10/26/12 Desgnng for the Mobe Web Artce - StePont

2/5 www.stepont.com/desgnng-for-mobe-web/
or mosL sILes, we cun Ignore WM und muke use oI u murkup Iunguuge wILI wIIcI vou`re
probubIv mucI more IumIIIur-XHTM.
MosL buIIL-In pIone browsers LIese duvs cun IundIe XHTM jusL IIne. A mobIIe pIone
recognIzes Lwo IIuvors oI HTM:
1. XHTM-LIe sume, busIc XHTM rendered bv deskLop web browsers
z. XHTM-MP-LIe MP Iere sLunds Ior MobIIe ProIIIe
TIe dIIIerence beLween LIese Lwo Iunguuges Is LIuL XHTM-MP consIsLs oI sIIgILIv Iewer
eIemenLs und LIgILer resLrIcLIons. TIese dIIIerences exIsL Lo muke IL eusIer Ior LIe mobIIe devIce
Lo purse und render u web documenL, buL wrILIng XHTM-MP murkup sIouIdn`L InLroduce unv
sIgnIIIcunL cIunges Lo vour process Ior wrILIng reguIur XHTM.
AnecdoLuIIv, wIen mv Leum und deveIop mobIIe websILes we usuuIIv use reguIur XHTM, und
LIIs upproucI Ius served us jusL IIne.
2. Know Your Phones
As pIusmu und HD TVs sIowIv IIL LIe murkeL, broudcusLers Iuve run InLo LIe probIem oI wIere
Lo pIuce LIeIr Iogo und news LIckers. PrevIousIv, LIev knew LIuL uII TVs were LIe sume z
dImensIons, so LIev knew LIe reIuLIve wIdLI oI LIe screen. Now, LIev`re begInnIng Lo IeeI LIe puIn
oI deuIIng wILI u wIde ussorLmenL oI TV resoIuLIons und dImensIons-un Issue LIuL web
deveIopers deuI wILI on u duIIv busIs.
OI course, LIe mobIIe worId Is even worse! NoL onIv musL we cuLer Ior dIIIerenL screen sIzes und
resoIuLIons, buL uIso dIIIerenL sIupes, us Igure 1 IIIusLruLes. rom recLungIes LIuL ure sIorL und
Iong, Lo LIose LIuL ure LuII und skInnv, Lo perIecL squures, LIe mobIIe worId conLuIns u rIcI
LupesLrv oI vurIuLIon LIuL uImosL mukes vou wunL Lo puII vour IuIr ouL!
I vou consIder LIe mosL common pIones uvuIIubIe, LIev cun be cuLegorIzed on LIe busIs oI screen
sIze-gIve or Luke u Iew pIxeIs:
1z8 x 16o pIxeIs
1;6 x zzo pIxeIs
zqo x zo pIxeIs
zo x q8o pIxeIs
10/26/12 Desgnng for the Mobe Web Artce - StePont
3/5 www.stepont.com/desgnng-for-mobe-web/
KnowIng LIese screen dImensIons IeIps vou
opLImIze some oI vour conLenL, Iowever IL`s
besL Lo keep LIe sIupe und sLvIe oI vour sILe
us mInImuI und IIneur us possIbIe. TIere Is no
mouse on u mobIIe pIone-onIv un up-down
IeuLure-so vou cun`L demund LIuL users jump
uround LIe puge.
L3KRQH,QWHUQHWWDEOHWYHUVXVROG
JUHHQVFUHHQSKRQHV
TIere ure u coupIe oI excepLIons Lo LIe norm
In LIe mobIIe pIone murkeL. TIev ure LIe
reuIIv IIgI-end devIces IIke LIe IPIone or LIe
NokIu nLerneL TubIeL, und LIe verv busIc, oId
green-screen monocIrome doL muLrIx
devIces sucI us LIe NokIu 1o, boLI oI wIIcI
ure sIown In Igure .
ow-end mobIIe pIones Iuve severuI
IImILuLIons, IncIudIng screen resoIuLIon und u
severeIv IImILed ubIIILv Lo render XHTM
documenLs. As menLIoned In LIe prevIous
secLIon, II u mujorILv oI vour
cusLomers IuII In LIIs group, LIen
muvbe WM Is sLIII Ior vou.
