Professional Documents
Culture Documents
AirAsia Slides
AirAsia Slides
History of AirAsia: established by DRB-Hicom Berhad in late 1996 The death of Tan Sri Yahaya Ahmad management and financial crisis 8th December 2001, Tony Fernandes had taken over AirAsia with RM 1 (40mil) 7 month in operation, gained RM 113 million Going public on 2004 and got its own airport on 2006
Focus on customer needs - No fuel charge, customers just need to pay tickets price and tax - Comprehensive distribution channel Operation excellence - All staffs are contribute-no ranks or hierarchy - Performance based remunerations and incentives
5. Pricing strategy
- Air Asia using randomized pricing strategy and this strategy to increase
hour to hour or day to day basic, consequently. When a firm randomly changes the prices of their goods, consumer cannot learn from experience which firm charges the lowest price in the market
Future Outlook
Technology Innovation
AirAsia can learn from MASs iFly services Offers a remote check-in service in more languages Replace the self-service check-in kiosks with PCs
and printers
Business Expansion
Venture into the cargo business Emphasize more on customers from Japan and
Conclusion
AirAsia is a leading low fare airline in the Asia. Has expanded rapidly since 2001. The products of AirAsia have entered into growth period
in the lifecycle. More customers are familiar with this brand. Low cost products are easily acceptable for customers and thus, AirAsia is able to occupy more market share and increase its revenue. The management should pay more attention to sustainable development and the trend of consuming in the tourism market.