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The following is a document which analyses the role played by me and activities undertaken by the production team named A Reel Slice who are second year Media Production students. Being the Assistant Director in the group my cardinal job was to strike a rapport with the primary of the documentary who is Chris Todd, the man who tried to cross the Irish Sea in a giant Hamster Wheel. My fellow group members had met Chris during a presentation in November and they had scheduled a meeting at his home for further discussions. I went to his place along with two other group members, one of them being the producer asked him the required questions while I filmed this interview using a Cannon 550D, excerpts of which has been used in our Media Storm trailer. Chris was cordial enough to give us a lot of his archive footages and photographs. All of us feel that maintaining a good relation with the primary is always helpful for the group. We all agreed to the fact that the Media Storm trailer has to be light hearted which would disclose information about how he conceived the whole idea of crossing the Irish Sea with a giant hamster wheel, his failure and his and his ambition to do it all over again, this was well received by our fellow students and tutor. We firstly created a Facebook group which would enable us to share and discuss information and also schedule our production meetings. Later on in the production process such social networking sites including twitter was used to promote our Production Team as well as the films that were making. The Photojournalism Project and the Technical Practice assignment helped everyone including me to get very familiar with the DSLR, which were being used first time by us. My photo essay included taking photographs inside a projection room in a cinema ain