BACKGROUND

For the past seven years, the ImagePower Green Brands Survey has analyzed consumer perceptions of green products and corporate brands.

WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland, in partnership with corporate environmental strategy consultancy, Esty Environmental Partners, conducted the research and analysis.

BACKGROUND

The 2011 survey is the largest everwith over 9,000 people in eight countries. This deck presents top-line findings and global trends. However, it only begins to tell the storyplease contact us to learn more.

Methodology

METHODOLOGY

9,009 online interviews were conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K. from April 2 May 3, 2011. Interviews were conducted online among the general adult population. In China, India, and Brazil, respondents were from tier-one cities.*
NUMBER OF INTERVIEWS

AUSTRALIA BRAZIL CHINA FRANCE GERMANY INDIA U.K. U.S.

1,100 1,106 1,102 1,100 1,100 1,101 1,200 1,200

* Tier-one cities are major metropolitan areas in a country.

Top-line findings and country insights

KEY FINDINGS

The Green Brands Survey answers several important questions

KEY FINDINGS

How have consumers attitudes toward green brands, products and services changed from previous years and how do they vary by country? What consumer challenges must companies overcome in the green space? Do consumer perceptions vary on how different industries address sustainability?

What types of green products are consumers currently buying and in which categories do consumers plan to purchase more green products?
What brands in each country do consumers think are green and why?

KEY FINDINGS (1/3)

Consumers are increasingly concerned about environmental issues, particularly energy use

In most countries, concern about the state of the economy fell, while concern about the state of the environment grew.
While the number of consumers who choose climate change as the most important green issue fell, the number who cite energy use as an issue rose. Consumers want to buy from green companies and plan to spend more on green products Consistent with previous years, the majority of consumers across all countries say it is important to buy from environmentally-friendly companies. In developing countries, the majority of consumers say they plan to spend more on green products and services.

KEY FINDINGS (2/3)

Packaging influences green purchasing

At least a quarter of consumers in all countries say that packaging has the greatest impact on their likelihood to purchase green products. Consumers rely heavily on certification marks to decide if a product is green.

Consumers are less likely to cite hurdles to buying green compared to last year; but price and lack of choice remain challenges
In developed countries, more than half of consumers report that high cost of buying green is the biggest hurdle.
More than a third of consumers in developed countries say they are not willing to pay a green price premium. In developing countries, consumers most frequently cite limited selection as the biggest hurdle to buying green. In China, confusing or untrustworthy green labeling is a barrier.

KEY FINDINGS (3/3) Consumers are more likely to purchase green products in the household, grocery, personal care, and packaged food and beverage industries. Auto and tech are poised for green growth.
Consumers in developed countries purchase more green products in the grocery industry compared to any other industry. In India and Brazil, consumers are more likely to purchase green products in the household category and in China consumers are more likely to purchase green products in the packaged food and beverage category. Consumers in all markets intend to buy more green products in the technology and auto industries in the next year.

Consumers are looking for public leadership on green innovation

An overwhelming majority say the government should support more green innovation than it does now. Consumers in all countries except the U.S. believe it should be primarily the government that supports green innovation (rather than the private sector).

AUSTRALIA
Australians concerned about climate change, and the environment in general Australia is the only country polled that selected climate change as the largest environmental issue. The number of consumers who say the environment is on the wrong track versus headed in the right direction jumped from 42% in 2010 to 53% in 2011. Demand for information but overall face fewer hurdles to buying green 77% of consumers think labels that tell where food comes from and 72% think disclosure of ingredients and materials in products are important requirements the government could put in place. The number of consumers citing confusing or untrustworthy green labeling or product information, difficulty to find, limited selection, and expense as hurdles to buying green fell from last year. Consumers identify grocery and retail green brands 5 of the top 10 green brands are grocers or retailers.

BRAZIL
Strong environmental interest More consumers in Brazil think the state of the environment is on the wrong track than consumers in the other countries. Consumers cite deforestation and climate change as the most important environmental issues. Affinity for green brands and willing to pay more for green products 74% say that Is environmentally conscious is an important brand attribute more than in other countries. 77% are willing to spend more on a product because it is green. More likely to purchase green household and personal care products 61% of Brazilians say they have purchased green household products in the past yearmore than in other countries. 7 of the top 10 green brands are personal care or household product companies.

