Quarter 1, 2011 MARCH 2012

UNITED KINGDOM MARKET OVERVIEW

9,550,099,725
95% Smartphone Impressions

Quarterly Mobile Advertising Impressions on the InMobi Network

95% Smartphone Impressions

12%
Growth in mobile impressions over the past 3 months

12%

Total impressions 8.5 billion

Q4, 2011

Q1, 2012

Total impressions 9.6 billion

Growth in smartphone impressions in the United Kingdom mobile market

Handset Share Of Impressions

Q1, 2012
Apple iPhone

Manufacturers Share Of Impressions

26.7%
11.9%

LG 2% Others SonyEricsson 3% 4% Nokia 6% HTC 9%

Apple iPad

Apple 46% Samsung 14%

Apple iPod

7.1%
5.6%

RIM 17%

RIM BlackBerry 8520

Q4, 2011 Q1, 2012

Samsung GT-I9100 (Galaxy S II)

4.4%
Since Q4, 2011
Apple RIM Samsung HTC Nokia

OS Share Of Impressions
Q1, 2012 -2.7% +4.0%
since Q4 2011

Reach Your Customers Through Mobile Advertising

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+2.2%

45.7%

iOS

Android

26.1%

RIM OS

16.7%

Android

has shown strong growth in Q1 2012 / research@inmobi.com /

www.inmobi.com

@InMobi