February 2012

Mets Group Graphic guidelines

METS GROUP GRAPHIC GuIdelInes | PAGe I

COnTenTs
1 InTROduCTIOn 1.1 Consistency 1.2 Brand hierarchy 1.2.1 Brand hierarchy / Finland 1.2.2 Brand hierarchy / Other countries 1.3 style 1.3.1 Visual style 1.3.2 Our way of speaking 2 BAsIC eleMenTs 2.1 Images 2.1.1 Images / High-quality end products 2.1.2 Images / Forests, forest management and sustainable development 2.1.3 Images / Modern technology and know-how 2.1.4 Images / Recruitment 2.1.5 Images / Image pairs 2.1.6 Icons 2.2 Typography 2.2.1 Typography / Printed material 2.2.2 Typography / Office presentations and HTMl 2.3 Mets Groups colours 2.4 Mets Groups logo 2.4.1 logos of Mets Groups business areas 2.4.2 Mets Groups brand hierarchy 2.5 Product names / Marketing materials 2.5.1 Product names / Marketing materials / Mets Tissue 2.5.2 Product names / Marketing materials / Mets Board 2.5.3 Product names / Marketing materials / Mets Fibre 2.5.4 Product names / Marketing materials / Mets Wood 2.5.5 Product names / Marketing materials / Mets Forest Wood supply 2.5.6 Product names / Visibility in partners advertising 2 3 4 5 6 3 desIGn APPlICATIOns 3.1 Brochures 3.1.1 Brochures / Cover 3.1.2 Brochures / Inside spreads 3.1.3 Brochures / Back cover 3.2 Posters and Postcards 3.2.1 Posters 3.2.2 Postcards 3.3 Advertisements 3.3.1 Advertisements / Vertical 3.3.2 Advertisements / Recruitment 3.3.3 sponsorship 3.4 stationery 3.4.1 Business cards / Mets Group 3.4.2 Business cards / Business Areas 3.4.3 Id cards 3.4.4 Forms / examples 3.5 PowerPoint presentations 3.6 direct mail 3.6.1 direct mail / Printed 3.6.2 direct mail / PowerPoint 3.7 Promotional materials / examples 3.8 stands 3.8.1 Roll-up Posters 3.8.2 Pop-up wall 3.9 Flags and Pennant 3.9.1 Flags 3.9.2 Pennant 3.10 signs 3.10.1 signs / Illuminated signs 3.10.2 signs / signposts 3.10.3 signs / Window decals 3.11 Vehicles and Timber hoods 3.11.1 Vehicles 3.11.2 Timber hoods 3.12 Websites 3.11.1 e-mail signatures 3.11.2 Favicon

30 32 38 40 42 44 46 52 53 55 56 57 59 61 63 64 65 67 69 70 71 72 73 74 75 76 77 78

7 8 9 10 11 12 13 15 16 17 18 21 22 24 25 26 27 28 29

METS GROUP GRAPHIC GuIdelInes | PAGe 1

1.1 COnsIsTenCY
It is important that the marketing communications of Mets Group and its businesses, both written and visual, are consistent and logical. This enables Mets Group to communicate itself as a dependable company through a clear and comprehensive corporate image. For this reason, we should all study these guidelines carefully and follow them. A stylish and consistent corporate image is something we can be proud of. lets make it a priority!

METS GROUP GRAPHIC GuIdelInes | PAGe 2

1.2.1 BRAnd HIeRARCHY / FInlAnd

Mets Groups brand hierarchy is simple, logical and easy to understand. The Mets logo serves as the main symbol of the Mets brand. The Mets logo is available as a horizontal version (pictured here) and a vertical version. The names of the business areas consist of the word Mets and a business-specific element. Business area logos are only available as horizontal versions. The logos and business names pictured here are used in Finland. Please see 2.4.2 for more detailed instructions on logos and the brand hierarchy.

METSLIITTO

Tissue and Cooking Papers

Board and Paper

Pulp

Wood Products

Wood Supply

METS GROUP GRAPHIC GuIdelInes | PAGe 3

1.2.2 BRAnd HIeRARCHY / OTHeR COunTRIes

Mets Groups brand hierarchy is simple, logical and easy to understand. The Mets logo serves as the main symbol of the Mets brand. The Mets logo is available as a horizontal version (pictured here) and a vertical version. The names of the business areas consist of the word Mets and a business-specific element. Business area logos are only available as horizontal versions. The logos and business names pictured here are used outside Finland. Please see 2.4.2 for more detailed instructions on logos and the brand hierarchy.

Tissue and Cooking Papers

Board and Paper

Pulp

Wood Products

Wood Supply

METS GROUP GRAPHIC GuIdelInes | PAGe 4

1.3.1 VIsuAl sTYle

Mets Groups visual style is friendly, simple, timeless and pure. Mets Groups visual image is easy to relate to because it focuses on people. It communicates our contribution to improving the quality of everyday life. Our visual image is simple, which makes it easy to comprehend and remember. Our visual image is timeless that is, it stands the test of time and trends. Because of its pure and simple design, Mets Groups visual image communicates a responsible modern technology company of high quality.

METS GROUP GRAPHIC GuIdelInes | PAGe 5

1.3.2 OuR WAY OF sPeAKInG

WHEN METS COMMUNICATES TO SOMEONE IN PARTICULAR, IT uses WORds suCH As: RESPONSIBILITY COURAGE SKILL SUSTAINABLE BRAVE STRONG TRAILBLAZER RENEWAL WISE LEARNING GOODNESS ROOTS SOLID TRADITION HOMELAND FROM THIS COUNTRY COMMITTED WHEN METS COMMUNICATES ABOUT ITSELF, IT uses WORds suCH As: SECURITY CLEAN CLOSE BESIDE SPECIAL UNFORGETTABLE HERITAGE EVERLASTING HAPPINESS TRUST TOGETHER CHOICE TOMORROW COMMON HAND IN HAND VALUABLE SOFT TOUCH
Mets Group has its own, unique way of speaking. We mean what we say and take responsibility for what we say. We use words efficiently and effectively, with consideration for others. METS IS STRAIGHTFORWARD AND HONEST We get straight to the point. We communicate the essential as it is. We avoid jargon and use plain language instead. We choose our words based on the target audience. We make people think and feel. Our words arouse peoples interest. We are a pleasure to listen to. We use British english.

METS GROUP GRAPHIC GuIdelInes | PAGe 6

2.1 IMAGes
The images used by Mets Group are divided into three main categories that communicate specific aspects of the Mets brand.

HiGH-QuAlitY eNd produCts

forests, forest MANAGeMeNt ANd sustAiNAble developMeNt

ModerN teCHNoloGY ANd KNoW-HoW

The purpose of images portraying high-quality end products is to show that Mets Groups products are strongly present in peoples everyday lives. Made from renewable raw materials, our products are a sustainable choice. They improve the quality of life.

Images of forests, forest management and sustainable development communicate that Mets Group acts responsibly and respects the environment. The images also communicate that forests produce high-quality renewable raw materials that are used to manufacture modern, top products. Moreover, the images show that forests are sources of well-being for people.

Images of modern technology show that Mets Group is an efficient and clean high-technology company that respects the environment. Because of Mets Groups cutting-edge technologies and ability to reinvent itself, its products are competitive and represent the highest quality on the market. The images show that professional, skilful staff are behind Mets Groups quality products.

METS GROUP GRAPHIC GuIdelInes | PAGe 7

2.1.1 IMAGes / HIGH-QuAlITY end PROduCTs

These images portray Mets Groups end products in everyday situations. The images are spontaneous and unpretentious. They include closely cropped details as well as general images. These images can be used by several business areas. View the selection in the databank.

METS GROUP GRAPHIC GuIdelInes | PAGe 8

2.1.2 IMAGes / FOResTs, FOResT MAnAGeMenT And susTAInABle deVelOPMenT

These images are used to communicate Mets Groups responsible way of working. The images portray nordic forests and their diversity. They include details as well as landscapes. some of the images portray people enjoying forests. The images also communicate Mets Groups responsible and sustainable way of taking care of forests. View the selection in the databank.

METS GROUP GRAPHIC GuIdelInes | PAGe 9

2.1.3 IMAGes / MOdeRn TeCHnOlOGY And KnOW-HOW

These images are used to communicate Mets Groups advanced technology and modern operating methods. The images show that professional, skilful staff are behind Mets Groups success. The images include details of production plants and research institutes as well as larger views. They communicate our clean and responsible way of working. View the selection in the databank.

