INTERNSHIP ON --- Effectiveness of promotion schemes

Presented By U.SANJEEV KUMAR 1st MBA, SEC-A [1225111157]

Introduction
PepsiCo, Incorporated is a Fortune 500, American

multinational corporation headquartered in New York with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and other foods. Pepsi created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961. Pepsi sells over 100 billion cans a year. It is the 2nd largest manufacturer of soft drinks in the world.

PROMOTION

Personal selling
Advertising sales promotion Direct marketing

publicity

Pepsi products
Food Kurkure Lays Lehar Namkeen Quaker Oats Uncle Chipps Aliva
BEVARAGES

Pepsi 7UP Gatorade Mountain Dew Nimbooz Slice Tropicana Mirinda Aquafina

Methodology
The information required for the project will be

collected mainly from the primary sources & even from the secondary sources.
A questionnaire is prepared for doing this survey i.e.
The required data is collected from this questionnaire

from various sources and analysis by using satastical

and analytical tools

Contd..
PRIMARY SOURCES:

This can be collected through experiment or survey. In experiment, we observes some quantitative measures(data), with which the hypothesis is tested. In survey, data can be collected through observation, personal interview, through questionnaires.
SECONDARY SOURCES:

This is the method, which is collected through some other external sources i.e. internet, journals, articles etc.. Secondary data can be defined as the data collected by some one else for purposes other than solving the problem.