Hsiang-Hsun, Wu

Aug 12, 2012

Girl Power
Being on stage with all nine of us is refreshing and energizing.
It's the energy that's important -- we call it Girl Power!

PY

2011 10 Jessica CNN

1

9 2007

2010 8

S.M. 2011
10 The Boys

Billboard Schwartz S.M.3

sonicwu@saturn.yzu.edu.tw

noalterant@gmail.comyasanglin@gmail.com
Kpopn kpopn@kpopn.com

http://www.tmcc.com.tw

S.M. 10
BoASuper Junior
S.M.

PY

S.M.

Wonder Girls JYP

Wonder Girls

30-40 5

SPEED6
LCDiPhone

MV

2005-2008
7 S.M. Entertainment S.M. 9
Exhibit 1
8
S.M.S.M. 1990

S.M. 2005 12 Super Junior

S.M.9S.M. Super Junior
The Gateway to Stardom of Asia10 Super Junior
S.M. 2005 Super Girls
11 Exhibit 2
9
2007
S.M.

PY

S.M.
2007 7 11Into the New
World
S.M.12

13 2007 11
10

S.M.

SNESNE

14

2009

S.M.15TVQXSuper Junior

20072008
2009 1 Gee

Gee
16

Gee17

GomTV 100 18Gee

Music Station 9
S.M. 2009 6 Genie19
Gee

Genie20

Genie
5 Gee21
Exhibit 3
2010
2010 2010 1
Oh!
Oh!

PY

22 YouTube
Oh!
2010
Oh!

YouTube 1 YouTube 6 YouTube 923

Oh! 3 Run Devil Run

GeeGenieOh!

Jessica Tiffany S.M.

Jessica

SooYoung12 S.M.

HyoYeon24

YoonA Elite
Super Junior

Tae-Yeon

S.M. 2009 11
Into the new world

S.M.S.M.
2010 5 9
25 8 25 1
2 26
27GenieGee 2010
8 10 Hoot 10

YouTube

PY

Exhibit 3
Galaxy 28 35-45
29uncle-fans

10 30
S.M.30AKB48

Exhibit 8

Exhibit 9

2007 9

1997 2006 33 S.E.SFin.K.LBaby

V.O.X S.E.S 31

10
2007 2009 2009
14

32 T-ara Bo Peep Bo Peep

Exhibit 10
33

2007 14
22
2009 Gee

Genie MelOn
Music Awards
2010

PY

K-POP

34

35 1996 2005 2006

2011

4,900 1 2,800
13 MBCSBS KBS

230 91 36

373839
1998

1999 12 2000

2001
40

41
Exhibit 11
K-POP
Wonder Girls2NE1T-ara4MinuteKARA
Super JuniorBIGBANGCNBlue2PMBEASTZEA

YouTubeFacebookTwitter

PY

2011 12
100.6% 35.4%42 OECD

K-POP 43

IFPI 44
53% 52%45

Gee YouTube 7,000

Exhibit 3K-POP
1990 J-POP46

K-POP Exhibit 4Exhibit 5

Exhibit 6Exhibit 7
47

K-POP 48

2004-2008 Exhibit 13 Exhibit 14

K-POP

Exhibit 14
70%
K-POP
2009

2010 Exhibit 15
2010 41
60%Exhibit 16
32.3 Exhibit 15
2010 4 4 80%

CD
ASP49average selling price 3 50 25

PY

ASP 12 96 ASP 4 32

2011 22 Exhibit 33

350 2,800

ASP 70%CD
CD ASP

15% 30%

K-POP

K-POP BoA S.M.

K-POP BoA

localization51 BoA 1998

2000 2001 BoA

BoA BoA

2002-2008 6 Oricon

2009 52

53

S.M.
S.M.

54Lee Soo-Man
1958 1970
1980 55

PY

56
1985 DJ

1989 29 S.M.

S.M.
1995 S.M. Entertainment
S.M.

1996 5 H.O.T. S.M.

H.O.T.S.M. S.E.SBoA

S.M. 1996 2010

Exhibit 20

1999 S.M.Kim Young-min S.M.

Exhibit 17
S.M. 2000 KOSDAQ5758

Exhibit 18

S.M.2010 100
59S.M.

28 60
Culture Technology

Information Technology
61

14 IT CT

Culture Technology
IT 90 CT CT IT
IT 3 CT
CT
CT

PY

S.M. CT S.M.
Academy62

S.M. CT 63Exporting Content

Local CollaborationLocalization and Sharing

CT
made by made in

CT Virtual Nation

YouTube Facebook S.M.

S.M.

1998 BoA1999

64
BoA 1997
1314

1998 10
BoA

10

S.M. 1990

10 16 65 800
66 1 67

PY

68

Showcase

6 12
3

Sunny

34

30 Jessica

S.M.

Tiffany

Sunny 9
5.4 S.M.
4

11

2010
Dont try to cut your ears69

PY

S.M. 13 7 7071
72

73

S.M.
28,000 100

74 280 BoA 2000

30 75 240

40 76 350
2009 S.M.

S.M.
S.M. JYJ
S.M.77

7 78

79

12

S.M.
Yoo Young-Jin
Genie
Dsign Music80 Exhibit 27
Yoo Han-Jin
Rino Nakasone Sim Jae-won
81

PY

300
10

82

Dsign Music 83

S.M.

S.M.

S.M.P.SM Music Performance84

S.M.
85

1/30

One SourceMulti-UseOSMU86

360 Degree

13

S.M.
87
Exhibit 20

S.M.
Exhibit 21

PY

88
/

XXX

S.M. SM Town
SM Town
1999 2011 14 SM Town

Exhibit 22

S.M.
S.M.

