Cerebral Height Institute of Management & Communication

PRESENTATION TOPIC
Management Control System Strategies Adopted By Nokia In Order To Achieve Its Goals
SUBMITTED TO Prof. Aniruddha Durafe SUBMITTED BYRajkamal Paroha Anshuman Singh Parihar

INTRODUCTION OF NOKIA
Nokia Corporation is a Finnish multinational

communications corporation headquartered in Keilaniemi, Espoo, Finland. primarily mobile telephones and other communications devices.

Its principal products are mobile electronic devices,

It also offers Internet services including

applications, games, music, maps, media and messaging through its Ovi platform, and freeof-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Siemens Networks, which provides telecommunications network equipment

Nokia has a joint venture with Siemens, Nokia

Goal & Objective

Nokias Goals and objectives in the market are as follows
To build great mobile products.

To help people feel near to what matters to them.

To enable billions of people to get more of lifes

opportunities through mobiles. To capture volume and value growth to connect the next billion people to the Internet in developing growth markets.

Mission
Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected

Vision
Nokias vision is simply

Connecting People

Product Mix

Strategy Formulation
Strategy formulation is a very basic step for the

development of a company as it acts as the blue print for the company and is very significant.
The initial phase in the strategic management

process is the stage of strategy formulation.

Nokia Corporation has developed strategy to compete

and grow in the market.

STRATEGY ADOPTED TO ACHIEVE ITS GOAL

Nokia Corporation has created an alliance with the

Microsoft Company through which it has gained the opportunity to launch new mobile phones in the market which would be based on Windows 7 operating system.
Nokia Corporation has basically adopted the strategy

of New Product Development and Horizontal Integration Strategy

STRATEGY GOAL
Nokia would develop new mobile phones that will be just equal to a mini

laptop as the operating system would be Windows 7 which is the most acknowledged operating system in the world and thus through this Nokia will regain its lost market share.
Through applying this strategy Nokia Corporation would be able to

minimize its dependency on the Symbian software and thus would provide its customers with a new a fast operating system.
Also through adopting this strategy Nokia Corporation would be able

to efficiently compete against its competitors in the market.

And with the new Android operating system that is currently the worlds

fastest growing and acknowledgeable mobile phone operating system.