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Evidencia 10
Evidencia 10
Para realizar esta evidencia usted debe tener en cuenta los siguientes
procedimientos:
2. The marketing plan is a tool that allows us to set ourselves the way to get
to a particular place. We can hardly produce it unless we know where we
are and where we want to go.
4. Through the marketing plan knowledge of the objective facts and a real
analysis of the situation is obtained, leaving nothing to guess.
8. The marketing plan provides a clear vision of the ultimate goal and what
we want to achieve on the way to the goal
13. Without a marketing plan we never know how we achieved the results of
our company, and therefore we will be exposed to shocks in the market.