A REPORT ON ONE DAY INDUSTRIAL VISIT

TO
DIAMOND BEVERAGES (P) LIMITED (DBPL)

NAME- PRIYA SHARMA

V.U ROLL NO: PG/VUOAP02/MBA-IS of 008
V.U REGISTRATION NO- VP225040573 Of 2022-2023

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 INDUSTRIAL VISIT
VENUE-DIAMOND BEVERAGES (P) LIMITED (DBPL)
DATE- 4th Feburary 2023

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 INTRODUCTION

An industrial visit to "Diamond Beverages Pvt. Limited (DBPL) was successfully organized by
our college EIILM on 4TH of February 2023. With almost forty students and our mentor
(Prof.S.Das) we visited the company to understand how the production, management process and
technology works and also to acquire knowledge and experience.
All the students went to the company by our college bus. The bus left the campus by 9:15 AM
and reached the venue at 9:45AM
After the security check, the students were taken to the conference room and a briefing of rules
and guidelines were given which were to be followed by everyone inside the industry. We were
divided into several groups and were briefly explained about the process and operations
undertaken by the plants and machinery like water treatment and mixing of the ingredients. They
also explained how the bottle is manufactured and what are the quality test undergone and what
they do with the rejected products. They also adhere to strict water quality standards and the raw
materials which they used in the production activity.
Finally, we were taken to seminar hall by our guide and he answered each and every question
asked by the students patiently and before leaving, the company offered unlimited cold drinks to
all student students.
The industrial visit to DBPL enriched our knowledge and experience and also provided a great
opportunity to learn practically through demonstration, interaction, exchange of Information and
Employment practices which will help the students in their further career growth.

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Objectives
 To gain first hand information regarding functioning of the industry.
 To study various operations and production of Coco- Cola.
 To know how the tools/machinery helps in production.
 To make better interaction and know about various process and methods used.
 To know about the industrial environment.
 To develop interpersonal skills and communications.
 To understand the logistic supply chain management.
 To understand the production planning and quality control of brand.
 To have a practical view of bottling, filling, labelling, batching,
labelling andpackaging technology.
 To understand the concepts of automation in the manufacturing industry.

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 COMPANY PROFILE

Diamond Beverages (P) Limited (DBPL) was registered on 21st September, 1995. The company
was created by our Chairman and Managing Director Mr. Nav Ratan Goenka. It continues to
flourish under the leadership of our Managing Director Mr. Hemant Goenka, and Director Mr.
Abhyuday Goenka.

Ever since Coca-Cola re-entered India in 1993, DBPL has become one of the leading beverage
companies in the country. The company offers an enriched portfolio of beverages that include
some of the top brands in the world. The core soft drink brands are Coke, Thums-Up, Sprite,
Fanta and Limca. We also offer low calorie options like Coke Zero and Diet Coke. Our juice
segment includes brands like Maaza mango and the entire range of Minute Maid juices. The
packaged drinking water segment includes our brand Kinley. We have also successfully
introduced new brands to the country with likes of Schweppes sodas, Fuze Tea (iced tea),
Aquarius, Zico coconut water and Monster energy drinks. We also offer brands like Georgia in
the tea and coffee segment.

DBPL has more than 1600 employees working, both on permanent and temporary payrolls.
DBPL take pride in the fact that we have a fully engaged workforce, that consists of highly
skilled and motivated professionals, and determined and hardworking workmen. Integrity and
loyalty are at the core of our employees’ values.

The company runs a state-of-the-art manufacturing unit, where more than 60 products are
produced, across 6 production lines. The processes incorporate the latest of technologies to
ensure maximum productivity, whilst always maintaining the highest levels of quality and safety.
We have huge-scale distribution network that consists of 3 warehouse spread across our territory,
and 25000 customers that serve the needs of our consumers. We have presence in all FMCG
trade outlets like convenience stores, groceries, supermarkets and hypermarkets, whilst also
serving the top food chains in the city.

We are one of the leading bottling partners of The Coca-Cola Company in Kolkata. Founded in
1993, Diamond Beverages (P) Limited (DBPL) has maintained an indomitable market position
ever since, now trusted by thousands of retailers and distributors in the city. We are involved in
all aspects of beverage bottling, which include manufacturing, packaging, and distribution.
Ours is a large and committed team that, in sync with the state-of-art infrastructure, enables us to
deliver on our customers’ needs and maintain a consistent supply of soft drinks in the
communities we serve. At DBPL, we have a large portfolio, packing a wide range of soft drinks,
juices, water, and other hydration solutions.

