Professional Documents
Culture Documents
Yang YANG
2008
2009 July
2010 Nov
2011 April
2011 July
2012 May
2012 June
Moral Judgements
(BBC) - Nigerian Immigration Chief: "The Chinese expatriates were found to be scavenging in the market, which is hurting the nation's economy," deprive Nigerians of job opportunities (The Economist) - Fake goods are rife, a widespread misallocation of capital, or malinvestment (China Daily) - GZ resident: business should be closed if they sell fake products, or if it damages Guangzhou's reputation Traders What I do is good for Africa.
a well-made product and a well-marketed brand. Buying the real: prestige, quality. Buying the fakes: consume prestigious brand without buying the high-quality goods, altering the competition among oligopolistic trademark owners. (Gene Grossman) What about price?
Job opportunities for social grassroots African consumers can afford to experience 1st world products
Inexpensive and not second-hand Subject to various innovation before making local brands
A Contextual Morality
Specific context:
Selling to African consumers, who do not have the buying power to purchase original products. Most consumers know they are buying fakes. Brand recognition is superficial. Millions of social grassroots depend on the informal trade to make a living. Potential of transforming to local brands.
Thank you
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