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A PROJECT REPORT ON COMPANY VISIT AT
V.M. PATEL COLLEGE OF MANAGEMENT STUDIES
GANPAT VIDYANAGAR, KHERVA
In partial fulfillment of the requirement for the F.Y B.B.A programme For the year 2006-07
RANGREG SHEHNAZ S.
FY BBA –„D‟
ROLL NO –: “246”
V.M PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT VIDYANAGAR, KHERVA
This is to certify that MISS RANGREJ SHEHNAZ. Student of F.Y.B.B.A, Class: - „D‟, Roll No: -„246‟, has satisfactority completed his Project report on company visit for the year 2006-07.
Date: Place: - GANPAT VIDYANAGAR, KHERVA. Project in Charge: Principal: -
This project report has been prepared as a part of curriculum of the first year B.B.A programme. Here we are required to do an INDUSTRIAL VISIT of a particular company and prepare a project report on the same in the subject so called „Growth and structure of industries‟. This blend of practical studies with theory makes study more interesting and full of knowledgeable information. We have visited an AMUL PVT. LTD and I have prepared a project report on the same. The purpose behind industrial visit and preparation of project report is to study the particular company from the view point of its history and development and functional departments like production department, marketing department, human resource department and financial department. The project report starts with the background and general information of the AMUL PVT. LTD and consists of information regarding its functional departments like production department, marketing department, human resource department and financial department.
Ganpat Vidyanagar, kherva.
It was indeed an opportunity for me to visit industrial unit and prepared project report on the same during F.Y.B.B.A. programme. During the industrial visit and preparation of this project report, I have got lots of knowledge of many aspects of laminates industrial functioning of Touch laminates company its different department and many more. Preparation of such kind of report which is fully based on secondary data requires lots of searching and collecting of data from many sources like company personnel, internet, books, and course other people. During the preparation of this project report I have taken helps from many people and without their help to prepare this kind of report was very difficult for me. I am very much thankful to them all for their help. I would like to express our gratitude to Mr. Krishnarajsinh M. chudasma (principal) and other faculty member of the college, for arranging the industrial visit and their guidance and help in preparation of this project report. And at last but not least, we are thankful to our friends.
9 5 Preface Acknowledgement General information Company profile Company bio-data History & development Management body Awards Products Certificates Information about GCMMF Production department Products Information regarding products Competition Production process How it operates Timely delivery Packing process Capacity Milking process Marketing department .3 3.6 3.8 4 4.1 3.2 4.5 3.5 INDEX 1 2 3 3.1 4.3 4.7 4.6 4.2 3.7 3.4 3.4 4.8 4.5 4.
7 5.2 6.R.3 5. department Intoeduction Recruitment Selection Induction Training & development Promotion Transfer Wages and salary Overtime work Working of ESI schme Providand fund Grievance handling procedure Collective bargining Trade union Finance department Balance sheet .6 5.5 5.6 5.8 6 6.9 6.10 6.13 6.3 6.12 6.5 6.14 7 7.8 6.4 5.6 6.11 6.1 Introduction Structure This is amul India Competitors Marketing channel The marketing process Amul parlour Consumers H.4 6.1 6.2 5.1 5.7 6.
7 8 9 Conclusion Bibliography .
PATEL COLLEGE OF MANAGEMENT STUDIES GANPAT UNIVERSITY.8 V. KHERVA .M.
The total milk drying capacity is 510 MT per day. Bahrain. We export our products in consumer packs and bulk to USA. The product categories are Infant Milk Food. GCMMF is also the largest exporter of dairy products from India.7 million liters per day. Kuwait. Cheddar Cheese. Ice-ream and ethnic Indian sweets. Blended Breadspreads. Full Cream Milk Powder. Dairy Whitener. We have won 9 awards consecutively from APEDA. Malted Milk Food.9 COMPANY PROFILE:See our Company Profile About Us We are pleased to introduce our organization Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) as India‟s largest food products marketing rganization with annual sales turnover of Rs. Qatar. UAE. Skimmed Milk Powder. Singapore. Govt of India . Oman. Table Butter. Emmental Cheese. Sweetened Condensed Milk.2881 crores (US $ 650 million). We manufacture and market a wide range of dairy products in India and abroad under the brand names of Amul and Sagar. Madagascar. GCMMF is the largest exporter of dairy products from India. Chocolates. On a regular basis. Gouda cheese. Australia. Mozzarella Cheese. Bangladesh. Ghee. Cheese Spreads. UHT (Long life) Milk. Each of our products is a market leader in India. Fresh milk. GCMMF has 19 affiliated dairy plants with a total milk handling capacity of 6. Yemen. Sri Lanka etc. We manufacture and market a wide range of dairy products in India and abroad under the brand names of Amul and Sagar.
