including the preparation of the base ,seeming process, rinsing
process, steaming process, coding process, hot fill process,
pasteurising process, decarbonisation, formation of syrup mix,
checking the temperature and finally bottling and packaging
take place.

We were given some of the very detail things like:-

 The can filling speed is 600 cans per min

 One pallet consist of 9000 empty cans

 “Maaza” consist of Tota Puri and Alphonso mango only

with 6:1 ratio

 There are 659 test which happens in the plant with over
40+ tests happening only for water

 There is a clean in place process which happens in 3, 5 and

7 step

 The sugar syrup is mixed for approx. 30 min

 Activated carbon is added to remove impurities from the

syrup which is later filtered out

 The water content in coca cola is 85% to 99%

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DIAMOND BEVERAGES PVT LTD

The ingredients were using for the products are:-

INGREDIENTS:

 Carbonated Water
 Sugar (sucrose or
high-fructose corn
syrup (HFCS) )
 Caffeine
 Phosphoric acid
 Caramel color
 Natural flavorings

After this long session we all were finally satisfied when Mr.
Biswas satisfied us with the question and answer session and
provided us all the deep insight and patiently answered all our
quires and then finally gave us time for gathering memories
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clicking pictures around. Then around 1:30 pm we were finally

offer cold drinks and around 1:45 pm we departure from the
plant. The industrial visit to Coca cola was of great knowledge
as it provided us with the insight and industrial as well as the
managerial exposure which would further help us in our
internship and our future career. It was overall a memorable
experience for all of us.

LEARNING

Industrial visits are an essential part of the academic curriculum

in most of the Graduate and Post-graduate courses. Being a
part of interactive learning, such educational visits give students
a major exposure to real working environments along with a
practical perspective of a theoretical concept relevant to their
domain. 
Intending to go beyond classroom learning, the industrial tours
contribute a lot in holistic student development by letting
students learn about the current trends in the market, the future
scenario of the industry and the new technologies that are being
applied in the industry.

Given below are a few significant that we learn from the

industrial tours:

Opportunity to interact with Industry Experts: 

Industrial visits provide students with a chance to meet industry

leaders, professionals, entrepreneurs, policymakers, and
corporates who share their wisdom, learning, and experiences.
These interactions are useful to students in their career and help

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them in developing leadership qualities, management skills, and

learn about the industry working. Industry interaction is also
helpful in updating the curriculum when there are significant
changes in prevalent technologies; also, the faculty members get
to know about the industry’s latest trends.

Learning experience: 

Educational tours to industries provide an opportunity for

students to see and experience real workstations, plants,
machines, systems, assembly lines, and interact with highly
trained and experienced personnel. This practical learning
experience is necessary for students who have to date studied
theory only and are unaware of a real production plant’s daily
workings. The students learn about company policies in terms of
production, quality, and service management and acquaint
themselves with the working of instruments during the course
curriculum.

Enhanced employability and PPO’s: 

Industrial visits play a crucial role in increasing networking

opportunities while building a good relationship with
companies. For students, such trips open many doors for
corporate training and internships, which in turn increase the
students’ employability. Oftentimes, many students are offered
PPO’s as a result of fruitful interaction between the company’s
HR and students. 

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Management Lessons: 

During the industrial visits, the students get an opportunity to

experience how professionals live, learn about various
management concepts like Just In Time or Lean manufacturing
and how they are put into action. It is not easy to manage
hundreds of skilled and unskilled workers at the same time and
meet the stringent quality norms and production targets of the
company. How managers, production engineers, employees
work in tandem to achieve a common target is a management
lesson in itself. And therefore, such exposure during the
industrial visit is quite beneficial for MBA students.

Interpersonal skills enhancement: 

Industrial trips help students to enhance their interpersonal,

communication skills, and teamwork abilities. These visits have,
time and again, proved to be an excellent platform for
networking as the students interact and connect with the
corporates via official social media platforms like Facebook,
Linked In, and Twitter. These educational/ industrial trips also
help the students identify their learning towards a branch and
decide their future work areas like marketing, finance,
operations, IT, HR, etc.

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CONCLUSION

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