0

Contact Us: 1-800-380-7429  

Search... 

 Honey Bear Square Bottles Round Bottles Oval Bottles Industries  Caps & Closures 

  Blog  How to Create a Label That Will Sell Your Juice

How To Create A Label That Will Sell Your Juice

Topics

Business Advice COVID-19 Food &

Beverage HDPE Honey Induction
Sealing Juice LDPE News Articles PET
Plastics Information PP Sauce

Recent Posts

Plastic Bottles: Proper Receiving,

Transporting, and Storage

Why Should You Use PET Plastics for Food

and Beverages? 

15 Common Commercial Lease Terms

Explained
We're o ine
 How toaIncrease
Leave messageJuice Bar Revenue with
Upselling

Induction Sealing Machines at Home or a

 
Small Business
January 25, 2020 Laura Babcock

Okay, so you’re ready to open your new juice bar. You’ve thrown a ton of passion into this project and you want to get it right. You have
Archives your recipes and a killer business name, you've invested in some top-of-the-line juice equipment, you found your perfect brick and
mortar space, hired awesome employees, and spent hours working with a designer to perfect your super cool logo. You even have an
July 2021 excited group of social media followers eager to buy your juice creations once you open. But, there's something missing.

June 2021  

May 2021 Have you thought of everything before opening your juice bar?
April 2021 Yes, you thought through bottling your juice. You bought a stash of bottles and caps and gured out the best way to ll them. But what
March 2021 about the label? Are you really going to put an Avery paper label on your impressive bottles of juice? Nothing against Avery, they're great
for shipping and other mailing labels. But don’t miss out on the opportunity to use your packaging as a marketing tool.
February 2021
 
January 2021

December 2020 Your bottles of juice are gorgeous and frankly, they deserve a better label.
November 2020 You’ve put a bunch of resources – time and money – into creating your juice bar. The bottles and labels for your juice should re ect the
work you've put into building your business and your brand. Just as your indoor signage and employees work together to create a sale,
October 2020 your bottle and label do the same – a team that complements and enhances each other to get customers not only buying your juice but
September 2020 feeling good about it after the sale.

August 2020  

July 2020  

June 2020

May 2020
How do you design a good label?
March 2020  

February 2020
1. Know your audience.
November 2019
The rst step is to understand who will buy your juice. This shouldn’t be a generalization of all your potential customers, but instead a
September 2019 detailed description of your ideal customer. Companies often create a customer persona to help them identify this person. Here’s a link
to more info on customer personas.
April 2019
 

2. Identify your brand personality.

Once you know your audience, then it’s time to determine your brand personality. Lots of small businesses have the personality of their
owner, but not all. You want the brand personality to be something that your ideal customer can relate to. Think of it this way, if your
juice was a person at a party and you’re meeting them for the rst time, what would your impression be? Is your juice (brand) fun and
witty? Youthful and spirited? Anti-establishment and opinionated? Helpful and caring? Di erent fonts and colors convey di erent
personalities.

Charlie’s Juice is an example of a label with personality – it’s fun and witty.

3. Identify the experience you want to convey.

How do you want your customers to feel when they’re holding a bottle of your juice, or when it’s sitting in their refrigerator? A bottle of 7-
Eleven juice leaves a di erent impression than a bottle of your premium juice.

People will feel di erent holding a bottle of 7-Eleven juice compared to yours.

Related: 7-Eleven Making A Splash With USDA-certi ed Organic, Cold-Pressed Juices

4. Get some label ideas.

Look around at other products and think about when you’re shopping. What catches your eye? What are things that excite you or turn
you o ? What are things about labeling that frustrate you?

3 Things for a Good Label

 

Labels have a big job. They need to get your product seen by a customer, elicit an emotion, and be understood. In that order. 1) Be seen,
2) make the customer feel something, and 3) help the customer gure out what it is.

5. Recognition, emotion, clarity.

Being seen is huge. If your product is on a shelf with a bunch of other products, studies show you have less than 5 seconds to grab their
attention. The best way to do that is with contrast. Make sure your product doesn’t look like all the others. Studies show that 93% of
people respond to a product visually, and according to Kissmetrics, 85% of people respond to color as a way to make a product visible.
Use color wisely to help set you apart.

Bottles of red Coca-Cola are easy to see

Get your customer to feel something.