METS GROUP GRAPHIC GuIdelInes | PAGe 10

2.1.4 IMAGes / ReCRuITMenT

In job advertisements and other HR communications, we use images of highquality end products. The images are easy for people to relate to and create a modern view of our company. The images can also be used as collages. The selection serves the needs of Mets Group and all of its business areas. View the selection in the databank. Please see 3.3.2 for more detailed instructions on job advertisements.

METS GROUP GRAPHIC GuIdelInes | PAGe 11

2.1.5 IMAGes / IMAGe PAIRs

Mets Group

Images of end products also come in image pairs to be used by Mets Group and its business areas. Pairs of images are available as horizontal and vertical versions. View the selection in the databank. These image pairs can be used in posters and brochure covers, for example. Only ready-made image pairs can be used. do not combine single images.

Mets Tissue

Mets Board

Mets Fibre

Mets Wood

Mets Forest

METS GROUP GRAPHIC GuIdelInes | PAGe 12

2.1.6 ICOns
Icons are visual elements that enrich Mets Groups corporate image and make it more diverse. They are intended for use in addition to images and not as the only visual elements in a publication.
Carton/Board Fibre/Pulp Reel/Production

Icons improve the readability of publications such as websites and annual reports that include a variety of messages. Icons are available in the databank.

Packaging

Global operations/International

Office papers

Values/Cooperation

Building/Construction/safety

economy

economy/Contracts

Innovation/Growth

RFId
Radio Frequency Identification

sustainability

Production/sustainable technology

Water/environment

METS GROUP GRAPHIC GuIdelInes | PAGe 13

2.1.6 ICOns
Icons are visual images that enrich Mets Groups corporate image and make it more diverse. They are intended for use in addition to images and not as the only visual elements in a publication. HR/People/society energy law/Management/Politics Icons improve the readability of publications such as websites and annual reports that include a variety of messages. Icons are available in the databank.

Innovations/R&d/BI
Innovations/Research&development/Business Intelligence

logistics/Transport vehicle industry

AFM Tissue
Away from home business/hand hygiene

Baking and cooking papers

Home/living

sustainability

ICT
Information Communication Technology

Wood supply/Forestry

Production

Consumer products/Tissue papers

METS GROUP GRAPHIC GuIdelInes | PAGe 14

2.2.1 TYPOGRAPHY / PRInTed MATeRIAl

BENTON SANS FAMILY BentonSans Extra Light ADOBE GARAMOND PREMIER PRO FAMILY Adobe Garamond Premier Pro Regular abcdefghijklmnopqrstuvwxyz 1234567890 AbcdefGhijklmnoPqRstuvwxyz Adobe Garamond Premier Pro Italic abcdefghijklmnopqrstuvwxyz 1234567890 AbcdefGhIjklmnoPqrstuvwxyz Adobe Garamond Premier Pro Semibold abcdefghijklmnopqrstuvwxyz 1234567890 AbcdefGhijklmnoPqrStuvwxyz Adobe Garamond Premier Pro Semibold Italic abcdefghijklmnopqrstuvwxyz 1234567890 AbcdefGhIjklmnoPqrStuvwxyz Adobe Garamond Premier Pro Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABcdefGhijklmnoPqrstuvwxyz Adobe Garamond Premier Pro Bold Italic abcdefghijklmnopqrstuvwxyz 1234567890 ABcdefGhIjklmnoPqrstuvwxyz Mets Group uses two font families: Benton sans and Garamond Premier Pro. Both come in a number of styles and can be used diversely in various applications. The font families consist of Open Type fonts that can be installed in all of the most common operating systems. Benton sans can be used in all contexts: headings, long texts, tables, captions, etc. Garamond Pro is used in long texts, such as annual reports and brochures. Garamond Pro is not used in headings, tables or captions. Arial is the font used in PowerPoint, Word and other electronic media. Please see the following page for instructions. If the Benton font cannot be used, for example for Cyrillic texts, use the Cyrillic version of Arial.

abcdefghijklmnopqrstuvwxyz 1234567890 aBcdEfghijkLmnopqrStuvwxyz

BentonSans Thin

abcdefghijklmnopqrstuvwxyz 1234567890 aBcdefghijklmnopqrSTuvwxyz

Bentonsans light

abcdefghijklmnopqrstuvwxyz 1234567890 ABCdeFGHIjKlMnOPQRsTuVWxYz

BentonSans Book abcdefghijklmnopqrstuvwxyz 1234567890 aBcdefghijklmnopqrStuvwxyz bentonsans regular abcdefghijklmnopqrstuvwxyz 1234567890 AbCdefGHijKlMNopQrstuvWxYz BentonSans Medium abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIjKLMNOPqRSTUVWxYZ BentonSans Bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIjkLMNOPqRSTUvWxYz BentonSans Black abcdefghijklmnopqrstuvwxyz 1234567890 aBcdefghijklmnopqrStuvwxyz

METS GROUP GRAPHIC GuIdelInes | PAGe 15

2.2.2 TYPOGRAPHY / OFFICe PResenTATIOns And HTMl

ARIAL FAMILY

Arial regular abcdefghijklmnopqrstuvwxyz 1234567890 Abcdefghijklmnopqrstuvwxyz Arial bold abcdefghijklmnopqrstuvwxyz 1234567890 Abcdefghijklmnopqrstuvwxyz

Arial is the font used in Microsoft Office documents, such as PowerPoint, Word and excel documents. Arial is preinstalled in Mets Groups document templates.

METS GROUP GRAPHIC GuIdelInes | PAGe 16

2.3 MeTs GROuPs COlOuRs

Main colours BUD GREEN PMs 376 C48 M0 Y100 K0 R 143 G 212 B 0
90% 80% 70% 60% 50% 40% 30% 20% 10% 5%

Mets Groups colours are divided into main and additional colours. Main colours are used in most contexts. They are timeless and versatile. Consistent use of Mets Groups main colours ensures high recognisability for the Mets brands visual image. White should also be understood as a colour: unprinted areas lend an air of clarity and serenity to brochures and other publications. lighter tones of Mets Groups colours can be used to group visual elements in magazines and annual reports, for example. Additional colours are used less and in smaller areas than the main colours. Additional colours can be used as effects and in tables and diagrams, for example.

ASH GREY PMs Black 7 90 K R54 G 53 B 52

80% 60% 40% 20%

PAPER WHITE

Additional colours
AUTUMN YELLOW PMs 396 C C10 M0 Y95 K0 R223 G223 B0 BERRY BLUE PMs 295 C C100 M70 Y8 K54 R0 G47 B95 POND GREEN PMs 624 C48 M8 Y30 K20 R124 G162 B149 AUTUMN WILLOW RED PMs 504 C30 M82 Y44 K78 R89 G44 B53 CURRANT RED PMs 186 C2 M100 Y82 K6 R198 G12 B48 FOG GREY PMs 423 K50 R142 G144 B143

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

METS GROUP GRAPHIC GuIdelInes | PAGe 17

2.4 MeTs GROuPs lOGO

The Mets Group logo consists of the company symbol the head of a moose and the company name. The company symbol and company name must not be separated without special permission from Group Communications. The placement and the proportions of the elements of the logo must not be changed. space permitting, always use the vertical version of the logo. use the horizontal version when the space reserved for the logo has limited height. logo originals can be downloaded from the databank.

Logo colours
BUD GREEN PMs 376 C48 M0 Y100 K0 R 143 G 212 B 0 ASH GREY PMs Black 7 90 K R54 G 53 B 52

METS GROUP GRAPHIC GuIdelInes | PAGe 18

2.4 MeTs GROuPs lOGO

Minimum white space around the logo It is important to allow white space around the logo to ensure visibility and a visually tranquil feel.
1/3 x x

1/3x

If possible, always use the colour version of the logo. use the black or negative version only when the colour version cannot be used. logo originals can be downloaded from the databank.

1/3x

1/3x

1/3 x

1/3 x

1/2 x

1/2x

Black logo

Negative version of the logo

METS GROUP GRAPHIC GuIdelInes | PAGe 19

2.4 MeTs GROuPs lOGO

If you have to place the logo on an image in joint marketing, for example, make sure that the image serves as a sufficiently tranquil background. This ensures high visibility for the logo. If the image is dark, use the negative version of the logo. If the image is light, use the positive version.

METS GROUP GRAPHIC GuIdelInes | PAGe 20

2.4.1 lOGOs OF MeTs GROuPs BusIness AReAs

each business area has its own logo. Business area logos are only available in colour as horizontal versions. In most contexts, the business areas use Mets Groups logo. Business area logos are used in the following contexts: Websites Brochures Trade fair materials (pop-up partitions, roll-up posters) newsletters direct mailing logo originals can be downloaded from the databank.

