Professional Documents
Culture Documents
The task my class took on was to find out if students around the world have the same reaction to Coke that we have here in New Hampshire. They wondered if students just drank Coke because everyone else did or if they really liked the taste. We asked students from the learning circles questions about their drinking habits as it pertained to soft drinks. We received responses we were expecting and also answers that amazed us. The thing we were most surprised about was that of the students we surveyed, the ones that were most dissimilar to us were from Kansas in the U.S. The students there drank a lot of drinks we here in New England had never heard of.
Coca-Cola Statistics
Coca cola owns more than of the worlds beverages. Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack. Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink
Advertising
Coke was first advertised as a remedy for headaches and exhaustion Coke has been advertising on television for 50 years. Songs used in coca cola commercials have become popular. They use catchy mottos such as: Adds a refreshing relish to every form of exercise
Charitable Giving
The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
Marketing Worldwide
In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide. Coke is a Kosher drink, so it is sold internationally. This coke can is written in Hebrew
Coca-Cola Recognition
Coca-Cola is recognized by 94% of the worlds population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
International Coca-Cola
In Hong-Kong, heated Coke is served as a cold remedy Coke advertises 200 in countries around the world. In Japan people use money chips on their cell phones to pay for drinks.
Funky Facts
You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70
Coke in Space
In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed
A Special Thanks !!
We would like to publicly thank the following two classes who provided us with information. Sandra Winnett Mohammad Munir
More : This document is also available on : http://www.youscribe.com/catalogue/tous/education/cours/cocacola-the-global-drink-356265 Access to more documents on marketing here >> http://www.youscribe.com/porthos/publications/?quick_search=marketing&excluded_language_i d=&sort=nb_reads%7c1