Exhibit 23 Exhibit 24

89

Yang Hyun-Suk YG 90Park Jin-Young JYP

S.M.YG JYP SK Loen
Exhibit 26 Big 3

14

YG
YG 1996 SeoTaiJi And Boys
91YG 2010 KOSDAQ 2011 11
92 S.M. S.M.

YG R&B Hip Hop

BIGBANG 2NE1 SE7EN PSY
GUMMYKang Hye-JeongGu Hye-Seon

PY

BIGBANG YG 2006 2007

2008 BIGBANG

2007 YG 120

YG 93 YG

94 YG

YG PERRYTEDDY
G-DRAGONS-kush

YG

YG 2005 95 Nexstar

Records SE7EN SE7EN YG

Avex BIGBANG

2NE1
S.M. SM Town YG YG Family

YG Family 1999 2003

2006 YG 10 YG Family

15

JYP
JYP 1997 JYP 2011 2
KOSDAQ 96JYP 2007
JYP U.S.A2008 JYP ChinaJYP SK 2003
972011 4 SK
Loen JYP
JYP
JYP Rain Wonder

PY

Girls Miss A 2PM 2AM

MaseWill
SmithCassie 98JYP

Wonder Girls Nobody

JYP Big 3 S.M. YG

JYP JYP

Wonder Girls 99

Wonder Girls 2009 100101

CAA Jonas Brothers102Nobody

Nobody 80

Wonder Girls Tell Me

So HotNobody
80 90
80
CD

Wonder Girls
Wonder Girls 103

Wonder
Girls

16

104
Wonder Girls JYP
Wonder Girls

JYP JYP Nation 2008

PY

Loen

Loen 90%
5%
Loen 2000 KOSDAQ 1052005

SK 2008 SK MelOn
2009 MelOn Music Awards106Loen

SK RealNetworks107
Loen MelOn 46%108

CJ MnetExhibit 28
Loen CJ

Loen CJ JYP YG

Loen IU

2010 3 S.M.
YG JYP KMPKorea Music Power

KMP
109

2011 4
KeyEast S.M.YG JYP
AMENTStar J UAMUnited Asia
Management
UAM 6

17

2011 12 SBS S.M.YG JYP

K-POP StarYG JYP S.M. BoA
K-POP
Star

2010 9
SM Town 2010

PY

S.M.GeeGenie Oricon 2010

49 58 2 4
Exhibit 29
KARA110 2PMSHINee

Beast

2011

Run Devil RunMr. Taxi

Exhibit 32
1 Exhibit

33 2011 111

Seoul
Music Awards

Intel
SM Town Exhibit 22

S.M.
S.M.

2010 10 12 S.M.The Boys

S.M.

The Boys

Wonder Girls The Boys

18

112113

The Boys 10 18 YouTube

The Boys

PY

Exhibit 34
The Boys

Exhibit 35

2010 2011 10 The

Boys

2011

Kyu Sakamoto Sukiyaki 1963 6 Billboard

114

1979 Pink Lady Kiss in the Dark

40 1980 The Yellow Magic Orchestra
Computer Games
Exhibit 36 60 1986
Shonen Knife
J-POP

Sonlc YouthNirvana
1994 Pizzicato FiveP5

MADE in USA

19

Exhibit 37

MADE in USA
10 20
10
Coco Lee
Utada Hikaru 2000 2004

115

Wonder Girls JYP

PY

S.M.

20

Exhibit 1

/
HyoYeon
/
SooYoung
/
Yuri

2004 8 S.M.

2000 S.M. Starlight Casting System

2000 S.M. Starlight Casting System

YoonA

SeoHyun

Tiffany
/
Sunny

2000 S.M. Starlight Casting System

2002
2001 S.M. Best

2002 S.M.

2003 S.M. Starlight Casting System

Rapper

5
6
5

2010
2009
2010 Sweet Delight
2005 MKMF
2011
2
2007 MBC

Rapper

2008 MelOn

2007 MBC

Rapper

2009 MBCShow

2008 KBS

Rapper

2010
2

2004 S.M. Starlight Casting System

2007 S.M. Starlight Casting System

2012 7 31 http://zh.wikipedia.org/wiki/

21

2010
PD

D
O

PY

Jessica

TaeYeon

2010
2 CNBlue
2010
2009 MBCShow
2011 Fame
2008
MelOn
2009 KBS2

D
O

PY

Exhibit 2 Super Girls

TiffanyStellaJessica

Eventually2010 11 22 SUPER GIRL http://eventuallytherookies.blogspot.tw/2010/11/super-girl.html

22

Exhibit 3 2007-2010 YouTube

cxvii

cxviii

YOUTUBE cxix
N .A .

112,996+

2007 11 1

PY

cxvi

82,909+

N
D
O

2008 3 13

REPACKAGEBABY BABY

23

13-17

18-24

13-17

BABY BABY 223,388

cxvii

GEE

113,249+

cxviii

YOUTUBE cxix

2009 1 7

13-17
18-24
35-44

GEE 76,291,532

PY

cxvi

2009 6 29

100,497

GENIE

D
O

116,411+

24

13-17

18-24

45-54

GENIE 14,069,866

cxvii

OH!