Emmental.malted milk food. Awards 1973 B M Vyas Company Name: Country/Territory: Address: Products/Services We Offer: Business Type: Industry Focus: Geographic Markets: No.Icecream. Manufacturer Baby Food .UHT milk.1000 People Above US$100 Million APEDA.Ghee. Worldwide 501 .) India Amul dairy road. Anand.10 COMPANY BIO-DATA Amul India (Gujarat Co-operative Milk Marketing Federation Ltd.fresh milk.Chocolates.Condensed Milk. Dairy Products .Cheese (Cheddar.Breadspreads. India Infant Milk Food. Frozen Food . of Employees: Annual Sales Range (USD): Certificates: Year Established: Legal Representative/CEO: .Cheese spreads. Skimmed Milk Powder.Mozzarella. Govt of India.Butter. Gujarat.Gouda).
EEC food aid and the internal resources of NDDB to usher in the White Revolution.000 mt. a phenomenon in which Dr Kurien saw both a threat and an opportunity. a programme that Dr Verghese Kurien implemented as chairman of the National dairy Development Board in three phases over a 26-year span. obtained from the EEC countries as food aid. It was an experiment immortalised by noted filmmaker Shyam Benegal in Manthan (the churning) and one. He deployed the European surpluses as an investment in building India's dairy industry. and was used to . of butter oil. The large quantities that India was already importing had eroded domestic markets to the point where dairying was not viable. Dr Kurien made innovative use of a World Bank loan. Working as an anti-inflationary measure. In the event of these surpluses being dumped in India at rock bottom prices.000 mt of skimmed milk powder and 42. It was for the first time in the history of economic development that food aid was seen as an important investment resource. In an unprecedented initiative. overtaking the US in 1998. Operation Flood: phase 1 During the 1970's. it provided a buffer stock to stabilize the Indian market. which eventually led to India becoming the world's largest milk producer. created a flood of milk. was utilised to finance the programme.11 HISTORY & DEVELOPMENT Operation Flood. Kurien ingeniously turned this double-edged sword to his advantage and incorporated it as a golden opportunity into the Operation Flood strategy. dairy products were piling up as a major surplus in Europe. it would have prematurely destroyed the fledgling dairy sector of the country. 126. which Dr Kurien himself put down in black and white as An Unfinished Dream.
The second phase of the programme was implemented with a World Bank credit of $150 million and commodity assistance from EEC (216. Delhi. which raised from an estimated 20-million mt in 1970 to 32-million metric tones in 1978. 62. Funds generated through sale of these commodities were used in the development of 18 rural milksheds in 10 states and for setting up dairies in the rural hinterlands and in Mumbai.12 prime the pump of markets that would later be supplied by domestic production. and Kolkata And Chennai. Kolkata and Chennai. Mumbai. A year-round remunerative market for the milk producers was created and the sale of milk in the major urban demand centres rose by 140 per cent. of the Rs200 crore that it invested in Operation Flood II. Operation Flood II.87 crore which NDDB raised out of its own resources during 1985 to 1987. Operation Flood: phase 2 Impressed by the success of the first phase of the project. the government of India decided to continue with dairy development through cooperatives but on a greatly expanded scale. 402 mt of butter oil and 16577 mt of butter) and Rs280. According to a World Bank audit. This led to a 60-per cent increase in milk production. aimed at building a National Milk Grid linking 136 rural milksheds in 22 Indian states and the centrally-administered Union territories with the urban demand centres in the country and creating the infrastructure required to support a viable dairy industry. which began in 1981. Operation Flood linked 18 of India's premier milksheds with consumers in India's four major metropolitan cities: Delhi. the net return into the rural economy has been a .584 mt of SMP. During this phase.
