Role Profile

Job Description Job Title Directorate or Region Location of post Reports to Director Business Development Pakistan, South Asia Lahore, Islamabad or Karachi Country Director Exams Job Reference Number Department/Country Pay Band Duration of job E1 Exams Band 8/Grade E Permanent/ Indefinite Contract

PURPOSE OF JOB Manage business development operations and marketing of products, programmes and projects implemented by the Exams Department of British Council in Pakistan Supervise the collective performance of the business development and marketing teams dedicated to managing the strategy to create new business and sustain current accounts CONTEXT AND ENVIRONMENT Examination Services Department The British Councils Exams Department has set in place an ambitious plan to ensure its growth and greater impact in a fast changing, global environment. To do this, the department will be engaging and working more directly with partners, both internal and external from all sectors. The Exams Department has grown into a significantly large revenue business. It is now one of the largest operations within the British Council global network. Due to the scale of the operations, the organization requires a team to manage its business development and marketing function. Team Structure This team will be headed by the Director of Business Development. The position has two direct reports i.e. Head of Exams Business Development and Head Exams Marketing Services. The related team will comprise of three managers each for Business Development and Marketing based out of Lahore/Islamabad/Karachi The position will be responsible for business development and marketing activities of Exams department operating in three large offices in Karachi, Lahore, Islamabad and two small offices in Multan and Faisalabad ACCOUNTABILITIES, RESPONSIBILITIES AND MAIN DUTIES Responsible for developing new revenue streams from new products and services, while optimizing income from existing lines through innovative marketing and rapid exploitation of customer needs Responsible for revenue generation by nurturing prospects into customers, developing a portfolio of clients into key accounts, and leading the sales strategy for specific regions within Pakistan. Responsible for monitoring the business development and marketing teams performance in identifying customers and gathering related market intelligence Overseeing the marketing, advertising and promotional activities of the Exams department, by working closely with the Manager Marketing Services Responsible for meeting and, where possible, exceeding volume and revenue targets Initiate and manage business development activities that will strengthen, expand and drive market penetration Support the management team in negotiating difficult or critical business matters through interaction with senior and executive level managers both internally and externally. Develop his/her specialization of the regional markets and develop sales team capabilities. Develop multiple contacts within each client (influencers, decision-makers and stakeholders) Engage in successful relationship building within the organizational matrix and externally KEY RELATIONSHIPS The post holder will need to develop successful relationships with Director of Planning and Performance, and Director of Operations Regional colleagues within Pakistan and the UK New/existing customers and partners including, but not limited to, schools, universities, and ministries
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OTHER IMPORTANT REQUIREMENTS OF THE JOB The post holder is required to travel frequently, primarily within Pakistan. Passport/visa and/or nationality requirement. Right to work in Pakistan Security or legal checks required for this role. Person Specification Essential The following behaviours will be assessed during interview and performance evaluation: Working TogetherMore demanding level

Security check as applicable to all British Council staff

Desirable

Assessment stage

Making it Happen
More demanding level

Behaviours
See The Behaviours Dictionary for details

Shaping the Future

More demanding level

The following behaviours will be assessed only during performance evaluation: Creating Shared Purpose
More demanding level

Interview and Performance Evaluation only

Being Accountable
More demanding level

Connecting With Others

More demanding level

Generic Skills: Business Management and Development (L3)

Skills and Knowledge

See The Generic Skills Dictionary for details

Market Analysis and Business Intelligence Business Strategy Managing Risk Managing relationships with customers, clients and stakeholders Resource Management for business development and implementation, including negotiation and influencing. Monitoring and evaluation

Short listing and Interview Presentation at the interview Generic Skills: Project and Contract Management (L 3) Certification in English language (IELTS, TOEFL or equivalent) or BC will administer an English language test if needed

Computer Skills (L1) Other Skills: Communications Skills

Excellent written and spoken communication skills in English and Urdu

Experience Qualifications Submitted by

Minimum of five years relevant experience preferably with an international organization Masters or equivalent qualification

Experience in working in the education sector Professional qualification in related field Date

Short listing and Interview Short listing November 2012

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