15

2010 1 28

210,717+

cxviii

YOUTUBE cxix

13-17
18-24
45-54

OH! 51,373,027

PY

cxvi

159,681+

REPACKAGERUN DEVIL

N
D
O

2010 3 22

RUN

25

13-17

18-24

45-54

RUN DEVIL RUN 38,750,040

cxvii

HOOT

15

2010 10 27

174,722+

cxviii

YOUTUBE cxix

13-17
18-24
45-54

D
O

26

Hoot 19,911,216

PY

cxvi

Exhibit 4 K-POP

K-POP
DVD

K-POP

2005

27

2006

27

2007

32

23

2008

24

n.a.

2009

24

14

2010

21

11

PY

Wikipedia (2012, July 31). K-pop. Retrieved from http://en.wikipedia.org/wiki/K-pop

Exhibit 5 YouTube

YouTube 2012 7 31 > http://www.youtube.com/music

27

PY

Exhibit 6 YouTube

(2012, Jan 2). K-POP 235 23 . Retrieve from

http://news.zum.com/articles/1309062?c=06

28

PY

Exhibit 7 Hallyu Index

Shiwoo Kim (2012, March 19). Entertainment. Korea Investment & Securities, P11.

AKB48

Exhibit 8

36

6 1

T-shirt

10 30

2010 9 7 )
http://cn.chosun.com/big5/site/data/html_dir/2010/09/07/20100907000026.html

29

D
O

PY

Exhibit 9 1997 2011

30

D
O

PY

Gui2011 4 4 http://kpopn.com/2011/04/04/58945/

31

PY

Exhibit 10 T-ara Bo Peep Bo Peep

D
O

CJENMMUSIC (2011, March 31). T-ARA () - bo peep bo peep ( 5M). Retrieved from http://youtu.be/etN5OrZNMuA

32

Exhibit 11
%

476,262

3,012

0.63%

54

1.80%

1995

567,173

3,838

0.68%

152

4.00%

1996

329,626

4,591

0.73%

189

4.10%

1997

714,006

6,531

0.91%

132

2.00%

1998

807,629

7,574

0.94%

168

2.20%

1999

884,850

8,563

0.97%

1,000

11.70%

2000

949,199

11,707

1.23%

1,787

15.30%

2001

1,060,963

12,431

1.17%

1,474

11.90%

2002

1,161,198

13,985

1.20%

1,958

14.00%

2003

1,151,323

14,864

1.29%

1,890

12.70%

2004

1,201,394

15,675

1.30%

1,725

11.00%

2005

1,352,156

15,856

1.17%

1,911

12.10%

2006

1,469,625

17,385

1.18%

1,363

7.80%

890

5.10%

64

0.30%

2007

1,565,177

14,250

0.91%

1,284

9.00%

693

4.90%

75

0.50%

2008

1,749,852

15,136

0.86%

1,508

9.90%

558

3.70%

190

1.30%

2009

2,845,000

16,579

0.58%

2,122

12.70%

562

3.30%

300

1.80%

2010

2,918,000

18,167

0.62%

2,244

12.30%

837

4.60%

317

1.70%

PY

1994

2010 7 28

33

PY

Exhibit 12

http://www.mcst.go.kr/chinese/vision/vision2.jsp

34

Exhibit 13 2004-2008

2004

2005

2006

2007

2008

190

327

392

399

414

490

520

502

520

574

2,076

936

7,598

9,386

1,421

3,421

2,228

1,667

1,389

1,647

5,828

7,600

2,452

2,440

2,104

6,176

7,843

6,683

7,277

8,058

7,030

12,176

13,392

15,095

16,012

11,733

16,367

18,945

20,289

22,825

18,218

19,135

18,487

21,310

26,001

38,769

56,466

67,199

78,100

109,387

93,931

123,598

137,317

156,205

188,443

PY

Exhibit 14 2004-2008

2010 7 28

2005

114

1,851

71

160

26

2,228

2006

39

1,431

62

55

75

1,667

2007

166

943

206

31

22

21

1,389

2008

184

1,122

257

35

30

20

1,648

2005

168

6,032

415

201

732

52

7,600

2006

85

1,039

386

196

490

256

2,452

2007

82

519

276

877

470

216

2,440

2008

131

899

268

314

414

79

2,105

2005

47

2,471

39

4,463

353

471

7,844

2006

114

1,501

37

4,266

712

53

6,683

2007

13

1,269

276

4,627

1,043

49

7,277

2008

114

1,685

47

4,757

1,239

217

8,059

2005

1,282

6,551

2,350

230

20

156

10,589

2006

1,244

4,763

3,390

73

26

388

9,884

2007

833

5,349

2,675

132

35

301

9,325

2008

810

6,563

1,723

119

35

142

9,392

2010 7 28

35

Exhibit 15

PY

Recording Industry Association of Japan (2012). 2012.

36

Exhibit 16

PY

Recording Industry Association of Japan (2012). 2012.

Exhibit 17

2011 10 19 SM

http://chn.chosun.com/big5/site/data/html_dir/2011/10/19/20111019000036.html VITALSIGN (2011, Feb 26). SM

Entertainments Kim Young Min on the success behind the SM system + future plans. Retrieved from
http://www.allkpop.com/2011/02/sm-entertainments-kim-young-min-on-the-success-behind-the-sm-system-future
-plans

Exhibit 18 S.M.

Bloomberg.com (2012). Retrived from http://www.bloomberg.com/quote/041510:KS/chart

37

Exhibit 19

142

26

100

88

37

(2010). . 16: 203-230.

Exhibit 20 S.M.

H.O.T.

2001

1997

S.E.S.

