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About Marico Marico is a leading Indian Group in Consumer Products & Services in the Global Beauty and Wellness

space. Marico's Products and Services in Hair care, Skin Care and Healthy Foods generated a Turnover of about Rs. 23.9 billion (about USD 478 Million) during 2008-09. Marico markets well-known brands such as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Aromatic, Fiancee, HairCode, Caivil and Black Chic. Marico's brands and their extensions occupy leadership positions with significant market shares in most categories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment, Premium Refined Edible Oils, niche Fabric Care etc. Marico is present in the Skin Care Solutions segment through Kaya Skin Clinics (104 in India and The Middle East) and its soap franchise (in India and Bangladesh). Marico's branded products are present in Bangladesh, other SAARC countries, the Middle East, Egypt and South Africa. Marico Facts - Year 2009-2010 Turnover: Rs. 2661cr Net Profit: Rs. 232cr Turnover and profit consistently growing over the corresponding quarter of the previous year, for the past 38 quarters and more 1 out of every 4 Indians is a Marico consumer. Marico distribution network covers over 33lac retail outlets. Most Marico brands enjoy a leadership position (No. 1 or No. 2) in their respective categories Parachute is the world's largest coconut oil brand Kaya cosmetic dermatology has been a pioneer with over 100 clinics in India, Bangladesh and the Middle East

Marico was awarded the NDTV Profit Business Leadership Award 2009 in the FMCG (Personal Hygiene) category Superbrands voted Parachute a Super Brand in UAE & Bangladesh and Hair Code in Egypt Parachute ranked the 2nd Most Trusted Brand in Bangladesh Kaya was awarded the 'Most Admired Retailer for Health and Beauty' at the Images Retail Awards '09. Marico's manufacturing unit won the Outstanding Achievement Trophy at the IMC Ramkrishna Bajaj National Quality Award (RBNQA) 2009 as exports from India or as local operations in a foreign country) is one of the largest amongst Indian Companies and is entirely in branded products and services. VALUES Maricos credo is Think Consumer to be Big THINK CONSUMER - Consumer centric TO - Transparency and Openness | Opportunity Seeking BE - Bias for Action | Excellence BIG - Boundarylessness | Innovation | Global Outlook

TOP MANAGEMENT Marico is led by a team of talented and experienced leaders, with Mr. Harsh Mariwala, Chairman & Managing Director at the forefront. Unit Consumer Products Business International Business Scope FMCG business in India, including all embedded functions FMCG business overseas including all embedded functions and Sundari Kaya and Wellness businesses including all embedded functions Leader Saugata Gupta Designation Chief Executive Officer- Consumer Products

Vijay Subramaniam Chief Executive Officer- International Business Rakesh Pande will be succeeded by Ajay Pahwa Vilas Shirhatti CEO, Kaya Ltd

Kaya Business

Technology

Finance, HR & Strategy

Research and Development, CQA & six Sigma for all SBUs and Fus Strategy, Finance & Milind Sarwate Investor Relations for the Marico Group Human Resources for all SBUs and FUs.

Chief- Technology

Chief - Finance, HR & Strategy

MARICOS STRATEGIC BUSINESS UNITS The Marico Group business organisation is structured into three Strategic Business Units (SBUs) Consumer Products Business (India) Personal & Nature Care Wellness & New Products Major brand is Parachute with miscellaneous products under it. International Business Group International FMCG Business International business spread across countries like Middle East (Dubai), Bangladesh, Egypt and South Africa. Kaya (Branched out to form a separate company Kaya Ltd. a wholly owned subsidiary of Marico) Kaya Skin clinics Kaya Life

STRUCTURE

At Marico, its a flatter structure with only a few hierarchical levels. At the topmost level is the CMD, Mr. Harsh Mariwala, followed by the business partners and then by managers and junior managers. A fresh graduate having an MBA degree would join as Junior Manager for a year and then escalates to the Managers position. They follow a flatter structure for faster decision making. All three verticals Consumer Products Business [India] International Business Group Kaya [still in prototyping stage]

Work as separate units, having their own functional units of Sales, Marketing and Human resources. Moreover, the verticals have their own Chief Executive Officers, who meet up twice a month for sharing the different strategies and results. Thus the first three are the actual business verticals, working on their own, while the other two, Corporate Finance and Corporate HR assist the other business vertical to help Marico devise strategies over a global scale. The Finance and HR closely interact with the all the managers especially the in the three SBUs. This was lately introduced in Marico for streamlining individual business lines. Now lesser number of levels implies, a member (they identify employees as members, similar to identifying students as participants in SPJIMR) spends longer period of about 5-8 yrs at each level before moving to higher level, but he surely moves up the responsibility ladder in the same level on yearly basis. The junior managers include the engineers, sales trainees and diploma holders. The Span of Control varies from team to team. It could range from single person to maximum of 5-8 members under one supervisor. Profit Centers: In order to provide focus to its business operations, Marico has organised its businesses into the following business segments or profit centers: Consumer Products, comprising the operations of Marico Limited and Marico Bangladesh Limited. This division manufactures & markets Marico's 10 leading consumer product brands like Parachute, Saffola, etc. Aesthetics Services, comprising operations of Kaya Skin Clinics under the banner of Kaya Skin Care Ltd. Kaya Skin Clinics offer US FDA approved scientific dermatological procedures that are customized to suit the Indian skin. Global Ayurvedics, comprising the operation of Sundari LLC in the US. Sundari markets the Sundari range of Ayurvedic skin care products in the US & other parts of the world. All the above profit centers have their dedicated marketing teams, distribution channels, sales force and backroom facilities.

Finance: The company is strongly supported by the Finance Division, which handles the legal, treasury, tax, control systems and management information support. Additionally, every profit center has its own dedicated finance cell. HR: Equal support comes from our HRD team, which expends its energies, formulating and building strategies to build a stable and high talent organisation. The innovations and the quest for excellence at Marico continue unabated. Even as the success stories continue, the focus from the consumer never shifts

Product PROFILE PARACHUTE Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. PARACHUTE ADVANCED Parachute Advanced refined hair oil (with fruity perfume) is the latest introduction f r o m M a r i c o . P a r a c h u t e h a s a l w a y s s t r i v e d t o r e m a i n r e l e v a n t t o e v e r y n e w generation. It is a brand that is backed by years of trust and heritage and it aims at using the same equity to appeal to the young Indian consumer. Launched in 2004, the P a r a c h u te Ad v a n c e d r e f i n e d h a i r o i l c o me s p a c k e d i n a s l e e k l o o k i n g , l i g h t b l u e translucent bottle PARACHUTE JASMINE Parachute Jasmine is a light, fragrant oil that can be used everyday to nourish and style your hair. It has the goodness of pure coconut oil and the essence of fragrant jasmine to give you healthy, nonsticky, free flowing and fragrant hair.

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