Club NOKIA Mobile ticketing for trade fair invitation

Background information
Customer: Club Nokia Industry: Telecommunications Geography: Germany NeoMedia product: VS2300M scanning system

Implementing a targeted mobile ticketing application improves customer satisfaction and strengthens customer loyalty.

Case study Club NOKIA

Business challenge
Nokia, the world leader in mobile communications, focused on mobile ticketing to invite the registered members of its online community and loyalty program for Nokia phone owners Club Nokia to enjoy free access to the Club Nokia lounge at the CeBIT 2003 and 2004 international trade fairs in Hanover.

Objectives
Focus on mobile ticketing to invite registered members to the CeBIT Create an innovative loyalty program Demonstrate the potential of mobile camera phones Enhance brands image as a forward-looking company

Approach
Prior to the event, about 1.4 million registered members of Club Nokia in Germany received a personalized invitation by e-mail or Picture SMS to the Club Lounge at CeBIT. The invitation contained an individualized 2-dimensional entry code (Data Matrix). For admission to the lounge, the VS2300M scanners placed at the entrance were used to read the Data Matrix entry code from the e-mail printout or directly from the members mobile phone. Connected to the Nokia member database, the VS2300M automatically checked the decoded information against the registered member data. Once validated, the visitor was welcomed personally on an LCD screen and granted free admission to the Club Nokia lounge. After enjoying free drinks and snacks in the lounge, the Club Nokia members could present their entry code once again at the exit to receive a courtesy present from Club Nokia.

Results
In 2003, 1.4 million club members were invited, of whom more than 20,000 showed up during their CeBIT visit and used the Data Matrix sent as e-mail or as Picture SMS to their mobile phone to gain access to the lounge.
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