Deepa

An Organization Study At Hedge Equities Pvt Ltd
1.1.
INTRODUCTION The organization study is helpful for creating an opportunity for the
researcher to observe, learn assimilate and analysis the objective of the organization,. This study would enable to get a practical and real, time full of various aspects concerned with the organization. And to relate in the concept and theories studied in the class room. The exercise would enable the future manage to face the challenges lying ahead. As a part of MBA programme the researcher conducted organization study at the Hedge Equities Pvt. Limited and also study department process and functions, the study regarding this topic is very crucial analyze the factors which contribute to quality of the Hedge Equities Pvt. Ltd. Products as well as the factors regarding the defect of organizational climate development of an organization. While conducting the study the researcher got a clear idea about the structure of management and harmonious working conditions of employees in the Hedge Equities. Through this study the researcher generate the problems faced and the results of the particular organization its services and products. However this project study also helped the researcher to know more about the function of the various departments in the organization.
Master Of Business Administration
1.2 IMPORTANCE OF THE STUDY Hedge Equities is one of the leading financial service company in India, specialized in offering a wide range of financial products, factor made to suit individual needs. Hedge Equities Pvt. Ltd. Hedge Equities Pvt. Ltd. Have initiated in Middle East to cater to the vast non Resident Indian (NRI) population in that region. So hat there would be economic progress in the remote area by the circulation of money pumped out of this institution. The aim is to bring economic well being of the area and the people inhabited there. This study helps the researcher to get a general awareness of the functioning and management of the Hedge Equities Pvt. Ltd... It aims to analyze the functions and performance of each department. It helps the management to identify the strength and weakness, opportunity and threats of the organization and also helped to find out the areas where organization should improve. It helps to known the overall efficiency and performance of the firm. The study is beneficial to society to know about the whole working of the Hedge Equities Pvt. Ltd... They can get a chance to know about the job opportunities in the company.
1.3 OBJECTIVES OF THE STUDY 1. To study in detail the entire structure and functioning of the company. 2. To make analysis of the organizations performance. 3. To study functions of various departments. 4. To identify to-ordination between different department like HRM, internet trading, compliance and Depository participant department 5. To study how they train the employees and investors. 6. To make SWOT analysis of the organization.
1.4. RESEARCH METHODOLOGY
Research methodology is way to systematically solve the research problems. It provides various steps that can be adopted by the researcher in studying the research problems. The main aim of research is to find out the truth which is hidden and which has not been discovered yet. Methods of data collection Collection of data Primary data Secondary data Collection of data The task of data collection begins after a research problem has been defined and research design was checked out. While deciding about the method of data collection to be used for study, the researcher should keep in mind two types of data. They are Primary Data and Secondary Data. Primary data When the researcher himself trying to collect the data for his particular purpose from the sources available it becomes primary data. Therefore primary data are those collected by the researcher himself or the first time and thus they are original in character they are collected for a particular purpose. In this research, the researcher collected the primary data through interview method.
4 Master Of Business Administration
Source Interview schedule Organization records, website
Interview method Interview method is a direct method of collecting data and is the most important method of data collection. It is based on interview. It is a verbal method of securing data in the field of surveys. It is a method of social interaction. The information are obtained by conversing with the respondents greetings, glances facial expressions and pauses often reveal the subtle feelings of the respondents. The interview is a systematic method by which a person enters more or less imaginatively into the life of a comparatively stranger. Thus is interview method the researcher tries to enter in to the feelings of the respondents. Personal interview Personal interview method requires a person know as the interviewer asking questions generally in a face to face contact to the other person or persons. Interview schedule Interview schedules are the schedules used by interviewers while they conduct interviews. Interview schedules contain standard questions that the interviewer has to ask and the blank tables that are to be filled up. To make an interview procedure in an orderly manner and to yield desired results, interview schedules are useful. Interviewer can ask questions from the schedules as per the order in which they are shown. In such a case the interview becomes a more structured one. Structured interview is the one which is based on structured set of questions. In this type of interview a complete set of well defined
An Organization Study At Hedge Equities Pvt Ltd questions are used and therefore it is highly standardized in form or content. In this method information is collected by the investigator by directly asking the respondents one the basis of questions. The schedules may be of great use to students or people with less experience. In the case of delicate personal issues an interview with the help of schedule may not yield results. There, the interviewer has to ask only questions appropriate to the situation. Secondary data are those which have already been collected by someone and which have already been passed through statistical process. Collection of secondary data has the advantage of being less expensive and less time consuming, for this research, secondary data one collected for this purpose, and used organizational records and websites for collecting relevant information. Literature Review Companys internal records Publications Annual Report Journal Statutory Report Website The data collected organizations departmental manual added key information to this report and help the researcher to understand the process carried by each department in detail. Annual Report are used statistically to reveal the present scenario of the organization
1.5 LIMITATIONS OF THE STUDY
2. Due to the busy schedule. Employer could not reveal more information. 3. Time was a major limiting factor. 4. Some necessary data were not available so it could not be analyzed. 5. Some data collected are secondary in nature . 6. The information provided by the company assumed to be authentic. 7. The confidentiality restricted the collection of financial accounts.
1.6 CHAPTERISATION
This book contains an organizational study at the Hedge Equities Pvt. Ltd.
Chapter -1 Introduction This chapter deals with the importance, objectives and limitation of the study. It contains research methodology, which explain the methods used in the study. Chapter -2 Profile This chapter deals with the profile of the industry, the organization profile, and product profile relating to the organization. Chapter -3 Functional Areas This deals with various departments of the organization and the function of different departments Chapter- 4 SWOT Analysis This chapter deals with the SWOT analysis of the organization Chapter 5 Findings, Suggestions And Conclusion It includes findings, suggestions for further improvement in the organization and a final conclusion is given to the entire study.
2.1 INDUSTRY PROFILE

