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  • Marketing Plan: MM - MB 204 - Preeti Virdi

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    Manpreet Sandhu
    6 views13 pages
    A marketing plan outlines the key elements needed to achieve marketing goals, including an analysis of internal strengths and weaknesses as well as external opportunities and threats in the marketplace. The document discusses the components of an effective marketing plan, which include defining the mission, conducting internal and external analyses, setting objectives, and developing strategies, implementation plans, budgets, and evaluation methods. The plan provides guidance on where the organization currently stands and the steps needed to reach its goals.

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    Marketing Plan

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    A marketing plan outlines the key elements needed to achieve marketing goals, including an analysis of internal strengths and weaknesses as well as external opportunities and threats in the marketplace. The document discusses the components of an effective marketing plan, which include defining the mission, conducting internal and external analyses, setting objectives, and developing strategies, implementation plans, budgets, and evaluation methods. The plan provides guidance on where the organization currently stands and the steps needed to reach its goals.

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    Download as PPT, PDF, TXT or read online from Scribd
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    6 views13 pages

    Marketing Plan: MM - MB 204 - Preeti Virdi

    Uploaded by

    Manpreet Sandhu
    A marketing plan outlines the key elements needed to achieve marketing goals, including an analysis of internal strengths and weaknesses as well as external opportunities and threats in the marketplace. The document discusses the components of an effective marketing plan, which include defining the mission, conducting internal and external analyses, setting objectives, and developing strategies, implementation plans, budgets, and evaluation methods. The plan provides guidance on where the organization currently stands and the steps needed to reach its goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Marketing Plan

    MM_MB 204_Preeti Virdi

    What is marketing plan?


    A marketing plan is the blueprint or the map you intend to follow in order to achieve your goals.
    o If you are planning for existing programs, the plan will incorporate the strengths of your current effort with needed changes and improvements. o If the plan is for a brand new product or service, it will pull all the elements together for an effective start on marketing.

    MM_MB 204_Preeti Virdi

    Why Marketing Plan?


    To find out :
    Where you are currently
    Where your organization going How to get there

    MM_MB 204_Preeti Virdi

    Components of Marketing Plan


    Mission Statement Executive Summary Marketing Strategies Identify Resources

    Internal Analysis
    External Analysis Objectives

    Implementation Plan
    Marketing Budget Evaluation Methods
    MM_MB 204_Preeti Virdi 4

    Mission Statement
    A clear, concise description of:
    o The organizational identity
    o What business is the organization really in

    o Results the organization wants to accomplish

    Quality, Consistency, Cleanliness, Service. ~ McDonalds


    MM_MB 204_Preeti Virdi 5

    Executive Summary
    An overview Readable and concise Summary of main objectives of the plan

    MM_MB 204_Preeti Virdi

    Internal Analysis
    Background Current status Future directions Current resources Strengths and weaknesses USP

    MM_MB 204_Preeti Virdi

    External Analysis
    Economy Demographics Trends Target market Opportunities and Threats Estimate probability
    o Severe, not severe o Very likely, very unlikely
    MM_MB 204_Preeti Virdi 8

    Marketing Strategies
    Customers/target markets Programs and services Packaging Pricing Promotion

    MM_MB 204_Preeti Virdi

    Implementation Plan
    Steps Responsibility Deadlines Budget
    MM_MB 204_Preeti Virdi 10

    Marketing Budget
    Advertising/media Direct mail Databases Printing/production Mailing

    MM_MB 204_Preeti Virdi

    11

    Evaluating Marketing Plan


    Success measures
    o Completion of action dates o Accomplishment of goals and strategies o Results
    New/repeat customers Win rate on sales Average size of contracts Revenue Return on investment (ROI)
    MM_MB 204_Preeti Virdi 12

    Self-image sets the boundaries of individual accomplishment. ~ Maxwell Maltz

    MM_MB 204_Preeti Virdi

    13

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