CHINA
Optimistic about the state of the environment China is the only country in which more consumers say the environment is headed in the right direction rather than say it is on the wrong track. Consumers are willing to pay more for green. Auto industry is poised for green growth. 95% are willing to spend more on a product because it is green. 28% of consumers say they intend to purchase green auto products in the next year, up from the 13% of consumers who report having purchased such products in the past year. See role for government in driving green innovation and ensuring product safety 77% say it should be the government who supports green innovation rather than the private sector. 79% think that more food and product safety testing is an important requirement the government could put in place.

FRANCE Consumers are environmentally conscious, but look for value 88% say that when they think about brands to buy it is important that a company is environmentally friendlymore than in the other developed countries polled.

78% say the biggest challenge to purchasing green products or services is that they are too expensivemore than in other countries.
Tune out green advertising France is the only country in which more consumers say there is so much advertising about green products that consumers tune it out. Cite the retail industry as doing the best job to protect the environment France is the only country in which more consumer say the retail industry is doing the best job of helping to protect the environment compared to other industries.

GERMANY Germans focused on product information Germany is the only developed country in which consumers say green labeling or product information is confusing is a top challenge. Report commitment to green innovation Germany is the only country in which a majority of consumers say the government supports more green innovation. 72% of Germans say developed countries should focus on green innovation rather than developing countries. Show interest in energy issues 32% of Germans cite energy use as the most important green issuehigher than in any other country.

30% of consumers say they intend to purchase green energy products in the next year, up from the 21% of consumers who report having purchased such products in the past year.

INDIA Unique environmental issues and innovation oriented India is the only country to chose air pollution as the most important green issue (tied with deforestation) India is the only country in which more consumers say it should be developing countries that should focus on green innovation versus developed countries. Receptive to green advertising 86% of Indians report advertising helps consumers make more informed decisions and understand the benefits of green products. 57% say that TV ads have the greatest impact on their likelihood to purchase green products.

Consumers are interested in green auto products

28% of consumers say they intend to purchase green auto products in the next year, up from the 16% of consumers who report having purchased such products in the past year.

UNITED KINGDOM Concern about the economy and cost of green products predominate Britons are more concerned about the state of the economy than consumers in other countries. 40% of Britons are not willing to spend more on a product because it is greenmore than in other countries. Theyre engaged on packaging issues

91% say companies use too much material in the packaging of products and 73% believe that requiring companies to recycle product packaging is an important requirement the government could put in place.
Grocers and retailers vie for sustainability leadership Grocery stores and retailers account for 6 of the top 10 green brands.

UNITED STATES
Consumers want to buy green, but price remains a hurdle 72% believe it is important to buy from green companies and 30% say they plan to spend more on green products in the next year. 65% think green products cost more, but only 22% are willing to pay that premium.

Consumers are most likely to buy in me and on me green products. Tech is poised to grow.
Consumers buy more green products in the grocery, household, and personal care categories than in any other categories. 22% of consumers say they intend to purchase green tech products in the next year, up from the 14% of consumers who report having purchased such products in the past year. Demand for corporate innovation The U.S. is the only country in which consumers say the private sector should support green innovation versus the government.

Global Outlook

GLOBAL OUTLOOK

More consumers in the U.S., France, Australia, China, and India think the environment is on the wrong track than in previous years. Consumers in India and Brazil are particularly concerned.
Do you think the state of the environment in this country is headed in the right direction or is it on the wrong track? Showing Wrong track 2009 2010 2011

66 66

63 59 59 54 48 47 50 57

61 53 48 43 41 47 54

53

42 32

39 29

42

AUSTRALIA

AU

BRAZIL

BR

CHINA

CH

FRANCE

DE

GERMANY

FR

INDIA

IN

U.K.

UK

U.S.

US

GLOBAL OUTLOOK

Consumers in most countries rate energy use as the most important green issueother issues split by region
Which of the following do you feel is the most important green issue or problem today? Most important 2nd most important

AUSTRALIA

BRAZIL

CHINA

FRANCE GERMANY

INDIA

U.K.