INDIAN SHARE MARKET
A Share market / stock markets is an open market for fiscal operations such as trading of a firms share and derivatives at a fixed cost. These securities are further listed on a stock exchange. A Share market does not offer any corporeal service and is not a separately owned business entity. It was in 1875 that the Indian Share Market first started functioning. The first share trading association in India was known as the Native Share and Stock Brokers Association, only to become the Bombay Stock Exchange (BSE) later on. This trading association started off its operations with around 318 members. Main components of Indian Share Market Bombay Stock Exchange (BSE) Bombay Stock Exchange is known to be the oldest stock exchange in the entire Asian region. If someone wants to known about the history of the India share market, it becomes synonymous with the history of the Bombay Stock Exchange . It started functioning in 1875 with the name The Native Share and Stock Brokers Association. Under the Securities Contracts (Regulation) Act, 1956, the association got its recognition as a stock exchange in 1956. When it started, it was just an association of persons but with the recognition it got transferred to a corporate and demutualised entity. Trading items in Bombay Stock Exchange Equity or Shares Derivatives (Futures and Options) Debt Instruments
An Organization Study At Hedge Equities Pvt Ltd The main index of BSE is known as the BSE SENSEX or simply SENSEX (Sensitivity Index). It is an index which comprises of 30 financially sound company scrips, with an option to be reviewed and modified from time-to-time. The index calculation is based on the Freefloat Market Capitalization methodology. Leading bourses like the Dowjones also follow this methodology. Currently the Sensex is hovering around the 17,000 mark, all expected to touch 20K by 2010. But then volatility has its important role to spoil the entire game.
National Stock Exchange (NSE)
National Stock Exchange (NSE) is considered to be the leader in the stock exchange scenario in terms of the total volume traded. The market capitalization the National Stock Exchange touched about $921.31 billion at the end of May 2009. The national Stock Exchange received the recognition of a stock exchange in July 1993 under Securities Contracts (Regulation) Act, 1956. The products that are traded in the National Stock Exchange are:
Equity or Share Futures (both index and stock) Options (Call and Put) Wholesale Debt Market Retail Debt Market NSE has a fully automated screen based trading system which is
known as the NEAT system. The transactions are carried on with speed efficiency, and are all transparent. The risk management system of the National Stock Exchange is world class and can be considered as the Benchmark for other bourses.
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An Organization Study At Hedge Equities Pvt Ltd The leading index of NSE is known as Nifty 50 or just Nifty. It comprises of 50 diversified benchmark Indian company scrips and is constructed on the basis of weight average market capitalization method.
Regulatory Authority of Indian Share Market
SEBI or Securities and Exchange Board of India is the market watchdog and has the responsibility of protecting the investors interests, develops regulatory norms and helps in the development of the securities market in India. Essential rules of Indian Share Market
Whenever share market is at its crest it is bound to dip at some point of time.
If the share market is down, it will only increase if there are no external aspects influencing it.
Unlike the common belief of investing in booming share market, it is advisable not to block your hard earned money in already flourishing Sensex and NIFTY. It is better to wait for market bottom trend and then purchase shares at lower cost in order to trade it later.
The excellent time for investment is when the market is low keeping the basics in consideration.
Seek the advice of professionals who will not only provide you tips on best investment options but also on favorable market conditions.
Update yourself on the prevailing market conditions. Whenever market witness an upward trend always purchase first and then sell the securities, and when the market dips always buy later and sell first.
Stock market fluctuations Stock market fluctuations are when a companys stock price changes in the market on one hand, a companys stock price has not direct effect on a company, unless the company wants to raise more money by selling stock price determines how much money they will be able to raise when they sell shares into the market. Once the shares are sold into the market, however, the company is no longer affected directly by the share price. There are at least two indirect effects, though first company mangers often own stock or options in the company. Since they want to do well personally if the stock price goes down, they will start o worry ad work harder to make the company profitable and raise the stock price sometimes , though they just panic , cut and slash, and look for ways to boos the stock price in the short term at the expenses of the companys health. The second indirect effect is that stock holders might be unhappy with a low stock price. They can then put pressure on the board of directors to replace the chief executive officer. Opportunities and Challenges Faced by the Industry A new year and a new decade, but the same old stock market. The state stock market doesnt make New Years resolutions, it doesnt promise to avoid the excesses of the part of to do better this time. The stock market and the economy face a difficult year. With any luck we will avoid a double dip recession with a second dip following the
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An Organization Study At Hedge Equities Pvt Ltd dramatic comeback of the market in the last half of 2009 and positive growth in the economy. Opportunities
The economy did grow in the later part of 2009 although much of the growth came from federal stimulus dollars and that is what needed to happen.
Retailers implied their shelves for the holidays which mean they will be reordering and that is good for manufacturers.
How much the economy will grow in 2010 is debatable. The odds are that growth for the full year will be modest.
The continued weakness of the dollar makes our goods cheaper in the export market again a good thing for the economy and jobs.
The stock market may see more modest gains 2010 than experienced in the later part of 2009.
It is helpful to remember that growth spurt come from record low umbers, the manor indexes are still way below their highs for the previous ten years.
If the market can maintain at least modest growth through 2010, that may help the nerves investors who fled in 2008-09
A period of steady growth is probably sustainable. There are many other factors to consider when looking forward at 2010, however keep the above concerns in mind when taking a long term look at the market.
The stock market will likely react well to a year that boosts jobs creation and no nasty interest ate surprises.
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Challenges Unemployment remains in double digits and will be a server drag on the economy for all of 2010. Stimulus money designed to spur the economy in still filtering our from Washington. If this money does not result in job creation it will have been waste beyond an immediate fix for failing financial markets High unemployment means people dont pay taxes, cant afford their homes and drain social safety net resources. Most people would rather work than collect welfare. Job creation is job for 2010. The housing market remains fragile and could turn down again. The federal government is effectively subsidizing low mortgage rates by buying mortgage back securities. When that stops, interest rates may rise dramatically making a tough housing recovery almost impossible. Equity Brokers in India The most popular equity brokers in India Geojith BNP Paribas Financial service Ltd. India Infoline Pvt Ltd. Kotak executives pvt ltd HSBC Securities JRG Seurities Ltd Angel Broking Banjara Basan Equity Broking Pvt Ltd Destimoney Securities Pvt Ltd.
2.2 ORGANIZATIONAL PROFILE
Establishments of Hedge Equities Team Hedge is a balanced mix of more tan 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields. Fedex Securities, baby Marine Exports, Thakker Developers, Smart financial, SM Hedge (CFO, Videcon Industries) and Padmashree Mohan Lal. Hedge Equities is one of the leading financial services company in India, specialized in offering a wide range of financial products, tailor made to suit individual needs.
As a first step to make our presence global, Hedge Equities Pvt. Ltd. Have initiated operations in Middle East to cater to the vast non Resident Indian (NRI) population in that region.
Ever since inception, we have spanned our presence all over India through our meticulous Research, High Brand Awareness, Intellectual Management and extensive industry knowledge we at hedge believe in creating a new breed of investors who take judicious decisions through us.
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Hedge Equities
Team Hedge is a balanced mix of more than 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields - Fedex Securities, Baby Marine Exports, Thakker Developers, Smart financial, SM Hegde (CFO, Videocon Industries) and Padmashree Mohan Lal
Fedex Securities
Managed by a team of ex-bankers, Fedex is a SEBI registered category 1 merchant banker. The company concentrates on non fund based activities like structuring, tie up of project financing, financial restructuring, investment banking, corporate and advisory services. The core management team consists of bankers with rich experience of decades and exposure to volatile situations in commercial and investment banking. With offices at Nariman Point and Vile Parle East, Mumbai, state of the art infrastructure and qualified manpower to conduct the business, Fedex Securities envisages a phenomenal growth in this sector for its clients.
Baby Marine Exports
Baby Marine Group, started its operations in 1977 from Kozhikode and through innovation and hard work has grown into three units and related industries spanning both the west and east coast of Indian. Baby Marine Exports, B.M products, and Baby Marine (Eastern) Exports are
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An Organization Study At Hedge Equities Pvt Ltd efficiently aided by pre processing units, ice factories, and a fleet of insulated and refrigerated trucks for sea food transportation. Due to constant upgradtion of machinery, state-of-the-art infrastructural
facilities, better links with raw material suppliers, and an established network of purchasers have obviously made Baby Marine Group a leading Exporter of processed marine products to various international markets.
Smart Financial
Smart Financial entered the financial market only in 1992 but over this brief span has covered a niche for itself by becoming leading financial service provider. The company offers guidance to investors as to equities, commodities, mutual funds, portfolio management services and insurance. It offers complete range of financial solutions that encompasses every sphere of life.
Thakker Group
Starting off as a land developer and builder in 1962, Thakkers group diversified into commercial production of agricultural and horticuktural products, housing real estate marketing, plantations ..etc. hey have provided shelter to more than 40000 families by offering residential plots and premises. Thakker developers is the flagship company of he group. It was established as private limited in 1987 and later went on to become the only pubic limited company in North Maharsthra engaged in housing, commercial construction and land development. The company is also a Class 1 contractor registered with the Public Works Department, Govt. of Maharashtra.
S.M.Hegde Mr. S.M Hegde, a chartered accountant by profession is the Chief Finance Officer of the Indian Multinational Videocon International and has been at the helm of affairs for the last 20 years.
Padmashree Bharat Mohanlal
Mohanlal, the south Indian movie superstar has become a legend, a brand, cultural ambassador owing to various factors. Versatility and a natural flair for donning complex characters have won him numerous accolades not to speak of some unforgettable films contributed by him. A multifaceted personality, he has some business ventures also which include Vismaya Max Film Post Production Studio, College for Dubbing Artists at the Kinfra film and Video Park, Thiruvanathapuram. He is also the director of Uni Royal Marine Exports; a Kozhikode based major Seafood Export Company.
Intellectual and knowledge arbitrage is the mantra of modern day business. The same holds true for the financial markets. With the breadth and depth of knowledge of modern day business that the Board of Hedge brings to the table, you can be rest assured that some of the best minds in the business are taking care of your investments.
Service of Hedge equities
Equity F&O Depository


