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com/doc/6001731/Project-ReportHDFC-BANK

Profile Genesis IndusInd Bank derives its name and inspiration from the Indus Valley civilisation -a culture described by National Geographic as 'one of the greatest of the ancient world' combining a spirit of innovation with sound business and trade practices. Mr. Srichand P. Hinduja, a leading Non-Resident Indian businessman and head of the Hinduja Group, conceived the vision of IndusInd Bank -the first of the newgeneration private banks in India -and through collective contributions from the NRI community towards India's economic and social development, brought our Bank into being. The Bank, formally inaugurated in April 1994 by Dr. Manmohan Singh, Honourable Prime Minister of India who was then the countrys Finance Minister, started with a capital base of Rs.1,000 million (USD 32 million at the prevailing exchange rate), of which Rs.600 million was raised through private placement from Indian Residents while the balance Rs.400 million (USD 13 million) was contributed by Non-Resident Indians.

A New Era IndusInd Bank, which commenced its operations in 1994, caters to the needs of both consumer and corporate customers. It has a robust technology platform supporting multi-channel delivery capabilities. IndusInd Bank has 365 branches, and 674 ATMs spread across 254 geographic locations of the country as on December 31, 2011.The Bank also has 2 Representative offices, one each in London and Dubai. The Bank believes in driving its business through technology. It has multi-lateral tieups with other banks providing access to their ATMs for its customers. It enjoys clearing bank status for both major stock exchanges - BSE and NSE - and three major commodity exchanges in the country - MCX, NCDEX, and NMCE. It also offers DP facilities for stock and commodity segments. The Bank has been bestowed with the mandate of being a Settlement Banker for six tea auction centres. RATINGS: ICRA AA for Lower Tier II subordinate debt program and ICRA AA- for Upper Tier II bond program by ICRA. CRISIL A1+ for certificate of deposit program by CRISIL. CARE AA for Lower Tier II subordinate debt program by CARE. Fitch AA- for Long Term Debt Instruments and Fitch A1+ for Short Term Debt Instruments by Fitch Ratings.

Mr. R. Seshasayee - Chairman Mr. R. Seshasayee, a Chartered Accountant, has been Managing Director of Ashok Leyland Ltd. since 1998 and is now the Executive Vice Chairman of Ashok Leyland effective from 1.4.2011. He had held Directorship of ICICI Bank Ltd. from May 6, 1997 to October 31, 03. During that tenure, he also held the position of Chairman of the Audit Committee of the Board. Mr. Seshasayee has also been member of various Committees of the Society of Indian Automobile Industries. Mr. Seshasayee is Past President of the Confederation of Indian Industry.

Dr. T. T. Ram Mohan Dr. Ram Mohan is professor for finance and accounting at IIM Ahmedabad. He studied at IIT Bombay and IIM Calcutta and obtained his doctorate from Stern School of Business, NYU. He worked extensively in consultancy and in the financial sector before entering academics. He has been Divl. Manager with Tata Economic Consultancy Services, Head of Strategy at Standard Chartered Bank and Vice President with Bear Stearns Asia Ltd. (HK). At IIMA, Prof Ram Mohan specialises in the financial sector. His current research interests include banking sector reforms, privatisation and corporate governance. He has run training programmes for executives and presented papers at conferences in India and abroad, published papers and authored three books, including one on financial regulation. For past 9 years, he has been writing a fortnightly column for The Economic Times. He was visiting faculty at Stern School of Business, NYU in 2001. He has served on RBI Committees and is on boards of several companies.

Mr. Ajay Hinduja Mr. Ajay Hinduja holds a degree in Economics from the University of Geneva with specialisation in finance. Mr. Ajay Hinduja has done internship for five years with international organisations including Society De Banque Suisse, Morgan Stanley and M & M Ferrous. He has experience in the international banking arena, having been Director and Member of the Management Committee of Amas Bank (Switzerland) Ltd. since 1996 and having been on the Board since 2004.

