CHAPTER I

Statement of the Problem 1. What is the demographic profile of the students in terms of : a. Gender; b. Age; c. Civil Status; d. Allowance; 2. What is the profile of the respondents attitude in choosing products in terms of: a. Interests; b. Durability; c. Style; 3. How did the respondents / students perceive in choosing products between the imitation and branded? 4. Is there a significant relationship between the average in choosing imitation and branded products according to the demographic profile of the selected Business Administration Students?

Hypothesis There is no significant relationship between the average in choosing imitation and branded products according to the demographic profile of the selected Business Administration Student.

CHAPTER II

Conceptual Framework Perception of Students in Our Lady of Fatima University Antipolo Campus with Regard to Branded Product and Imitation Product

Demographic Profile Perception of the Students A. B. C. D. Age Gender Civil Status Allowance
Branded

Attitude A. Interest B. Durability C. Style

Imitation

CHAPTER III

Research Subject 1. Slovins formula n= N 1 + Ne2 Where in: N= population size e= error state n= sample size Solution: n= 152 ______ 1+ (152)(0.05)2 =110 respondent Respondent of the Study The respondent of this study were selected students who enrolled in Our Lady of Fatima University Antipolo campus for the 1st Semester of school year 2012-2013. The respondents were consist of 66 male and 44 female, a total of one hundred ten (110) respondents were utilized. They were assigned in school in which selected Bachelor of Science in Business Administration to answer ten (10) survey questioners. The researcher believes that these selected BSBA student respondents were the best persons to describe and analyze situation confronting their present scenario.

___________

Validation of the Instrument

Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha .832 Standardized Items .820 N of Items 10

Intraclass Correlation Coefficient Intraclass Correlationa Single Measures Average Measures .331b .832c 95% Confidence Interval Lower Bound .262 .780 Upper Bound .411 .875 Value 5.937 5.937 F Test with True Value 0 df1 109 109 df2 981 981 Sig .000 .000

Two-way mixed effects model where people effects are random and measures effects are fixed. a. Type C intraclass correlation coefficients using a consistency definition-the between-measure variance is excluded from the denominator variance. b. The estimator is the same, whether the interaction effect is present or not. c. This estimate is computed assuming the interaction effect is absent, because it is not estimable otherwise.

Statistical Treatment Research number 1 analyzes by .

CHAPTER IV PRESENTATION OF DATA

Statistics

Do the branded Do you prefer products is Do you imitation Are you a kind of person who branded products? 110 0 1.80 Do you imitation Do you buy branded Do you buy expensive products, because of Do you wear or use imitated products/ 110 0 1.40

Do you buy product depend on the Are you buying a

branded enough always buy always buy patronize products for your ? N Valid Missing Mean 110 0 1.72 budget? products? 110 0 1.62 110 0 1.80

signature or product just brand of the because of products? 110 0 1.10 the trend? 110 0 1.50

products? gadgets? its durability? 110 0 1.90 110 0 1.70 110 0 1.30

Median

2.00

1.00

2.00

2.00

2.00

2.00

1.00

1.00

1.00

1.50

Mode

1a

1a

Std. Deviation

.791

.801

.603

.752

.541

.460

.460

.666

.301

.502

Variance

.626

.642

.363

.565

.293

.212

.212

.444

.091

.252

Range

Table 1

Do you prefer branded products? Cumulative Frequency Valid Always sometimes Never Total 54 33 23 110 Percent 49.1 30.0 20.9 100.0 Valid Percent 49.1 30.0 20.9 100.0 Percent 49.1 79.1 100.0

This table shows that out of 110, 54 respondents or 49.1 % answered always, 33 or 30 % are sometimes and 23 or 20.9 % are never in the question of Do you prefer branded products?

Table 2
Do the branded products is enough for your budget? Cumulative Frequency Valid always sometimes never Total 64 24 22 110 Percent 58.2 21.8 20.0 100.0 Valid Percent 58.2 21.8 20.0 100.0 Percent 58.2 80.0 100.0

This table shows that out of 110, 64 respondents or 58.2 % answered always, 24 or 21.8 % are sometimes and 22 or 20 % are never in the question of Do the branded products is enough for your budget?.

Table 3
Do you always buy imitation products? Cumulative Frequency Valid always sometimes never Total 33 66 11 110 Percent 30.0 60.0 10.0 100.0 Valid Percent 30.0 60.0 10.0 100.0 Percent 30.0 90.0 100.0

This table shows that out of 110, 33 respondents or 30% answered always, 66 or 60% are sometimes and 11 or 10% are never in the question of Do you always buy imitation products?.

Table 4

Are you a kind of person who always buy branded products? Cumulative Frequency Valid Always sometimes Never Total 44 44 22 110 Percent 40.0 40.0 20.0 100.0 Valid Percent 40.0 40.0 20.0 100.0 Percent 40.0 80.0 100.0

This table shows that out of 110, 44 respondents or 40% answered always, 44 or 40% are sometimes and 22 or 20% are never in the question of Are you a kind of person who always buy branded products?

Table 5
Do you patronize imitation products? Cumulative Frequency Valid Always sometimes Never Total 22 77 11 110 Percent 20.0 70.0 10.0 100.0 Valid Percent 20.0 70.0 10.0 100.0 Percent 20.0 90.0 100.0

This table shows that out of 110, 22 respondents or 20% answered always, 77 or 70% are sometimes and 11 or 10% are never in the question of Do you patronize imitation products?

Table 6
Do you buy branded gadgets? Cumulative Frequency Valid Always sometimes Total 33 77 110 Percent 30.0 70.0 100.0 Valid Percent 30.0 70.0 100.0 Percent 30.0 100.0

This table shows that out of 110, 33 respondents or 30% answered always, 77 or 70% are sometimes and 0 are never in the question of Do you buy branded gadgets?.

Table 7

Do you buy expensive products, because of its durability? Cumulative Frequency Valid Always sometimes Total 77 33 110 Percent 70.0 30.0 100.0 Valid Percent 70.0 30.0 100.0 Percent 70.0 100.0

This table shows that out of 110, 77 respondents or 70% answered always, 33 or 30% are sometimes and 0 are never in the question of Do you buy expensive products, because of its durability?.

Table 8
Do you wear or use imitated products/ Cumulative Frequency Valid Always sometimes Never Total 77 22 11 110 Percent 70.0 20.0 10.0 100.0 Valid Percent 70.0 20.0 10.0 100.0 Percent 70.0 90.0 100.0

This table shows that out of 110, 77 respondents or 70% answered always, 22 or 20% are sometimes and 11 or 10% are never in the question of Do you wear or use imitated products?.

Table 9
Do you buy product depend on the signature or brand of the products? Cumulative Frequency Valid Always sometimes Total 99 11 110 Percent 90.0 10.0 100.0 Valid Percent 90.0 10.0 100.0 Percent 90.0 100.0

This table shows that out of 110, 99 respondents or 90% answered always, 11 or 10% are sometimes and 0 are never in the question of Do you buy product depend on the signature or brand of the products?

Table 10
Are you buying a product just because of the trend? Cumulative Frequency Valid Always sometimes Total 55 55 110 Percent 50.0 50.0 100.0 Valid Percent 50.0 50.0 100.0 Percent 50.0 100.0

This table shows that out of 110, 55 respondents or 50% answered always, 55 or 50% are sometimes and 0 are never in the question of Are you buying a product just because of the trend?.