1.

Sustainability and FAF Company Sustainability was defined in Brudtlands report as the development that meets the needs of the present without compromising the needs of future generations to meet their own needs (World Commission on Environment and Development, 1987, p.8), and consists of three components (see figure 1) natural environment, society and economic performance (Carter, 2008). A definition of each element is given below (Baker, 2006): The social element includes protecting and treating fairly of all stakeholders, encouraging community, and providing essential services. The economic aspect relates to allocation of scarce resources. The ecological attribute has to do with the outcome of the two upper elements on the environment and its resources.

Elkington (1997) illustrates that social inclusion depends on the economy performance which is dependent on the global ecosystem.

Figure 1 The triple bottom line for Sustainable development

FAF is web based clothing retailer company (see appendix 1 tha baleis t map) that has customers worldwide. There are three main drives can lead FAF to follow a sustainable development: to gain a competitive advantage (set higher standards and barriers for competitors to enter), keep up with the legislations and to offer corporate social responsibility (CSR) (Brito et.al, 2008). Mc Williams and Siegels (2001) defined CSR as actions which appear to further some social good, beyond the interests of the firm and that which is required by law. Employees are more positive to work in a company that has high rates in terms of CRS (Turban and Greening, 1997). This term differentiates with the one of sustainability as it does not take equal into account the benefits of corporation (Andrew W. Savitz, Karl Weber, triple bottom line).