How will you Motivate your Employees in Production Process

By:- Priya L. Desai Roll No:- 01 S.Y.BBI Sub:- Corporate Laws and Laws Governing Capital Market

Meaning and Definition of Motivation:According to Fred Luthans, "motivation is a process that starts with a physiological or psychological deficiency of a need, that activates behavior or a drive that is aimed at a goal or incentive. The above definition highlighted three elements needs, drives and goals.

 Needs are basic wants and desires that exist in each individual.
Drives are the motives, that fulfill the needs. Goals are the means employed, to generate the desired outcome.

Features Of Motivation:1. Psychological process 2. Initiative by manager

3. Continuous activity
4. Goal-oriented and action-oriented 5. Board concept 6. Beneficial to employees and management 7. Varied measures available for motivation

Methods of Motivation Employees:1. Monetary Factors 2. Non-Monetary Factors

Employee Motivation In Different Organisation:Example:-

1. Cadbury India.

2. Nokia

Motivating Techniques of Employees:1. To ask what they want out of work 2. To consider each employees age and life stage 3. To match motivators to the company or department culture 4. To pinpoint each employees personality 5. To use flexibility wisely 6. To offer help with career goals 7. To help employees to learn

Maslows Hierarchy of needs theory:Maslow explains the Hierarchy of needs as applied to workers follows:

SelfActualization
Esteem Needs Social Needs Love& Safety Needs Physiological Needs

1. Physiological Needs:- The basic needs are food, clothing, shelter, thirst, hunger, sleep etc. 2. Love and Safety:- provide security for the physical and emotional environment. E.g.- housing and clothing etc.

3. Social Needs:- Social needs are to contact and friendship with fellow-workers, social activities and opportunities.
4. Esteem Needs:- After the fulfilling the above needs a man think of his recognition.

5. Self-actualization:- It is need for personal growth. Human being brings into reality means achieving his dreams or ideas.

Herzbergs two-factor theory:1. Motivating Factor 2. Hygienic Factor