Bn ci ngi cn hay ci mnh c?

on Tiu Long Thng trng

Gi email Bn in 02:57' PM - Th su, 14/11/2008

Ci mnh c v ci ngi ta cn khng hn l hai mt i lp hoc hon ton khc nhau m la chn mt trong hai. Bit c ngi cn g m bn l tt nhng cha phi l chin lc hay nht bi n ch pht huy tc dng trong mt s hon cnh nht nh. Chn l ha ra li l: ngi gii l ngi bn c ci mnh c, cn ngi km may ra ch bn c ci ngi ta cn. Pht kin v i Cn nh ngy no mi l d bc chn vo nn kinh t th trng, hi nhp vi kinh t th gii, cc nh bun ca ta sau mt hi l ng bng pht hin ra mt iu: h, mnh mi ch bn ci mnh c cha phi ci thin h cn, l ra phi lm ngc li, bn ci ngi ta cn ch khng phi ci mnh c. Vic pht hin ra chn l cao siu huyn b ny khin cc bc nh ta sung sng lm. c-si-mt xa kia, khi tm ra lc y ca nc, hay Niu-tn v i, khi pht minh ra nh lut hp dn, chc cng khng sng bng. Ch th m nhiu bc lm kinh doanh, c tng cng c m c trng, ph phng ban cng c, i u cng nhc ti iu ny, ra chiu tm c lm. Th nhng, nu chu kh ng y ci vn dng i m bo him mt cht, ta s thy xung quanh ci pht kin "v i" trn thc ra c rt nhiu chuyn phi bn. Trc ht, ci mnh c v ci ngi ta cn khng hn l hai mt i lp hoc hon ton khc nhau m la chn mt trong hai. Nu ta bn c ci mnh c th ngha l ngi mua cng cn n, hn th! Thm ch ngi ta khng cn nhng vn c mua (mt phm cht rt ng yu ca ph n) th c sao u nh! Tri li, nu mnh khng c th lm sao m bn c ci ngi ta cn? Thc ra cu trn nn c pht biu li: ta mi ch rao bn ci mnh c ch cha chc l ci ngi ta cn. Rao bn m khng bit chc ngi mua c cn khng th kh nng bn c qu thc kh t m. Gii th bn ci mnh c Bit c ngi cn g m bn l tt nhng cha phi l chin lc hay nht bi n ch pht huy tc dng trong mt s hon cnh nht nh.Th d, khi nn kinh t cn cha pht trin, trnh sn xut cn yu km, dn tnh cn thiu thn th th ai sn xut ra ci g tho mn c mt nhu cu cha c p ng s trng to Trng hp chic my ct la l mt v d. Hon ton khng phi l mt sng ch hay pht minh nh bo ch rm beng, m ch l mt ci tin nho nh kiu bin my bm nc thnh my xt ra xe, nhng li c nng dn rt hoan nghnh bi

bao lu nay h m mt dng c thay cho chic lim, nhng cha c nh khoa hc no ch ra cho h. Th mi thy nng dn M, Nht sng tht. H c cc loi my mc chuyn dng khc nhau nh my ct c xn c, my lin hp thu hoch la. H khng cn phi ci tin my ct c thnh my ct la! Khi nn sn xut rt pht trin, mi nh sn xut u hiu rt r nhu cu ca ngi tiu dng v u c kh nng p ng th khng phi c bit ngi ta cn g l bn c ngay u nh. Anh ch mun mua mt chic "x n" kiu dng p, chy bn, t hao xng? Em xin gii thiu ngay 10 nh sn xut vi 50 kiu xe cho anh ch la. Hay anh ch mun mt chic LCD 32" hnh nh trung thc, m thanh xuyc-rao chy vng vng t gt chn ln nh u? Em s mi c chc tip th in t xp hng trc ca nh anh ch t 5h sng, sn sng phc v mi nhu cu vi tc in t, min l anh ch chu mc hu bao. Ci anh sn xut by gi qui lm. Khng ch bit r ngi mua cn g, h cn ngh h ra nhng nhu cu m ngi mua cha kp ngh ti, sau tm mi cch nhi vo u ngi mua rng, ngi mua rt cn ci . My tnh xch tay, in thoi di ng, my nghe nhc... c dm ba na thng li xut hin kiu dng mi. Phn mm my tnh cng vy, m lp trnh vin ngh ra hng vn ng dng m ta chng bao gi dng (nhng thnh thong vn mua v tng rng cn!). Th nhng, mi ngy, h vn tip tc ra thm hng chc, hng trm ng dng khc na. Trong hon cnh y, nu anh no cn hm h i tm xem th trng cn g bn th chn phn mi l thua t ui. Hi ngi tiu dng ? 9 trn 10 ng s xua tay ri rt m rng: "Em l em ch cn g ht ngoi tin, nh! Mi bc i ch khc cho em nh, nh!" Bun nh. Chn l ha ra li l: ngi gii l ngi bn c ci mnh c, cn ngi km may ro ch bn c ci ngi ta cn . Ni r hn, ci mnh c ti thiu phi p ng c yu cu ca ngi mua nhng nh th cha ngi ta chn mua ci ca mnh. Pepsi hay Coca th khc g nhau? Bt git ca hng no m cht lng ch tuyt ho, n qun mu en cng c th git thnh qun trng tinh. Nhng ti sao cc b ni tr li mua loi ny m khng mua loi kia? Bt phanh trn , phi phanh trn Nh vy, khi nn sn xut rt pht trin, ngi tiu dng tr nn tinh t th cuc ua tranh thc s khng cn din ra gia cc k s na m ch yu l gia cc chuyn gia tip th. Ngi tiu dng mua chic ti vi Sony khng phi v ti vi Sony thc s tt hn ti vi Vitek m v h ngh nh vy. Cn chuyn lm th no h "ngh" nh th th xin hi cc chuyn gia marketing - nhng ngi rt t tin nhng li l thnh phn km tin cy nht trn th gii! Mt v d: hin nay Vit Nam mi bn c c ph nhn l th th trng th gii

