Professional Documents
Culture Documents
Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a
grasp on what type of people are most likely to purchase your products or
services, you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers, you can study their spending trends, lifestyles, and much more. You can no longer simply choose a populous area in which to set up shop, and then hope to compete.
INDUSTRY PROFILE
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.
of product availability.
Identifying
foot fall.
Thursday
Lucknow.
RESEARCH METHODOLOGY
Research approach Research design Research instrument Contact method Analysis for representation : : : : : Survey method Descriptive research design Questionnaire Personal contact Bar diagram
Sampling Plan:
Sampling unit Sample size : : Customers 210
Sampling method
100
50 0 18-25 26-30 31-35 36-40 41-49 >50 Age
40
20 0 ALONE FAMILY FRIENDS
FINDINGS
41.4% of the respondents visit monthly, 28.6% of the respondents visit weekly and 11% of the respondents visit occasionally to the store. 31% of the respondents wants Big Bazaar offers through SMS, 21% of the respondents wants Big Bazaar offers through banners display. 50% customer visit the store with family and 43% customer visit the store with friends, which shows that Big Bazaar is much popular among the family member of the customers and youth.
Customer service is one of important factor that influence the customer to visit stores. Offers/discounts also the factor that help store to increase number of footfalls. The general public at Lucknow does not consider shopping as a wasteful extravaganza. This is a good indicator of a good future ahead for Big Bazaar Lucknow as, here shopping is turning out to a family experience.
SUGGESTIONS
Mobile
at the entrance and he should help the customers locate the department to which he intend to shop.
Welcoming
(d) 41-60
Contact no. 1. Your Visit to our store today was for: (a) Planned Shopping (b) Casual Outing 2. Today you came to our store (Note the No. of customers if not came alone): (a) Alone (b) with Family (c) with Friends 3.How often do you visit BIG BAZAAR? (a) Daily (b) Weekly (c) Monthly (d) Occasionally 4.What do you usually prefer to Shop at Big Bazaar? 1 Food 2.Apparels 3.Electronics 4.Crockery,Utensils,Plastics 5. Toys/Sports/Stationary 6 Home Fashion 5. Did you come across any of the following for Big Bazaar Leaflets Newspaper AD SMS Banners Radio Ad 6. How do you want us to convey our offers to you? Leaflets Newspaper AD Banners Radio Ad SMS
Parameters
Prices Product Quality Product Availability Staff Knowledge Store Ambience Shopping Experience Billing Accuracy Billing Speed In store display of Offers
BB Rating Out of 10
7. Was there any product which you wanted, but was not available? specify... ______________________________________________________
If yes please
8. Any Feedback that you'd like to give us that'll help us serve you better...
THANK YOU..