Porter's Five Forces on Marble Industry Presented

BY
Maaz Ali Haider Zaman Mukhtiar Shah

6/5/2012

Our Aspect of Presentation are:

Background Explanation And Applying on Marble Industry

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Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.

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Diagram of Porters Five Forces

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Competitive Rivalry within the Industry

Competition is more because of a number of factories in Ghandao, Ekha gound and Warsak road . Competition is more because of same product .

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Bargaining Power of Customers

there are many suppliers and one customer. The customers set the prices . The customers need variety of products. Customers are attracted through different sizes of tiles.

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Threat Of Substitute Products

Its market is also effected by tiles e.g. Master and china tiles .

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Bargaining Power of Suppliers

Before 2003 when only ziarat and mulagore marble were available and the suppliers were few so exert different forces e.g. prices were high and supply was not on time. The main supplier at that times were doctor, Zareen malik and Subadar.

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After spenke tange mines opening supply is more and on time with reasonable prices .now loaded trucks are available in Ghaebe and Insaf khanta Ekha gound.

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Threat of New Entrants

Possibility of new entrants is more which also effect competition . Entry is easy but getting market share is difficult . Exit is also easy thats why new entrants are more .

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