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COCA COLA
INTRODUCTION

Coke would rather be long term wiser, than being short term smarter

The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake CocaCola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

COMPANY PROFILE
NAME OF THE COMPANY : HINDUSTAN COCA-COLA BEVRAGES PVT. LTD. YEAR OF ESTABLISHED : 1998 REGISTERED OFFICE: HINDUSTAN COCA-COLA BEVERAGES PVT,LTD., P.O.Goblej, Tal-Matar,Dist-Kheda, Gujarat 387440, India (west). WEBSITE: www.coca-colaindia.com

FORM OF ORGANIZATION: Multinational privet limited company

NUMBER OF EMPLOYEES: 300-350 2

3 PRODUCT PRODUCED : Cold drinks EXISTING MANAGERIAL GROUP : Director : B.L.Sinh Production Manager : Indrajeet Hudad Finance Manager : Bharat Sinh Quality Control : Karan Arora

HISTORY OF COCA-COLA

This story begins in Atlanta, Georgia on May 8, 1886, when a pharmacist called Dr. John Smith Pemberton first mixed Coca-Cola in his back yard. This formula, which was made from carbonated water, cane sugar syrup, caffeine, extracts of kola nuts and cola leaves, was brought to the nearby Jacobs Pharmacy where it made its Debut as a soft drink the same day, selling for only 5 cent. His bookkeeper named this drink Coca-Cola after the first two ingredients and the same distinctive script he wrote it in is the same logo they use To this day.

In January 1893 Coca-Cola was registered with the U.S. patent office. Later on in 1915 the Root glass company created the famous contour glass bottle for Coca-Cola in 1915.

In 1917 Coca-Cola was found to be the worlds most recognized trademark with a record of 3 million Cokes sold per day. Unfortunately, John Pemberton fell ill, and did not live to see his products success Sadly, in the first year of Cokes existence, Pemberton and his partner only made $50. Pemberton sold two third of his business in 1888 to cover his losses and keep the business afloat.

He died later that year, and Mr. Candler, an Atlanta druggist, purchased total interest in Coca-Cola for an unbelievable $2,300 in 1891. In 1891,Candler and his brother formed the Coca-Cola Company.

SOFT DRINK INDUSTRY IN INDIA

INTRODUCTION

The Indian Soft-Drink Industry is a 3500 crore rupee Industry comprised of consumers throughout the country, and of all ages. The industry has been comprised of all Indian Soft-Drinks manufactures and the multinational Coca-Cola up to 1976. From 1976 to 1989, the industry only comprised of Indian manufacturers namely, Parle, Campa-Cola and Dukes. Decades of 90s have brought changes in Government Policies of liberalization, which has helped user in two huge American Multinational Pepsi-Cola international and CocaCola.
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PRODUCT PROFILE OF COCA-COLA

There are nine brands of coca-cola in India and they are differ in taste, flavor and also in their colours.

1. COCA COLA
Coke is considered to be a cola drink. It is generally preferred by all sections of consumer. This is a case cow brand for the company in terms of sales revenue.

2.THUMS-UP

Thums-up is also considered to be a cola drink. It is hard in comparison to coke. It is preferred by all section of consumers but especially to teen-agers. It is a big source of company to cash its publicity.

3.LIMCA
Limca is considered to be lemony in taste, and comes under the category of cloudy lemon because of its colour, which is

4. FANTA
FANTA ORNAGE, It is orange flavor & preferred by Children & Women.

5. FANTAAPPLE FANTAAPPLE, It is apple flavor preferred by Children & Man, Women .

6.MAAZA
MAAZA MANGO, in maaza cold drink no gas only based on juice. It is a non-aerated soft drink. It is preferred mostly Children & Women.

7.KINLEY SODA
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This is a soda drink. It has no colour and no flavor. It is generally used with alcohol and used by adults.

8.SPRITE
Sprite is a good product at cola and contains at lemon flavor. And preferred by all age of people.

9.KINLEY WATER
Kinley water is a fresh and mineral water and market competitor of Bisleri and Aquafina.

10.MINUTE MAID
In Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft drink and market competitor of Tropicana Twister.

