Table of Contents

Executive Summary………………………………………………………1

Ownership and Management Structure………………………...…………2

Description………………………………………………………………..5

Marketing Plan………………………….………………….……………..7

Financial Plan………………………….……..…………………………..7

Milestones…………………...………….……..……………...…………..7

Appendix…………………...………….……..…………………….……10

Curriculum Vitae of Officers……..….……..……………………………10

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EXECUTIVE, OWNERSHIP AND MANAGEMENT STRUCTURE

Ink has a competent managers and group of employees to execute the plans that the firm has.
The firm seeks to be the focus of designing and printing solutions within the country and the
SADC region at large and be able to meet all customer requirements.

Global Accounting Consultancy is a partnership among Mr. L Mukukura, Miss F Cooper,

mms T Moto and Mr. T Hondo. Mr. Mukukura has experience in graphic design and the
other partners are experienced in managerial tasks.

The Company will be under the ministry of Sports, Arts and Culture. It has been successfully
registered under the companies Act of Zimbabwe. Employees of the company have also been
registered with the Zimbabwe Revenue Authority so as to allow our organization to remit
PAYEE on behalf of employees. The company has also registered its employees with
National Social Security Authority (NASSA). All necessary legal frameworks have been
done by the company’s legal representatives on its behalf.

Llewellyn K. Mukukura (CEO) – oversees the company operations, works as the

spokesperson and is in charge of external public relations. He represents the other partners in
the business. Mr. Mukukura holds 40% of shares in the business.

0719 6812 88/0772 681 288

lkm@ink.mail.com / lkmukukura@gmail.com

Toby Mugadza (MD) – Manages the day to day running of the firm. He is responsible for
company internal issues and conducts hearings if the case applies.

0777 732 010

tomuga@yahoo.com

Tafadzwa Musamaya (Marketing) – Mr. Musamaya is responsible for production, sales

and marketing of company products and services. He supervises the impact of adverts,
analyses statistics and conducts market research

0783 510 051

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tmusa@gmail.com

Mynda Dube (Creative Director) – She is the most important part of the firm, she executes
the ideas that clients have with an artistic touch. She custom makes products to the
consumer`s tastes. She makes clients ideas come to life to the finest detail.

0713 547 782

mydube@gmail.com/ mydube@ink.mail.com

Florence Ncube (Finance & Human Resources) – in charge of accounting and conducts
internal relations and hearing on behalf of the manager.

0784 662 000/ 0717 900 458

Sales Representative - Represent the firm in the market by selling and promoting its
products and services.

Mel Manhingi 0734 128 893 melman@ink.mail.com

Michelle Nyoni 0779 957 610 mishyoni@ink.mail.com

Employee’ Policies and Procedures

For easy identification our employees are required to wear uniforms. For men they should put
on blue shirts and black trousers, for women blue blouses and black skirts. Our corporate
colors are black, blue and gold. Employees are required to carry company identification cards
always. Recruitment of new employees is done locally and specialists are recruited from
outside, whenever the need of additional employees arises.

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 ORGANISATIONAL STRUCTURE

CHIEF EXECUTIVE OFFICER

Llewellyn K. Mukukura

MANAGING DIRECTOR
Toby Mugadza

CREATIVE DIRECTOR
MARKETING MANAGER
Mynda Dube
Tafadzwa Musamaya FINANCE MANAGER
Florence Cube

Sales Human
Representatives Resources
Clerk

Accounts
and Salaries
Clerk

BUSINESS DESCRIPTION

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Ink Designs is a company that offers creative design and printing solutions. It consists of
market studies, plan, and operational review, strategic planning, seminars, workshops and
implementation of design concepts. The firm will strive to offer design solutions that will be
affordable to the average citizen. The company will commence its operations on the 3rd of
September 2018 under its legally registered name INK.

Ink Designs will be printing and designing prints for the following individuals, organizations
and companies: adverts, business cards, greeting and wedding cards, billboards, t-shirts and
caps, logos, placards, exhibition stands among a wide array of other items. The firm will at a
later stage venture into technological aspects of web design and development, software
design and development and UI and UX design

Ink will produce its own advertisements and market its services by placing the adverts in
newspapers and magazines, the internet (websites and blogs), flyers, televisions, billboards
and clothing items. Creating a good network with the local business community and
conducting workshops and seminars will be an advantage to the company for it will assist in
promoting our products and services. A company website is of great importance for it
functions as an online reception.

Location

INK is a private limited company based in Bulawayo, Zimbabwe where it will be

headquartered. It will be located at Office 32 Haddon and Sly Building in the Bulawayo
CBD.

Vision - To establish a trusted design brand in Zimbabwe and the SADC region which is
efficient and convenient in all its operations. Its creative solutions should be practical able to
solve design problems of any kind in any way.

Values

 Creativity and Uniqueness

 Reliability and Convenience
 Brilliance

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  Objective – To deliver and maintain design and printing solutions that are affordable
and convenient to the average person, but still achieving the same good quality
products and services.

Mission Statement – Think.Create.Live

Swot Analysis

Strengths - The employees have educational qualifications and experience in marketing

and sales. The managers have exceptional human skills and technical skills that enable
them to execute their duties effectively and efficiently. Team work is abundant in the
company, this ensures overall efficiency of service delivery due to the sharing of ideas.

Weaknesses - Scanty resources and assets such as the furniture, computers, printing
machines (heating press, vinyl cutter and) and vehicles to use for errands. Establishment of
the brand in the market is pivotal but grim considering that they are already big names in
the market.