U.S.

Energy use Climate change Chemicals, toxics, & heavy metals Air pollution Deforestation Waste management Water issues

17 22 12 6 9 4 15 6 2

4 15 8 14 32 8 9 2 6

27 14 14 15 4 8 12 2 4

19 11 19 16 6 8 8 7 4

32 26 13 4 2 3 1 6 3

6 18 12 21 21 9 9 1 2

24 19 7 8 11 17 2 6 3

23 14 16 10 4 10 4 4 1

Ocean pollution and overfishing

Biodiversity loss

GLOBAL OUTLOOK

In the last year, concern about energy use and toxics grew, while concern about climate change and air pollution fell
Which of the following do you feel is the most important green issue or problem today? Showing difference between 2011 and 2010
Issue increased in importance since 2010 Issue decreased in importance since 2010

AUSTRALIA

BRAZIL

CHINA

FRANCE GERMANY

INDIA

U.K.

U.S.

Energy use Chemicals, toxics and heavy metals Biodiversity loss Ocean pollution and overfishing Waste management Deforestation Water issues Air pollution Climate change

+4 +5 +1 +3 -2 -4 -8 -5 2

+2 +3 +3 0 +2 +2 +1 +2 -15

+14 +5 +2 +1 +3 +2 -3 -4 -18

+9 +6 0 0 -1 -4 -3 -1 -7

+13 +7 -1 -2 -1 -4 -1 -8 -7

+1 +4 0 0 +2 -5 0 -1 -1

+3 +1 +2 0 0 0 +1 -4 -2

+1 +6 0 +1 -3 -1 -2 -5 -1

GLOBAL OUTLOOK

At least one third of consumers in all countries think it is important for companies to be environmentally conscious, but other attributes are more important
Companies can have different priorities. How important is it to you that a company is the following when choosing to purchase their products or services? Showing Very Important
AUSTRALIA BRAZIL CHINA FRANCE

Most important

2nd most important

GERMANY

INDIA

U.K.

U.S.

Offers good value

Is reliable Offers high-quality products or services Is trustworthy Cares about its customers Is responsible Is environmentally conscious (showing rank) Is green Is best in its category Is innovative Has a strong brand Local Is dynamic Contributes to charities and the community Is distinctive

75
68 63 65 57 52 42 25 24 20 21 38 12 18 12 7th

71
87 87 53 84 79 74 55 51 55 34 29 43 48 43 5th

68
68 68 70 62 71 56 61 45 36 31 12 28 14 17 8th

69
56 54 56 51 45 51 26 26 21 9 34 18 15 16 5th

73
63 61 57 47 49 51 21 17 23 17 23 15 21 14 5th

71
81 78 81 83 70 72 60 57 48 43 14 34 24 30 5th

73
65 61 64 55 46 33 21 21 18 19 26 10 14 11 8th

74
72 67 67 65 58 38 31 32 33 40 26 18 21 18 7th

GLOBAL OUTLOOK

The majority of consumers in all countries say it is very or somewhat important that companies are environmentally friendly
When you think about what brands to buy, how important is it to you that a company is environmentally friendly or is a "green" company?

Somewhat or very important Somewhat or very unimportant Undecided

GLOBAL OUTLOOK

The majority of consumers in developing markets still plan to spend more on green products. Yet, overall the number of consumers spending the same grew in all countries.
In the next year, do you plan to spend more, less or the same amount on green products and services?

More Same Less Undecided

GLOBAL OUTLOOK

Cost is the biggest challenge to buying green in developed markets; selection and labeling in developing economies
What do you think are the biggest challenges to purchasing green products or services? Please select all that apply. Biggest challenge 2nd most important

AUSTRALIA

BRAZIL

CHINA

FRANCE GERMANY

INDIA

U.K.

U.S.