Mr. S. C. Tripathi

Mr. Sushil Chandra Tripathi, M.Sc. (Physics- Spl. Electronics), Diploma in Development (Cantab.), AIMA Diploma in Management, started his career as Lecturer in Physics in 1964 and joined the Indian Administrative Service in 1968 (Second Rank in the country). He spent nearly 20 years in Finance and Industry sectors at Chief Executive / Secretary levels at the State and Central Government and in representative capacity at international levels. Mr. Tripathi retired as Secretary, Ministry of Petroleum and Natural Gas in the Government of India in December 2005.

Mr. Ashok Kini Mr. Ashok Kini, a career banker in State Bank of India, retired as Managing Director on December 31, 2005 after 37 years service in the Bank. During his tenure with State Bank of India, Mr. Kini had extensive exposure to the Banks lending activities in the Retail, SSI, Agricultural and Industrial Finance segments and to Information Technology. Mr. Kini is a member of the Boards of Directors of UTI Asset Management Company, Gulf Oil Corporation Ltd. and Financial Information Network & Operations Ltd.

Mrs. Kanchan Chitale Mrs. Chitale was Senior Finance Manager at SICOM before she set up her own professional practice as Chartered Accountant. At SICOM, she handled various functions including Project Assessment/Appraisal and Accounts. She managed the Legal and Company Secretarial functions and operations of the newly set up State Government Corporation MOPEC while on deputation from SICOM during 1982-83. She also handled the overseas project assignment in Baghdad in 1982. In practice for nearly 20 years, her main functional areas include Internal and Management Audits of corporates and specialized / concurrent audits of commercial banks and financial institutions. Mrs. Chitale has had extensive Internal Audit exposure as Associate Director of M/s M. P. Chitale & Co., a leading accounting firm in India associated with big corporate names in infrastructure/ construction and in banking industries. She has contributed articles and given talks on professional topics at seminars and conferences.

Mr. Vijay Vaid Mr. Vijay Vaid is a graduate from Bombay University having practical experience of almost 36 years in all areas of rubber component manufacturing. Starting with a proprietary firm, he ventured out to establish Vaid Elastomer Processors Limited, which is one of the leading manufacturers of auto rubber components and employs more than 500 persons. He was a member of Executive Committee of Automotive Component Manufacturers Association (ACMA). He is Chairman Trustee of two charitable trusts Shri Venkteshwar Nidhi & Vaid Foundation, which are actively involved in providing education and medical relief to the needy. From the day of inception, more than 206 students and 7990 patients have benefited.

Mr. R. S. Sharma Mr. R. S. Sharma, a Fellow Member of the Institute of Cost & Works Accountants of India and an Associate Member of the Indian Institute of Bankers, has participated in various management programmes in India and overseas. Mr. Sharma is a former Chairman and Managing Director of Oil and Natural Gas Corporation Ltd. (ONGC). He was also concurrently the Chairman of ONGC Videsh Ltd. (OVL), Mangalore Refinery & Petrochemicals Ltd. (MRPL) and five other ONGC Group companies. Mr. Sharma was associated with various industry associations and federation houses in responsible capacities. He continues to hold the position of Chairman of the FICCI Hydrocarbon Committee. An Honorary Fellow of Institute of Directors (IOD), All India Management Association (AIMA) AND Project Management Association of India (PMA), Mr. R S Sharma had led ONGC and Group companies to a high level of corporate excellence. Mr. Sharma was also conferred with several prestigious awards such as, CNBC TV18 CFO Award in 2005, 2006 and 2007; Amity Corporate Leadership Award in 2009; CII Outstanding performance Award in 2010; ICONOCLAST CEO Award in 2010 and Star Lifetime Achievement Award for HR Leadership in February 2011.

Mr. Romesh Sobti Managing Director Mr. Romesh Sobti has joined the Bank as Managing Director & CEO, taking charge from Mr. Bhaskar Ghose. Prior to this assignment, Mr. Sobti was the Executive Vice President Country Executive, India and Head, UAE and Sub-Continent, at ABN AMRO Bank N.V. He joined ABN AMRO in November 1990 and graduated from the position of a Chief Manager to the Country Executive over a period of 18 years. In his banking career spanning 33 years, Mr. Sobti has been associated with ANZ Grindlays Bank Plc (now Standard Chartered Bank) and State Bank of India in the past. He holds a Bachelors Degree (Honours) in Electrical Engineering and has also done his Diploma in Corporate Laws and Practice and Secretarial Practice.