Commodity Distribution
Research & Reports Hedge has a strong research team engaged in macro economic studies and company specific equity research. Research at hedge will act as a platform for customers to take informed investment decisions,. Hedge equity research products include sector reports, weekly technical report monthly research reports, SMS alerts, daily morning brief stock tips etc. Internet trading Buying and selling of shares is now just a click away with Hedges state of the art online trading facility. With hedges advanced e-broking platform HIT (Hedge Internet Trading), discover the world class convenience of investing any where, any time. Risk management Derivatives We have formulated market participation so as to manage the risk of derivative trading. Hedge Equities enable you to manage the risk through various tools. We offer our customer insights into the world of derivatives like never before thus enabling them to cope with market volatility Depository Scheme Hedge being a corporate of NSE and BSE and a depository participants with CDSL enables even non trading members to open demat counts with hedge and receive regular reports as per the rule of NSE
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Material Funds Well researched choices, depending on the customers appetite of mutual funds are provided by hedge. The appetite of mutual funds is provided by hedge. The close collaboration hedge has with mutual companies gives its clients a good range of funds to choose from. Customer services We have dedicated customer service desk with qualified staffs to take care of all your investment related queries. Here at hedge Equities, a dealer and proactive relationship manage with full dedications helps you make sound and accurate investment decisions. Other services Subscribing to IPOs online tracking of investments, SMS alerts, a well informed website (www.hedge equities.com) are some of the other services. Hedge offers to its customers. Hedge offers two modes of trading
ONLINE TRADING OFFLINE TRADING
Online trading
We help you to buy and sell shares online. Customer just need to have a reliable internet connection, download or install our trading software and you are all set to trade on the stock market. The trading software that we offer is ;
ODIN DIET
ODIN DIET is an application based trading front-end clients of the brokers, it includes appealing features needed by active clients, and can be connected to brokers servers by using the internet, it facilities higher accessibility ensuring anywhere any time trading facility through very low bandwidth.
Online trading Those who prefer people to people interface or like t place their buy /sell order on phone can avail the facility of offline trading.
Cost Involved
Brokerage for offline
For intraday For delivery
0.05% 0.5%
Brokerage for online
For intraday For delivery
0.03% 0.3%
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An Organization Study At Hedge Equities Pvt Ltd ORGANIZATIONAL CHART.
Chief Executive Officer
Managing director
Chief Operating Officer
Online Marketing
Training PMS Hedge School Research
Overseas
Operations
General manager
Administ ration manger
Human Resources
Manger
Depository Participant Manager
Compliance Manager
Know your client Manager
Regional Managers
Operations
Information technology
Accounts
Franchise operations
Commodity /Equity
Branch Level
Relationship Managers
Equity advisor
Dealer commodity
Support Staff
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Management
Board of directors has the ultimate authority of the company. Board of directors means meeting of directors duly called and constituted when the requisite member of directors assemble at a board or the requisite member of directors entitled to pass a circular resolution in accordance with their articles. Board of directors consisting of the following 6 members
Board of Directors
1. Managing director Managing director: MR ALEX K BABU He has been designing, developing and implementing the strategic plan for the company in the most cost effective and time efficient manner. 2. Chief Exicutive Officer 3. Chief Officer Directors Mr Mohanlal Mr Krishnadas Mr Pradeep Kumar Vision To become a well reputed financial services company by creating a new generation of investors and to guide them to acquire wealth in stock markets world wide. Even since its inception, Hedge Equities has been a household name among the masses owing our success to timely professional financial assistance to our clients. This aptly articulates our
: Mr. Bhuvanendran : Mr. Boby Jose
An Organization Study At Hedge Equities Pvt Ltd vision of Evolving into a financial supermarket which will be a one stop shop for all financial solutions.
Mission To create an ethical and sustainable financial services platform for our customers and partner to build business, to provide employees with meaningful work, self development and progression, and to achieve a consistent and competitive growth in profit and earnings for our
shareholders and staff.
Social corporate responsibility
Being a responsible corporate citizen, hedge equities has initiated a non profit movement :Hedge Yuva which focuses on educating the masses about stock market. The movement has also formulated various scholarship programs for young and dynamic youth.
Objectives of the company To attract the investors To a No.I company in equity broking To make this firm a public limited company within two years To open new branches To provide good facilities for the welfare of the employees. Size of the Company Hedge Equity Pvt. Ltd is a medium scale company. Medium scale industry will be one with investment in plant & machinery of rs. I Crore to Rs. 10 crore
An Organization Study At Hedge Equities Pvt Ltd Major shares The major shares of hedge equity is 15 crore capital limited company. Number of workers Hedge Equity has 450 employees and it has 130 outlets in Kerala, Tamil Nadu, Karnataka and Andhra Pradesh. Training method Training provided to existing employees and investors through hedge School. Competitors Geojith BNP Pariba financial Services Ltd. JRG Securities HSBC Securities Kotak executives Indian infoline pvt Ltd. Branches of Hedge Equities Hedge Equities have initiated operations in Middle East. Hedge Equities now has 29 branches in 4 states. Kerala, Tamil Nadu, Karnataka and Andhra Pradesh. Branches in kerala Thiruvananthapuram Kilimanoor Alapuzha
An Organization Study At Hedge Equities Pvt Ltd Thiruvalla Kottayam Vaikom Kochi Aluva Angamaly Chalakudy Kodungalloor Thrissur Vadakkanchery Valanchery Kozhikode Kozhikode II Thalassery Branches in Tamil Nadu Chennai Coimbatore Selam Trichy Branches in Karnataka Bangalore Devangere Shimoga Harihar Mangalore Tumkur Mysore Branches in Andhra Pradesh Hyderabad
