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  • The Buying Decision Process

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    Mankaran Preet
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    The consumer buying decision process involves 5 steps: 1) recognizing a problem, 2) searching for information from personal, commercial, public and experiential sources, 3) evaluating alternatives using beliefs, attitudes and expectations of value, 4) making a purchase decision, and 5) past purchase behavior influencing future decisions.

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    The consumer buying decision process involves 5 steps: 1) recognizing a problem, 2) searching for information from personal, commercial, public and experiential sources, 3) evaluating alternatives using beliefs, attitudes and expectations of value, 4) making a purchase decision, and 5) past purchase behavior influencing future decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    5 views1 page

    The Buying Decision Process

    Uploaded by

    Mankaran Preet
    The consumer buying decision process involves 5 steps: 1) recognizing a problem, 2) searching for information from personal, commercial, public and experiential sources, 3) evaluating alternatives using beliefs, attitudes and expectations of value, 4) making a purchase decision, and 5) past purchase behavior influencing future decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The buying decision process

    1 problem recognition 2 information search Sources:- personal Commercial Public Experiential 3 evaluation of alternatives (beliefs and attitudes expectancy _ value model ) 4 purchase decision 5 past purchase behaviour

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