Direct marketing of milk by producers' cooperatives increased by several million liters a day. all of the increase coming from dairies set up under Operation Flood. a self-sustaining system of 43. undertaken from 1987 to 1996 aimed at consolidating the gains of the earlier phases.000 mt of butter / butter oil) by the EEC and Rs207. The main focus of the programme was on achieving financial viability of the milk unions/ state federations and adopting the salient institutional characteristics of the Amul Pattern or Amul Model Cooperatives. By the end of 1985.25-million milk producers. 578 crore had been invested under the three phases of Operation.6 crore of food-aid (75.000 tons by 1989.13 whopping Rs24. Rs1. The seed capital rose from the sale of WFP / EEC gift products and World Bank loan had created. or a total of Rs240.000 village cooperatives covering 4. This phase of the programme was funded by a World Bank credit of $365 million.000 mt of milk powder and 25. Operation Flood: phase 3 The third phase of Operation Flood. a self-sustaining system of 43.6 crore by NDDB's own resources. No other major development program has matched this input-output ratio. In this way EEC gifts and World Bank loan helped to promote self-reliance.000 village cooperatives covering 4. . 000 crore in all. 290 urban markets expanded the outlets for milk. At the end of May 1995. by end 1985. Rs222. Project year to 140.25-million milk producers had become a reality. 000 crore per year over a period of 10 years. Operation Flood's Phase II (1981-85) increased the milksheds from 18 to 136.
Vyas District registar MANAGING DIRECTOR Shri Rahul Kumar .14 MANAGEMENT BODY CHAIRMAN Shri Ramsinh Parmar VICE-CHAIRMAN Shri Gordhanbhai Ashabhai Patel DIRECTORS Shri Shivabhai Mahijibhai Parmar Shri Maganbhai Gokulbhai Patel Shri Navinbhai Ranchodbhai Patel Shri Pravinsinh Fulsinh Solanki Shri Pravinbhai Maganbhai Patel Shri Bhaijibhai Amrsinh Zala Shri Raijibhai Devjibhai Parmar Smt. Saraben Bharatbhai Patel Shri Rajitbhai Kantibhai Patel Shri B. Madhuben Dhamasinh Parmar Smt.M.
Bank Of Baroda Corporation Bank Bank Of Maharastra AUDITORS Special Auditors (Milk) Milk Audit Office. State Bank Of India UTI Bank Ltd. Bank Ltd. Anand.15 BANKERS The Kaira District Central Co-op. .
V. disaster recovery and all essential commercial areas. Vyas. has emerged as the top scorer in the service category of the prestigious IMC Ramkrishna Bajaj National Quality Award . GCMMF has bagged this award for adopting noteworthy quality management practices for logistics and procurement.2003. The information systems of the Federation are comprehensive and include details on product quality. The biggest strength of GCMMF is the trust it has created in the minds of consumers regarding the quality of its products. Reddy. Dr. According to Shri B.16 AWARDS Ramakrishna Bajaj National Qality Award-2003 The Gujarat Co-operative Milk Marketing Federation Ltd. The Ramakrishna Bajaj National Quality Award is based on framework and principles almost similar to the Malcolm Baldrige Award that is given by the . supplier quality. he added. it has established an efficient supply chain that penetrates even the remotest corners of the country. delivery performance. Over the years. Y. the citation reads. this recognition has once again reiterated GCMMF's commitment to quality and excellence. GCMMF. The Certificate of Merit was presented at a glittering ceremony held at Mumbai on March 11 by the Governor of the Reserve Bank of India. GCMMF and its brand Amul stand for guaranteed purity for whatever products it produces. Managing Director. M.
17 President of the United States to businesses . customer and market focus. Mr. information and analysis. . Qimpro Awards are recognized by the ASQ and the Institute of Quality Assurance. Deepak Parekh. UK. and Kumar Mangalam BirlaA. Aditya Birla. and business results. Dr J Irani. strategic planning. B M Vyas receives the Qimpro Gold Standard Award Qimpro Platinum Standard. F C Kohli. process management. human resource focus.and to education and healthcare organizations that apply and are judged to be outstanding in seven areas: leadership. the highest individual honour. has in recent years been awarded to Chandra Mohan.manufacturing and service. Azim Premji. small and large .