Logo colours
BUD GREEN PMs 376 C48 M0 Y100 K0 R 143 G 212 B 0 ASH GREY PMs Black 7 90 K R54 G 53 B 52

FOG GREY PMs 423 K50 R142 G144 B143

METS GROUP GRAPHIC GuIdelInes | PAGe 21

2.4.2 MeTs GROuPs BRAnd HIeRARCHY

Mets Groups logo

Business area logos

Product appearance

kerto
Mets tissues products differ from Mets Groups visual image in appearance. typeset in Metss logo font typeset in Metss logo font Colour: pMs black 7 typeset in Metss logo font Colour: pMs black 7 typeset in Metss logo font Colour: pMs black 7 typeset in Metss logo font Colour: pMs black 7

As a rule, products do not have logos. Instead, product names are typeset in Mets Groups logo font.

METS GROUP GRAPHIC GuIdelInes | PAGe 22

2.4.2 MeTs GROuPs BRAnd HIeRARCHY

Level 1: Mets Group As far as possible, Mets Group communicates and markets as a unified Mets Group. Mets Group and its business areas have a uniform corporate image and identity, which are symbolised by a logo consisting of the head of a moose and the word Mets. Mets Groups imagery and visual image are consistent. In marketing communications, the Group will present itself as Mets Group so as to strengthen the common identity in all countries. The business areas will be presented as individual companies less frequently than before. All marketing communications will support Mets Groups core messages, reflecting the Groups commitment to sustainable development and enhancing its reputation as an attractive employer. examples of marketing communications on level 1: Corporate identity and reputation campaigns Marketing communications related to sustainable development Recruitment events and campaigns intended to enhance Mets Groups reputation as an attractive employer job advertisements sponsorship and supportive advertising social media (company level) Level 2: Business areas The business areas will not engage in marketing communications related to their company images. Business area logos should be used as little as possible. using the Mets Groups logo is always a safe choice. As an exception, Mets Board will continue to use its name in investor communications, because the business area constitutes a listed company. Company advertising and supportive advertising are always carried out at the group level, as part of Mets Groups consistent identity. stakeholder events and local events are organised using local resources. The invitations have Mets Groups logo and are consistent with the new visual image. However, business names and businessspecific content can be included in the texts. The business areas focus on products, product brands and customer solutions in their communications. examples of marketing communications on level 2: Business area websites extranet Customer magazines Media releases related to products and business lines event marketing, customer events and trade fairs Level 3: Products In product-level marketing communications, the message comes from the product brand and the business area. The message focuses on the product. Product logos are primarily used on this level. If a product logo is not available, the logo of the business area can be used. using the Mets Groups logo is always a safe choice. In fact, it is advisable to use the group-level logo with the brand logo. Mets Forest always uses the Mets Group logo in its marketing material. Combinations of product logos and business area logos are only used in brochures and marketing materials targeted at customers. In product-level materials, business area boilerplates can be used in addition to Mets Groups boilerplate. Business area boilerplates must always mention Mets Group. Old company logos (Botnia and Finnforest) are no longer used. However, Botnia and Finnforest are used as product brands, typeset in a new font. If desired, they can be used with the trademark symbol . examples of marketing communications on level 3: Regular marketing materials and marketing channels related to products (print and electronic) social media (product level) letters to customers

METS GROUP GRAPHIC GuIdelInes | PAGe 23

2.5.1 PROduCT nAMes / MARKeTInG MATeRIAls / MeTs TIssue

example of a brochure cover

Business area logo

Examples of Mets Tissues product names

The business area logo or Mets Groups logo is used as a signature in marketing materials.

pro chefS BeSt friend

METS GROUP GRAPHIC GuIdelInes | PAGe 24

2.5.2 PROduCT nAMes / MARKeTInG MATeRIAls / MeTs BOARd

example of a brochure cover

Business area logo

Examples of Mets Boards product names

LIGHTEN UP YOUR PACKAGING

avanta carta chromolux cresta kemiart Simcote t ako zanders zanlabel zanto
Carta Avanta Simcote Tako

The business area logo or Mets Groups logo is used as a signature in marketing materials. not all of the products have logos. In these cases, the products name is typeset in Mets Groups logo font.

METS GROUP GRAPHIC GuIdelInes | PAGe 25

2.5.3 PROduCT nAMes / MARKeTInG MATeRIAls / MeTs FIBRe

example of a brochure cover

Business area logo

Example of Mets Fibres product names The business area logo or Mets Groups logo is used as a signature in marketing materials. Botnia does not have a logo. Instead, its name is typeset in Mets Groups logo font.

FIBRES OF SUCCESS

Botnia

METS GROUP GRAPHIC GuIdelInes | PAGe 26

2.5.4 PROduCT nAMes / MARKeTInG MATeRIAls / MeTs WOOd

example of a brochure cover

Business area logo

Examples of Mets Woods product names

endura fastform finnforest kerto kerto-ripa kesto leno mets wood multi Storey System phoenix

SolutionS for modern homeS

The business area logo or Mets Groups logo is used as a signature in marketing materials. Products do not have logos. Instead, product names are typeset in Mets Groups logo font.

endura fastform kerto kerto-ripa kesto

METS GROUP GRAPHIC GuIdelInes | PAGe 27

2.5.5 PROduCT nAMes / MARKeTInG MATeRIAls / MeTs FOResT WOOd suPPlY

example of a brochure cover

Business area logo

Example of Mets Forest Wood Supplys product names

metsverkko

Mets Groups logo is used as a signature in Mets Forest Wood supplys marketing materials. Products do not have logos. Instead, product names are typeset in Mets Groups logo font.

metSverkko iS a foreSt ownerS moSt uSeful tool

metsverkko

METS GROUP GRAPHIC GuIdelInes | PAGe 28

2.5.6 PROduCT nAMes / VIsIBIlITY In PARTneRs AdVeRTIsInG

example: A hardware store chains newspaper advertisement In its partners advertising, Mets Wood uses the four-colour Mets Wood logo. To ensure that the logo stands out, it is printed on a rectangular white background. The minimum width of the logo is 20 mm.

METS GROUP GRAPHIC GuIdelInes | PAGe 29

3.1.1 BROCHuRes / COVeR

Brochures must have a clear, simple, high-quality appearance. An image or a pair of images is used on the cover. The heading on the cover must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability.

LIGHTEN UP YOUR PACKAGING

Carta Avanta Simcote Tako

METS GROUP GRAPHIC GuIdelInes | PAGe 30

3.1.1 BROCHuRes / COVeR

10 x 10 mm

Brochures are 210 x 280 mm in size.

10 mm

The placing of the logo is based on the size of the company symbol, the head of a moose.

LIGHTEN UP YOUR PACkAGING

x= y=

Typography: The heading on a brochure cover is always typeset in capital letters in Benton sans Bold. In the example here, the font size is 54 points, with close line spacing. depending on the image, the colour of the heading is white or 90% black. To ensure a clean look, long words and hyphenation are avoided in headings.

The Indesign template is available for downloading in the databank.

carta avanta Simcote tako

1/3 x 30 mm 1/2 x

METS GROUP GRAPHIC GuIdelInes | PAGe 31

3.1.2 BROCHuRes / InsIde sPReAds

gET AN EDgE wITH THE wORLD'S MOST EffICIENT BOARDS
M-real, Europes biggest producer of folding boxboard, keeps advancing brand packaging through evolutionary development. we concentrate on producing clear competitive advantages to our customers in terms of efficiency, economy and ecology as well as visual perception and tactile impact. M-reals folding boxboards Carta Integra, Carta Elega, Carta Solida,Avanta Prima, Simcote and Tako score high points for appearance, converting performance as well as yield. whats more, the sustainability and safety of our products and operations help brands secure consumer trust and loyalty.

use large images inside brochures to ensure attention is paid to details. Avoid using several small images on a spread, as restless layouts divert attention from the images. Also allow for unprinted space, as it improves readability and layout quality. If needed, do not hesitate to crop images creatively, as pictured here. Cropping makes images more lively and brochures more interesting to browse.

Lightweighting for better yieLd

M-real has pioneered lightweighting achieving excellent strength and printability at low basis weights. Based on fresh forest fibres, a strong tradition of R&D, breakthroughs in BCTMP and state-of-the-art mill technology, the development of ever-lighter boards continues. M-reals lightweight boards yield significantly more cartons per tonne and reduce customers total costs without compromising quality. Despite their lightness, the boards have the stiffness and the quality consistency to run smoothly and reliably in all production processes. This saves time, money and trouble.