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Our vision is to provide people with a choice of refreshing drinks for every moment in their
lives. And to do this in ways that create a more sustainable business and better shared future that
makes a difference in people’s lives, communities and our planet.

Our values drive us to our actions and describe how we execute them.

D: Delivering results
B: Being passionate about company and brand
P: Pursuing growth through innovation
L: Leveraging fully engaged employees

HOW WE EXECUTE

Coca-Cola India, is one of the country’s leading beverage companies, offering a range of
healthy,afe, high quality, refreshing beverage options to consumers. Over the last 23 years, ever
since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of
beverages;with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums
up,afe, high quality, refreshing beverage options to consumer entry in 1993, the company has
gone on to establish an unmatched portfolio of beverages with its leading beverage brands like
Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up.

About The Coca-Cola Company (NYSE: KO) is the world’s largest beverage than 500 sparkling
and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s
most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands
options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta,Del Valle, Georgia
and Gold Peak.otprint, create a safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate. Together with our bottling
partners.employers with more than 700,000 system associates. For more information,follow us
on Twitter, visit our blog, Coca-Cola Un bottled,or find us on LinkedIn.

ENVIRONMENT MANAGEMENT

DBPL, Health and Safety (EHS) standards as implemented in the operations of The Coca-Cola
Company across all countries worldwide. DBPL complies with all applicable regulations
prescribed by the law of the land and focuses on Water Resource Management, Energy
Management and Solid Waste Management towards mitigation of its environment impact.

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Green Fuel-DBPL emphasizes on using environment friendly and greener fuel in its trucks. In
order to achieve this objective, DBPL had converted 22 % of Company Owned trucks to CNG
and for its operations in cities where CNG dispensing units are available, has also decided to
induct new trucks which are CNG compliant. The use of CNG is a forward move to lessen the
emission of greenhouse gases that pose the risk of global warming.

Waste Management Practices

DBPL emphasizes on 3-R policy (Reduce, Reuse/Recycle and Replenish) for Waste
management. We have been working in partnership with our suppliers for optimizing the primary
and secondary packaging to minimize the waste generation. Bulk packaging and re-usable
packages are introduced wherever possible to further achieve waste minimization.

Almost all recyclable waste such as glass, paper, waste crown, etc., from manufacturing
operations is recycled through authorized waste recycler.

Use of minimal materials

DBPL has been trying to optimize the package through lower raw material inputs, reduced
transport, less waste and lower CO₂ emissions. This is done by pursuing a very dedicated
approach towards removing the excess from the existing packages while ensuring the new
packages follow a stringent process at design stage itself. Light weighting of the plastic bottles &
short-neck bottles have given very significant savings in material. We have been able to reduce
approx. 25% of the material in glass bottles by moving to Ultra glass bottles without
compromising on the consumer satisfaction.

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 COMPANY STRUCTURE

Diamond Beverages (P) Limited (DBPL) was registered on 21st September, 1995. The company
was created by our Chairman and Managing Director Mr. Nav Ratan Goenka. It continues to
flourish under the leadership of our Managing Director Mr. Hemant Goenka, and Director Mr.
Abhyuday Goenka.
Mr Asish Chakraborty
Assistant Manager (Personnel & Admin) at Diamond Beverages Pvt. Limited.
Mr Kausik Pal
Sr. Executive HR & Admin. at Diamond Beverages (P) Limited.
Mr RAJ KUMAR SINGH
Purchase Executive at Diamond Beverages (P) Limited
Mr Arnab Majumdar
Vice President at Diamond Beverages (P) Limited,Coca-Cola India
Mr Rudra Mohan Thakur
General Manager-Quality, Safety and Environment Head in Diamond Beverages Pvt Ltd. with
22 years of professional experience in Hindustan Coca-Cola Beverages Pvt. Ltd.
Mr Arnab Kr. Patra
Sr Engineer Instrumentation at Diamond Beverages (P) Limited

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CARBONATED SOFT DRINKS: -

COCA COLA- BEST KNOWN DRINK IN THE WORLD In India, Coca-Cola was the leading
soft-drink till 1977 when the government policies necessitated its departure.

FANTA- FANTA THE 'ORANGE' DRINK Fanta entered the Indian market in the year 1993.
Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling
bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in
the moment.