11.DIET COKE Diet Coke is sugar free flavor.Diet Coke is mostly preferred by Sugar Free patients.

Nature and Scope of Production and Operations Management;

The Coca-Cola Company (TCCC) is committed to ensuring that our entire supply chain, including Bottlers, co-packers, direct & authorized suppliers, is in compliance with local laws & the values reflected in our Workplace Rights Policy (WRP) & Supplier Guiding Principles (SGP). Compliance with local work hours and overtime laws is a fundamental component of WRP and SGP. In addition to legal violations, excessive overtime in the workplace can lead to serious operational consequences as well as disrupt employee work life balance. Reducing overtime may significantly increase employee morale, decrease quality incidents and reduce
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overtime labor costs thereby improving business results and fostering a Great Place to Work. We have found that once management understand the true costs related to overtime they often choose to address the issue proactively and the results of doing so, as discussed below, can be dramatic.

Overtime can be a complex and challenging issue that will not be solved overnight. This guide is intended to share our learning to date and be a resource to help facility management identify and address the root causes of overtime

Manufacturing Plant Product Process:

Manufacturing Process of coca-cola products have different steps, which are cited below: Ingredient Delivery: The classic soft drink served the way it was intended, in a glass bottle. Every ingredient is washed, weighed, measured, sliced, diced and ready to cook, right out of the box.

Washing and Rinsing:

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Mixing and Blending: The mixing and blending process of the beverage takes place when refined sugar is added to pure water. A formula unique to Coca Cola is then mixed with the blend; carbon dioxide is then added to the drink in order to give it the fizz that is lacking .The inside of the bottle has to be pressurized before it is filled with the liquid beverage. Each bottle is then filled and capped which again ensures that the drink does not lose its taste. Each bottle is now ready to be labeled. Large rollers, which are part of a special machine, label every bottle. Proper codes are then given to each bottle and the bottles go on to be inspected minutely for any glitches that might have taken place. The bottles are then packaged in cardboard boxes and distributed to several places of the country

Filling:
The finished product is transferred into bottles or cans at extremely high flow rates. The containers are immediately sealed with pressure-resistant closures, either tinplate or steel crowns with corrugated edges, twist off, or pull tabs. Because soft drinks are generally cooled during the manufacturing process, they must be brought to room temperature before labeling to prevent condensation from ruining the labels. This is usually achieved by spraying the containers with warm water and drying them. Labels are then affixed to bottles to provide information about the brand, ingredients, shelf life, and safe use of the product. Most labels are made of paper though some are made of a plastic film. Cans are generally pre-printed with product information before the filling stage. Finally, containers are packed into cartons or trays which are then shipped in larger pallets or crates to distributors.

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Capping

Once filled, bottles are then capped. Coke uses different caps for different bottles- glass bottles are topped with a metal crown- "PET BOTTLES" are topped with a plastic screw-top.

Labeling:

Coca-Cola Canada changed "Coca-Cola Classic" labeling, removing the "Classic" designation, leaving only "Coca-Cola." Coca-Cola stated this is merely a name change and the product remains the same. The cans still bear the "Classic" logo in the United States. In 2007, Coca-Cola introduced an aluminum can designed to look like the original glass Coca-Cola bottles. In 2008, in some parts of the world, the plastic bottles for all Coke varieties (including the larger 1.5- and 2-liter bottles) were changed to include a new plastic screw cap and a slightly taller contoured bottle shape, designed to evoke the old glass bottles.

Coding:
The bottle is now ready to be coded. Each one of Cokes beverages is marked with a special code that identifies specific information about it. These codes identify the date, time, batch no. and the MRP.

Inspection:

Coca cola manufacturers adhere to strict water quality standards for allowable dissolved solids, alkalinity, chlorides, sulfates, iron, and
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aluminum. Not only is it in the interest of public health, but clean water also facilitates the production process and maintains consistency in flavor, color, and body. Microbiological and other testing occur regularly. The National Soft Drink Association and other agencies set standards for regulating the quality of sugar and other ingredients. If soft drinks are produced with lowquality sugar, particles in the beverage will spoil it, creating floc. To prevent such spoilage, sugar must be carefully handled in dry, sanitized environments. It is crucial for soft drink manufacturers to inspect raw materials before they are mixed with other ingredients, because preservatives may not kill all bacteria. All tanks, pumps, and containers are thoroughly sterilized and continuously monitored. Cans, made of aluminum alloy or tin-coated lowcarbon steel, are lacquered internally to seal the metal and prevent corrosion from contact with the beverage.