They are too expensive There is a limited selection of items from which to choose They are difficult to find (i.e., in specialty stores rather than mainstream stores)"" The green labeling or product information is confusing or not trustworthy They are difficult to identify because they are poorly labeled They are of low quality/ do not function as well as traditional products

62

53

41

78

51

43

66

62

50

59

56

42

34

63

48

44

33

55

31

27

27

57

26

23

37

32

56

27

41

33

26

22

34

35

53

31

27

31

28

17

14

22

10

10

13

GLOBAL OUTLOOK

The number of consumers citing challenges to buying green fell in all countries
What do you think are the biggest challenges to purchasing green products or services? Please select all that apply. Showing difference between 2011 and 2010

AUSTRALIA
The green labeling or product information is confusing or not trustworthy They are difficult to find (i.e., in specialty stores rather than mainstream stores) There is a limited selection of items from which to choose

BRAZIL

CHINA

FRANCE GERMANY

INDIA

U.K.

U.S.

-7

-6

-13

-6

-1

-11

-6

-4

-6

-8

-9

-6

-2

-9

-4

-6

-7

-8

-12

-3

-9

-6

-2

They are difficult to identify because they are poorly labeled

-7

-7

-5

-6

-4

-9

-2

-6

They are too expensive They are of low quality/ do not function as well as traditional products

-7

-2

-7

-3

-5

-5

-4

+1

-2

-2

-1

-5

-6

-6

GLOBAL OUTLOOK

The majority of consumers in all countries believe green products generally cost more than comparable non-green products
Generally speaking, do you believe that green products cost more or less than comparable non-green products? Showing Generally cost more

91 81 74 79 83 73 84 74

AUSTRALIA

BRAZIL

CHINA

FRANCE

GERMANY

INDIA

U.K.

U.S.

AU

BR

CN

FR

DE

IN

UK

US

GLOBAL OUTLOOK

Consumers in developing countries are more willing to pay a green price premium
And thinking about your on general behavior, how much more in percentage terms are you willing to spend on a product because it is green?

Not willing to spend more Up to 10% more 11-20% more 21-30% more Over 30% more Undecided

GLOBAL OUTLOOK

Many consumers use certification marks to determine if a product is green, especially in France, Germany and China
How do you decide for yourself that a product is "green? Showing I look for a specific certification mark

66 62

64

48

48
45 44

27

AUSTRALIA

BRAZIL

CHINA

FRANCE

GERMANY

INDIA

U.K.

U.S.

AU

BR

CN

FR

DE

IN

UK

US

GLOBAL OUTLOOK

Consumers in developed countries say that packaging has the greatest impact on their likelihood to purchase green products, while consumers in developing countries cite TV ads
Which of the following do you feel has the greatest impact on your likelihood to purchase green products? AUSTRALIA BRAZIL Packaging Television ads Television programs Word of mouth (i.e. family, friends) Newspaper articles Magazine articles Brand's own website Newspaper ads Social networks such as Facebook, Twitter Magazine ads Radio Books Blogs Cost Internet Third party sources Consumer reports / Consumer product testing agency News / News websites 35 24 24 25 19 13 11 10 5 7 8 5 4 0 0 0 0 0 38 46 38 37 25 30 27 22 26 26 15 9 11 0 0 0 0 0 CHINA 26 42 43 38 26 19 28 19 34 13 8 19 17 0 0 0 0 0 Greatest impact 2nd greatest impact

FRANCE GERMANY 30 19 18 23 18 16 13 7 3 11 8 7 3 0 0 0 0 0 30 11 30 21 22 16 9 6 7 7 8 6 4 0 0 0 0 0

INDIA 33 57 41 40 45 30 28 40 27 25 15 17 13 0 0 0 0 0

U.K. 34 25 22 20 17 10 8 7 5 6 5 3 3 0 0 0 0 0

U.S 29 24 17 27 11 9 9 8 7 8 4 4 6 1 1 1 0 0

GLOBAL OUTLOOK

Most consumers, especially in developing countries, trust green advertisinghowever, the French are more skeptical

Which of the following statements do you agree with more?

Advertising about green products helps consumers make more informed purchase decisions and understand the benefits of these projects There is so much advertising about green products that consumers just tune out Undecided

GLOBAL OUTLOOK

Consumers want governments to mandate extended producer responsibility and greater label clarity with regard to ingredients and food origin
Now please take a look at the following list of possible requirements your government could put in place. Please rate each initiative in terms of importance. Showing 8-10 on a 1-10 point scale. AUSTRALIA BRAZIL CHINA FRANCE Most important 2nd most important

GERMANY

INDIA

U.K.

