Professional Documents
Culture Documents
Contents
• Market Structure
• Determinants of Market Structure
• Basis of Market Classification
• Market Types
• Perfect Competition
• Features of Perfect Competition
• Assumptions of Perfect Competition
• Monopoly
• Features of Monopoly
• Advantages of Monopoly
• Disadvantages of Monopoly
• Oligopoly
• Features of Oligopoly
• Advantages of Oligopoly
• Disadvantages of Oligopoly
• Price Leadership
• Price Output determination under Price Leadership
• Assumption under Price Leadership
• Difference between Monopoly & Oligopoly
• Difference between Monopolistic Competition & Oligopoly
Meaning & Definition of Market Structure
“The term Market refers not necessarily to a place but always to a commodity and the buyers and
sellers who are in direct competition with one another” --- Prof. R. Chapman
“Economists understand by the term ‘Market’, not any particular place in which things are bought and
sold but the whole of any region in which buyers and sellers are in such free intercourse with one
another that the price of the same goods tends to equality, easily and quickly” --- A.A. Cournot
Determinants of Market structure
Nature of Product
Economies of Scale
Basis of Market Classifications
Definitions:
Homogeneous product
Perfect Knowledge
3. Due to homogeneity in all the factors of production they can be acquired at constant and
uniform prices
5. The technology being alike, the plants of all the firms are same
6. All the firms have perfect knowledge about price and output
Monopoly
MEANING:
THE WORD MONOPOLY IS DERIVED FROM THE LATIN WORD I.E. “MONO” MEANS
SINGLE “POLY” MEANS SELLER /CONTROLLER. HENCE THE WORD MONOPOLY MEANS
CONTROL OF SINGLE SELLER IN A MARKET . THUS IN MONOPOLY THERE IS ONE SOLE
SELLER ,WHO CONTROL THE PRICE AND OUTPUT OF THE PRODUCT IN THE MARKET .IT IS
THE TYPE OF MARKET SITUATION WHERE THERE IS ONLY ONE SELLER AND BARRIERS TO
ENTRY ,PRODUCT HAVING NO CLOSE SUBSTITUTE ,CROSS ELASTICITY OF DEMAND BEING
LOW WITH OTHER PRODUCT AND NO OTHER FIRM PRODUCES AN IDENTICAL PRODUCT IS
CALLED MONOPOLY .HAVING CONTROL OVER THE PRICE ,A MONOPOLISTIC CAN SELL HIS
PRODUCT AT THE PRICE OF HIS CHOICE .THE PRICE CAN BE FIXED BY MONOPOLISTIC AT
WHICH HE WILL SELL HIS PRODUCT BUT AT THE SAME TIME HE CANNOT DETERMINE THE
AMOUNT OF THE COMMODITY THAT THE BUYER WILL BUY. HENCE ,THE PRICE IS FULLY
UNDER CONTROL OF THE MONOPOLISTIC BUT NO CONTROL OVER THE DEMAND THAT IS
DETERMINED BY THE PURCHASER .
Definitions.
According to D. Salvatore .
“ Monopoly is type of market organization in which
there is a single firm selling a commodity for which there
are no close substitute. ”
According to A. Koutsoyiannis ,
“Monopoly is a market situation in which there is a
single seller, there are no close substitute for the
commodity it produces ,there are barriers to entry .
Features Of Monopoly
Single Seller
Restricted Entry
Homogenous Product
Full Control Over Price
Price Discrimination
Lack Of Innovation
Lack Of Competition
Advantages Of Monopoly .
Advantages Of Monopoly are as Follows :
Economies of scale
Stability of prices
Massive Profits
Disadvantages Of Monopoly .
Exploitations of Costumers
Dissatisfied Costumers
Higher Prices
Price Discrimination
Inferior Goods and Services
Price and Costs
OLIGOPOLY
Market
A specific place for purchasing & selling of goods is termed as market.
Monopoly
Monopoly competition
Imperfect Market.
Market Oligopoly
Perfect Market.
Duopoly
Oligopoly
Oligopoly is defined as a condition where there is huge competition among a few large firms &
there is an element of interdependence in firm’s decision making.
Any decision made by one firm(be price, product or promotion) shows impact on competitor’s
trade.
A major change in policy by one firm will show immediate & obvious impacts on its competitors.
DEFINATION
P.C.Dooley :-”An oligopoly is a market of only a few sellers, offering either homogenous or
differentiated products. There are so few sellers that they recognize their mutual dependence”.
Mainfield :-”Oligopoly is a market structure characterized by a small number of firms & a great deal of
independence”.
