Agency Presentation

Hochegger|MK
About Hochegger Holding

Holding and tradition.

Regional expertise.
References.
Leading PR Group in CEE
■ Established in 1988
■ Exclusive partner of the international PR network of
Burson-Marsteller in 10 CEE countries
■ Macedonia, Austria, Bulgaria, Serbia, Croatia,
Hungary, BiH, Montenegro, Romania, Slovenia
(+Kosovo)

■ Over 150 employees and total revenue of EUR 20

million in 2007

■ Leading PR agency in Austria more than 10 years

■ Fastest growing PR agency in Austria and CEE
 4

The Hochegger Group.

Hochegger|Holding

Hochegger Hochegger|CEE
Hochegger|Com Martrix
Financials Holding

Strategic Investor Relations Classic Advertising Hochegger

Communications Hungary
Consulting Financial PR Corporate and
Packaging Hochegger
Public Affairs and Corporate Publishing
Albania
Lobbying Entertainment and Event
Corporate / Financial Marketing
Advertising Hochegger
Product PR Bulgaria
Marketing
Crisis Communications IPO Consultancy Communications Hochegger
Reputation Management M&A Communications Guerilla and Viral Croatia
Marketing Hochegger
Market Entry Strategies
Online Strategies Serbia

Hochegger
Bosnia Hercegovina

Hochegger
Macedonia
Partnership with Burson-Marsteller.
■ In 1992 Hochegger|Com joined the international network of Burson-Marsteller, a leading global
PR network

■ 71 branch offices and 58 affiliates in 83 countries worldwide: international projects with

professional partners and associates in a local setting

■ Hochegger is the exclusive affiliate of Burson-Marsteller in 9 CEE countries; partnership enables

efficient knowledge transfer and experience management.
 6

Our Awards.
■ 2004: ■ 2008:
■ Austrian Event Awards GOLD ■ Deutscher PR Report Award
■ 2005: ■ 2 Kategorie-Siege beim PR-Staatspreis
■ SABRE Award ■ Best Practice Award
■ Deutsche PR Report Award
■ Austrian Event Awards SILBER + BRONZE
■ 2006:
■ SABRE Award
■ PR-Staatspreis
■ Best PRactice Award VII
■ Deutsche PR Report Award
■ Austrian Event Awards GOLD
■ Innovationspreis
■ 2007:
■ Best PRactise Award VIII
SABRE Award GOLD
Hochegger|CEE Network
Hochegger|CEE branch offices
■ Austria: Hochegger|CEE HQ, Vienna
■ Hungary: Hochegger|HU, Budapest
■ Bulgaria: Hochegger|BG, Sofia
■ Macedonia: Hochegger|МК, Skopje
■ Croatia: Hochegger|HR, Zagreb
■ BiH: Hochegger|BH, Saraevo
■ Serbia: Hochegger|SRB, Belgrade
■ Albania: Hochegger|AL, Tiranna

Hochegger|CEE partners
■ Romania: GMP PR, Bucharest
■ Slovenia: SPEM, Maribor/Ljubljana
■ Montenegro: Strawberry PR, Podgorica
 8

Selected CEE Network Clients.

FINANCE / INSURANCE
■ Bank Austria / Unicredit: training and educational programs
■ Raiffeisen Investment AG: Austria, Bulgaria, Macedonia, Russia, Serbia
■ Merkur Versicherung: Austria, Serbia

REAL ESTATE
■ Conwert Immobilien: Austria, Hungary, Czech Republic
■ Engel & Völkers: Hungary, Croatia
■ Real Vienna: Hungary, Czech Republic, Slovakia, Slovenia, Croatia

ENERGY
■ BEWAG: Hungary, Slovakia, Croatia, Poland, Czech Republic
■ RWE: Macedonia
■ Valora Energy: Slovakia, Hungary, Croatia, Bulgaria

ICT
■ Telekom Austria Group: Austria, Bulgaria, Serbia, Croatia
■ Kapsch: Hungary, Bulgaria, Austria, Serbia
■ HP: Austria, Hungary
■ ICT Board: Austria, Bulgaria, Serbia, Croatia
■ ORS: Slovenia
■ SAP: Serbia, Bulgaria
■ Telenor Satellite: Czech Republic, Hungary, Romania, Serbia, Slovenia
 9

Selected CEE Network Clients.