Amul products have been in use in millions of homes since 1946.18 PRODUCT AMUL means "priceless" in Sanskrit." was suggested by a quality control expert in Anand. Of the marketing savvy of a farmers' organisation." from the Sanskrit "Amoolya. Amul Shrikhand. Amul Milk and Amulya have made Amul a leading food brand in India. all meaning "priceless". The brand name "Amul. Of the genesis of a vast cooperative network. And of a proven model for dairy development. Nutramul. . (Turnover: Rs. Amul Ghee. 37. Amulspray. Variants. Amul Ice cream. Amul Cheese. Amul Chocolates. Of the triumph of indigenous technology. Amul Butter. are found in several Indian languages. Of highquality products sold at reasonable prices. Amul Milk Powder.74 billion in 2005-06). Today Amul is a symbol of many things.
liquid capsules and powder and ORS department.19 CERTIFICATES Ramakrishna Bajaj National Quality Award-2003 INTERNATIONAL CIO 100 AWARD FOR RESOURCEFULNESS Rajiv Gandhi National Quality Award 1999 chive this goal. company has almost renovated its plan and is planning to meet FDA (USA). MCA (UK) and TGA (AUSTRALIA) standards. Now the organization is expanding and commissioning . The organization started its production with tablet.
His income was derived almost entirely from seasonal crops. Gradually. So too is the story of AMUL which inspired the 'Operation Flood' and heralded the White Revolution in this land. they had to sell cream and ghee at throwaway prices. The income from milch buffaloes was undependable. and the pattern of liberation and self-reliance for every farmer. farmers were compelled to sell milk for whatever they were offered. As milk is perishable. the life of a farmer in Kheda District was very much like that of his counterpart anywhere else in India. so too AMUL has become the sign and symbol of the aspirations of millions of farmers. Today AMUL collects processes and distributes over 9 lakh litres of milk per day during the peak on behalf of 962 village co-operatives owned by 5.20 Kaira District Co-operative Milk Producers' Union Limited the 'Anand Pattern' of Development The mighty Ganges when it sets out on its long and winding journey is but a tiny stream in the Gangotri ranges of the Himalayas. Often. In this situation. Further. Over four decades ago.anything but a trickle compared to the flood it has become today. as Ganga-ma carries the aspirations of generations for moksha. What makes this saga so remarkable? What is so unique about it that it is made a pattern and model for similar endeavors by farmers elsewhere? An awareness among the farmers that grew and matured into a protest movement and the determination to liberate themselves: this is the origin of AMUL. The milk marketing system was controlled by private traders and middlemen. the realization dawned on the farmers that the exploitation by the trader could be .42 lakh farmer members. the one who gained was the private trader. It began with two village co-operatives and 250 litres of milk per day -.
the farmermembers had no assured market for the extra milk produced in winter. By the end of 1948.21 checked only if they marketed their milk through their own organization. . In the early years. For example. it was found that the Bombay Milk Scheme could not absorb the extra milk collected by the Kheda Union in winter. the factory was expanded to manufacture sweetened condensed milk. a new wing was added for the manufacture of 2500 tons of roller-dried baby food and 600 tons of cheese per year. Another milestone was the completion of a project to manufacture balanced cattle feed. They were again forced to sell a large surplus at low rates to the middlemen . The Kheda Union began pasteurizing milk for the Bombay Milk Scheme in June 1948. The plant was donated by OXFAM under the Freedom From Hunger Campaign of the FAO.5 times more than in the summer. Mysore. The remedy was to set up a plant to process milk into products like butter and milk powder. An assured market proved a great incentive to the milk producers of the district. It was the first time anywhere in the world that cheese or baby food was made from buffalo milk on a large. Two years later. This realization is what led to the establishment of the Kheda District Cooperative Milk Producers' Union Limited (popularly known as AMUL) which was formally registered on December 14. even by 1953. the former based on a formula developed with the assistance of Central Food Technological Research Institute (CFTRI). AMUL had to face a number of problems. and the quantity of milk handled by the Union increased from 250 to 5000 litres a day. commercial scale. as the movement spread in the district. Thus. In 1958. To meet the requirement of milk powder for the Defense. the Kheda Union was asked by the Government of India in 1963 to set-up additional milk drying capacity. 1946. when the production on an average was 2. more than 400 farmers joined in more village societies. A Rs. 5 million plant to manufacture milk powder and butter was completed in 1955. The response to these provided stimulus for further growth.