U.S.

Companies must recycle product packaging

68 72 77 62 65 63 55

81 76 76 79 78 74 78

68 75 60 68 74 79 70

76 66 73 76 67 67 62

77 74 74 76 67 69 64

71 73 72 66 73 73 72

73 62 64 68 62 51 55

57 66 61 56 59 61 48

Disclosure of all materials and ingredients in products

Labels that tell where our food comes from Companies must take back products, such as electronics, at the end of their useful life Green product labels that are easier to understand More food and product safety testing Labels that tell the environmental impact of the product Labels that tell the carbon footprint of the product Information that explains how a product was manufactured

51
49

70
65

59
58

53
59

56
59

68
59

49
46

43
47

GLOBAL OUTLOOK

Developing countries and Germany say the tech industry is doing the best job protecting the environment. Leading industries vary in developed countries.
Which of the following private industries is doing the best job of helping to protect the environment?

Best job

2nd best job

AUSTRALIA

BRAZIL

CHINA

FRANCE

GERMANY

INDIA

U.K.

U.S.

Technology

11 20 9 8 3 5 2 3 2 1 1

22 17 1 13 20 3 2 5 4 1 1

33 14 2 7 5 3 4 3 5 13 3

6 13 12 5 7 7 17 5 2 1 1

19 13 9 5 2 7 7 5 2 1 1

22 20 7 8 8 4 3 6 9 4 1

7 17 21 4 2 10 5 7 2 1 0

12 18 15 9 2 9 1 6 2 1 1

Energy
Grocery Household Products Personal Care Automobile Retail Packaged Foods and Beverage Hotels/Hospitality Mobile service provider Quick Service Restaurants (Fast Food)

GLOBAL OUTLOOK

Consumers in developed countries purchase green grocery and household products; in developing countries consumers also buy green personal care and food and beverage products
What types of green products or services have you purchased in the last year? Please select all that apply

Largest number of customers 2nd largest number of customers

AUSTRALIA

BRAZIL

CHINA

FRANCE

GERMANY

INDIA

U.K.

U.S.

Household Products Grocery Personal Care Packaged Foods and Beverage Retail Energy Technology Quick Service Restaurants (Fast Food) Mobile provider service Hotels/Hospitality Automobile

54 57 34 29 21

61 30 60 43 23

48 25 51 54 40

54 59 44 33 32

45 65 37 40 29

57 53 52 44 28

45 62 31 38 21

49 53 35 31 16

32
16 10 6 7 7

28
34 19 9 10 11

32
39 33 33 21 13

15
9 7 3 4 6

21
16 9 4 5 6

28
30 18 25 22 16

20
13 6 4 5 6

24
14 12 5 7 6

GLOBAL OUTLOOK

Consumers plan to buy more green auto, tech and energy sector products in the coming year
Showing difference between What types of green products or services do you intend to purchase this year? Please select all that apply and What types of "green" products or services have you purchased in the last year? Please select all that apply. Poised for green growth Greatest difference between the number of consumers who say they have purchased green products compared with those who say they intend to purchase green products in the category Decline in green sales Greatest decline between the number of consumers who say they have purchased green products compared with those who say they intend to purchase green products in the category

AUSTRALIA Automobile Technology Energy Retail Mobile provider service Hotels/Hospitality Quick Service Restaurants (Fast Food) Personal Care Packaged Foods and Beverage Grocery Household Products

BRAZIL

CHINA

FRANCE

GERMANY

INDIA

U.K.

U.S.