2.3 PRODUCT PROFILE
WORK AT HEDGE Hedge knows that in financial market, a good advice is the one which is always a cast effective advice. With the focus of dedicated consultant, out customer will be supported by a team of specialists with years if experience. As an inter grated group of financial services, Hedge equities brings a wider range of expertise to the table. No matter how complex or simple the requirements are, customers will get a total solution from Hedge Equities that is objective, intelligent and appropriate.
SERVICES AT HEDGE
EQUITIES
HEDGE is a process driven organization and are completely client centric. Our equality research team is superior in stock-picking ability and market analysis. We concentrate on the identification of quality companies demonstrating solid growth potential, with goal of helping their clients maximize their investment returns, Hedge help their clients take advantage of the horizon by them being equality partners. An equity partner is someone who has a long term interest rather than making short term gains. He / She will have a sense of ownership ion the company they are gong to invest, Also history has proved that over the long term, Stock prices out perform almost all other investments.
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COMMODITY FUTURES While wing Hedges professional service in Commodity Futures, the customers are entitled to the benefits of well-planned trades, professional trading techniques, and the used of our extensive market information. In order to help our clients who participate in commodity markets, we will provide answers for the queries that may arise in their mind.
Information about the investment itself and the various risks involved.
How liquid is the market and how readily your positions could be liquidated if desired?
Who are the other market participates? Alternative methods of participation. How are prices arrived at? What are the costs of trading? How are gains and losses realized? What forms of regulation and protection?
FUTURES AND OPTIONS As a trading company, our mission is to keep our client up to date on all facets of the futures and options markets, To ensure this, we give our clients access to news and geopolitical events from all corners of the globe. Our professionals will teach them all about the potential risks and potential opportunities that are found within the future markets. Hedge Equities promises to do its best to keep our clients educated and informed enough to make sound intelligent trading decisions and strive to help them achieve all their financial goals.
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MUTUAL FUND DISTRIBUTION
Hedge Equities believes that mutual fund distribution should be simple and cost effective. So we provide distribution services to mutual fund families with a bead array of investment portfolios that prove to be productive for them. The customers con avail of our distribution services at completive prices. In order to manage the risks associated with investing in stocks, we turn to a proactive called diversification when building our investors stock portfolios. As a share holder in several companies, a diversifies investor knows that if one of his or her stock happen-s to fail then there is always the chance another one could gain enough to offset the loss. We have tie ups with more than 14 reputed blue chip companies. Some of the name include; rankling Templeton, DSP Merrill Lynch, HDFC, ICICI Prudential, HSBC, ING Vysya Bank, Kotak Mahindra, LIC, Mirae Asset, Reliance, Tata, UTI, Principal, Lotus India.
DEPOSITORY SERVICES Functions of our depository Services team in Hedge include the following. Dematerialization:- Dematerialization is the process of converting securities held in physical form into holdings in book entry form. Account Transfer:- The depository gives affect to all transfers resulting from the settlement of trades and other transactions between various beneficial owners by recording entries in the accounts of such beneficial owners. Transfer and Registration:- A transfer is the legal change of ownership of a security in the records of the issuer. The depository accelerates the
An Organization Study At Hedge Equities Pvt Ltd transfer process by registering the ownership of entire issue on the name of depository. Corporate Actions:- Depository provides information to the issuer about the persons entitled to receive corporate benefits. Also it take s the responsibility of distribution of corporate benefits. Pledge and Hypothecation:- Depositories allow the securities placed with them to be used as collateral to secure loans and other credits,. The securities pledged / Hypothecated are transferred to a segregated or collateral account through book entries in the records of the depository. Linkages with clearing system:- Whether it is a separate clearing corporate clearing corporation attached to a stock exchange or a clearing house (department) of a stock exchange, the clearing system performs the (Bid) of brokers who have traded on the stock exchange.
INTERNET TRADING Buying and selling of shares is just a click away with Hedges state of the art online trading facility. platform. With Hedges advanced e-broking
HIT (Hedge Internet Trading) discover the world class
convenience of investing anywhere, any time.
CURRENCY FUTURES
Currency futures are futures markets where the underlying commodity s a currency exchange rate, such as the Euro to US Dollar exchange rate, or the INR to US Dollar exchange rate. Currency futures markets (index and commodity futures markets), and are traded in exactly the same way.
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An Organization Study At Hedge Equities Pvt Ltd Our currency future facility will serve as a hedging tool to ExportImport agencies when they are faced with the volatility of foreign currency. Future trading of currency through the method of hedging an be utilized to tide over the loss, The process is so simplified yet
technologically advanced, so that can be utilized even by the payment as well as those employed abroad. INSURANCE BROKING Insurance can be a confusing and at time painful experience for anyone who may need it. So Hedge Equities act as an independent agent who represents the buyer, rather than the insurance company. On behalf of buyer we find the best policy by comparison shopping. At Hedge, we keep things simple and make sure the customer gets value for money.
The organization have tie ups with;