chocolate and malted food are being made was another initiative by AMUL to ensure that while it fulfilled the social responsibility to meet the demand for liquid milk. .22 A new dairy capable of producing 40 tons of milk powder and 20 tons of butter a day was speedily completed. the unique feature of the AMUL sagas did not lie in the extensive use of modern technology. Impressive though its growth. Amul has also set up a new Dairy Plant to handle 6. True. The Mogar complex also started manufacturing Amullite a substitute for butter in 1994. nor the range of its products. the return on the investment as well as the prospects of being able to market the product looked very bleak indeed. its members were not deprived of the benefits to be had from the sale of high value-added products. traditionally dairying was a subsidiary occupation of the farmers of Kheda. together with lack of facilities to market even the little produced. decidedly irrational. Low milk yield of animals maintained on the byproducts of the farm.5 lakh liters per day with facilities to produce 60 tonnes of powder and 70 tonnes of butter in a highly automated plant. It was declared open in 1965. turned the decision to invest in scientific practice of animal husbandry and nutrition. The Mogar Complex where high protein weaning food. The essence of the AMUL story lies in the breakthrough it achieved in modernising the subsistence economy of a sector by organising the rural producers in the area. the contribution to the farmer's income was not as prominent as his attachment to dairying as a tradition handed down from one generation to the next. nor even the rapid inroads it made into the market for dairy products. However. It has recently set up a 20 MT Cheese plant at Khatraj near Memdabad.
All the villages are visited bi-monthly on a pre-determined day. Probably for the first time in the country. The Union runs a semen production centre where it maintains high pedigreed Surti buffalo bulls. The system succeeded mainly because it provides an assured market at remunerative prices for producers' milk. besides acting as a channel to market the production enhancement package. to provide animal health care.100 for non-members). It also enables the consumer an access to high quality milk and milk products. The Union's 16 mobile veterinary dispensaries have fully qualified staff. Holstein Fresian bulls. the Union started making high quality buffalo semen and the artificial insemination service available to the rural animal population through the village society workers. As early as late fifties. The Kheda Union has thus a full-fledged machinery to provide animal health care and breeding facilities. A balanced feed concentrate is manufactured in the Union's Cattle Feed Plant and sold to the members through the societies at cost price.35 for members and Rs.23 Since its inception. and does not disturb the agrosystem of the farmers. The Union started its mobile veterinary services to render animal health care at the door steps of the farmers. Artificial insemination service has become very popular and effective because it regulates the frequency of calving in cows and buffaloes and thus reduces their dry period. when the profit of the business was cornered by the middlemen. Contrary to the traditional system. the veterinary first aid service was made available in the villages through trained village-society workers. the system ensured that the . All the mobile veterinary vans are equipped with Radio Telephones. A 24-hour Emergency Service is also available at a fee (Rs. Jersey bulls and 50 per cent cross-bred bulls to cater to the need of semen for artificial breeding of buffaloes and cows belonging to the farmer members of the district. the Kheda Union also believed that the responsibility to collect the marketable surplus of milk should be coupled with the provision of making the production enhancement inputs reach the members.
. So is true with this cooperative. all through the village societies. It has not confined itself to milk alone.and thereby the exodus from the rural areas has been arrested to a greater extent. and the elitesmarginalized all seem to co-operate for a common cause. which involves participation of people on such a large magnitude. Perpetuating the voluntary mix of the various ethnic and social groups twice-a-day for common cause and mutual betterment has resulted in eroding many social disequilibria: high-low.24 profit goes to the participants for their socio-economic upliftment and common good. through their knowledge of artificial insemination. The co-operatives in the villages of Kheda are contributing to various desirable social changes such as: The yearly elections to the management committee and its chairman by the members are making the participants aware of their rights and the process to elect right men for right jobs. The ripples of its turbulence affect other areas of the society as well. Live exposure to various modern technologies and their application in day-to-day life has not only made them aware of these developments but also made it easier for them to adopt them for their betterment. rich-poor. More than 900 village co-operatives have created jobs for nearly 5000 people in their own villages -. The staff of the village societies has been trained to undertake the veterinary first-aid and the artificial insemination activities on their own. veterinary care. and member education programmes undertaken by the Union. The village society also facilitates the implementation of various production enhancement.without disturbing the socio-agro system -. The significance of the Kheda experiment A system. processing and marketing of milk and provision of technical inputs to enhance milk yield of animals: artificial insemination service. The Union looks after policy formulation. better feeds and the like. does not confine itself to an isolated sector. is also equally aware of the similar process in the humans and work towards planning it. One might wonder whether the population that knows almost everything about impregnating a cow or buffalo.
