Name: __________________

Sex:

Male/Female

Occupation: _____________

Income: ___________

Brand Awareness
1. Which brand of Ready-to-cook are you aware of?
________________________________________________________________
2. Which brand of Ready-to-cook would you consider buying?
________________________________________________________________
3. Have you purchase any product of Ready-to-cook within last week? Which one?
________________________________________________________________
4. If you were to purchase any product of Ready-to-cook right now, which brand would you
buy?
________________________________________________________________
5. Which is your Favorite brand for Ready-to-cook
________________________________________________________________
6. Have you heard of K & Ns?
________________________________________________________________
7. Have you ever tried K & Ns?
________________________________________________________________
8. When I say K & Ns, what are the first associations that come to your mind?
________________________________________________________________

Brand Judgement
9. Is your attitude towards K & Ns favorable?
Extremely Unfavorable

1 2 3 4 5

Extremely Favorable

10. How well does K & Ns satisfy your needs?

Very Bad

1 2 3 4 5

Very Good

11. How likely would you recommend K & Ns to others?

Extremely Unlikely 1 2 3 4 5

Extremely likely

12. Is K & Ns worth a premium price?

Strongly Disagree

1 2 3 4 5

Strongly Agree

13. What is the best thing about K & Ns?

________________________________________________________________
14. What is most unique about K & Ns?
________________________________________________________________
15. What are your favorite products of K & Ns?
________________________________________________________________
16. K & Ns is
a. Innovative
b. Knowledgeable
c. Trustworthy
d. Likable
e. Concerned about their customers
f. Concerned about society as a whole
g. Admirable

Brand Performance
17. K & Ns
a. Has healthy food
b. Has high quality food
c. Has clean facility
d. Is the need of daily life
e. Has variety of products
f. Has delicious items
g. Offers various promotions

Brand Imagery
18. How much do you like people who use K & Ns?
________________________________________________________________
19. How well do the following words describe the brand: Down-to-earth, Honest, Daring,
up-to-date, Reliable, successful, Upper class, Charming, Outdoorsy?
________________________________________________________________
20. To What extent do you feel you grew up with the brand?
________________________________________________________________

Brand Feeling
21. Does K & Ns give you a feeling of
a.
b.
c.
d.
e.
f.

Warmth?
Fun?
Excitement?
Sense of security?
Social Approval?
Self-Respect?