DEPARTMENT BUSINESS MANAGEMENT SYLLABUS OF PRE- PH.

D EXAMINATION OF OCTOBER 2012 RESEARCH METHODOLOGY & COMPUTER APPILICATIONS UNIT I Research concept Value of research Bayesian analysis Research methodologies: explorative, descriptive and causal Research process and Limitations Problems definition setting research objectives Hypothesis formulation Data sources : Primary and secondary. UNIT II Instruments of research Questionnaire Interview panel research Scale construction Attitude scales such as Liker scale Semantic different scale Graphic scale Multidimensional scaling Conjoint measurement UNIT III Sampling and Testing of Hypothesis Sampling techniques Testing of means and proportion Chi square test Analysis of variance Correlation Regression analysis Simple problems UNIT IV Introduction to SPSS package - Multivariate analysis using SPSS Factor analysis Multiple regression analysis Discriminate analysis- Cluster analysis Business examples to interpret the data output (Mathematical computations are not required) UNIT V
Introduction to Microsoft Office Common office tools and techniques Sharing information with MSOffice Word Processing with MS-WORD Word Basics working with documents Documents display Editing word documents working with tables Printing documents spell checking Grammar checking Using thesaurus Auto summarizes - Introduction To MS Excel Working With Excel Excel Basic Modifying Worksheet Formulae & Functions Using Charts Working With Graphics Presenting With PowerPoint, Basic Working With Slides Modifying & Customizing Presentation Inserting Pictures, Tables, Charts, Audio, Video, Viewing Presentation .

Reference: 1. Levin ; INTROUCTION TO STATISTICS ;Prentice Hall, New Delhi. 2. G.C .Beri Research Methodology, Tata McHrahill. 3. Akar and Day; Marketing Research ;Willey and sons.

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S.P.Gupta Statistics .
Ron Mansfield ; THE COMPACT GUIDE TO MICROSOFT OFFICE; BPB Publications, New Delhi.