THESIS SYNOPSIS

NAME Section Batch Specialization Phone number Email Area of Research:

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Tarun Nandwana IIPM, ISBE-A SS/2010-12 Marketing & Finance 9667419035 tarunnandwana1@gmail.com

Marketing Telecom Company (MTS) in India

Title of the thesis:A study on the Marketing Promotion strategies of MTS

Research objective:The research objectives are as follows: The main objective of research is to know that how the promotion strategies help to increase the sales. To find out the potential consumer by doing marketing research. To determine the promotional activities which helps to lubricate marketing efforts? To study and learn new advertising activities that help to raise the awareness and buying response.

Literature related to the research:It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "promotion". Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. This article concentrates is a high level introduction to developing a promotional strategy for your business focusing on advertising and other 'pull' tactics. There are some main elements of the promotional mix strategy which are as follows: Advertising Sales promotion Public relations Personal selling Direct marketing Digital marketing

Scope:A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that the customer is the main goal. So this research work presents the marketing promotion strategy applied by the MTS to retain existing customers and gain new customers and their trust.

Research methodology: Primary data collection: Direct interaction with the employees and the customers who are associated with the MTS. Questionnaire filled by the sample population.

Secondary data: From books, articles, internet, and magazines Documents which will be provided by the guide www.mtsindia.in

 Tools Used: Microsoft office Excel : Microsoft excel is a commercial spreadsheet application written and distributed by Microsoft for Microsoft window and mac OS it feature graphing tools pivot tables and a macro programming language called visual basic for Application.

Sampling Method Convenience Sampling: A convenience sample is a sample of study subjects taken from a group which is conveniently accessible to a researcher. The advantage of a convenience sample is that it is easy to access, requiring little effort on the part of the researcher.

Sample Size: 100

Target Audience: Sales Executive, Area Sales Executive, Rural Territory Manager, Territory Manager, Area Sales Manager, Zonal sales Manager, Existing Customers and potential customers.

Summer Training Report :I have done internship on the topic of Working Capital in Idea Cellular Limited. My recommendation to the company is that the management of the working capital is equally important as the management of long-term financial investment. The goal of Working capital management is to ensure that the firm is able to continue its operations and that it has sufficient cash flow to satisfy both maturing short-term debt and upcoming operational expenses. I have concluded the project as the working capital has increased which could be mainly due to increased sales. The Gross Operating Cycle declined significantly but the reduction was nullified due to the reduction in inventory conversion period. This is why we see that Net operating Cycle for last two years is almost identical. The main areas of emphasis were work in progress conversion period and creditors conversion period. UNDER THE GUIDNESS OF: NAME: DESIGNATION: PHONE NUMBER: GAURAV SINGH AREA SALES MANAGER 9875005147