SuStainabiLity throughout the packaging chain

As a packaging material, cartonboard based on fresh forest fibres has a notably small carbon footprint. M-reals lightweight boards further lessen environmental impacts, as they consume less energy and raw material, decrease transport weights and produce less waste. They decrease waste also by protecting the product and ensuring that it stays intact through the logistic chain.

RenewAble eneRgy on The RiSe

wood-based fuels and other carbon-neutral energy sources account for about 75% of the energy consumed by M-reals mills. we aim to further increase the already high share of biofuels and other COneutral energy in our production. M-reals latest investment in renewable energy is the biopower plant that will generate electricity and heat for the Kyro board and paper mill as well as the surrounding region. fueled mainly by wood chips and other wood-based fuels, the plant will reduce yearly emissions of carbon dioxide by approximately 100,000 tonnes, which equals the annual emissions from about 60,000 cars.

00

BROCHURE HEADLINE OR NAME

PRODUCT LINE NAME OR SUBJECT MATTER

PRODUCT LINE NAME OR SUBJECT MATTER BROCHURE HEADLINE OR NAME

01

METS GROUP GRAPHIC GuIdelInes | PAGe 32

3.1.2 BROCHuRes / InsIde sPReAds

GeT An edGe WITH THe WORld's MOsT eFFICIenT BOARds
M-real, europes biggest producer of folding boxboard, keeps advancing brand packaging through evolutionary development. We concentrate on producing clear competitive advantages to our customers in terms of efficiency, economy and ecology as well as visual perception and tactile impact. M-reals folding boxboards Carta Integra, Carta elega, Carta solida,Avanta Prima, simcote and Tako score high points for appearance, converting performance as well as yield. Whats more, the sustainability and safety of our products and operations help brands secure consumer trust and loyalty.
LIGHTWEIGHTING FOR BETTER YIELD

The hierarchy of headings creates harmony between thick- and thin-style fonts of the Benton sans family. Headings are always in capital letters. Main headings: Benton sans light, capital letters, 21 points, 60% black Introductions: Benton sans light, 10 points, 90% black subheadings: Benton sans Medium, capital letters, 7.5 points, 90% black Body text: Garamond Premier Pro, 9.5 points, 90% black
SUSTAINABILITY THROUGHOUT THE PACKAGING CHAIN

M-real has pioneered lightweighting achieving excellent strength and printability at low basis weights. Based on fresh forest fibres, a strong tradition of R&D, breakthroughs in BCTMP and state-of-the-art mill technology, the development of ever-lighter boards continues. M-reals lightweight boards yield significantly more cartons per tonne and reduce customers total costs without compromising quality. Despite their lightness, the boards have the stiffness and the quality consistency to run smoothly and reliably in all production processes. This saves time, money and trouble.

As a packaging material, cartonboard based on fresh forest fibres has a notably small carbon footprint. M-reals lightweight boards further lessen environmental impacts, as they consume less energy and raw material, decrease transport weights and produce less waste. They decrease waste also by protecting the product and ensuring that it stays intact through the logistic chain.

renewaBle energy on the riSe

Wood-based fuels and other carbon-neutral energy sources account for about 75% of the energy consumed by M-reals mills. We aim to further increase the already high share of biofuels and other CO-neutral energy in our production. M-reals latest investment in renewable energy is the biopower plant that will generate electricity and heat for the Kyro board and paper mill as well as the surrounding region. Fueled mainly by wood chips and other wood-based fuels, the plant will reduce yearly emissions of carbon dioxide by approximately 100,000 tonnes, which equals the annual emissions from about 60,000 cars.

In footers, a dashed line is used whenever the spread does not feature a full-page image. The dashed line is 0.25 points thick in 60% black with 3-point gaps and 4-point dashes. Footer: page number in Benton sans Medium, 4.7 points, 90% black; first part of footer text in Benton sans light, 4.7 points, 90% black; second part of footer text in Benton sans light, 4.7 point, 60% black. Footers are used on all inside pages of brochures, as shown here.
01

00

BROCHuRe HeAdlIne OR nAMe

PROduCT lIne nAMe OR suBjeCT MATTeR

PROduCT lIne nAMe OR suBjeCT MATTeR BROCHuRe HeAdlIne OR nAMe

METS GROUP GRAPHIC GuIdelInes | PAGe 33

3.1.2 BROCHuRes / InsIde sPReAds

SAfETy wITH NORDIC fRESH fOREST fIBRES
Made from pure fresh forest fibres, all M-real cartonboards are safe for consumers and the environment, which helps our customers build and maintain brand reliability. All M-reals raw materials are traceable, safe and approved for food contact, and our mills have certified systems to ensure product safety. The odour and taint neutrality of our boards meets the high sensory requirements of food packaging. We are self-sufficient in fibre raw materials and co-operate closely to further advance the Metsliitto Group expertise in pulp and its optimal use in board production.

use large images inside brochures to ensure attention is paid to details. Avoid using several small images on a spread, as restless layouts divert attention from the images. Also allow for unprinted space, as it improves readability and layout quality. If needed, do not hesitate to crop images creatively, as pictured here. Cropping makes images more lively and brochures more interesting to browse.

wood from SuStainabLy managed foreStS

wood from SuStainabLy managed foreStS

The fresh forest fibres M-real uses are sourced from sustainably managed forests. The raw material mainly originates from Finland, where over 95% of forests are certified. Most of it is sourced close to the mills from the forests of the owner members of Metsliitto Cooperative, M-reals principal owner.
traceabiLity of wood through chain-of-cuStody

The fresh forest fibres M-real uses are sourced from sustainably managed forests. The raw material mainly originates from Finland, where over 95% of forests are certified. Most of it is sourced close to the mills from the forests of the owner members of Metsliitto Cooperative, M-reals principal owner.
traceabiLity of wood through chain-of-cuStody

Overall, more than 80% of the wood M-real Consumer Packaging uses comes from certified forests, and we strive to achieve an even higher share of certified wood in our products. In Finland and elsewhere, M-real continues to actively support forest certification endorsed by independent third parties. All M-real mills have implemented certified Chain-ofCustody the unbroken path from the forest to the mill and all the way to the end-user required for the usage of a forest certification label in products. The traceability of the raw materials enables the mills to get exact information on the wood origin and verify the share of certified wood in each product.

Overall, more than 80% of the wood M-real Consumer Packaging uses comes from certified forests, and we strive to achieve an even higher share of certified wood in our products. In Finland and elsewhere, M-real continues to actively support forest certification endorsed by independent third parties. All M-real mills have implemented certified Chain-of-Custody the unbroken path from the forest to the mill and all the way to the enduser required for the usage of a forest certification label in products. The traceability of the raw materials enables the mills to get exact information on the wood origin and verify the share of certified wood in each product.
renewabLe raw materiaLS uSed reSponSibLy

THE fRESH fOREST fIBRES M-REAL USES ARE SOURCED fROM SUSTAINABLy MANAgED fORESTS.
00 BROCHURE HEADLINE OR NAME PRODUCT LINE NAME OR SUBJECT MATTER

M-reals products are made of high-quality fresh forest fibres, a renewable, recyclable and biodegradable raw material. We apply this raw material within Metsliitto Group efficiently and responsibly, using wood to the full and providing by-products for other industrial branches. Fresh forest fibres are also needed to maintain the balance in the recycling process.

PRODUCT LINE NAME OR SUBJECT MATTER BROCHURE HEADLINE OR NAME

01

METS GROUP GRAPHIC GuIdelInes | PAGe 34

3.1.2 BROCHuRes / InsIde sPReAds

sAFeTY WITH nORdIC FResH FOResT FIBRes
made from pure fresh forest fibres, all m-real cartonboards are safe for consumers and the environment, which helps our customers build and maintain brand reliability. all m-reals raw materials are traceable, safe and approved for food contact, and our mills have certified systems to ensure product safety. the odour and taint neutrality of our boards meets the high sensory requirements of food packaging. we are self-sufficient in fibre raw materials and co-operate closely to further advance the metsliitto group expertise in pulp and its optimal use in board production.

If a spread features a full-page image, the footer does not have a dashed line. The main colour Bud Green is used for effects in text. Body texts are aligned to the left. justified columns are not used. Font: Garamond Premier Pro, 9.5 points, 90% black.

