18th Dec 2012

Submitted To: Mr. Sanjay Kumar Gupta

Submitted By: Kinnari Pandya 20121026

Writer: Shyamal Majumdar | Business Standard

2012). the new tactics adopted by the corporate giants in making the organization a better place to work and the issues that hinders the growth of the organization in a minor way. 70. 2012). How important is your emotional quotient for your growth. Shyamal discusses the challenges in the boss – subordinate relationship in Article 1 (Majumdar. Business Standard. 60. 66…?” which encourages everyone to solve the sample question. He makes a point to add citations and examples from famous personalities in his article in relevance to the topic. 2012). He also tries to involve the audience by invoking their thought process. His is a satirical style of writing which makes the reader ponder on the issue for a long time. Business Standard. he wrote ““What number comes next in the sequence: 10. when in corporate competition in Article 3 (Majumdar. 2012). Predispositions / Tendencies Shyamal describes about the trends in corporate work culture. Rigor in data sourcing and analysis Shyamal’s style of writing is purely subjective. Business Standard. Looking at the deeper side. How negativity in the workplace has little to do with how well or bad your company is doing in Article 4 (Majumdar. As in article 2. 90. His writing style always has a hint of sarcasm in his words. not based on any complex data analysis. He supports his facts with an example from the industry which helps the reader connect to the topic. Business Standard. Style of Writing / Evident Features The evident feature of any of the Shyamal’s article is the excerpts by any famous personality and quotation of examples of known figures and corporate culture. How a giant like Google has framed its recruitment process to get the best candidates in Article 2 (Majumdar. 2 . Commonalities / range of issues discussed within selected articles Shyamal mainly writes about corporate life and its issues and challenges on fortnightly basis. 9. Business Standard. 2012) and the significant role of employment exchanges in today’s world in Article 5 (Majumdar. Shyamal Majumdar has been recognized for his genre as corporate life and is one of the regular writers for Business Standard.Focusing his articles on analyzing the nuances of corporate culture.

2012.com/india/news/shyamal-majumdar-making-job-exchangeswork/494738/ 3 . Business Standard. Bibliography Majumdar. November 23). Retrieved December 16. Business Standard. from http://www.com/india/news/how-to-begood-subordinate/490664/ Majumdar. October 12). (2012.business-standard. 2012. Retrieved December 16. Business Standard.business-standard. from http://www. (2012. We can hardly notice the seriousness in his article while reading. S. Shyamal also has inclination of excoriating things in humorous way. Business Standard. The highlights of the articles are the brief examples which help in connecting that event with the main objective of the article.business-standard. 2012. which leads any person to think of that issue from a broader perspective. S. (2012.com/india/news/long-facessnide-comments/489267/ Majumdar. which makes him specific to a niche audience related to corporate work life. Impact on reader’s opinion formation Shyamal talks about corporate culture in his articles.business-standard. from http://www. Retrieved December 16. December 7). 2012. Retrieved December 16. October 26). November 9). Any reader can correlate those issues with his/her personal experience.com/india/news/googles-airport-test/493311/ Majumdar. from http://www. but at the micro level all the articles are emphasized on corporate hypocrisy in one way or the other. (2012.Also in all of articles. S.business-standard. S. from http://www. S. Business Standard. The issues dealt in his article are very generic and felt at the entire hierarchy of the organization. he starts with a brainstorming question. Retrieved December 16.com/india/news/-you-emotionally-intelligent/492062/ Majumdar. 2012. (2012.

Sign up to vote on this title
UsefulNot useful