Chapter Three: The Company

Anti Date Rape

CHAPTER THREE:
The Company

Chapter Three: The Company

Chapter Three : The Company

3.1 Company Overview
Blu Inc Media Sdn Bhd is a subsidiary of Blu Inc Group. The Blu Inc Group is Malaysias biggest publisher of magazines with 20 well-known newsstand and contract titles in its portfolio. Blu Inc Group owns Malaysias most established English womens lifestyle title, Her World. From the first copy in July 1960, it is still actively catering for todays modern Malaysian woman. FEMALE, 33 years in Malaysia, is the second oldest womens lifestyle title in English. Its more fun, sassy and informative than ever before. SEVENTEEN is the countrys first English lifestyle title for teenage girls. Seventeen has been informing and entertaining young women all over the world for the past 60 years. There are over 18.5 million readers worldwide picking up MENS HEALTH every month. ICON, Malaysias premier Chinese luxury title, was launched on September 2007 to great fanfare and celebration! The Blu Inc Group website, featuring all of its newsstand titles, was created on January 2006 and now boasts 1,883,407 hits a month (based on the Oct-Nov 2007 report).

3.2 Business Description

Blu Inc Media Sdn Bhds main business is an established publisher with popular magazine titles such as Eh!, Female, Going Places, Glam, Golf Digest, Her World, Icon, Marie Claire, Men's Health, NuYou, Seventeen, Shape & The Peak in Malaysia. They are here to publish the readers the latest in fashion and beauty, lifestyle news and hot, sensational features. They give reader vital intelligence about their relationships, bodies, looks and about the people and event that rock in their world. They are one of the channels to help corporate or company to advertise their product to the readers. They have a combination of local and international titles, and special publishing projects which are put together to inform, entertain and fulfil our readers needs. Their wide arrays of titles are popular newsstand favourites that have touched and influenced the lives of many.

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3.3 Company History

Blu, Inc. (Holdings) Malaysia Sdn. Bhd. publishes monthly magazines in Bahasa Malaysia, Chinese, and English languages for men, women, and adults in Malaysia. Its magazines provide celebrity news, information on health and fitness, advice on relationships, information on lifestyles and sex, information for female brides, fashion and beauty trend updates, and information and guidance on cars. The company has a strategic partnership with Berita Publishing Sdn Bhd. Blu, Inc. (Holdings) Malaysia Sdn. Bhd. was formerly known as Paramount Title Sdn Bhd. The company is based in Petaling Jaya, Malaysia. Blu, Inc. (Holdings) Malaysia Sdn. Bhd. operates as a subsidiary of SPH Magazines Pte, Ltd. There is a completion of the acquisition of shares in Blu Inc (Holdings) Malaysia Sdn. Bhd. Starting from 26 March 2012, the board of Directors of Singapore Press Holdings Ltd wishes to announce that the various transactions entered into between its wholly owned subsidiaries, SPH Magazines Pte. Ltd. And each of Simpletech Sdn. Bhd. Datin Azliza Bte Ahmad Tajuddin and DoubleIcon Sdn. Bhd. to inter alia, increase SPH Magazines shareholding in the capital of Blu Inc (Holdings) Malaysia Sdn. Bhd., including the equity contribution by SPH Magazines in Blu Inc (Holdings) Malaysia Sdn. Bhd. The shareholding capital of Blu Inc (Holdings) Malaysia Sdn. Bhd is now held as: Shareholders SPH Magazine Simpletech Sdn Bhd Datin Azliza Bte Ahmad Tajuddin DoubleIcon Sdn Bhd Percentage Shareholding 71.4% 5% 9.4% 14.2%

Therefore, the new director of Blu Inc (Holdings) Malaysia Sdn. Bhd is Mr. Chan Heng Loon Alan who is also the director of SPH Magazines currently.

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3.4 Key People

CEO Senior Management General Managers & Managing Editors/Editors-in-chief Heads of Departments (Editors & Managers) and their teams that make up various departments: 1. Publishing Services covers Circulation, Traffic & Production; 2. Sales & Marketing covers Advertising sales staff, Branding & Promotion teams; 3. Creative covers Art directors & designers & Studio team of photographers; 4. Editorial staff covers writers & editorial assistants; 5. Accounts 6. Human Resources

3.5 Location and Subsidiaries

BluInc Media Sdn Bhd Lot 7, Jalan Bersatu 13/4, Section 13 46200 Petaling Jaya Selangor, Malaysia T + 603 7952 7000 F + 603 7960 0148

3.6 Brands, Major Product and Services

Blu Inc is a Malaysias biggest publisher of magazines focusing on the magazine. Below are the compnys brand and line of production:

-Brand
Eh!, Female, Going Places, Glam, Golf Digest, Her World, Icon, Marie Claire, Men's Health, NuYou, Seventeen, Shape & The Peak

-Products
Magazine

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3.7 Corporate Vision

Be the leader in the magazine publishing industry in Malaysia.

3.8 Corporate Mission

Create and develop top quality magazine brands & multimedia extensions that offer sustainable profit & growth.

3.9 Product Overview

For the latest in fashion and beauty delivered in a fun manner, females it! Like its sister Singaporean and Indonesian versions, female Malaysia is a trendy and breezy read, giving readers the latest in fashion and beauty, lifestyle news and hot, sensational features. Females strength lies in its friendly yet stylish look. Female takes pride in its fashion and beauty authority label and doesnt believe in crowding the reader with overthe-top trends she can never imagine herself trying out. Female is about hands-on style, because the female reader is no fashion victim!

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3.10 Audience Demographic

Female reader profile: Age group (%)

Ag Group e
6% 5% 15% 30% 20-24 25-34 35-44 44% 45-50 15-19

Female reader profile: Occupation (%)

Occupation
10% 10% 14% 20% Students 7% Executive 39% Manager Professional

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Female reader profile: Ethnic Group (%)

EthnicGroup
4% 8% 5% Chinese Malay 83% Indian Others

Female reader profile: Gender (%)

Gender
3%

Fem ale Male 97%

Chapter Three: The Company Seventeen reader profile: Location (%)

L ocation
0% 5% 15% Rural Area Other Urban Towns 80% Total Market Centre Undisclosed

Seventeen reader profile: Marital Status (%)

Marital S tatus
24%

Single 76% Married

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3.11 Publication details

Frequency Language Circulation Distribution Retail price : Monthly : English : 43,081 copies : Major bookstores, newsstands, and subscription : RM8.00 per copy