WOOD FROM SUSTAINABLY MANAGED FORESTS

WOOD FROM SUSTAINABLY MANAGED FORESTS

The fresh forest fibres M-real uses are sourced from sustainably managed forests. The raw material mainly originates from Finland, where over 95% of forests are certified. Most of it is sourced close to the mills from the forests of the owner members of Metsliitto Cooperative, M-reals principal owner.
TRACEABILITY OF WOOD THROUGH CHAIN-OF-CUSTODY

The fresh forest fibres M-real uses are sourced from sustainably managed forests. The raw material mainly originates from Finland, where over 95% of forests are certified. Most of it is sourced close to the mills from the forests of the owner members of Metsliitto Cooperative, M-reals principal owner.
TRACEABILITY OF WOOD THROUGH CHAIN-OF-CUSTODY

Overall, more than 80% of the wood M-real Consumer Packaging uses comes from certified forests, and we strive to achieve an even higher share of certified wood in our products. In Finland and elsewhere, M-real continues to actively support forest certification endorsed by independent third parties. All M-real mills have implemented certified Chain-of-Custody the unbroken path from the forest to the mill and all the way to the end-user required for the usage of a forest certification label in products. The traceability of the raw materials enables the mills to get exact information on the wood origin and verify the share of certified wood in each product.

Overall, more than 80% of the wood M-real Consumer Packaging uses comes from certified forests, and we strive to achieve an even higher share of certified wood in our products. In Finland and elsewhere, M-real continues to actively support forest certification endorsed by independent third parties. All M-real mills have implemented certified Chain-ofCustody the unbroken path from the forest to the mill and all the way to the end-user required for the usage of a forest certification label in products. The traceability of the raw materials enables the mills to get exact information on the wood origin and verify the share of certified wood in each product.
RENEWABLE RAW MATERIALS USED RESPONSIBLY

THe FResH FOResT FIBRes M-ReAl uses ARe sOuRCed FROM susTAInABlY MAnAGed FOResTs.
00 BROCHuRe HeAdlIne OR nAMe PROduCT lIne nAMe OR suBjeCT MATTeR

M-reals products are made of high-quality fresh forest fibres, a renewable, recyclable and biodegradable raw material. We apply this raw material within Metsliitto Group efficiently and responsibly, using wood to the full and providing by-products for other industrial branches. Fresh forest fibres are also needed to maintain the balance in the recycling process.

PROduCT lIne nAMe OR suBjeCT MATTeR BROCHuRe HeAdlIne OR nAMe

01

METS GROUP GRAPHIC GuIdelInes | PAGe 35

3.1.2 BROCHuRes / InsIde sPReAds

SELECT fROM A PORTfOLIO Of fIT-fOR-PURPOSE PRODUCTS
M-real presents a carefully considered portfolio of folding boxboards that makes it easy to select the product that best fits the end-use. In the selection, you will find the board with optimal visual and functional properties for your purpose.

use large images inside brochures to ensure attention is paid to details. Avoid using several small images on a spread, as restless layouts divert attention from the images. Also allow for unprinted space, as it improves readability and layout quality. If needed, do not hesitate to crop images creatively, as pictured here. Cropping makes images more lively and brochures more interesting to browse.

Beautycare
Typical applications include packaging for: fragrances and perfumes make-up and skincare products hair colouration products toiletries

Healthcare
Typical applications include packaging for: prescription and OTC drugs nutriceuticals herbal medicines hygiene and bodycare products

board featureS High brightness and smoothness Optimised coating

benefitS Excellent printability and a clean, white look Sharp and uniform print results

board featureS Pure fresh forest fibre raw material Light weight

benefitS High hygiene and a clean, white look Cost-efficiency and sustainability

Superior surface properties Excellent sheet-cutting quality Light weight

Ideal base for foil lamination and other special features Dust-free printing Cost-efficiency and sustainability

Brightness and shade consistency Superior surface properties High brightness and smoothness

Uniform printing results and visual appearance Ideal for embossing (e.g. Braille) properties and brand protection solutions

RECOmmENdEd: Carta Integra, Carta Elega, Carta Solida SUITAbLE: Avanta Prima, Simcote

RECOmmENdEd: Carta Integra, Carta Elega, Carta Solida SUITAbLE: Avanta Prima, Simcote

00

BROCHURE HEADLINE OR NAME

PRODUCT LINE NAME OR SUBJECT MATTER

PRODUCT LINE NAME OR SUBJECT MATTER BROCHURE HEADLINE OR NAME

01

METS GROUP GRAPHIC GuIdelInes | PAGe 36

3.1.2 BROCHuRes / InsIde sPReAds

seleCT FROM A PORTFOlIO OF FIT-FOR-PuRPOse PROduCTs
m-real presents a carefully considered portfolio of folding boxboards that makes it easy to select the product that best fits the end-use. in the selection, you will find the board with optimal visual and functional properties for your purpose.

Coloured boxes are not used in tables. Instead, lines of various thicknesses are used as dividers, as shown here.

Beautycare
Typical applications include packaging for: fragrances and perfumes make-up and skincare products hair colouration products toiletries

healthcare
Typical applications include packaging for: prescription and OTC drugs nutriceuticals herbal medicines hygiene and bodycare products

BOARD FEATURES High brightness and smoothness Optimised coating

BENEFITS Excellent printability and a clean, white look Sharp and uniform print results

BOARD FEATURES Pure fresh forest fibre raw material Light weight

BENEFITS High hygiene and a clean, white look Cost-efficiency and sustainability

Superior surface properties Excellent sheet-cutting quality Light weight

Ideal base for foil lamination and other special features Dust-free printing Cost-efficiency and sustainability

Brightness and shade consistency Superior surface properties High brightness and smoothness

Uniform printing results and visual appearance Ideal for embossing (e.g. Braille) properties and brand protection solutions

RECOMMENDED: carta integra, carta elega, carta Solida SUITABLE: avanta prima, Simcote

RECOMMENDED: carta integra, carta elega, carta Solida SUITABLE: avanta prima, Simcote

00

BROCHuRe HeAdlIne OR nAMe

PROduCT lIne nAMe OR suBjeCT MATTeR

PROduCT lIne nAMe OR suBjeCT MATTeR BROCHuRe HeAdlIne OR nAMe

01

METS GROUP GRAPHIC GuIdelInes | PAGe 37

3.1.3 BROCHuRes / BACK COVeR

On the back cover, the logo is placed in the upper left corner. Contact information is plased in the lower left corner. Other information such as boilerplate text is placed as shown.

printed on zanders Medley plus velvet 200 g/m2. Copyright Mets board 2012.

boiler plate. dae pella sam recatiur ant. pos et qui aliquam ium doles moloris nobit aut rendusam nest alit fugiatur sitiumq uaectati atem vitenes sunditam quibus quaerist fuga. Nemodis sunt, nonsectur atiorit apereic iatesti diatur, to ene cullaccatur, simpor aceped que ommolup taturiat

PEFC/02-31-120

METS BOARD p.o. box 20 fi-02020 Mets, finland telephone: +358 (0)10 4601 www.metsaboard.com

PEFC/02-31-120 PEFC Certified PEFC Certified

www.pefc.org Promoting sustainable forest management

Promoting sustainable forest management www.pefc.org

METS GROUP GRAPHIC GuIdelInes | PAGe 38

3.1.3 BROCHuRes / BACK COVeR

On the back cover, the logo is placed in the upper left corner. Contact information is placed in the lower left corner. Other information such as boilerplate text is placed as shown. The Indesign template is available for downloading in the databank.
printed on zanders Medley plus velvet 200 g/m2. Copyright Mets board 2012.

boiler plate. dae pella sam recatiur ant. pos et qui aliquam ium doles moloris nobit aut rendusam nest alit fugiatur sitiumq uaectati atem vitenes sunditam quibus quaerist fuga. Nemodis sunt, nonsectur atiorit apereic iatesti diatur, to ene cullaccatur, simpor aceped que ommolup taturiat

METS BOARD p.o. box 20 fi-02020 Mets, finland telephone: +358 (0)10 4601 www.metsaboard.com

METS GROUP GRAPHIC GuIdelInes | PAGe 39

3.2.1 POsTeRs
Posters are usually 50 x 70 cm in size. The logo is placed in the bottom middle of the poster. Always use the colour logo. Posters always have white margins. single images or image pairs can be used in posters. Headings are typeset in capital letters in Benton sans Black. depending on the image, the colour of the heading is white or 90% black.

we are now metS group

METS GROUP GRAPHIC GuIdelInes | PAGe 40

3.2.1 POsTeRs
20 x y x

we are now metS group

2/3 x

The placing of the elements is based on the size of the company symbol, the head of a moose.
x= y=

When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts.