Opportunities – Ability to adapt to ever-changing trends is one of the factors that is going
to be influential in the growth of the organization. Employees are equipped with knowledge
of information technology and design aspects. Technological advances will be one of our
opportunities. All the stuff is young and energetic.

Threats – A lot of competition with already established firms. Skeptism by consumers.

Ever-changing tastes can make it hard to keep up. External or internal sabotage from
various stakeholders. Unconducive economic and legislative policies put in place by the
government.

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MARKETING PLAN

Marketing Objectives

 Generating one new client contract a month by networking with key industry leaders
and local leading institutions.
 Generating a profit of between $5 000 - $15 000 in the first year by developing a
strong client base and keeping overhead costs low.
 Developing a campaign that increases consumer awareness of our service to increase
our product/services to our target market
 Reducing customer resistance by listening to what the customer need, we will be
better able to provide solutions that speak to their desires.

FINANCIAL PLAN

PROJECTED INCOME STATEMENT FOR INK FROM 2018 TO 2019

Years 2018 2019

Net sales 148 000 181 170
Direct cost of sales 81 825 100 526
66 675 80 644

EXPENSES
Sales and Marketing 15 000 18 000
Property utilities 19 000 23 500
Operations 4 700 5 800
Banking 6 300 7 900
Wages and benefits 1 600 1 750
Operating interest - -
Depreciation 1 250 1 250
TOTAL EXPENSES 47 850 58 200
Net income before taxes 18 825 22 394
LESS: Income tax (4 300) (5 115)

NET INCOME 14 525 17 279

Budget sales forecast

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MONTH JA FE MA AP MA JU JU AU SE OC NO DE TOT
N B R R Y N L G P T V C AL
YEAR 1 85 95 100 800 700 11 12 140 10 950 120 102 12176
00 00 00 0 0 00 00 00 00 0 0 67 7
0 0 0
YEAR 2 11 78 150 101 113 12 98 130 14 145 133 164 14850
00 00 00 50 80 00 00 00 00 50 80 40 0
0 0 0
YEAR 3 14 12 133 161 161 16 17 171 15 110 950 233 18117
00 50 00 50 40 00 10 80 00 00 0 00 0
0 0 0 0 0
TOTAL 45143
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PROJECTED BALANCE SHEET FOR INK FROM 2018 TO 2019

ASSETS STARTING 2018 2019

BALANCE
Fixed Assets 5 000 5 000 5 000
Accumulated depreciation - (1250) (1250)
5 000 3 750 2 500
Current Assets
Cash 10 000 17 632 31 352
Accounts receivable - 5 945 8 000
Other assets 20 000 20 000 20 000
TOTAL ASSETS 35 000 47 327 61 852
OWNER’S EQUITY
Capital 20 000 35 000 35 000
Net profit - 12 327 26 852
Loan from CBZ 15 000 - -
TOTAL LIABILITIES AND
OWNER’S EQUITY 35 000 47 327 61 852

Milestone Schedule
Some activities need to be carried out to ensure business success. Acquiring of assets,
registration of the company, installation of equipment and assets and renovation of premises

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GRANT CHART
Activities Q1 Q2 Q3 Q4
Registration of
company
Renovation of
business sites
Acquiring of
assets and
furniture
Installation of
technical
equipment
Recruitment of
employees
Commencement
of business

Key
Q1 January to February
Q2 March to May
Q3 June to August
Q4 September to December

APPENDIX

Our business plan was organized and set through the participation of the owner and other
members who had the knowledge of the business operation.

References

Frankwood. D (1982) - Business Accounting

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 Pitman Publishers, London

Curriculum Vitae of Officers

Llewellyn Mukukura

Personal Details

Surname Mukukura

Name(s) Llewellyn Kudakwashe

Date of birth 18 April 1999

Gender Male

Marital status Single

I D Number 63-2105169 K15

Languages Shona, Ndebele and English

Residential address 10313 Nkulumane 12, Bulawayo

Contact 0719 681 288, lkmukukura@gmail.com

Education and Qualification Profile

St. Columba`s High School (2012-2015)

Ordinary level

English B

Mathematics A

Science A

Commerce B

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Accounting C

Geography B

Professional Qualifications:

 National Certificate in Art and Design

Experience:

 5 years working as a freelance graphic design

Hobbies:

 Photo manipulation and editing

 Photography
 Socializing and networking
 Art and Drawing

References:

Client

Tony Handireki – 0734 567 001

Filtration Technology

11 Acadia

Harare

Tafadzwa Musamaya

Personal Details

Surname Musamaya

Name(s) Tafadzwa

Date of birth 04 June 1995

Gender Male

11
Marital status Single

I D Number 63-0456192 G15

Languages Shona and English

Residential address 13603 Nkulumane 12, Bulawayo

Contact 0783 510 051

Education and Qualification Profile

Marondera High School (2008-2011)

Ordinary level

English B

Mathematics A

Science B

Commerce A

Accounting A

Geography C

Advanced Level:

Accounts A

Mathematics B

Business Studies A

Professional Qualifications:

 Higher National Diploma In Business Management

 Full ACCA

Experience:

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  2 years working experience at First Mutual Life as Sale Representative

Hobbies:

 Watching football
 Selling

References:

The Headmaster

Marondera High School

P O Box 1297

Marondera

ZIMBABWE

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