Grinols :-An oligopoly is a market in which numbers of firms in an industry is, so small that each must
consider the reaction of rivals in formulating its price policy.
In other words an oligopoly is a market situation where no of firms are small (more than two)
which sell differentiated or homogenous product that are much close .Oligopoly are of different
types:
With product differentiation oligopoly &
Without product differentiation oligopoly which is also called ‘competition among a few’.
E.g. :-automobile or cold drinks industry there is limited no of manufacturer for automobile
& cold drink manufacturing industry in India .
Feature of Oligopoly
Interdependence.
Imp of advertising & selling cost.
Group Behavior.
Indeterminate Demand Curve.
Few Sellers.
Aggressive & Defensive marketing Methods.
Competition & Combination.
Identical & Differentiated Products.
Small number & large Firms.
Feature Of Oligopoly:-
1.Interdependence
The most important feature of oligopoly is the interdependence in decision making of the few
firms which comprise the industry.
Each firm can effect the market. Decision of each firm dependent on the choice of the other firm.
This is known as interdependence or Strategic dependent.
E.g. Best on A depends on what B does, and best of B depends on what A does.
2. Importance of advertising & selling cost
Marketing place a important role to gain greater market share or to maintain their existing share.
Many firms need to incur good deal on advertising and other sales promotion measures for this
purpose.
Hence, advertising and selling costs play a vital role in oligopoly market.
3. Group Behavior.
Oligopoly is a group behavior theory.
Its is not a theory of individual or mass behavior.
Each oligopolist closely watches the business behavior of other oligopolists in the industry and
design his movies on the basis of some assumption of their behavior.
Generally there is no acceptance of group behavior theory.
4. Indeterminate Demand Curve.
Due to interdependent it becomes difficult for one firm to predict other firms behavior. There is shift in
the oligopoly demand curve due to reaction of rival firms to change made by this firm.
When one firm change the prices the product demand will depend on the price change by rivals.
5. Few Sellers.
There are very few producers in an oligopoly market.
Large firms take large percent of market share.
E.g.Tyre manufacturers or the aviation industry. The market is shared among a few producers. The
producers may sell homogeneous products(steel, coal, copper) or differentiated products(as in the
case of automobiles, soft drinks, mobile phone handsets). The producers of these products
compete on the basis of differences in product like- different packaging,colour, flavour.
6. Aggressive & Defensive marketing Methods.
There are few or more than two sellers in an Oligopolist situation who can
capable to exercise monopolistic influence .we generally find existence of ‘Price
Leadership’ in such a market situation .On assumes the price leader's role under price
leadership and fixes the prices for entire industry. Other industrial firm just follow the price
leader and accept the price which is fixed by him and also make adjustment regarding
their output to this price. Generally a price leader is dominant or very large firm or a firm
whose cost of production is lowest .As a result of price war ,it often happens that there is
establishment of price leadership where there is emerging of one firm as winner.
Price –Output Determination under Price
Leadership.
Various models are developed by the economists that are related to
determination of price –output under price leadership (fig 8.27) on the
basis of specific assumptions in context of price leaders behaviour and his
followers.
Only two firm exist termed as A and B where A has lower production cost as compared
to B .
The firms product is identical or homogenous which means consumers are indifferent
between the firms .
There is equal market share of both A and B firm ,i.e., they have the same demand
curve that will be half of total demand curve .
The output and price decision and illustrated in (fig 8.28).It is assumed that there are
identical revenue curves which are faced by all the firms are shown by MR and AR curve .
But the cost curve are different : the low-cost or large firm has its cost curves as shown by MC1
and AC1 where as all the other firms are smaller in size shown by MC2 and AC2
The reason behind this is that the economies of scale are shown by the largest firm and its
Production cost is lower as compared to other firms .
Fig 8.28
Under given revenue and cost condition, the firm with low cost would find it more profitable to fix its
prices at OP2(=LQ2) and sell quantity OQ2. Profit is maximum this level, since at this output level.
MC =MR. On other side, profit maximisation by higher cost firms would be at price OP3 and quantity
quantity OQ1. But, if higher price OP3 is charged, they would loose their customer to the low cost
firm.
Therefore high cost firms are force to accept the OP2 price and also recognition of price leadership of
the low cost firm is done. Also note that elimination of other firms can be seen by the low cost firm to
become monopolist by cutting the price to OP1(=JQ2). The low cost firm can sell is all output OQ2 at
price OP but it tends to make nominal profit only. However, it may not do so far the fear of anti-
monopoly laws.
Difference between Monopoly and
Oligopoly
points if Monopoly Oligopoly