CONSUMER / DISTRIBUTION
■ EURO BILLA: Austria, Czech Republic
■ Interex / Intermarché: Romania, Serbia, Bosnia-Herzegovina
■ Henkel CEE: Coordinating activities in Austria and 12 CEE countries
■ Roca: Croatia, Bulgaria, Romania

CONSTRUCTION
■ Semmelrock: Austria, Hungary, Croatia, Bosnia-Herzegovina, Serbia
■ STRABAG: DACH, UK, Bulgaria, Russia

TRANSPORT/LOGISTICS
■ Lufthansa: Austria, Hungary, Poland, Serbia, Bulgaria, Croatia
■ ÖBB Austrian Railways: Hungary, Serbia
■ Austrian Post: Serbia, Montenegro, Croatia
■ Reed Exhibitions: Austria, Hungary, Czech Republic, Slovakia, Slovenia, Croatia

PUBLIC BODIES/NGOs
■ Bulgarian Government: country reputation management in selected EU countries
■ Greek Government: Austria, Bulgaria
■ Vienna Economic Forum: Austria and selected CEE countries
About Hochegger|МК

Team.
Capabilities.
Clients and references.
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Competence Areas
■ Corporate communication
■ Media relations, community relations, reputation management, investor relations,
financial PR, change management, B2B communications
■ Internal communication and communication training
■ Event Communication
■ Business meetings, corporate ceremonies for internal and external target publics,
training and educational meetings, professional meetings (round tables, road shows,
seminars, conferences, panel discussions)
■ Brand and Product PR
■ Market research, brand communication, advertising, direct marketing
■ Crisis PR
■ Crisis mapping, prevention tools, communication in emergencies
■ Public Affairs/Lobbying
 12

Hochegger|MK Team
Strong local support with
international background...

Ljubinka Slaveska Metodij Nocev

Managing Director МК Partner

... combined with specialized know-

how in all communication fields
through the Hochegger group.

Severin Heinisch
Managing Director CEE
 13

Ljubinka Slaveska
 CEE Network coordinator: coordinating Hochegger’s cross-border clients, based in Vienna
 Lufthansa, Reed Exhibitions, Sodexo, Austrian Post, European Commission for Disease
Prevention and Control, Interex, Telenor

 Public Relations in the Agency for Foreign Investments of the Republic of Macedonia, with a
focus on foreign publics

 Grand-Prix for a community relations project for NASA

 Experience in PHARE and USAID

 Vast multi-cultural experience, as well as excellent contacts in Macedonia

 B.A. in Journalism and Mass Communications: Strategic Media and Public Relations ar the
Walter Cronkite School, Arizona State University, USA
 14

Metodij Nocev
 Economic promoter of the Republic of Macedonia in the Czech Republic
 promoting investment opportunities in Macedonia to the business community in the
Czech Republic, Slovakia, Hungary and Poland

 Deputy Director, Nochev Engineering

 market entrance consulting for foreign companies

 Project Manager, Skopje Fair

 Master of Foreign Languages and International Trade: European Union, from Universite
Rennes 2, the Bretagne

 Experience in the Secretariat for European Affairs, Aid Coordination Unit

 Excellent knowledge of English and Czech, solid knowledge of French, Croatian and Bulgarian
How we do it...

Example: RWE
 16

RWE for Chebren and Galishte

Strategic planning
■ Situation analysis (positioning, open issues, stakeholders)
■ Defining key stakeholders, key messages, and key activities
■ Developing a media relations strategy and plan
■ Regular briefings and counsel related to all communication steps
■ Coordination with other professional consultants of the client
■ Informing the client on all relevant issues, official and unofficial, in a timely and proactive manner
■ Counsel in the field of public appearances and media training
Media relations
■ Media database: developing a list of relevant media and journalists
■ Building good relations and establishing regular communication with the key media
■ Planning and organizing media activities on a daily/weekly basis
■ Preparation of Q&A
■ Counsel regarding statement preparation
■ Providing media coverage
■ Preparation and distribution of press materials and press kits
■ Preparation of scenarios and schedules for media events
Daily media monitoring
Why Hochegger?
Because we bring added value.

• strategic planning
• proven know-how
• proactive approach
• customized solutions
• focus on quality and measurable results
• high standards
Many thanks!

For more information please contact:

Hochegger|МК
Burson-Marsteller Partner

Pekljane 75А
1000 Skopje

Ljubinka Slaveska, Managing Director

M + 389 | 70 | 254 175
l.slaveska@hochegger.com

www.hochegger.com