Aviva life insurance Bajaj Allianz Birla Sun Life Insurance HFDC Standard Life Insurance ICICI Prudential INC Vysya Kotat Mahindra Max New York Life Insurance Metlife India Insurance Relians Life Insurance SBI Life Insurance Shriram Life Insurance Tata AIG Life Insurance
RISK MANAGEMENT DERIVATIVES
Hedge Equities has formulated market participation so an to manage the risks of derivative trading. We enable our customers to manage the risk through various tools, We offer our customers in sights into the world of derivatives like never before this enabling them to cope with market volatility.
RESEARCH DESK
Hedge has a strong research team engaged in macro economic studies and company specific equity research. Research done at Hedge will act as a platform for customers to take informed investment decisions. Hedge equity research products include sector reports, weekly technical reports, monthly research reports, SMS alerts, daily morning brief, stock tips etc.
CUSTOMER SERVICE
We have a dedicated customer service disk with qualified personnel to take care of all your investment related queries. Here at Hedge Equities, a dealer and proactive relationship manager with full dedication helps you make sound and accurate investment decisions.
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3.1 COMPLIANCE DEPARTMENT Ensure the complains of all rules and regulations and other legal provisions applicable to the organization as meted out by the major stock and commodity exchanges of India, and with the Regulatory Authority of Stock and commodity exchanges. In general, compliance means conforming to a rule, such as a specification, policy, standard or law. Regulatory compliance describes the goal that corporations or public agencies aspire to in their efforts to ensure that personnel are aware of and take steps to comply with the relevant laws and regulations (integrated governance, Risk and compliance Standard terminology list) due to the increasing number of regulations and need for operational transparency, organizations are increasingly adopting the use of consolidated and harmonized sets of compliance controls. This approach is used to ensure that all necessary. Governance
requirements can be met without unnecessary duplication of effort and activity form resources. Also responsible for the regulators inspections / managing and coordinating the statutory registration process of sub brokers, authorized persons in the concerned exchange ISI allotments of trading terminals of NSE, BSE, MCX, MCX-SX and NMCE / and finalization of account opening / co-ordination of NCFM certification / monitoring the transactions and generations of alerts for suspicious Transactions and PML (Port folio Management Procedures Warn regulations) International Compliance The international originization for standard (ISO) produces
international standards such as ISO 17799. The International Electro Technical Commission (IEC) produces international standards in the electro technology area.
3.2 KYC ( Know Your client) Account Opening Department
The major
purpose of KYC norms was to restrict money
laundering and terrorist financing when it was introduced in late the 1990s in the United states. The US Government turned very strict after 9/11 and all regulations were finalized before 2002 for KYC. Taking a leaf our of the US Book, the reserve Bank of India (RBI) too directed all banks to implement KYC guideline for all new accounts in the 2nd half of 2002. For existing accounts, imposing KYC norms was a little difficult,. So the RBI issued guide lines for the same at the end of 2004.
In order to prevent identity theft, identity fraud money laundering, terrorist financing etc, the RBI had directed all banks and financial institutions to put in place a policy framework to know their customers before opening any account.
This involves verifying customers identity and address by asking them to submit documents that are accepted as relevant proof. Mandatory details required under KYC norms are proof identity and proof of address. Passport, voters ID Card, PAN Card or Driving License are accepted as proof of identity and proof of residence can be a ration card, an electricity or telephone bill or a letter from the employer or any organized public authority certifying the address. These are the basic requirements of KYC to identity a customer at the account opening stage.
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3.3. DEPOSITORY PARTICIPANT DEPARTMENT In India, a depository participant (DP) is described as an agent of the depository. They are the intermediaries between the depository and the investors. The relationship between the DPS and the depository is governed by an agreement made between the two under the depository Act. In a strictly legal sense, a DP is an entity who is registered as such with SEBI under ht subsection IA of section 13 of the SEBI Act. As per the provisions of the Act, a DP can offer depository related services only after obtaining a certificate of registration from SEBI. Basics of Depository Depository is an institution of a kind of organization which holds securities with it, in which trading is done among shares, debentures, mutual funds, derivatives, F & O and commodities. The intermediaries perform their actions in variety of securities at Depository on the behalf of their clients. These intermediaries are known as depositors
participants. Fundamental, there are two sorts of depositories in India, One is the National Securities Depository Limited (NSDL) and the other is the Central Depository Service (India) Limited (CDSL). Every depository participant (DP) needs to be registered under this depositary before it begins it s operations or trade in the market. Benefits of depository.