As consumers, we’re not a very logical bunch. According to Harvard professor Gerald Zaltman, 95% of our purchasing decisions are
subconscious – in other words, emotional. Use your label to get your customer to feel something. Does your customer feel empowered
when they’re choosing your bottle of juice? Are they making a decision to improve their health? That’s emotional.

Don’t forget about the side or back of the bottle. Tell a bit of your story. Let your brand personality show, but not in an overly boisterous
way. Just make sure it’s aligned with the brand personality.

Your label needs to clearly tell them what it is.

We’ve all had the experience of picking up the wrong item at a grocery store and not realizing until we’re home that we bought the wrong
avor or variety. Like picking up smooth peanut butter when you really wanted crunchy, but the labels looked really similar and you were
in a hurry. Then you’re mad at the brand for not making their labels more distinguishable.

Don’t make that mistake with your juice. If you have several di erent blends of green juice, make sure the customer can easily tell them
apart. Mentally put yourself in your customer’s shoes and then evaluate your label. And remember contrast and readability. Don’t put
orange-colored type on a clear label for orange-colored juice. It will be impossible to see.

Bonus tip: The name of your product (what your product is) should always be bigger than your brand name.

Each avor of RXBAR is a di erent color – it’s easy to tell them apart.

6. Follow the law.

Good advice about labeling must include info about rules and regulations. But because they sometimes change, it’s best to check directly
with the regulatory agencies. Here’s a link to the FDA’s website regarding food labeling. FYI, they recently changed the nutrition labeling
guidelines which need to be complied with by January 1, 2021.

7. Always test your design.

Create a mockup of your design, put it on a sample of the bottle you plan to use and pour your juice inside. Then do the 5-second test.
Show people your bottle for 5 seconds and see if they can tell you what it is. Then make adjustments according to their feedback. It’s
much better to test it before you go to print than realizing afterwards that there’s a problem with your label.

Put the time and e ort into your packaging to get it right.

Packaging and labels make a huge di erence in how we think about the products we buy. Our buying decisions are emotional, and your
label needs to connect with your customers on that level. Remember, think of your brand or even your bottle of juice as if it were a
person you were meeting for the rst time. Would you want to get to know them better? Would you want to hang out with them?

In any business there are many pieces that come together to help sell your products. You need to make sure they’re all e ective in selling
your juice and that they project the image you want for your business.

Put adequate time into planning and designing your label so you get it right the rst time. And don’t underestimate the value of getting a
professional to help. It could save you a bunch of time and money down the road.

Laura Babcock is a marketing consultant and copywriter working for Sailor Plasic Bottles Inc.

Contact Sailor Plastic Bottles

If you need help designing a label that will sell your juice, contact us. At Sailor Plastic Bottles, we not only have a wide assortment of
plastic bottles, but we now have a cool label program! You can design your own or use one of our designers, and then we’ll get the labels
printed without any setup fees or die charges!

Use this form if you have any questions, comments, or ideas for future blog posts.

Categories: Plastic Bottles Tags: Juice Posted On: February 28 2020 Posted By: sailorblog

SailorPlastics

BOTTLE TYPES OUR COMPANY CONTACT US QUICK LINKS

 PET Honey Bottles Sailor Plastics is a plastics  Contact Us  About Us
 LDPE Honey Containers manufacturer with many  Terms & Conditions
years of experience in  Phone:
 PET Sauce Bottles  Blog
creating plastic containers
1-800-380-7429 or 1-507-483-2469
 LDPE Sauce Bottles for the food industry. Our dedicated  Compatibility Testing
 Juice Bottles group of employees work to manufacture  Contact Us
 Address:
the highest quality of plastic products for
 Water Bottles 08 Maine Ave. PO Box 309 Adrian, MN  Frequently Asked Questions
a wide range of packaging.
56110
 Liquor Bottles  Request Samples
 Deli Tubs  Return & Refund Policy
BE THE FIRST TO KNOW  Rewards Program
secured by
Get all the latest information on Events,  Tax Exemption
Sales and O ers.  Comparison List
Sign up for newsletter today.

SUBSCRIBE

  

Sailor Plastics: 08 Maine Ave. PO Box 309 Adrian, MN 56110 | Phone: 1-800-380-7429 | Copyright 2019 Sailor Plastics Inc.