Packaging:

Once our filled beverages have passed final inspection, they are ready to be packaged for delivery. Generally, packing can refer to everything from the unique BOTTLE and CAN designs, to label designs, to cardboard boxes and containers, to plastic rings. Because the needs and tastes of our consumers are so diverse, the packaging varies depending on where the beverages are being sent.

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Warehousing and delivery

In order to make sure the freshest beverages possible get to you, each warehouse must efficiently manage the thousands of beverages cases produced each day.Beverage organization is key, though its the bottle and can coding that allow for the necessary precision. From the warehouse, we load beverages onto our distinctive trucks. Night and day, our trucks are delivering our refreshing beverages to stores, soda fountains, and vending machines near you.

PROCESS LAYOUT

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Process layouts are found primarily in jobshops, or firms that produce customized,low-volume products that may requiredifferent processing requirements andsequences of operations.
Important facts Process Layout of coca cola:

1. 2. 3. 4. 5. 6.

It is a flexible layout It is excellent for low to medium production quantity It is excellent for medium to high production variation The workers should be skilled and qualified It has a high work in process Its main disadvantage is the low production rate.

Coca-Cola Product Manufacturing Plant Layout:

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Product layouts are found in flow shops repetitive assembly and process or continuous flow industries). Flow shops produce high-volume, highly standardized products that require highly standardized, repetitive processes

SWOT ANALYSIS

STRENGTHS
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1. Improved quality control. 2. Latest technology. 3. Heavy investment in both infrastructure and sales promotion campaigns. 4. Modified and attractive packaging. 5. Strong advertising network.

WEAKNESS

1. Gaps in distribution system during peak season

2. Same old distributers , co loosing grip from many such mkts. 3. Fear of retrenchment among the workers. 4. Customer satisfaction level goes down during peak season.

OPPORTUNITIES
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1. Highly potential and huge market. 2. Highly potential untapped rural market. 3. Distribution gaps and can be rectified by appointing new dist and more effective coverage of outlets.

THREATS

1. Stiff competition.
2. Illegal distribution done by some unauthorized 4. Changing of consumer preference. fat dealers.

CONCLUSION
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18 EVERY THING IN THIS WORLD IS MADE TO UTILIZE PROPERLY BUT IT SHOULD BE REACH AT THE PROPER PERSON OR TO THE PROPER UTILIZED AREAS. OTHERWISE THE VALUE ADDED TO THOSE THINGS BECAME IN VEIN.

AS THERE IS A PROVERB THAT,

FAR FROM EYE, FAR FROM HEART THUS MARKETING ROLE PLAYS A VERY IMPORTANT ROLE IN ACHIEVING THE OBJECTIVES OF A COMPANY. UNDOUBTLY, VALUE UTILITY IS CREATED BY THE MANUFACTURE OF PRODUCT OR SERVICE BUT TIME AND PLACE UTILITIES ARE CREATED BY MARKETING ROLE. ACCORDING TO DRUCKER, BOTH THE MARKET AND THE DISTRIBUTION CHANNELS ARE OFTEN MORE CRUCIAL THAN THE PRODUCT. THEY ARE PRIMARY: THE PRODUCT IS SECONDRY. IN AN ECONOMY LIKE THAT OF INDIA, WHERE MARGINAL SHORTAGES CAN LEAD TO DISPROPORTATION DISTORTION IN PRICES, A DEPENDABLE AND EFFICIENT DISTRIBUTION SYSTEM IS VERY MUCH

ESSENTIAL. THE DISTRIBUTION SYSTEM CREATES A VALUE ADDED TO ALL MOST ALL PRODUCTS. ALL FROM THE ABOVE STUDY NOT WITHSTANDING ITS RESTRUCTING EFFORTS PEPSI IS STILL FAR AWAY WITH ITS GREAT COMPETITOR LIKE COKE.

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