2002

1998

Shinhwa

1999

Fly to the Sky

2009

2000

BoA

2001

Moon Hee Jun

2001

Kangta

2001

Dana

2001

M.I.L.K

2002

Black Beat

2002

Shinvi

2002

Isak N Jiyeon

2003

TVXQ

2004

TRAX

2005

Club H.O.T

Friend

Shinhwa Changjo

Fly High

1996

PY

2004

Club H.I.T

Club K.I.T

DANA4U

2004

Milkyway

2007

Soul Black

2004

Linos

2004

5 2

Cassiopeia

4 2

Traxian

The Grace

Shapley

2005

Super Junior

12

E.L.F

2006

Iconiq

2006

Zhang Liyin

Chocolate

2007

SNE

2007

J-Min

2008

SHINee

2009

f(x)

T
O

Jumping BoA

SHINee
Shawol
TBA

Wikimedia Foundation, Inc. (2004). S.M. Entertainment. Retrieved from

http://www.enotes.com/topic/S.M._Entertainment .

38

2005-2007

2007-

World

PY

Exhibit 21 S.M.

SM Town (2012). FanClub. Retrived from http://www.smtown.com/Fanclub

39

Exhibit 22 SM TOWN

2008 8 15

2008 9 13

2009 2 7

2010 8 21

2010 9 4

2010 9 11

2011 1 2526

2011 6 1011

Le Zenith de Paris

2011 10 23

SMTOWN Live'08 World Tour

SMTOWN Live'10 World Tour

SMTOWN Live'11 in Tokyo Special Edition

2011 9 24

PY

SMTOWN Live'11 World Tour

2012 7 31 SM Town http://zh.wikipedia.org/wiki/SM_Town

Exhibit 23 S.M.

cxx

50,001~100,000

DVD2

100,000~200,000

, ,

200,000

10

/MP3

10

/,

70

70

SM

SM Japan

Still 2010/12/27 ( )
http://truetvxqch.wordpress.com/2011/09/29/translation-of-the-contract-profit-distribution-english/

40

Exhibit 24 S.M.

cxxi

70

S.M. 10

65

10

60

, , , ,

10

PY

Still 2010/12/27 ( )
http://truetvxqch.wordpress.com/2011/09/29/translation-of-the-contract-profit-distribution-english/
Exhibit 25 S.M. 2005-2011
2006

2007

21

29

CD

CD

31

40

62

86

110

11

15

15

19

10

16

37

48

C
5

15

36

46

12

16

22

26

36

16

25

29

36

42

49

73

17.3%

17.3%

36.2%

29.9%

28.4%

26.9%

23.7%

9.0%

13.7%

14.0%

11.9%

15.3%

9.8%

5.5%

28.8%

16.5%

18.0%

21.4%

25.5%

42.6%

43.6%

26.0%

39.9%

39.6%

39.8%

35.5%

30.3%

32.7%

CD

2011E

12

COGS

2010

2009

10

2008

2005

1010

1180

1200

1280

1740

1780

2280

()

7,400

7,400

7,400

8,400

8,400

8,400

8400

20

38

37

-2

-4

-2

26

21

-3

-7

23

21

-4

-8

22

17

000

10

Chang-Kwean Kim (2012, May 31). SM Entertainment (041510 KQ). KDB Daewoo Securities Research.

41

Exhibit 26 S.M.
EPS EPS 1,000,000,000
1,000,000

2011E

20.8

21.8

16.5

1342.0

893.0

YG

44.8

78.1

10.3

17.3

9.8

12.9

2615.0

3322.0

JYP

10.2

19.8

-6.0

-3.0

-10.4

-5.4

-44.7

-23.3

138.9

167.2

16.3

26.6

9.8

21.4

386.0

882.0

Neowiz Internet

44.3

47.5

5.6

7.1

11.4

7.6

679.0

567.0

KT Music

40.1

31.4

0.3

-2.3

112.0

112.0

11.0

11.0

28.7

26.0

1.3

2.0

682.0

472.0

42.0

8.6

Warner Music

2,984.0

2,869.0

-143.0

RealNetworks

402.0

336.0

3.0

55.2

138.0

-15.5

LOEN

Avex
Amuse
A8 Digital Music

ROE %

2010
29.1

2011E

0.6

-2.4

20.0

-80.0

5.0

5.0

124.0

124.0

-0.9

1.0

-94.8

123.0

42.0

12.7

0.1

1.0

-205.0

-143.0

-138.0

-1.0

-10.0

3.0

-27.0

0.1

-0.8

-0.3

-1.8

-16.8

-0.2

-0.1

2010

2010

2011E

16.5

2011E

29.5

18.9

25.2

15.0

48.0

52.0

23.1

22.2

21.5

16.5

-1.4

-0.3

-0.6

-15.3

-53.3

3.8

14.7

19.7

11.7

15.9

7.0

12.8

25.2

17.3

12.6

14.9

25.8

15.9

2.7

-11.0

0.6

-7.4

1.5

-7.6

Avex

17.5

17.3

10.2

9.8

4.8

4.5

Amuse

-7.6

10.0

4.4

7.7

3.5

3.8

A8 Digital Music

8.3

2.4

6.5

1.8

6.1

3.8

Warner Music

0.7

-12.4

3.0

-7.1

-4.8

-4.8

RealNetworks

2.0

-7.9

-10.7

-3.0

0.8

-8.0

-10.3

-38.4

-28.0

0.0

-30.3

-1.4

LOEN

JYP

KT Music

2010

25.5

Neowiz Internet

2011E

109.9

YG

2010

86.4

S.M.

2011E

S.M.

