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A Survey On Effect of Visual Merchandise On Consumer Purchase Behavior
A Survey On Effect of Visual Merchandise On Consumer Purchase Behavior
1. Where do you buy your monthly supplies for personal care products?
A. Retail Outlets
B. Neighborhood Stores
2. Which retail outlet you mostly prefer to buy personal care products?
A. More
F. Food Bazaar
A. Marico B. Nivea
5. How do you rate the store Ambience of your preferred retail store from 1-5
6. How do you rate the retail store with respect to the following:
7. As soon as you enter the store what products you want to see in the store?
9. Does the sales personnel are in reach with you for guiding the location of the products? (Yes/No)
10. Where do you want to see the personal care products arranged in a retail store?
A. As soon as you enter the store B. At the left side C. At the right side D. Inside the store
11. If the preferred brand is not available in the store what will u do?
A. Prefer some other store B. Buy some products which is well presented in the store
12. Does lighting in store, dressing of sales person and colors used from product display Racks
Ans:
13. How do you feel that the following factors influence the consumer purchase behavior in a store? Rate the following from 1-5. 1 being lower, 5 being higher.
A. Lighting B. Locating products through signs, graphics etc C. Music D. Fragrance E. Colors