Format for Marketing Specialization 1. Title Page 2. Certificate 3. Acknowledgements 4. List of Contents 5.

5. List of tables & illustrations, if any 6. Introduction 7. Objectives of studying the organization 8. Overview of the organization 8.1 Brief history 8.2 Nature of the organization 8.3 Business volume 8.4 Profile of employees 8.5 Product lines 9. Organizational structure 9.1 Main offices 9.2 Marketing operations 10. Structure of the Marketing Department 10.1 Number of employees working in the Marketing Department 10.2 Marketing operations 11. Functions of the Marketing Department 11.1 Marketing strategy 11.2 Product planning, development & management 11.3 Pricing strategy 11.4 Distribution strategy 11.5 Promotional strategy 12. Critical analysis of the theoretical concepts relating to practical experiences i.e. relate the theoretical concepts with your practical experience during your Internship with the Marketing Department 12.1 Success and failure of different products of the organization in the market along with reasons 12.2 Major competitors of the organization 12.3 Future prospects of the organization 13. Short-falls/weaknesses of the Marketing Department 13.1 Critical analysis of the management patterns of the organization with reference to marketing operations, weak areas which need to be improved. 14. Conclusions & recommendations for improvement 15. References & Sources used 16. Annexes