Pandora

2010

EPS

PY

2011E

2010

Pandora

Chang-Kwean Kim (2012, May 31). SM Entertainment (041510 KQ). KDB Daewoo Securities Research.
2011
CompustatReuterBloomberg

42

PY

Exhibit 27

Robin Jensen Ronny Svendsen

GenieNermin HarambasicTiffanyAnne Judith Wik

2010 11 23
Dsign Music

http://cn.chosun.com/big5/site/data/html_dir/2010/11/23/20101123000034.html

Exhibit 28 2011

Jina Park & Ikhee Han (2011, Dec 19). Loen Entertainment (016170). Hyundai Research.

43

Exhibit 29 Oricon
2010 Oricon

1
1
1
1
1
1
1
1
1
1
1
1
2
4
5
5

2010/10/27
2010/8/18
2010/3/3
2010/5/19
2010/5/26
2010/11/10
2010/9/8
2010/12/8
2010/10/6
2010/7/7
2010/1/27
2010/3/24
2010/10/20
2010/9/8
2010/8/11
2010/11/10

1
2
3
4
5
6
7
8
9
10
16
25
26
41
46
54
64
66
84
85
91

10

158.7
158.6
141.8
119.8
107.9
62.5
61.4
49.8
46.6
44.1
28.5
23
22.5
18.4
17.2
13.9
11.6
11.3
8.9
8.8
8.4

Everyday

Lotus

Everybody Go
Why
GO GO

Superstar
MR.TAXIRun Devil Run
WinterDuet

Replay
Ultra Lover
Mr.Simple
I'm your man

D
O

http://www.musictvprogram.com/oricon2010.html http://www.musictvprogram.com/oricon2011.html

44

PY

AKB48
AKB48

AKB48

AKB48

KARA
KARA

Beginner

Troublemaker
Monster

Love Rainbow

Dear Snow
To be free
BREAK OUT

Gee
GENIE

95.4
71.3
69.8
69.6
65.9
65.6
62
59.6
59.1
51.6
28.9
22.8
13
11.5
9.8
9

1
2
3
4
5
6
7
8
9
10
16
26
49
58
67
77

2011 Oricon

AKB48
AKB48
AKB48
AKB48
AKB48

SKE48
Kis-My-Ft2

KARA
KARA

KARA
SHINee
2PM
SUPER JUNIOR
2PM

1
1
1
1
1
1
1
2
1
1
1
2
1
2
2
2
3
2
4
2
4

2011/8/24
2011/5/25
2011/10/26
2011/12/7
2011/2/16
2011/2/23
2011/11/2
2011/5/25
2011/7/27
2011/8/10
2011/1/26
2011/6/29
2011/4/6
2011/7/20
2011/4/27
2011/11/30
2011/10/19
2011/6/22
2011/11/2
2011/12/7
2011/8/17

Exhibit 30 Oricon
2010 Oricon

to LOVE
BEST
SENSE
PASTFUTURE
BEST SELECTION 2010

THE BEST BANG

5years

1
1
1
1
1
1
1
1
1
2

2010/8/4
2010/11/3
2010/6/23
2010/2/10
2010/12/1
2009/12/16
2010/2/17
2009/12/23
2010/11/17
2010/2/3

FUNKY MONKEY BABYS

Mr.Children

PY

105.3
90.6
64.5
61.3
59.7
57.4
56.9
56
54.4
46.9

1
2
3
4
5
6
7
8
9
10

1
2
3
4
5
6
7
8
9
10

2011 Oricon

http://www.musictvprogram.com/oricon2010.html http://www.musictvprogram.com/oricon2011.html

2010 OriconOK
2011 OriconOK

GReeeeN
1
AKB48

2
GReeeeN

3
KARA

4 Gee

5
AKB48

MONGOL 800
7

Butterfly

8
AKB48

10
MONGOL800
5186740

D
O

1
2
3
4
5
6
7
8
9
10

Exhibit 31 Oricon OK

90.7
82.9
74.3
65.8
64.2
48.4
45
41.4
41.3
39.7

http://www.musictvprogram.com/oricon2010.html http://www.musictvprogram.com/oricon2011.html

45

Beautiful World

GIRLS' GENERATION
Checkmate

MUSICMAN
SMAP AID

AKB48
EXILE

KARA

SMAP

1
1
1
1
1
1
1
1
1
1

2011/7/6
2011/6/8
2011/3/9
2011/5/23
2011/6/1
2011/4/27
2011/11/23
2011/2/23
2011/8/17
2010/11/3

Exhibit 32 S.M.

PY

ID; Peace B
Amazing Kiss

LISTEN TO MY HEART
Every Heart-
1 LISTEN TO MY HEART
Don't start now
VALENTI
NO.1
JEWEL SONG-BESIDE YOU-2 VALENTI
Shine We Are! Earthsong
DOUBLE
Rock With You
3 LOVE & Honesty
Be the one
QUINCY
HUG

BEST1
DO THE MOTION
Stay With Me Tonight
Somebody To Love
make a secret

My Destiny
Everlasting
4 OUTGROW

1 Heart, Mind and Soul
brand new beat-Your Color
Rising Sun-Heart,Mind and Soul
Begin
KEY OF HEART-DOTCH
Sky
Winter Love
Miss you, O---
5 MADE IN 20
Step by Step
Choosey Lover
2 Five in the Black
Sweet Impact
Lovin' you
SUMMER ~Summer Dream-Song for you-Love in the Ice~
SHINE-Ride on
LOVE LETTER
Forever Love
LOSE YOUR MIND
Together
Purple Line
3 T
Two hearts-WILD SOUL
Runaway
Be with you
6 THE FACE
If Rainy Night
Close to you
Keyword-Maze
Beautiful you-
Vivid ~Kissing you,Sparkling,Joyful Smile~
?
-MIROTIC-