AL LIe oLIer end oI LIe specLrum,
IIgI-end devIces oILen Iuve LIe
ubIIILv Lo run u web browser LIuL`s
compurubIe Lo one vou mIgIL use on
u deskLop mucIIne. DeIIverIng u
quuIILv user experIence Lo LIese
devIces cun be LrIckv-wIIIe LIe devIce muv be perIecLIv cupubIe oI renderIng u IuII, LrudILIonuI
web puge desIgn, IL`s probubIv LrunsmILLIng duLu over u ceIIuIur neLwork, wIIcI Is mucI sIower
LIun sLundurd broudbund nLerneL speeds. So even LIougI LIe devIce cun IundIe u normuI
websILe, LIe cusLomer`s sILuuLIon und LIe reuson wIv LIev`re requesLIng vour servIces muv meun
LIuL sendIng LIem LIe normuI versIon oI vour websILe Isn`L LIe besL soIuLIon.
10/26/12 Desgnng for the Mobe Web Artce - StePont
4/5 www.stepont.com/desgnng-for-mobe-web/
We`II see In LIe nexL secLIon wIuL
LIIs meuns Ior LIe desIgn oI vour
mobIIe sILe.
3. Target the Right
Customers
TIe gouI Ior unv websILe sIouId be Lo
know vour cusLomers In order Lo
deIIver Lo LIem LIe mosL upproprIuLe
conLenL.
TIIs gouI Is even more ImporLunL wILI mobIIe sILes-noL onIv do vou need Lo know vour
cusLomers, buL vou need Lo know wIuL LIev ure IIkeIv Lo be doIng on vour mobIIe sILe, us weII us
wIere LIev`II be wIen LIev`re doIng IL. TrudILIonuI websILe cusLomers ure mosL IIkeIv sILLIng uL u
desk IucIng u Iurge monILor LIuL Ius u decenL resoIuLIon. VIsILors wIo ure browsIng vour mobIIe
sILe ure unIIkeIv Lo be In LIe sume cIrcumsLunces-LIev mIgIL be wuILIng In IIne, rIdIng on LIe
LruIn or LIe bus, runnIng Lo LIe depurLure guLe, or IosL In un unIumIIIur Lown IuLe uL nIgIL und
LrvIng Lo geL somewIere.
GoogIe Is one compunv LIuL Ius InvesLed consIderubIe eIIorL InLo sLreumIInIng ILs web
uppIIcuLIons Lo suIL mobIIe users. TIe web deveIopers uL GoogIe Iuve IdenLIIIed und Iocused on
LIree muIn groups, und LIev uLLempL Lo LurgeL LIeIr uppIIcuLIons Lo LIose cusLomers` needs.
TIese ure LIree soIId cuLegorIes, und ure worLI exumInIng Ior vour own mobIIe sILe. eL`s Iook uL
LIem now.
*RWRSDJH1 ] z ]
Brian Suda
BrIun Sudu Is un InIormuLIcIun currenLIv resIdIng In RekvuvIk, ceIund. He Ius
spenL u good porLIon oI eucI duv connecLed Lo nLerneL uILer dIscoverIng IL buck
In LIe mId-o1os. MosL recenLIv, Ie Ius been IocusIng more on LIe mobIIe
spuce und IuLure predIcLIons. How smuIIer devIces wIII uugmenL our everv duv
IIIe und wIuL LIuL meuns Lo LIe wuv we IIve, work und ure enLerLuIned. PeopIe wIII Iuve uccess Lo
more InIormuLIon, so Iow do we presenL LIIs In u wuv LIuL LIev cun begIn Lo undersLund und
muke InIormed decIsIons ubouL LIIngs LIev encounLer In LIeIr duIIv IIIe. TIIs couId IncIude beLLer
vIsuuIIzuLIons oI duLu, InLerucLIons, work-IIows und eLInogrupIIc sLudIes oI Iow we reIuLe Lo
10/26/12 Desgnng for the Mobe Web Artce - StePont
5/5 www.stepont.com/desgnng-for-mobe-web/
LIese dIgILuI objecLs. HIs own IILLIe puLcI oI nLerneL cun be Iound uL sudu.co.uk wIere munv oI
IIs pusL projecLs und cruzv Ideus cun be Iound.
More PosLs - WebsILe - TwILLer
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