1/3 x

1/2 x

METS GROUP GRAPHIC GuIdelInes | PAGe 41

3.2.2 POsTCARds
Postcards are usually 105 x 148 mm in size. The logo is placed in the bottom middle of the postcard. Always use the colour logo.

we are now metS group

Postcards always have white margins. single images or image pairs can be used in postcards. Headings are typeset in capital letters in Benton sans Black. depending on the image, the colour of the heading is white or 90% black.

metsagroup.com

METS GROUP GRAPHIC GuIdelInes | PAGe 42

3.2.2 POsTCARds
The placing of the elements is based on the size of the company symbol, the head of a moose.
10 x y x 1/2 x y= x=

we are now metS group

When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts.

1/3 x

1/2 x

METS GROUP GRAPHIC GuIdelInes | PAGe 43

3.3.1 AdVeRTIseMenTs / VeRTICAl

example: A full-page newspaper advertisement Our advertisements are polished and have a high-quality visual appearance. They communicate the competitiveness of the product or service concisely and insightfully. The advertisements are always in four colours. The advertisements should be as large as possible. Full-page or full-spread advertisements are advisable, because the advertisement has high visibility and is not compromised by other messages or visuals. The smallest recommended advertisement size is 148 x 210 mm (A5). use large images or image pairs the simpler the image is and the fewer details it has, the better it will work. The heading must be concise. Together with the image, it should create a noticeable and memorable message. Any body text should be concise. Please see 1.3.2 for more information on Metss way of speaking.

RENEWABLE.
Wood is an important material, strongly present in our everyday lives. That is why well-managed forests are a valuable resource for all of us. We use wood and wood fibre to make prime-quality products that improve the quality of your life. We work responsibly, ensuring your well-being and the availability of renewable forest resources, today and tomorrow. Visit metsagroup.com to learn more about how our responsible solutions make your life more comfortable and enjoyable.life more comfortable and enjoyable.

METSLIITTO GROUP IS NOW METS GROUP.

METS GROUP GRAPHIC GuIdelInes | PAGe 44

3.3.1 AdVeRTIseMenTs / VeRTICAl

10 x

example: A full-page newspaper advertisement

1/3 z

1/3 z

The placing of the elements is based on the size of the company symbol, the head of a moose.
x= 5x y=

When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts. Images must be cropped so that no essential elements are excluded.
1/3 z 1/3 z 1/3 z 1/3 z 1/3 z 1/3 z

RENEWABLE.
Wood is an important material, strongly present in our everyday lives. That is why well-managed forests are a valuable resource for all of us. We use wood and wood fibre to make prime-quality products that improve the quality of your life. We work responsibly, ensuring your well-being and the availability of renewable forest resources, today and tomorrow. Visit metsagroup.com to learn more about how our responsible solutions make your life more comfortable and enjoyable.life more comfortable and enjoyable.

The white text box must not exceed the vertical middle line in the advertisement.
center of the picture area

1/3 z

METSLIITTO GROUP IS NOW METS GROUP.

1/3 x

1/3 x 1/3 x 1/2 x

METS GROUP GRAPHIC GuIdelInes | PAGe 45

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / HORIzOnTAl

example: A newspaper advertisement, 4 columns wide, 160 mm high esimerkki sanomalehti-ilmoituksesta, leveys 4 palstaa, korkeus 160 mm Our job advertisements are polished and have a high-quality visual appearance. They always contain one image or more. The advertisements are always in four colours. The advertisements should be as large as possible. The smallest recommended advertisement size is two columns wide and 130 mm high. do not include many jobs of different types in a single advertisement. The fewer jobs there are, the higher visibility a single job has. The images in job advertisements portray end products and end users. Images and image pairs are available for download in the databank.

METS TISSUE CALLS FOR BRAND ExPERT

BRAND MANAGER, LAMBI, METS TISSUE
Mets Tissue is a leading tissue paper products supplier to households and industrial consumers and the leading supplier of baking and cooking papers in the world. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in six countries, we employ a total of about 3,200 people. As brand manager, you will be responsible for developing Mets Tissues lambi brand in the north eastern europe region. Your main duties will be implementing the brand marketing strategy and executing strong marketing activities.Key requirements: Applicable Masters Degree and minimum of two years experience in consumer marketing, experience in sales and/or product management is an asset. Fluent skills both in Finnish and English, other languages are an advantage. You are goal oriented, proactive and have an open-minded can-do attitude FOR FuRTHeR InFORMATIOn, PleAse VIsIT www.metsagroup.com/jobs metsagroup.com Mets Group is a responsible forest industry group. Our business areas are Mets Wood, Mets Fibre, Mets Board, Mets Tissue and Mets Forest. Our sales were EUR 5.4 billion in 2010, and we employ a total of 13,000 people in about 30 countries.

The image should cover approximately half of the advertisement. This ensures high visibility. The simpler the image is and the fewer details it has, the better it will work. The heading must clearly describe the job opening. Concise headlines are the most effective. The body text should be concise and in plain language. More detailed information about the job can be provided on the companys website. Please see 1.3.2 for more information on Mets Groups way of speaking. job advertisements must also include a short description of Mets Group, with the exception of general advertisements. The layout template is available for downloading in the databank.

METS GROUP GRAPHIC GuIdelInes | PAGe 46

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / HORIzOnTAl

example: A newspaper advertisement, 4 columns wide, 160 mm high
4 mm 4 mm
67 mm

The layout template is available for downloading in the databank.

1,5 mm 3,4 mm

3,4 mm 8 mm

METS TISSUE CALLS FOR BRAND ExPERT

BRAND MANAGER, LAMBI, METS TISSUE

line 1,5 mm

line 0,45 mm

Mets Tissue is a leading tissue paper products supplier to households and industrial consumers and the leading supplier of baking and cooking papers in the world. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in six countries, we employ a total of about 3,200 people. As brand manager, you will be responsible for developing Mets Tissues lambi brand in the north eastern europe region. Your main duties will be implementing the brand marketing strategy and executing strong marketing activities.Key requirements: 4mm Applicable Masters Degree and minimum of two years experience in consumer marketing, experience in sales and/or product management is an asset. Fluent skills both in Finnish and English, other languages are an advantage. You are goal oriented, proactive and have an open-minded can-do attitude FOR FuRTHeR InFORMATIOn, PleAse VIsIT www.metsagroup.com/jobs
4 mm

3,4 mm

Mets Group is a responsible forest industry group. Our business areas are Mets Wood, Mets Fibre, Mets Board, Mets Tissue and Mets Forest. Our sales were EUR 5.4 billion in 2010, and we employ a total of 13,000 people in about 30 countries.
4mm

1/3 x

1/3 x

1/3 x

metsagroup.com

2,9mm

8 mm

132 mm

58 mm

METS GROUP GRAPHIC GuIdelInes | PAGe 47

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / VeRTICAl

example: A newspaper advertisement, 2 columns wide, 130 mm high Our job advertisements are polished and have a high-quality visual appearance. They always contain one image or more. The advertisements are always in four colours. The advertisements should be as large as possible. The smallest recommended advertisement size is two columns wide and 130 mm high. do not include many jobs of different types in a single advertisement. The fewer jobs there are, the higher visibility a single job has. The images in job advertisements portray end products and end users. Images are available for download in the databank. The image should cover approximately half of the advertisement. This ensures high visibility. The simpler the image is and the fewer details it has, the better it will work.

Yhden typaikan ilmoitus 90 x 148 mm Mets Wood

PRODUCT DESIGNER
DO YOU SPECIALISE IN INTERIOR DESIGN PRODUCTS? METS WOOD IS LOOKING
nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Consectetur, adipisci velit Sed quia non numquam eius modi tempora More information: metsagroup.com/jobs

The heading must clearly describe the job opening. Concise headlines are the most effective. The body text should be concise and in plain language. More detailed information about the job can be provided on the companys website. Please see 1.3.2 for more information on Mets Groups way of speaking. In vertical advertisements there is no boilerplate. The layout template is available for downloading in the databank.

metsagroup.com

METS GROUP GRAPHIC GuIdelInes | PAGe 48

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / VeRTICAl

example: A newspaper advertisement, 2 columns wide, 130 mm high
3,4 mm 3,4 mm 94 mm

The layout template is available for downloading in the databank.