This led to the creation of the National Dairy Development Board with the clear mandate of replicating the 'Anand pattern' in other parts of the country. AMUL has been able to: produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its roles and limitations. initially in the dairy sector but at a later stage in oilseeds. Besides.25 The income from milk has contributed to their household economy. bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. and . Amul‟s success led to the creation of similar structures of milk producers in other districts of Gujarat. They drew on Amul's experience in project planning and execution. who are the major participants. Since dairying is a subsidiary occupation for the majority of the rural population. milk producers and their leaders experienced significant commonalties and found easy and effort-less ways to replicate AMUL's success in their respective areas. In these districts. fruit and vegetables. Independent studies by various individuals and institutions have shown that as high as 48 per cent of the income of the rural household in Kheda District is being derived from dairying. plough back the profits. material and machines. in the rural sector for the common good and betterment of the member producers. farmers and their leaders carried out empirical tests of the hypotheses that explained AMUL's success. and tree sectors. where even before the Dairy Board of India was born. such incomes are helping these people not only to liberate themselves from the strangleholds of poverty but also to elevate their social status. Thus the 'Anand Pattern' was not created in Kheda district but in Mehsana. women. provide a support system to the milk producers without disturbing their agro-economic systems. by prudent use of men. Banaskatha. salt. Baroda and Surat districts. now have a say in the home economy. Looking back on the path traversed by AMUL. Sabarkantha. the following features make it a pattern and model for emulation elsewhere.
Anand and the erstwhile Indian Dairy Corporation (IDC) conceived the idea of establishing an institute for training rural managers in the context of Operation Flood. Shreekant Sambrani. Dr. NDDB established a Centre for Management and Consultancy in Rural Development in 1979. IDC was the funding body and NDDB the implementing agency. on the basis of his experience as the Chief Executive Officer of the Kaira District Co-operative Milk Producers‟ Union Ltd. independent. that professional management of co-operatives being established all over the country under Operation Flood was essential to their success. with Mr G M Jhalaa. of an intervention for rural change. Kamla Chowdhry. In that sense. Dr. it has remained with the smallest producer members. He was a Member of the Board of Governors of the Indian Institute of Management. Kurien. and Shri VC Sood of . and its Board to see whether IIMA would consider training rural managers for Operation Flood Projects. National Dairy Development Board (NDDB). national institute for it to do justice to the task at hand. This Centre was the precursor of the Institute of Rural Management. A Management Committee under the chairmanship of Dr. Ravi J Matthai. Mumbai. growing with time and on scale. New Delhi in 1979. formerly a professor at IIMA and an adviser to the Ford Foundation. suggested to Dr. popularly known as AMUL. Kurien was convinced. Dr. at that time the Chief of Research Bureau of the Economic Times. Ahmedabad (IIMA) and had approached Prof.26 Even though. the then Director. Operation Flood II had provided Rs 50 lakhsa for manpower development. He was told that IIMA graduates would not fit the bill. and formerly professor at IIMA. The rest is history. This was when he resolved to establish a new institution for this rather unique task. Dr. NDDB accepted this proposal in principle and mounted a search for personnel to start and run the proposed institute. V. Kurien in a brief document that this Centre should become a full-fledged. He also realized fairly early on that management graduates trained at Indian Institutes of Management and other schools would not fit the bill. IIMA. Anand (IRMA). AMUL is an example par excellence. the then Chairman. Kamla Chowdhry. Managing Director of IDC.. was the first person to be invited to join the proposed institute as a Senior Professor.