cn (nguyn liu) ch cha bn c ci m ta c l c ph bt mang thng hiu Vit d cc loi c ph bt ca ta ngon khng thua, bao b p khng km c ph bt ca cc hng rang xay quc t. Trong khi , nhiu nm trc, chng anh no ngh l cn phi ung nc ng chai vi gi ct c (gp ngn ln nc un si ngui!). y th m, bng nhng n lc kin tr (km theo mt ni tin), ngi ta bin chai nc thnh mt phn tt yu ca cuc sng chng ta y! R rng l ngi ta bn c ci thot tin chng ai cn, th mi ti! Mt v d c sc khc v "bn ci mnh c" l thi trang. Trong c ni chin lc pht trin ca ngnh da giy, dt may Vit Nam, ngi ta thng thy xut hin khu hiu ci tin mu m. Nhng ci tin nh th no, c chc l ngi mua s chp nhn khng? Li na, n khi bit c mt hin gi l mu sng chng hn th qu mun sn xut bi th trng trn ngp. Ngi ta thng khao kht: gi m bit trc ma h nm sau th hiu s nh th no n u. Thm d dn chng ? Kh kh, chng c ai bit nm sau mnh s thch ci g ht! Th m cc hng thi trang th gii li bit/ qui cha? Ci ti khin cnh n ng chng ta lun in tit (v thy tin giao cho v ht qu nhanh) lm iu nh th no? Chng thit k mt lot mu no , chng quan trng xu p. Sau pht ng mt chic dch lng-x. No catalogue, no show, no bo ch, truyn hnh, phim nh ... Cc cuc tn cng "tng lc" lm nhng ngi v ngy th v ng yu ca chng ta (i lc l c cnh n ng chng ta na ..hi hi..) ngh rng xu th thi trang nm ti l nh th , ai bit v lm theo mi l snh iu. M c ai li khng mun c coi l snh iu! Th l sp by! Tht l: Bt phanh trn phi phanh trn, cho may- mi c phn may-!" Vy , ci gi l "th hiu" t ra khng phi do ngi tiu dng a ra cc nh sn xut p ng m nhiu khi do chnh cc nh sn xut p t. Trong cuc chin khc lit ny, dng nh ch c cc i gia tin tn mi sc tranh ua (c nhn ct-s qung co ca my c ngi mu ni ting th gii m xem!). C l phi rt lu na ngnh thi trang Vit Nam mi c th tham gia u trng ny. V vy, hin gi, ta ch c th gia cng cho cc i gia, tc l bn ci m cc i gia cn. Ci m th trng cn li l sn phm mang thng hiu ca cc i gia! Tm li mt cu, phng chm hnh ng thi nay phi l: ng mi tm kim ci ngi ta cn, hy c gng bt ngi ta cn (hoc tng l cn) ci m mnh c.
Ngun: Thng trng

S lt c: 684 - Cp nht ln cui: 18/11/2008 10:59:13 AM