+3 +3 +3 +2 +1 +1 +2 0 +1 -3 -4

+14 +10 +8 +7 +7 +8 +5 -2 0 +4 -5

+15 +7 +10 +8 +6 +5 +4 +4 -2 +7 +9

+3 +7 +2 -1 +2 +2 -1 -1 +1 -5 -7

+2 +3 +9 +1 +1 +2 -1 0 -3 -8 -6

+12 +7 +5 +8 +5 +3 +6 -1 -2 -3 -2

+2 +4 +4 +2 +2 +1 +1 0 -2 -8 -3

+6 +8 +3 +6 +3 +1 +3 +2 +2 -1 -4

TOP GREEN BRANDS BY COUNTRY

How green would you consider this brand to be? Brands ranked based on percentage of respondents who chose 8-10 on a 1-10 point scale, where 10 means the brand is more "green."

AUSTRALIA
1

BRAZIL
1

CHINA
1

FRANCE
1

Subway Toyota ALDI IKEA Woolworths Apple Dove IGA

Natura Cosmticos O Boticrio Ip Unilever Nestl Petrobras Bombril Johnson & Johnson

Haier Gree Microsoft Mengniu Volkswagen Shangri-La Tsingtao Yili

Yves Rocher LOccitane en Provence Veolia Environnement Belambra Clubs (VVF) IKEA Decathalon Danone NIVEA

Kimberly Clark
Coles

Avon
Hering

Lenovo
Suning

Suez Environnement
Leclerc

10

10

10

10

TOP GREEN BRANDS BY COUNTRY

How green would you consider this brand to be? Brands ranked based on percentage of respondents who chose 8-10 on a 1-10 point scale, where 10 means the brand is more "green."

GERMANY
1

INDIA
1

U.K.
1

U.S.
1

Alnatura LichtBlick Frosch (Erdal Rex) Tegut Edeka NORDSEE REWE Dr. Oetker

Amul Dabur Infosys Taj Hotels and Palaces Britannia Suzlon Hindustan Unilever Wipro

The Body Shop Innocent The Co-operative Marks & Spencer IKEA Dove Sainsburys Waitrose

Seventh Generation Whole Foods Market Toms of Maine Burts Bees Trader Joes Walt DIsney SC Johnson Dove

Volkswagen
Henkel

Maruti Suzuki
Godrej Consumer Products

Fairy
Morrisons

Apple
Microsoft, Starbucks (TIE)

10

10

10

10

About Us

ABOUT US

Annie Longsworth
COHN & WOLFE (415) 365-8521 annie.longsworth@cohnwolfe.com

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the worlds most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence. Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top Best Agencies to Work For in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the worlds largest communications services group.

ABOUT US

Amy Longsworth
ESTY ENVIRONMENTAL PARTNERS (202) 365-6638 amy@estyep.com

Esty Environmental Partners (EEP) is a management consultancy working with corporate clients to build highimpact environmental strategies that create sustainable business value. EEP serves a range of companies, from Fortune 500 to small business, in diverse industries including apparel, financial services, industrial, and consumer packaged goods. EEP clients are executives whose responsibilities include corporate environmental affairs and sustainability, product line management, facilities management, and the highest levels of company or division general management. They engage EEPs team of experienced environmental and business professionals to help them build core capabilities, innovate, and differentiate their companies through environmental strategy. To learn more, please visit www.EstyEP.com.

ABOUT US

Russ Meyer
LANDOR (415) 365-3866 russ.meyer@landor.com

Landor Associates is one of the worlds leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.

Landors holistic approach to branding is a balance of rigorous, businessdriven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.

ABOUT US

Russ Meyer
LANDOR (415) 365-3866 russ.meyer@landor.com

With 21 offices in 16 countries, Landors current and past clients include some of the worlds most powerful brands, including BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj Hotels Resorts and Palaces, and Verizon. Landor is a member of the Young & Rubicam Brands network within WPP, one of the world's largest marketing and communications firms. For more information, please visit landor.com.

ABOUT US

Dave Hughes
PENN SCHOEN BERLAND (619) 709-4043 dhughes@ps-b.com

Penn Schoen Berland is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. PSB has over 30 years of experience leveraging unique insights about public opinion to provide clients with a competitive advantage. PSB executes polling and message testing services for Fortune 100 corporations and have helped elect more than 30 presidents and prime ministers around the world. Penn Schoen Berland is a part of Young & Rubicam Brands, a subsidiary of WPP, one of the worlds leading communications services networks. More information is available at www.psbresearch.com.