2,3 mm 3 mm

3,2 mm 6,4 mm

PRODUCT DESIGNER

line 1,5 mm

line 0,45 mm

2,7 mm

DO YOU SPECIALISE IN INTERIOR DESIGN PRODUCTS? METS WOOD IS LOOKING

nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Consectetur, adipisci velit Sed quia non numquam eius modi tempora More information: metsagroup.com/jobs
1/3 x x

1/3 x

1/3 x 1/2 x

metsagroup.com

3,15 mm

METS GROUP GRAPHIC GuIdelInes | PAGe 49

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / GeneRAl

example: A general job advertisement in a newspaper, 5 columns wide and 220 mm high People are increasingly looking for jobs online. For this reason, advertisements guiding people to visit a website such as the advertisement pictured here are effective. The body text in a general job advertisement must be concise and inspiring.

FIND YOUR PATH IN METS.

start your career at metsagroup.com/jobs

METS GROUP GRAPHIC GuIdelInes | PAGe 50

3.3.2 AdVeRTIseMenTs / jOB AdVeRTIseMenTs / GeneRAl

example: A general job advertisement in a newspaper, 5 columns wide and 220 mm high
4 mm 4 mm 76,5 mm

The layout template is available for downloading in the databank.

1,5 mm 4 mm

5,2 mm 6 mm

FIND YOUR PATH IN METS.

start your career at metsagroup.com/jobs
1/3 x x

line 1,5 mm

line 0,45 mm

1/3 x 1/2 x

1/3 x

METS GROUP GRAPHIC GuIdelInes | PAGe 51

3.3.3 AdVeRTIseMenTs / sPOnsORsHIP TO BE ADDED LATER

METS GROUP GRAPHIC GuIdelInes | PAGe 52

3.4.1 BusIness CARds / MeTs GROuP

Business cards are printed on both sides.
carta integra 235 g/m2

FIRSTNAME LASTNAME title METS GROUP department Address Address telephone: +358 (0)00 000 0000 firstname.lastname@metsagroup.com

size: 90 x 50 mm Colours: PMs 376 and PMs Black 7 Typefaces and font sizes: Front: The personal and company names are typeset in Benton sans Bold (capital letters), 6/8 points. The title and contact information are typeset in Benton sans Regular, 6/8 points. Back: The internet address metsagroup.com is typeset in Benton sans Bold (small letters), 6.5 points. The printing paper information is typeset in Benton sans Book, 5 points.

metsagroup.com

Front

Back

If the contact information takes up a lot of room, lines will be added. The text box will not be centred vertically. The layout template is available for downloading in the databank.
carta integra 235 g/m2

FIRSTNAME LASTNAME title title METS GROUP department Address Address telephone: +358 (0)00 000 0000 telephone: +358 (0)00 000 0000 telephone: +358 (0)00 000 0000 firstname.lastname@metsagroup.com

metsagroup.com

Front

Back

METS GROUP GRAPHIC GuIdelInes | PAGe 53

3.4.1 BusIness CARds / MeTs GROuP

4,475 mm 4,475 mm 12,2 mm 25,2 mm 12,8 mm
carta integra 235 g/m2

The elements must be placed as shown here. The layout template is available for downloading in the databank.

35,5 mm

FIRSTNAME LASTNAME title METS GROUP department Address Address telephone: +358 (0)00 000 0000 firstname.lastname@metsagroup.com
8 mm 8,2 mm 2,75 mm metsagroup.com

3,7 mm

Front

Back

METS GROUP GRAPHIC GuIdelInes | PAGe 54

3.4.2 BusIness CARds / BusIness AReAs

The business areas use Mets Groups logo on their business cards. The name of the business area is placed at the beginning of the second paragraph of text. The domain in the e-mail address is always metsagroup. com or the brands domain. The address of the business areas or brands website can be included on the card: metsatissue.com metsaboard.com metsafibre.com metsawood.com metsagroup.com The internet address on the back is always metsagroup.com. The layout template is available for downloading in the databank.
carta integra 235 g/m2

FIRSTNAME LASTNAME title title METS GROUP department Address Address telephone: +358 (0)00 000 0000 firstname.lastname@metsagroup.com business-area.com
metsagroup.com

Front

Back

METS GROUP GRAPHIC GuIdelInes | PAGe 55

3.4.3 Id CARds
Id cards are printed on one side. Black-and-white photographs are preferred. size: 54 x 85 mm Colours: PMs 376 and PMs Black 7 Fonts: names are typeset in Benton sans Bold Font size: 13.5 points

First name Last name Pitk-Etunimi Pitk-Sukunimi

METS GROUP GRAPHIC GuIdelInes | PAGe 56

3.4.4 FORMs / exAMPles

All business areas use the Mets Group logo. Address information complies with country-specific standards. Templates are available for download in the databank.

METS GROUP p.o.box 10 02020 Mets, finland telephone +358 (0)00 0000 vAt no. fi-12345678 www.metsagroup.com

METS BOARD p.o.box 20 02020 Mets, finland telephone +358 (0)00 0000 vAt no. fi-12345678 www.metsaboard.com

METS GROUP GRAPHIC GuIdelInes | PAGe 57

3.4.4 FORMs / exAMPles

All business areas use Mets Groups logo. Address information complies with country-specific standards. Templates are available for download in the databank.
www.metsagroup.com telephone +358 (0)00 0000 02020 Mets, finland p.o.box 10

METS GROUP GRAPHIC GuIdelInes | PAGe 58

METS GROUP

3.5 POWeRPOInT PResenTATIOns

Our PowerPoint documents are clear and simple, enabling viewers to focus fully on the content. The title page can either feature an image or the company symbol, the head of a moose. Mets Groups logo must always be used in PowerPoint presentations. Templates and PowerPoint instructions are available for download in the intranet and databank.

METS GROUP GRAPHIC GuIdelInes | PAGe 59

3.5 POWeRPOInT PResenTATIOns

do not include too much information on a single page. divide long texts over several pages to ensure readability. Templates with various page designs, subtitle pages, tables, diagrams and PowerPoint instructions are available for download in the databank. Mets Groups colours are included as theme colours in the templates.

METS GROUP GRAPHIC GuIdelInes | PAGe 60

3.6.1 dIReCT MAIl / PRInTed

example of printed direct mail The direct mail has four pages, with two-sided printing (4/4). size: 155 x 155 mm

ESSITAT ISCIPIDIT IDERUM vOLORIA

use brand images. Cover Colours: Four colours Font: Benton sans Bold Font size: 26/27 points The logo is centred vertically. Inside pages Colour: Four colours Fonts: Benton sans Bold and Benton sans light Font size: Main heading 26/22 points, other texts 9/14 points, schedule 9/11 points The content is centred vertically. Back The logo is centred horizontally and vertically.

MA ESSITAT ISCIPIDIT IDERUM vOLORIA

Aque poris sum, comnis eum remqui dolumquia volorporenti ut molorrovidis parum voluptatem ut lation cullandem faciur, con et mi, officie nduntur sitaquatis et quatemquid quodia ipic toratquid est volenti derion eos eos aut fugiae. Ita quaeribus ab incipic totatis que eum voluptatur moluptus ate re id quatio. Te volestinum id et as dernam repe eaqui illa di odit quas adignatem fugitium que ni omni dolupid quatquam faciaep
udanden istrum laborest, officil modic tem esequam fugit hiliti

EBISqUAM UT OMNIHIT OFFICTAqUAES AS RAEPERS PELITA

Aque poris sum, comnis eum remqui dol

Aque poris sum, comnis eum remqui dolumquia

Aque poris sum, comnis eum remqui dol ut molorrovidis parum voluptatem ut lation cullandem faciur, con

METS GROUP GRAPHIC GuIdelInes | PAGe 61

3.6.1 dIReCT MAIl / PRInTed

example of printed direct mail The direct mail has four pages, with two-sided printing (4/4). size: 155 x 155 mm

ESSITAT ISCIPIDIT IDERUM vOLORIA

31 mm 31 mm

use brand images. Cover Colours: Four colours Font: Benton sans Bold Font size: 26/27 points The logo is centred vertically. Inside pages Colour: Four colours
6 mm

Fonts: Benton sans Bold and Benton sans light

MA ESSITAT ISCIPIDIT IDERUM vOLORIA

Aque poris sum, comnis eum remqui dolumquia volorporenti ut molorrovidis parum voluptatem ut lation cullandem faciur, con et mi, officie nduntur sitaquatis et quatemquid quodia ipic toratquid est vo-

Font size: Main heading 26/22 points, other texts 9/14 points, schedule 9/11 points The content is centred vertically.
31 mm 18,5 mm

31 mm

lenti derion eos eos aut fugiae. Ita quaeribus ab incipic totatis que eum voluptatur moluptus ate re id quatio. Te volestinum id et as dernam repe eaqui illa di odit quas adignatem fugitium que ni omni dolupid quatquam faciaep
udanden istrum laborest, officil modic tem esequam fugit hiliti

EBISqUAM UT OMNIHIT OFFICTAqUAES AS RAEPERS PELITA

Back The logo is centred horizontally and vertically.