2001/5/30
2001/7/25
2001/12/5
2002/1/17
2002/3/13
2002/3/13
2002/5/29
2002/8/28
2002/9/19
2002/12/11
2003/1/29
2003/5/14
2003/10/22
2003/12/3
2004/1/15
2004/2/11
2004/9/1
2004/11/25
2004/12/1
2005/2/2
2005/3/30
2005/4/27
2005/7/13
2005/8/31
2005/11/23
2005/11/2
2006/1/18
2006/2/15
2006/3/8
2006/3/23
2006/4/5
2006/4/19
2006/6/21
2006/8/9
2006/8/16
2006/11/1
2006/11/8
2007/1/17
2007/1/24
2007/3/7
2007/3/14
2007/4/25
2007/6/13
2007/8/1
2007/9/19
2007/9/26
2007/11/14
2007/12/12
2007/12/19
2008/1/16
2008/1/23
2008/2/6
2008/2/13
2008/2/20
2008/2/27
2008/2/27
2008/3/5
2008/3/12
2008/4/23
2008/6/4
2008/7/16
2008/10/15

/
BoA
SHINee Super Junior
40,470
59,450
77,220
179,590
84,430
931,742
20,580
202,000
122,440
151,485
1,249,197
144,264
82,395
58,314
653,630
24,292
82,614
4,710
136,725
1,099,720
169,542
10,166
10,496
54,453
58,436
16,615
74,744
427,871
11,484
59,055
90,936
7,672
17,283
40,943
26,890
99,078
29,226
348,093
29,144
28,116
86,677
42,789
50,074
124,829
41,978
43,524
50,781
28,128
39,595
48,543
158,524
27,116
32,983
15,636
185,338
32,939
21,037
29,122
121,771
28,916
120,890
91,270

46

 Exhibit 32

22,354
132,570

13,898
50,613
59,408

PY

12,459

SHINee Super Junior

110,717
Bolero-Kiss The Baby Sky-
UNIVERSE
100,313
Survivor
BEST2, BEST&USA
317,314
4 The Secret Code
180,826
Share The World!
233,057
Stand by U
BUMP BUMP!
~White Wishes~
289,412
BREAK OUT!
7 IDENTITY
560,113
BEST SELECTION 2010
228,448

WOO WEEKEND
138,302
New Beginning of Girls' Generation
146,540
1 Genie
200,392
2 Gee
134,664
Hoot license
285,051
Why?
169,798
3 Mr.taxi, RDR
850,000
1 Girls' Generation
100,000 1 Bonamana
112,603
1 Replay
182,012
Superstar
DVD The 1st ASIA TOUR 'Into The New World'
Super Junior-M, Perfection
69,620
Juliet
282,552
TONE
52,334
Lucifer
Digital Mr. Simple (iTunes)
69,687
The Boys (Imported from Korea and sold in Japan)
DVD Super Show3 in Japan
146,623
Winter
98,018 Mr. Simple
81,868
the First
DVD Milestone (the 10th anniversary)
DVD JAPAN FIRST TOUR
3,447 2011 SM Town
DVD The 3rd Asia Tour - Super Show3
30,086
1 Girls' Generation (Repackage)

2009/1/21
2009/2/18
2009/3/11
2009/3/18
2009/3/25
2009/4/22
2009/7/1
2009/10/28
2009/12/9
2010/1/27
2010/2/10
2010/2/17
2010/3/24
2010/7/21
2010/8/11
2010/9/8
2010/10/20
2010/12/22
2011/1/26
2011/4/27
2011/6/1
2011/6/8
2011/6/22
2011/7/20
2011/8/23
2011/8/24
2011/8/29
2011/9/28
2011/10/12
2011/10/19
2011/10/21
2011/11/16
2011/11/30
2011/12/7
2011/12/7
2011/12/7
2011/12/14
2011/12/15
2011/12/23
2011/12/28

BoA

Chang-Kwean Kim (2012, May 31). SM Entertainment (041510 KQ). KDB Daewoo Securities Research.

47

Exhibit 33 S.M.
/

SHINee

500
1,500
1,500
1,700
1,700
800
1,000
600
700
2,700
2,700
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
17,000
17,000
15,000
16,000
16,000
10,000
10,000

Super Junior

PY

2003/3/27
2003/3/28
2003/3/30
2003/3/31
2003/4/5
2003/4/6
2004/3/20
2004/3/21
2004/3/26
2004/3/27
2004/4/3
2004/4/10
2004/4/11
2004/4/17
2004/4/18
2005/4/2
2005/4/7
2005/4/9
2005/4/10
2005/4/16
2005/4/17
2005/4/23
2005/4/24
2006/5/13
2006/5/18
2006/5/20
2006/5/21
2006/5/22
2006/5/23
2006/5/24
2006/5/25
2006/5/26
2006/5/27
2006/5/28
2006/9/29
2006/9/30
2006/10/7
2006/10/8
2006/10/13
2006/10/14
2006/10/17
2006/10/18
2006/10/21
2006/10/22
2006/10/28
2006/10/29
2006/11/5
2007/3/31
2007/4/1
2007/4/7
2007/4/14
2007/4/15
2007/4/21
2007/4/22
2007/5/10
2007/5/12
2007/5/13
2007/5/16
2007/5/18
2007/5/19
2007/5/23
2007/5/27
2007/5/29
2007/5/31
2007/6/2
2007/6/3
2007/6/15
2007/6/16
2007/6/18
2007/6/19