Bad delivery eliminated Immediate transfer of shares No stamp duty on such transfers
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Elimination of risks that are normally associated in dealing with Physical certificates loss / theft /mutilation due to careless handling / forgery etc
Reduced transaction cost
In this department 10 members are there Managers
Executives Clerks
Clearing and settlement keeping the shares of buyers /holders. Transferring shares to the buyers from the seller, with the consent of CDSL shares are kept in electronic form.
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3.4 RESEARCH DEPARTMENT
Equity analysis and strategies are the main functions for the department. Six members in the department One research head and analysis
Research Head
Analysts
Technical Analysts
Fundamental Analysts
Equity analysis
Equity analysis is a most important function of the research department. Decisions like whether you should buy or sell when trading in the share market is a difficult task to do. It requires split hair analysis of the market. To do so one also needs to have excellent understanding of the market. Equity analysis forms an integral part of the share trading experience. Equity analysis decides the stand one would take in the hare trading industry. Finding out the higher and lows in the market and analyzing the equity is of utmost importance before making any sort of investment.
Technical analysis, fundamental analysis and other form a part of the equity analysis
Strategies
Strategy a word of military origin refers to plan of action designed to achieve a particular goal.
Functions of Research Department
1. Researches for and development of new product . 2. Product maintenance and enhancement . 3. Quality and regulatory compliance.
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3.5 HUMAN RESOURCE DEPARTMENT
Human resource management (HRM) is the strategic and coherent approach to the management of an organizations most valued assets the public working there who individually and collectively contribute to the effective use of human resources in order to enhance organizational performance. The main function of this department is staffing. It includes the activities of human resources planning, recruitment, selection, orientation, training, performance appraisal, compensation and safety. And the other functions are pay roll, provident fund ESI, labour welfare medical insurance, salary accounts in bank, travel allowance, food coupons. HR department under the close supervision of GM there are four members one manager and 3 executives Functions of HR Department
Pre recruitment process Recruitment process Joining formalities Employee perusal file maintenance Employee data base Confirmation formalities ISO compliance Statutory compliance
An Organization Study At Hedge Equities Pvt Ltd Training and development Performance appraisal Employee relation Report generation Exit formalities
Importance of HR Department
Human Resources is an integral part of any organization. HR department is responsible for co-coordinating the activities of employees within an organization. HR department provides guidance and leadership.
qualities to various departmental heads, it helps other departments within the same company in carrying out effective decision making and monitors and evaluates the recruitment of employees into the organizaiton.
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3.6 ADMINISTRATION DEPARTMENT
There are three members in this department. Manager and two executives,. The main functions of this department is provides support and service for the activities of the board of directors. Coordination of branch activities and provision of interaction between branches executing the decisions and opening new branches proper maintenance of telecommunication system. To create appropriate condition for efficient operation, currency control of branch control of money transfer in foreign currency coordination of construction, maintenance, rent and keeping building issues etc.
The role of administration department is to provide administrative assistance for the preparation of the documentation when necessary to other departments of the organization.
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3.7 IT DEPARTMENT
The main function of IT Department is communication system, networking and Vsats. IT department is one of the most important
department in the company. In this company all business transactions are doing through the internet . So the proper maintenance of the networking system is very important, other wise that affect the business . in the department there are 7 members.
Overview
ODIN program trading is a special trading application that facilitates auto execution of the trades based on the selected strategies. Program trading can be used to take advantage of arbitrage / spread opportunities that exist across the cash and futures or calendar spread in various exchanges like MCX, MCX Stock Exchange to cater the segments like commodities, currency, equities and derivatives. The application has a built-in Intelligence to search for the opportunities that exist in the market as per the yield and other criteria defined by the user.
Features
Option to select touchline or weighted average price for calculation of spread available .
Option to specify the tick size by which the order should be modified.
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Option to activate square off mode with a timer that has an inbuilt logic to square off all option positions by the end of the trading day.
Option to specify whether user want to do a Reverse only after a forward execution and vice versa.
Choose from the list of the built-in arbitrage, quote drive arbitrage (Bidding mode) as well as calendar strategies (Spread IOC) that can be applied across selected stocks /contracts.
Benefits
Enables automatic calculation and execution of complex arbitrage /spread strategies without the need for any form of human intervention
Application performs complex calculations based on the predefined parameters on a continual and real time basis
Eliminates any opportunity loss that arises if the same actions are to be performed manually
Enables members to execute strategies for proprietary trades or on behalf of their clients.
Enables members to run multiple strategies sin a single application.
Exploit the arbitrage opportunities arise in the markets automatically.

