18th Dec 2012

Submitted To: Mr. Sanjay Kumar Gupta

Submitted By: Kinnari Pandya 20121026

ARTICLE ANALYSIS
Writer: Shyamal Majumdar | Business Standard

Focusing his articles on analyzing the nuances of corporate culture, Shyamal Majumdar has been recognized for his genre as corporate life and is one of the regular writers for Business Standard.

Commonalities / range of issues discussed within selected articles

Shyamal mainly writes about corporate life and its issues and challenges on fortnightly basis. His writing style always has a hint of sarcasm in his words. Looking at the deeper side, Shyamal discusses the challenges in the boss subordinate relationship in Article 1 (Majumdar, Business Standard, 2012), How a giant like Google has framed its recruitment process to get the best candidates in Article 2 (Majumdar, Business Standard, 2012), How important is your emotional quotient for your growth, when in corporate competition in Article 3 (Majumdar, Business Standard, 2012), How negativity in the workplace has little to do with how well or bad your company is doing in Article 4 (Majumdar, Business Standard, 2012) and the significant role of employment exchanges in todays world in Article 5 (Majumdar, Business Standard, 2012).

Rigor in data sourcing and analysis

Shyamals style of writing is purely subjective, not based on any complex data analysis. He makes a point to add citations and examples from famous personalities in his article in relevance to the topic. He supports his facts with an example from the industry which helps the reader connect to the topic.

Predispositions / Tendencies
Shyamal describes about the trends in corporate work culture, the new tactics adopted by the corporate giants in making the organization a better place to work and the issues that hinders the growth of the organization in a minor way. His is a satirical style of writing which makes the reader ponder on the issue for a long time.

Style of Writing / Evident Features

The evident feature of any of the Shyamals article is the excerpts by any famous personality and quotation of examples of known figures and corporate culture. He also tries to involve the audience by invoking their thought process. As in article 2, he wrote What number comes next in the sequence: 10, 9, 60, 90, 70, 66? which encourages everyone to solve the sample question.

Also in all of articles, he starts with a brainstorming question, which leads any person to think of that issue from a broader perspective. The highlights of the articles are the brief examples which help in connecting that event with the main objective of the article. Shyamal also has inclination of excoriating things in humorous way.

Impact on readers opinion formation

Shyamal talks about corporate culture in his articles, which makes him specific to a niche audience related to corporate work life. The issues dealt in his article are very generic and felt at the entire hierarchy of the organization. We can hardly notice the seriousness in his article while reading, but at the micro level all the articles are emphasized on corporate hypocrisy in one way or the other. Any reader can correlate those issues with his/her personal experience.

Bibliography
Majumdar, S. (2012, October 26). Business Standard. Retrieved December 16, 2012, from http://www.business-standard.com/india/news/how-to-begood-subordinate/490664/ Majumdar, S. (2012, November 23). Business Standard. Retrieved December 16, 2012, from http://www.business-standard.com/india/news/googles-airport-test/493311/ Majumdar, S. (2012, November 9). Business Standard. Retrieved December 16, 2012, from http://www.business-standard.com/india/news/-you-emotionally-intelligent/492062/ Majumdar, S. (2012, October 12). Business Standard. Retrieved December 16, 2012, from http://www.business-standard.com/india/news/long-facessnide-comments/489267/ Majumdar, S. (2012, December 7). Business Standard. Retrieved December 16, 2012, from http://www.business-standard.com/india/news/shyamal-majumdar-making-job-exchangeswork/494738/