BoA
2,700
2,700
3,012
3,012
13,000
13,000
37,000
37,000
10,000
10,000
11,000
16,000
16,000
17,000
17,000
15,000
13,000
13,000
13,000
16,000
16,000
10,000
10,000

2,222
2,400
2,400
1,730
2,084
2,084
1,000
1,300
2,100
1,800
2,500
2,500
2,300
2,300
14,900
14,900

48

 Exhibit 33
Super Junior

C
T

9,000
9,000
37,000
37,000
7,063
7,063
12,000
12,000
15,000
15,000
10,000
10,000
16,000
16,000
16,000
16,000
10,000
10,000
10,000
50,000
50,000

1,527
2,488
2,488
3,012
3,012
1,730
2,200
2,001
2,754
2,754
2,336
2,112
2,372
1,966
2,316
2,001
1,848
2,505
5,012
5,012

SHINee

PY

17,000
17,000
16,000
16,000
16,000
16,000
11,093
10,000
10,000
10,000
10,000
7,000
7,000
11,500
37,000
37,000
37,000

2008/3/19
2008/3/20
2008/3/26
2008/3/27
2008/3/29
2008/3/30
2008/4/1
2008/4/12
2008/4/13
2008/4/15
2008/4/16
2008/4/19
2008/4/20
2008/4/26
2008/5/3
2008/5/5
2008/5/6
2008/5/8
2008/5/10
2008/5/11
2008/5/15
2008/5/16
2008/5/21
2008/5/23
2008/5/28
2008/5/30
2008/5/31
2008/6/5
2008/6/6
2008/6/13
2008/6/17
2008/6/18
2008/6/20
2008/6/22
2008/6/26
2008/6/28
2008/6/29
2009/5/4
2009/5/5
2009/5/9
2009/5/10
2009/5/16
2009/5/17
2009/5/23
2009/5/24
2009/5/30
2009/5/31
2009/6/6
2009/6/7
2009/6/10
2009/6/11
2009/6/13
2009/6/14
2009/6/18
2009/6/20
2009/6/21
2009/7/4
2009/7/5
2010/12/7
2011/1/25
2011/1/26
2011/2/18
2011/2/19
2011/2/20
2011/5/31

BoA

13,000
13,000
13,000
12,000
12,000
12,000
16,000

49

 Exhibit 33
/

SHINee
16,000
37,000
37,000
13,000
13,000
13,000
13,000
10,000
10,000
10,000
10,000
11,000
11,000
450
2,000
2,000
2,000
700
2,291

Super Junior

PY

50,000
50,000
50,000
10,000
16,000
16,000

2011/6/1
2011/6/4
2011/6/5
2011/6/17
2011/6/18
2011/6/28
2011/6/29
2011/7/2
2011/7/3
2011/7/6
2011/7/7
2011/7/17
2011/7/18
2011/7/22
2011/7/23
2011/7/27
2011/7/28
2011/8/8
2011/8/11
2011/9/3
2011/9/4
2011/9/5
2011/10/27
2011/11/24
2011/11/25
2011/12/10
2011/12/11
2011/12/24

BoA

5,000
5,000

40,000
40,000
15,000

Chang-Kwean Kim (2012, May 31). SM Entertainment (041510 KQ). KDB Daewoo Securities Research.

Exhibit 34 The Boys

http://wallpapersget.com/snsd-vogue-korea-orchestra-singer-canonicals-music/

50

Exhibit 35 The Boys

BeyonceGagaRihannaKe$ha

Josh, 22, Indiana

2NE1
pop

PY

Pussycat Dolls

Hannah, 14,

Oregon

Kyle, 14, Oregon

Wonder Girls
30 2002

Neil, 30, Georgia

club

Allison, 20,

Minnesota

GeeGenie

The Boys
The Boys
house Party Rock Anthem)

Kia, 19, Virginia

Pussycat Dolls

51

 hip hip-hop Britney Spears

Mike, 54,

Minnesota

PY

Doug, 22, Arizona

CNNGo staff 2011 11 1 CNN GO

http://www.cnngo.com/zh-hant/seoul/play/what-does-united-states-think-girls-generation-603662

Exhibit 36 The Yellow Magic Orchestra Computer Game

http://techie.up.d.seesaa.net/techie/image/CG20NL207.jpg?d=a21

52

PY

Exhibit 37 Pizzicato Five MADE in USA

Christina Garibaldi (2011, Oct 31). Girls Generation Looking To Take Over U.S.A.!.

http://www.amazon.com/Made-Usa-Pizzicato-Five/dp/B0000036SZ

Retrieved from http://newsroom.mtv.com/2011/10/31/girls-generation-looking-to-takeover-usa/

2009 9 Tiffany

Christina Garibaldi (2011, Oct 31). Girls Generation Looking To Take Over U.S.A.!.

Retrieved from http://newsroom.mtv.com/2011/10/31/girls-generation-looking-to-takeover-usa/

2011 11 4
Wonder Girls

http://www.koreastardaily.com/tc/news/12570

1960 1970

SPEED 1996 1 13 1999 10 5 SPEED 2000

4 1 SPEED 1,350
7

Girls Generation

Retrieved from http://ko.wikipedia.org/wiki/

53

10

Retrieved from http://en.wikipedia.org/wiki/Super_Junior#cite_note-sj-cc-15

11

Mnet School of Rock

12

Mnet CJ

13

Girls' Generation Goes to School

14

2011-07-06

PY

2011
15

TVXQ Tong Vfang Xien Qi

16

Gee http://youtu.be/mpoKx48WmEM Rino Nakasone

17

(2009, January 7). , 'Gee' 2 ''. Retrieved from

18

http://ruliweb.daum.net/news/view/MD20090107130015253.daum

(2009, Feb 16). ! 500 .