Mr. Y. M. Kale Alternate Director Mr. Y. M. Kale, FCA (England & Wales) & FCA (India), was President of the Institute of Chartered Accountants of India (ICAI) during 1995 to 1996 and Chairman of ICAIs Accounting Standards Board as well as Audit Practices Committee in earlier years, having been on the apex ICAI Council for 16 years (1982 to 1998). During 1995-98, Mr. Kale was the India Representative in the Board of International Accounting Standards. Since 2002, Mr. Kale is Group President, Corporate Governance & Development in Hinduja Group India Ltd. and a Director in several Group Companies. RBI had appointed him Member of the Group

for introduction of Concurrent Audit of banks and Member of DBOD Working Group on Revised Formats for Published Accounts of Banks. He has also served on many Committees constituted by SEBI and by the Government of India. He was also Chairman of a Committee for setting Accounting Norms for trading members of the National Stock Exchange. Milestones With over 17 years of Operating History 2011 - 2012

Awarded as the Best Bank Mid-sized in Businessworld PwC Best Banks Survey 2011 Awarded as the Best Mid-Sized Bank Bank in Business Today KPMG Best Banks Survey 2011 Awarded M.IT.R- 50 Marketing & IT Recognition Program amongst top 50 brands organised by Paul Writer in association with IBM Awarded the CII Environment Best Practice Award 2012 for the Most Innovative Environmental Project Awarded in the Business Enterprise Services category for running ATMs on solar power Organised by Panasonic Green Globe Foundation Awarded the status of Star Brand 2011 ICMR Star Brands of India Survey Awarded the Best Bank in New Generation Category by the STATE FORUM OF BANKERS CLUB KERALA

2010 - 2011

Most Improved Bank Performance of the Year awarded by Bloomberg UTV Financial Leadership Awards 2011 Winner of Best Use of technology in training and e-Learning Initiatives awarded by IBA Banking Technology Awards 2010 Runners up of Best Risk Management Initiatives awarded by IBA Banking Technology Awards 2010 Silver winner of Excellence in Business Process Management and Work flow in Australia and Asia Region Global awards by Workflow Management Coalition and BPM.com, USA Talisma User awards for Enterprise Adoption of CRM 2010 Ranked 2nd in the fastest growing Bank (mid-size) category published in Indias Best Banks report by Business World and PWC Excellence Award as the 2nd best New Generation Bank in Kerala for the second consecutive year awarded by the State Forum of Bankers Clubs, Kerala

2009 - 2010

Awarded the "Best Priority Sector Bank" amongst the private sector banks by Duns & Bradstreet Tier II Issue raised Rs. 4200 million in March 2010 Awarded the Technology Bank of the Year-2009 from IBA Excellence Award, the 2nd best new generation bank in Kerala by the State Forum of Bankers Clubs, Kerala Recognised for 'Best Performance in Credit Quality' by inancial Express Received the prestigious ISO 27001 certification for IT operations

2008 - 2009

QIP Issue raised Rs. 4803 million in August 2009 Regulatory clearance for 113 new branches are in place (as of June 30,2010) Appointed as Clearing & Settlement Bank at 6 major Tea Auction centres (includes 2 which were added in 2010) Tied up with BONY Mellon for on line remittances from United States to India

2007 - 2008

GDR Issue - raised Rs 2,222 million; Ratings: ICRA Highest A1+ - CDs, Crisil P1+: CDs, FDs New Launch/Rollout: Mid market Investment Bank, 3rd Party Distribution Platform, Warehouse Receipt Finance Awards/Recognition: The Smart Workplace - Economic Times, Best CSR Practice Company BSE/NASSCOM Extended microfinance to 300,000+ women by partnering leading MFIs like SKS Mircofinance Extensive IT initiatives Became clearing/settlement bank for NSE currency futures exchange New management team headed by Romesh Sobti inducted from ABN AMRO Bank NV