3.8 INTERNET TRADING DEPARTMENT
The securities and Exchange Board of India (SEBI) approved the report on internet trading brought out by the SEBI committee on internet based trading and services in January 2000. Internet trading can take place through order routing systems, which will route client orders to exchange trading systems for execution. Thus a client sitting in any part of the country would be able to trade using the internet as a medium through brokers internet trading systems. Coordinate of online business through banks. In this department there are 12 members.
Online Trading Head
Relationship Manger
Equity Advisors
SEBI registered
brokers can introduce internet based trading after stock exchanges. SEBI has
obtaining permission from respective
stipulated the minimum conditions to be fulfilled by trading members to start internet based trading and services.
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An Organization Study At Hedge Equities Pvt Ltd 3.9 RISK MANAGEMENT DEPARTMENT Risk management is identification, assessment and prioritization of followed by coordinated and economical application of resources to minimize, monitor and control the probability and or impact of unfortunate events or to maximize the realization of opportunities. Risks can come uncertainty in financial markets project failures legal liabilities credit risk accidents, natural causes and disasters as well as deliberate attacks from a adversary. Risk management controlling risk in online, cash flow, exchange regulations, debtors and creditors. Internal risk management controls provide four important functions.
To protect the firm against market credit liquidity, operational and legal risks.
To protect the firm against market, credit liquidity, operational, and legal risks.
To protect the financial industry from systemic risk To protect the firms customers from large non market related losses (fraud, firm failure)
To protect the firm and its franchise from suffering adversely from reputational risk
Risk management controls Marked risk Credit risk Liquidity risk Operational risk Legal risk Systemic risk
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3.10 ACCOUNTS DEPARTMENT
Functions
There are 3 functions of accounts department
Accounting:- keeping the books of accounts in accordance with the rules. Internal check of transactions affecting the receipts and expenditure. Prompt settlement of proper claims.
Finance:- tendering advice to the administration in all matters involving he company finance. Compilation and control of budget in consultation with the other departments. Ensuring no financial irregularity in the transactions.
Receipt and disbursement:- Preparing payment schedule and arranging payment to the labour accordingly. Collection and deposit of cash
received on accounts of clients and others. Duties Supervision of expenses and Incomes Statutory regulations, tax, TDS Tax Deduct sources. Exchange margins, bank guarantees. Branch level payments. Income tax returns, Bank reconciliations, quarterly profit and loss account. Internet audit is a daily process 10 members in this department
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3.11 WEALTH MANAGEMENT DEPARTMENT Wealth management is an investment advisory discipline that incorporates financial planning, investment portfolio management and a number of aggregated financial services. High Net Worth Individuals small business owners and families who desire the assistance of a credentialed financial advisory specialist call upon wealth managers to coordinate retail banking, estate planning, legal resources, tax professionals and investment management. Wealth managers can be an independent certified financial planners or any credentialed professional money manager who works to enhance the income, growth and tax favored treatment of long-term investors. One must already have accumulated a significant amount of wealth for wealth management strategies to be effective.
Wealth management can be provided by large corporate entities, independent financial advisers or multi-licensed portfolio managers whose services are designed to focus on high-net worth clients Large banks and large houses create segmentation marketing-strategies to sell both proprietary and non-proprietary products and services to investors designated as potential high net-worth clients. Independent wealth managers use their experience in estate planning, risk management, and their affiliations with tax and legal specialists, to manage the diverse holdings of high net worth clients. Banks and brokerage firms use advisory talent pools to aggregate these same services.
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An Organization Study At Hedge Equities Pvt Ltd The fall out of the events of 2008 has produced a high level of skepticism and distrust among investors and they will demand greater transparency from their providers to understand what they own, the value of their investments and associated risks. For this reason wealth managers must be prepared to respond to a greater need by clients to understand, access, and communicate with advisers regarding their current relationship as well as the products and services that may satisfy future needs. Moreover, advisors must have sufficient information, from objective sources, regarding all products and services owned by their clients to answer inquiries regarding performance and degree of risk-at the client, portfolio and individual security levels.
Today wealth management advisors must have access to an objective content repository. This repository must contain a current and readily available profile of the clients holdings.
The objective of wealth management is to enhance the wealth of the person for whom it is being taken up. In large equity wealth
department do the investors education, employee training through hedge school Mutual fund advisory introduction of new products portfolio revenues.
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SWOT ANALYSIS
Internal Assessment of the organization
Strength
Weakness
SWOT ANALYSIS
Opportunities
Threats
External Assessment of the organization
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An Organization Study At Hedge Equities Pvt Ltd To survive based on the environment analysis and identification of SWOT certain strategies may be developed which are to be implemented and monitored, Analysis the strengths, weaknesses opportunities and Threats of a company.
Strengths:- Characteristics of the business or team that give it an advantage over others in the industry. Weakness:- Are characteristics that place the firm at a disadvantage relative to others,. Opportunities:- External chances to make greater sales or profit in the environment. Threats:External elements in the environment that could cause trouble for the business.
Strengths of Hedge
For Hedge every customer is a king, regardless of the money he/she is investing.
Industry leading technological solutions that make administration simpler and more lost effective.
A dedicated consulting team which will provide objective advice to the client.
Proactive thinking; if something could be done better, we will advice the clients.
Expertise; covering specialist are as of financial market. Customer services Distribution Network Marketing Strategies Products in terms of services