Retrieved from http://www.newsen.com/news_view.php?uid=200902161253371002

20

Yoo Young-jin Dsign MusicAnne Judith Wik/Robin Jensen/Ronny

19

Svendsen/Nermin Harambasic/Fridolin Nordso Yoo Han Jin Rino Nakasone

21

Sim Jae-won

2009, July 7. 1 ' .

Retrieved from http://www.newsen.com/news_view.php?uid=200907071134541002

23

5 KBS Music Bank K-charts SBS

22

2010 12 16
OhMV YouTube Video

http://www.koreastardaily.com/tc/news/6145
24

2004 3 8

25

Oricon.co.jp (2010, June 11). K-POP

. Retrieved from http://www.oricon.co.jp/news/entertainment/77100/full/?cat_id=tw

26

Sponichi.co.jp (2010, Aug 25). . Retrieved

from http://www.sponichi.co.jp/entertainment/news/2010/08/25/kiji/K20100825Z00000530.html

54

27

(2010, Jun 11). , 8 . Retrieved

from http://view.heraldm.com/view.php?ud=20100611000018
28

2011 05 20

http://cn.chosun.com/big5/site/data/html_dir/2011/05/20/20110520000024.html
29

Yeran Kim (2011). Idol republic: the global emergence of girl industries and the

commercialization of girl bodies. Journal of Gender Studies. Volume 20, Issue 4, 2011. pages 333-345
30

2010 9 7

31

PY

http://cn.chosun.com/big5/site/data/html_dir/2010/09/07/20100907000026.html
agui03272009 3 9
S.E.SAn Nyeong Ha Se Yo

http://agui0327.pixnet.net/blog/post/26650407-s.e.s
32

2010 5 18

2010 5 28
MV

http://www.koreastardaily.com/tc/news/2744

33

http://www.koreastardaily.com/tc/news/2592

Hallyu Korean Wave

35

2011 11 22

34

36

1.02.0 3.0

2011

http://www.mofat.go.kr/webmodule/htsboard/template/read/korboardread.jsp?typeID=6&boardid=232&s

37

38

39

eqno=334627&c=&t=&pagenum=1&tableName=TYPE_DATABOARD&pc=&dc=&wc=&lu=&vu=&iu=&du

40

2008 2 29

41

KBS2006 1 17

http://world.kbs.co.kr/chinese/news/news_Po_detail.htm?No=13376&id=Po&page=450
42

100 OECD (2011). Fixed and wireless broadband

subscriptions per 100 inhabitants (December 2011). Retrieved from

55

http://www.oecd.org/internet/broadbandandtelecom/1d-OECD-WiredWirelessBB-Dec2011-(NL)_Ver1.xls
43

2012 1
J-POP

http://www.japanechoweb.jp/cn/wp-content/uploads/downloads/2012/01/yyj0909.pdf
44

International Federation of the Phonographic Industry

IFPI (2012). Digital Music Report 2012. Retrieved from

http://www.ifpi.org/content/library/DMR2012.pdf

45

46

Shin,H (2007). K-Pop (music) in the Emerging Cultural Economy of Asian Pop. Journal of

PY

Communication Arts, 25(4).

(2012, March 19). ' ' . Retrieved from
http://economy.hankooki.com/lpage/entv/201203/e20120309175537118140.htm

47

48

2012 1
J-POP

49

http://www.japanechoweb.jp/cn/wp-content/uploads/downloads/2012/01/yyj0909.pdf

Chang-Kwean Kim (2012, May 31). SM Entertainment (041510 KQ). KDB Daewoo

Securities Research.

ASP 2 ASP 5 3 CD

51

BoA Avex

52

2009 7 6

50

http://chn.chosun.com/big5/site/data/html_dir/2009/07/06/20090706000029.html
2010 Break Out 25.6

54

55

isumangwa365Il

56

53

1980 1987

57

KOSDAQ Korean Securities Dealers Automated Quotations NASDAQ

58

041510

59

(2010, Dec 27) . SM, 2010

. Retrieved from http://www.newsen.com/news_view.php?uid=201012271800391001

60

CJ 21

56

61

2011 6 13

http://chinese.joins.com/big5/article.do?method=detail&art_id=67364&category=003005
62

www.sm-academy.com

63

VITALSIGN (2011, Mar 27). Lee Soo Man gives a Hallyu lecture to visiting Stanford

University students. Retrieved from http://news.nate.com/view/20110328n03760

64

65

YouTube SNSD - SM Predebut Video (SM )

66

PY

http://youtu.be/dwo_y66nB38

2 IU 2

30 2-3

2011 9 21
1100

67

http://chinese.joins.com/big5/article.do?method=detail&art_id=73032&category=002002
123 2010 8 14
SOSI100808 Baidu

68

http://tieba.baidu.com/p/859486605
69

2011 10 19
SM

Still2011 1 6

70

http://chn.chosun.com/big5/site/data/html_dir/2011/10/19/20111019000036.html

http://truetvxqch.wordpress.com/2011/10/10/korean-fair-trade-commission-and-the-contract/
S.M.S.M.

71

S.M.S.M.
72

2011 10 19
SM

73

http://chn.chosun.com/big5/site/data/html_dir/2011/10/19/20111019000036.html
2011 6 7
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