2006 - 2007

GDR - raised Rs 1,460 million, tied up with Cholamandalam MS for bancassurance Signed an agreement with National Multi Commodity Exchange Ltd as clearing banker

2005 - 2006

Tied-up with Religare Securities for offering 3-in-1 account covering banking, depository & securities trading Tied up with Aviva Life Insurance for bancassurance

2004 - 2005

Signed an agreement with NCDEX as clearing banker Opened its second representative office in London

2003 - 2004

Ashok Leyland Finance Ltd, a leading NBFC merged with the Bank (total 115 branches), opened representative office in Dubai

2002 - 2003

IndusInd Enterprises & Finance Ltd, a NBFC & one of the promoters of the Bank amalgamated with the Bank Increased branch network to 53

2001 - 2002

Tie ups with exchange houses in Middle East and banks in the United States

1994 - 2000

IPO - raised Rs 1,800 million, became clearing bank to First Commodities Clearing Corporation of India 2000 Became clearing/settlement bank for BSE/NSE Raised Rs 1,000 million through preferential issue of shares Incorporated in 1994; Promoted by a group of Non Resident Indians. Started operations with Rs 1000 Mn Capital

Brand
IndusInd Bank has been aggressive in its brand building program since last year. As a part of the brand building exercise, the bank has taken many initiatives which have helped the brand connect up with the customers & enhance the visibility quotient. IndusInd Bank had launched its first ever mass media campaign in May-June 2009 along with its punchline Makes you feel richer and since then, the bank has been consistent in communication through Television,

Radio, and Outdoor & print advertising. IndusInd Bank understands its customers money is not just money. It is the vehicle to realise their dreams! Hence, the bank aims to ensure that the customers experience with the bank is pleasant and enriching. That they get value for their money, enabling them to lead a richer, fuller, content life... For this, the bank:
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Offers a new level of banking better services, better understanding of unique needs and better management of finances Demystifies the banking process and makes it more accessible Apart from fulfilling traditional banking responsibilities, advises customers on how and where to use their money to get the best out of it Projects an image of being a young, energetic, modern bank with values of dynamism, confidence and progression

Further, as a banking partner, the bank also aims to help its customers discover how they can do more things with their money. In the recent advertising campaign, the Bank reinforces its focus on Innovative banking based on the philosophy of Responsive Innovation. The bank is taking responsiveness theme to customers and reinforces its commitment to give best-of-class services in the industry.

Mission & Vision

Mission We will consistently add value to all our stakeholders and emerge as the Best in class in the chosen parameters amongst the comity of banks, by doubling our profits, clients and branches within the next three years. Vision IndusInd Bank will be:
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A relevant business and banking partner to its clients Customer Responsive, striving at all times to collaborate with clients in providing solutions for their

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Banking needs A forerunner in the market place in terms of profitability, productivity and efficiency Engaged with all our stakeholders and will deliver sustainable and compliant returns

203.2 OBJECTIVES OF RESEARCH PROJECT: 3.2.1 PRIMARY OBJECTIVES: To open new savings accounts by convincing customers and to promote the benefits of thosewhich are provided by the bank. To find the different way of convincing customers. To study brand image of the bank. To increase the business of the bank.

3.2.2 SECONDARY OBJECTIVES: To determine the need and purpose of a sales executive. To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings.

3.3 GEOGRAPHICAL SCOPE The same problem was with the all other branches of HDFC Bank even out of the Pune city. Themanagement is conducting the same research on a big gro und while my contribution is tiny.Though my sample size and geographical area was defined and confine to a particular territory but the application of out put from the research are going to be wide. 24

PRODUCT SCOPE: Studying the increasing business scope of the bank. Market segmentation to find the potential customers for the bank. To study how the various products are positioned in the market. Corporate marketing of products. Customers perception on the various products of the bank