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    Anti Date Rape Chapter Five: Target Audiences and Stakeholders. Current Target Audience's Characteristics 5.1. Age: 16-59 years old Gender: female Education: primary, secondary, tertiary Occupation: Students to working adults Income range: RM500 - RM5000 Race and ethnicity: All races Geographical location: urban and sub-urban. Motivation and needs: Looking for new information and get to know more about the current issue Attitude: Conscious about

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    Anti Date Rape Chapter Five: Target Audiences and Stakeholders. Current Target Audience's Characteristics 5.1. Age: 16-59 years old Gender: female Education: primary, secondary, tertiary Occupation: Students to working adults Income range: RM500 - RM5000 Race and ethnicity: All races Geographical location: urban and sub-urban. Motivation and needs: Looking for new information and get to know more about the current issue Attitude: Conscious about

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    59 views4 pages

    Chapter 5

    Uploaded by

    api-194889767
    Anti Date Rape Chapter Five: Target Audiences and Stakeholders. Current Target Audience's Characteristics 5.1. Age: 16-59 years old Gender: female Education: primary, secondary, tertiary Occupation: Students to working adults Income range: RM500 - RM5000 Race and ethnicity: All races Geographical location: urban and sub-urban. Motivation and needs: Looking for new information and get to know more about the current issue Attitude: Conscious about

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    Chapter Five: Target Audiences and Stakeholders

    Anti Date Rape

    CHAPTER FIVE:
    Target Audiences and Stakeholders

    Chapter Five: Target Audiences and Stakeholders

    Chapter Five : Target Audiences and Stakeholders


    5.1 Current Target Audiences Characteristics 5.1.1 Demographics
    Age: 16-59 years old Gender: Female Education: Primary, secondary, tertiary Occupation: Students to working adults Income range: RM500 RM5000 Race & ethnicity: All races Geographical location: Urban and sub-urban

    Chapter Five: Target Audiences and Stakeholders

    5.1.2 Psychographics

    Perception: Looking for information about womens safety and self-conscious about the current issue Learning: Print media (poster, flyer, magazine) Digital media (website) Broadcast media (television and campaign) Others (friends and family) Motivation & needs:Looking for new information and get to know more about the current issue Attitude: Conscious about rape issue Personality: Conscious, optimistic, curious Lifestyle: Healthy, safety, active and modern

    Chapter Five: Target Audiences and Stakeholders

    5.2 Stakeholders Characteristics

    5.2.1 Primary
    -Government (Women Aids Organization) -Blu Inc -Chairman -Board of directors -Members

    5.2.2 Secondary
    -Media -Public

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