LIMCA- LIMCA'S FRESHNESS IS LIKE NO OTHER- 'LIME N LEMONI' Born in 1971,

Limca has remained unchallenged as the No.1 Sparkling Drink in the Cloudy lemon Segment.
The success formula is the sharp fizz and lemony bite combined with the single-minded
proposition of the brand as the provider of "Freshness".

SPRITE-SPRITE A 'CLEAR LIME' DRINK Since its launch is 1999, Sprite has not only
established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic,
edgy, irreverent, urban and straight forward style.

THUMS UP- TODAY IT IS ONE OF THE LARGEST SELLING SOFT DRINK BRAND IN
INDIA. Originally introduced in 1977, Thumps Up was acquired by The Coca-Cola company in
1993.

JUICES: -

MAAZA JUICY- MAAZA THE WHOLESOME FAMILY FUN Introduced in 1970s, Maaza
has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color,
thickness and wholesome properties, Maaza is the mango lover's first choice.

MINUTE MAID - Minute Maid – one of the world's largest juice and juice drink brands. The
history of the Minute Maid brand goes as far back as 1945 when the Florida Food Cooperation
developed orange juice powder.

WATER-

KINLEY WATER - Kinley water comes with the assurance of safety from The Coca-Cola
Company. That is why we introduced Kinley with reverse –osmosis along with the latest
technology to ensure purity of our product. Because we believe that right to pure, safe drinking
water is fundamental.

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 PROCESS

Step: 1

Pure water is subjected to sophisticated filtering, softening and disinfecting to remove all
impurities.

Step: 2
Sugar is added along with the appropriate beverage concentrate to produce ‘syrup’, the basic
component for the soft drink.

Step 3:
The mixture is saturated with carbon dioxide at a low temperature and under high pressure to
give the drinks their renowned fizziness.

Step: 4
Automated machinery dispenses the mixture, in precisely calculated quantities, into sterilised
bottles while another cans, caps or seals them.

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Step :5
The containers move to another machine which applies labels and bar codes, after which they are
automatically inspected to guarantee they meet all requirements.

Step:6
After final checking, bottles and cans are transported to machines which pack them in cartons or
boxes before being laces on wooden pallets.

Step 7:
The packed beverages are delivered by trucks to storage facilities to await delivery to customers
and to be enjoyed by consumers.

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 OBSERVATIONS
Through this industrial visit we observed that Diamond Beverages Private Limited are one of the
leading bottling partners of The Coca-Cola Company in Kolkata.
During the visit we found that proper hygiene and safety methods are followed. While we were
taken to observe the various methods related to manufacturing and packaging, we were provided
with head gloves. We observed how the PET bottles are injected with High pressure food grade
compressed air which expands to form the shape of the mold.
We also observed the process that how the containers move to another machine which applies
labels and bar codes, after which they are automatically inspected to guarantee that they meet all
requirements.

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 LEARNING

 From the visit I had a very good experience at Coca-Cola. As a visit had
a good combination of technical and management exposure.
 Showed a more interest in asking questions about the management and
supplychain system in different areas.
 A good technical exposure as we have seen the process of packing and
labelling which was completely automatic.
 Had a very good experience of visit and are thankful to the Industry
and the management for arranging the visit.
 Had a good experience about industrial environment.
 The company has the global and international quality standards.
 The industrial visit to Coca-Cola was an enriching experience for me in
getting live exposure of manufacturing which can help me with further
career enhancements as well as a fun-filled trip for the entire class.
 Our sweet and small trip ended by clicking pictures in the front gate of
the company where all of us enjoyed and cherished each and every moment
of this incredible journey and we started our journey back to the college
in the same bus with the same enthusiasm.

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 CONCLUSION
Diamond Beverages Pvt. Limited are one of the leading bottling partners of The Coca-Cola
Company in Kolkata. Founded in 1993, Diamond Beverages (P) Limited (DBPL) has maintained
an indomitable market position ever since, and are trusted by thousands of retailers and
distributors in the city. They are involved in all aspects of beverage bottling, which includes
manufacturing, packaging, and distribution. It has been the leading bottler of The Coca-Cola
Company in Eastern India for past three decades.
The Industrial visit to DBPL was an excellent and rewarding experience. We have been able to
understand the working of an Industry. Before this visit we had never had and experience of
walking around in an industrial plant. I will share the wonderful experience we had at DBPL
with our parents, relatives and friends. I would like to thank the General Manager, DBPL for
permitting us to visit the company. And also, my college for organizing this wonderful industrial
visit.

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