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tablets are pushing into the next frontier of consumer Internet "white spaces" in vehicles and on televisions. While we are on the way to "reimagining nearly everything," we are desperate to define and develop the new interactive economy. Meeker takes heart in a visual inventory of profound change in behavior, expectation and values powered by new devices and connectivity. Her 112-slide presentation highlights 125 years of landline domination ended by mobile phones in 2002; the Encyclopedia Britannica capitulating to the free collaborative Wikipedia; Internet advertising surpassing newspaper ad revenues in 2010; and cloud-driven tablets and smart phones poised to surpass desktop and even notebook computer usage this decade. Physical photo albums replaced by personalized Facebook picture collages, commercial news reports replaced by citizen reporting in Twitter feeds, pen and notepads replaced by Evernote. Yellow Pages are being replaced by Yelp; cash registers by credit card swipe-touch sign-email receipt tablets, and hardbound books and magazines are morphing to Kindle and Nook. New business models are all around. The distribution and monetization of "talent" is epitomized by Glen Beck being booted off Fox News only to show up on GBTV online with lower production costs and 300,000 initial subscribers. Work collaboration is now virtual, supported by cloud-based services such as Skype, Voxer, Salesforce.com and Yammer. Entire industries are being transformed, from education and communications to retail. But the revenues and profits generated by these new digital applications and pursuits remain sparse and elusive. The best minds at the largest, most enterprising companies do not appear to know how to mine emerging social mobile commerce dynamics, even though Meeker estimates the addressable market for "re-imagination" is an aggregate $36 trillion-plus market cap of global public companies, from Apple, Google, IBM and Microsoft to Pfizer, General Electric, Mobile and Siemens. Ironside Capital analyst Eric Jackson says within five years, Facebook will be more like Yahoo: a mere shadow of itself due to its inability to evolve and adapt to rapid change. Amazon ultimately will best other interactive darlings of the moment --from GroupOn to Glam -- at their own game. That could be because the future Meeker envisions requires a radical shift not only in mind-set but in our complete existence and orientation. And that's something individual consumers appear to be better at than companies.