Aque poris sum, comnis eum remqui dol

Aque poris sum, comnis eum remqui dolumquia

6 mm

Aque poris sum, comnis eum remqui dol ut molorrovidis parum voluptatem ut lation cullandem faciur, con

6 mm

METS GROUP GRAPHIC GuIdelInes | PAGe 62

3.6.2 dIReCT MAIl / POWeRPOInT

The direct mailing letter pictured here is used to prepare invitations and greetings. The template is a PowerPoint document. Print the letter and send it via post or a messenger. Place an image on the cover. Images can be downloaded from the databank. Brand images should be used in invitations. The heading on the cover should be concise and clear. Mets Groups logo must be placed on the back cover. Write the actual message on the inside pages. use clear and concise language. Fonts and font sizes: Cover: Arial Black Inside pages: Arial Regular
1/15 x height folding 1/15 x height 1/15 x height
inisit luptat dolorti sisismodolor sum voloreet inci bla aliquis nisiscipisit velis dolor illum dunt et praese tisci et volobor aute te tin exer aliquisim delis acillutpat. velenim vulluptat. rat sequat met ulla faccumm olesto eugait nibh ea ad el elisl iriureraesto et veniam do er suscili magna facinciduis augiat. lesse mod magna feum dolent num ilit ad magnim quisim vullandre ex euipit quate veniam etuer se modolorpero ea feugiamcore tem veratum sandrer aesequat aliquipisi tat nostie molor si. nim alit velessim company

1/15 x height
programme 14.45 16.3018.30 19.00

1/15 x height

raesenisse veliqui smodignis ut dolor alit utem dunt at nulputpat dui blaor susto odolore faci luptat adio er il ip facip exeros conum ipis dio

21.00 21.30

conullam zzrilisl ero consed dolor con ulla facipsu sciduisi

1/15 x height

invitAtion

first name surname

title
veliquatuero od tat vel ulputet lore dress code

first name surname

title

rsvp cipis augait vel in ut veliquipit prat, sustrud te dolore min ute vercips uscipit niscillute feugue facin hent illa augiatie er sis nit

1/15 x height

1/15 x height

1/15 x height

1/15 x height

1/15 x height

1/15 x height

METS GROUP GRAPHIC GuIdelInes | PAGe 63

3.7 PROMOTIOnAl MATeRIAls / exAMPles

Folder 220 x 310 mm Ballpoint pen Paper bag 32 x 24 x 10 mm examples of promotional materials: Folders note pads Paper bags (green and white) Pens and pencils Paper cups Pennant Pins More information and orders: Mets Groups intranet

note pad

METS GROUP GRAPHIC GuIdelInes | PAGe 64

3.8.1 ROll-uP POsTeRs

Roll-ups must have a clear and simple appearance of high quality. They can include an image or image pair. The heading must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability. The images on roll-ups can portray end products and end users. Images are available for download in the databank.

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3.8.1 ROll-uP POsTeRs

1/3 x 1 1/2 x 1 1/2 x

The placing of the elements is based on the size of the company symbol, the head of a moose.
x=

1/2 x y= y 1/2 x 1/3x

LIGHTEN UP YOUR PACkAGING

When using pairs of images, the space reserved for the image is divided across the middle into two equally sized parts.

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3.8.2 POP-uP WAll

Pop-up partitions must have a clear, simple, high-quality appearance. They can include an image, image pair or a collage, such as the one pictured here. If you use a heading, it must be concise and memorable. Visual clarity and serenity ensure high visibility and recognisability. The images on pop-ups can portray end products and end users. Images are available for download in the databank.

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3.8.2 POP-uP WAll

3/5 x

When using collages as shown in the model, the layout is based on the size of the company symbol, the head of a moose.
x= y=

1/3 x

3/5 x

6x

METS GROUP GRAPHIC GuIdelInes | PAGe 68

3.9.1 FlAGs
Mets Group has four different flags: small flag, white 246 x 320 mm small flag, green 246 x 320 mm large flag, white 365 x 475 mm large flag, green 365 x 475 mm small flags can be used on 812-metre poles and large flags on 1216-metre poles. Orders: Group Communications

small flag, white

small flag, green

large flag, white

large flag, green

8 m / 246 x 320 cm

9 m / 246 x 320 cm

10 m / 246 x 320 cm

12 m / 246 x 320 cm

12 m / 365 x 475 cm

14 m / 365 x 475 cm

16 m / 365 x 475 cm

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3.9.2 PennAnT
Orders: Group Communications

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3.10.1 sIGns / IlluMInATed sIGns

signs such as the ones pictured here are used in office facilities and production plants. They create an image of a modern group of high-quality companies. Materials: 1. Horizontally brushed aluminium, e.g. dibond panel in brushed aluminium 2. light-permeable green film; Pantone 376C (48C, 0M, 100Y, 0K) 3. dark grey, Pantone Black 7C (90K) An illuminated advertisement consists of a panel with an aluminium surface, placed apart from the wall. The head of a moose on the surface of the panel is illuminated from behind. The word Mets is placed apart from the panel and illuminates it. White led lights are used for illumination. All business areas use Mets Groups logo in their illuminated signs. Other types of illuminated signs must not be used.

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3.10.2 sIGns / sIGnPOsTs

Pictured here are the types of signs used in office facilities and production plants. Materials: 1. Panel, horizontally brushed aluminium 2. Texts, dark grey (PMs Black 7) The panel in the sign is made of horizontally brushed aluminium, with text decals. The height of the text is half of the height of the panel. The panel is placed 10 mm apart from the wall with concealed fixing. When defining the size of the sign, the size of the space must be considered, as well as the distance at which the sign is viewed.

Auditorium

Firstname Lastname

Naiset Ladies

Miehet Gentlemen

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3.10.3 sIGns / WIndOW deCAls

Pictured here are the type of decals that are used on the windows of Mets Forest Wood supply (Metsliitto Puunhankinta to be used only in Finland). They create a conception of a modern company of high quality. Materials: 1. Frost film, 3M Fasara Fasara Crystal 2. light-permeable green film; Pantone 376C (48C, 0M, 100Y, 0K) 3. dark grey, Pantone Black 7C (90K) Window decals consist of a strip of frost film across the full width of the window, placed consistently on all windows in a wall. The logo and the text are placed on the decal on the leftmost window. Only one logo is placed on each wall. On the decals, the head of the moose is made of green light-permeable film. The text is non-permeable. Other types of decals must not be used.

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3.11.1 VeHICles
On the side of a vehicle, select a surface area that is straight, uniform and as seamless as possible. Place the logo in the horizontal and vertical centre of the area. leave empty space around the logo. Only place one logo on each side of the vehicle. do not place other decals near the logo. use the negative version of the logo on dark cars and the positive version on light cars. Please see 2.4 for instructions on how to use the logo. All business areas use Mets Groups logo.

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3.11.2 TIMBeR HOOds

Pictured here is an example of a timber hood. Please contact Group Communications about applications.

example of timber hood

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3.12 WeBsITes
Mets Groups website at metsagroup.com communicates a unified Mets. It includes sections for all business areas that offer access to their specific websites. each business areas website is consistent with Metss harmonised visual image. Icons and brand images are used as illustrations on websites. Websites comply with the colour and typography specifications presented in this publication. Our websites have five different types of links, which are specified in this picture.

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3.12.1 e-MAIl sIGnATuRes

Fonts: Arial Bold, Arial Regular Font size: 10 points Colours: Black (R0 G0 B0) use your own business area web address in your e-mail signature

FIRSTNAME LASTNAME title METS GROUP department Address Address telephone: +358 (0)00 000 0000 telephone: +358 (0)00 000 0000 telephone: +358 (0)00 000 0000 firstname.lastname@metsagroup.com www.metsagroup.com

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3.12.2 FAVICOn
The head of a moose also serves as the favicon (uRl icon) at the beginning of the address field of Mets Groups and its business areas websites.

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