Professionally managed company Proper maintenance of Human Resources Risk management to avoid customer Turnover Weakness
Fluctuations and uncertainly in currency Market variations Attrition is high in the Industry Entry of MNCs to Indian market had made a trend of flow of major equity shares to the same. In this concern most of the investors maker long term investments in such port folio.
This condition had made a down arrow in the growth of local markets and majority of the shares confined its intraday
Opportunities
Fixed income class and employee class in government sector had now formed a tend of additional income by entry into share market.
Continuous development of customer market of India. Improving technology that is online trading helps to do such business in house.
Improvement in education level. Additional income needs had formed and major criteria of the middle class. NRIs Involvement:- NRIs are investing major and more in the Indian stock market. The are buying shares of Indian company and form a major part of the countrys foreign direct investment(FDI)
Trends in younger population
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Outlets in the near locality enables the customers to continuous exposure to the field
Sensex and Nifty Scripts are top made up of top performing scripts that should capture much of Indias growth over the next to years. Companies that stand to gain the most as Indian economy gallops at 8-9% Pa.
Threats

New competitors Global economic slow down Currency mismanagement High global commodity prices Over valuation in Index scrips. Non liquidity in non derivates related scrips. Change in government focus on controlling inflations, the attitude of government relating to various tax police.
Technology based business. Company has to be more aggressive towards its existing clients feed back and for their services after giving them products because it can increase company loyalty as well its bank name.
Market variations.
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FINDINGS, SUGGESTIONS, CONCLUSION
FINDINGS
The major weakness is share market are general which cannot be avoided at any conditions. In this concern the agent like Hedges should adjust this weakness with customers service. The entry of new competitors in the same lived the development of technologies can be personalized to avoid threats.
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SUGGESTIONS
Based upon SWOT analysis it is clear that Hedges can improve more in their customer serviced sector and technologies so that the existing customers get a better share transactions and there by create a loyalty towards Hedges.
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CONCLUSION
The research entitled An organizational study of Hedge Equities Pvt. Ltd was undertaken with a view to study all the aspects regarding the organization. It helps to get a general awareness of the functioning and management of Hedge. It helps to under stand the organizational structure and the working of various functional departments and this helps to make an analysis of organizations performance. In todays fast changing global economy, the whole scenario has become quite dynamic. In this era, companies should ensure that they offer job satisfaction and lab our remuneration to the perspective employees in the organization.
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BIBLIOGRAPHY
Kothari C. R, Research Methodology, Himalaya Publications, second edition. The Hindu, Indian express Journals, Magazines etc.
Website: www.google.com www.hedgeequities.com. www.Indian share market.com.
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INTERVIEW SCHEDULE
Name Age Sex Marital Status Experience : : : : :
Type of Staff
1. How do you rate the management performance. 2. What is your opinion about the working of the company. 3. What is your opinion about this customer services. 4. Do you have any facilities for labour welfare programms. 5. What is you opinion about the recruitment and selection process. 6. Hoe do you rate quality of work in the organization. 7. What is your opinion about the salary scale of the workers. 8. How do you rate superior subordinate relationship in problem solving. 9. Do you satisfied with infra structural facilities inside the organization. 10.Does the organization make optimum utilization resources. 11.How the organization maintain its ethical standards. 12.Did you get any rewards from the organization. 13.Whether innovative ideas are accepted by the management. 14.What about the turnover of the company. 15.Are you satisfied with the overall functioning of the organization. 16.What are the future prospects and growth plans of the organization. 17.Who are the main competitors of the firm?

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An Organization Study At Hedge Equities Pvt Ltd

Master Of Business Administration

An Organization Study At Hedge Equities Pvt Ltd

Master Of Business Administration

An Organization Study At Hedge Equities Pvt Ltd

Master Of Business Administration

An Organization Study At Hedge Equities Pvt Ltd

1.4. RESEARCH METHODOLOGY

Source Interview schedule Organization records, website

An Organization Study At Hedge Equities Pvt Ltd

Master Of Business Administration

Master Of Business Administration

An Organization Study At Hedge Equities Pvt Ltd

1.5 LIMITATIONS OF THE STUDY

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An Organization Study At Hedge Equities Pvt Ltd

Master Of Business Administration

An Organization Study At Hedge Equities Pvt Ltd

2.1 INDUSTRY PROFILE

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National Stock Exchange (NSE)

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Regulatory Authority of Indian Share Market

An Organization Study At Hedge Equities Pvt Ltd

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An Organization Study At Hedge Equities Pvt Ltd

An Organization Study At Hedge Equities Pvt Ltd

2.2 ORGANIZATIONAL PROFILE

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An Organization Study At Hedge Equities Pvt Ltd

Baby Marine Exports

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An Organization Study At Hedge Equities Pvt Ltd

Padmashree Bharat Mohanlal

Service of Hedge equities

Equity F&O Depository

An Organization Study At Hedge Equities Pvt Ltd

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An Organization Study At Hedge Equities Pvt Ltd

An Organization Study At Hedge Equities Pvt Ltd

Brokerage for offline

For intraday For delivery

Brokerage for online

For intraday For delivery

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An Organization Study At Hedge Equities Pvt Ltd ORGANIZATIONAL CHART.

Chief Executive Officer

Chief Operating Officer

Training PMS Hedge School Research

Administ ration manger

Depository Participant Manager

Know your client Manager

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An Organization Study At Hedge Equities Pvt Ltd

: Mr. Bhuvanendran : Mr. Boby Jose

shareholders and staff.

Social corporate responsibility

An Organization Study At Hedge Equities Pvt Ltd

2.3 PRODUCT PROFILE

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An Organization Study At Hedge Equities Pvt Ltd

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