The first tasks were Identification of a suitable location for the Institute. The core IRMA personnel occupied a few small offices in the administrative block of NDDB. 1860. although the faculty tried to consciously inject a pronounced “rural bias” in the test materials and interview questions. The students were housed in the Farmers‟ Hostel of NDDB. plunged into the task of preparing curricula. the Founder-Chairman of Amul. NDDB graciously delayed its plans for its use and offered it to the Institute instead. The first batch of 54 (later reduced to 48 due to various reasons) entered the Institute on June 30. larger office space became necessary. The target date to select the first batch of students was July 1980.27 NDDB as members and Dr. The admission process was completed by April 1980. Sambrani as the Member-Secretary (the operating head of the Institute) were constituted.000 applicants. and numerous formalities connected with establishing a new institute. This was in July 1979. Anand Society was registered under the Societies Registration Act. 1950. The admissions announcement evoked a good response from more than 2. 1980. student intake. New case studies based on cooperatives were prepared with a great deal of encouragement from the organizations themselves. teaching materials and mastering pedagogical methods with rare energy and gusto. although it had begun functioning some five months earlier. The admissions process. mostly new to the teaching profession. was modeled after similar procedures used by IIMS. 1979. right on schedule. The Diagnostic Laboratory Complex of NDDB had just been completed across the road from its main campus. recruitment of faculty. This became the Institute‟s formal Foundation Day. welcomed the first batch of students to the Institute. The funds provided for manpower development under Operation Flood II became the seed money for the Institute. It was in the fitness of things that the late Mr. comprising a competitive examination and personal interviews. As the staff strength increased. on December 14. was responsible for completing the substantive tasks as well as formalities leading to the establishment of the Institute. The Committee. The Institute of Rural Management. This remained the Institute‟s home until its own campus was ready. Tribhuvandas Patel. . The faculty. programme design. through the Chairman and the Member-Secretary. and the Bombay Public Trusts Act.
The late Mr. with the Engineering Division of NDDB supervising it. including one next to the Hindustan Packaging plant at Itola. The entire IRMA community moved into the new campus in June 1983. With the generous Swiss grant. which took the incoming batch in small groups to live in villages and around Anand in the first week. Plot of land adjoining the main NDDB campus. after considering several alternative sites. The Institute took possession of it in early 1981. the then Joint Secretary. the IRMA campus construction work progressed rapidly. which was then a part of the tobacco research farm of the Gujarat Agriculture University as the most suitable one for its own campus. meant to train young persons to take up managerial jobs with rural co-operatives then being established under Operation Flood and the Oilseeds Project of NDDB. and involved a back-and-forth interaction between the field and the classroom. Dr. The design of the programme was unique. Mr. In the meanwhile. in principle.28 An intensive orientation programme. but also a sense of belonging and commitment to the rural organisations they were later to serve. to provide financial support to it. Before the first year was over. Switzerland. with the entire population of students and staff planting trees on it.4 million Swiss francs was submitted to the Government of India. IRMA initially confined its activities to conducting the Post-graduate Programme in Rural management (PRM). The SDC officials took an interest in the proposed Institute and agreed. The work was over in a short time of just two years. To begin with. Department of Agriculture and Cooperation. Ministry of Agriculture. The Government of Gujarat agreed to donate it to the Institute. Kurien had met officials of the Swiss Development Cooperation (SDC) during a scheduled visit to Berne. N Rajgopal. Achyut Kanvinde took up the task of designing a unique campus. ensured that the government approved the proposal just days before the then Prime Minister. it was compressed to one year. IRMA faculty extended the duration to two years in consultation with the student body. Indira Gandhi delivered the first IRMA Convocation Address in February 1982. to allow an even greater . This created not only an appreciation of the rural reality among the largely urban students. Mrs. was the innovative feature of the Institute. A proposal seeking a grant of 15. The Institute had identified a 24-ha. however.
rural marketing and farmers‟ organizations. it was not called the Institute of Co-operative Management. The Institute remained focused on strengthening management of people-centered organizations – those controlled by users of their services – rather than in capital-centered ones – those controlled by capital suppliers. While private business could seek the services of over 400 business schools in India. and not just those of formally registered co-operatives. economics of development. which are not part of a conventional MBA programme. NGOs. rural markets. and some more courses. Implicit in this was the recognition that the new institution must concern itself with all rural activities. except private companies. The IRMA Board. into IRMA‟s fold. IRMA. The PRM curriculum was novel in several other respects as well. Despite the fact that IRMA was established to train managers for the co-operative sector. NGOs and people‟s organizations. even in its early years. It had specially designed courses such as rural environment. The core IRMA operating philosophy continues to be the promotion of a partnership between rural producers and committed professional managers as the basis for sustainable development and social justice in rural India. This foresight was amply rewarded when. While the faculty was acutely aware of the need to create fresh teaching materials and made strenuous efforts to do so. it was important that IRMA directed its energies to this grossly undermanaged sector. a variety of rural organizations – co-operatives. there was but one Institute. warmly welcomed all of them. This is how IRMA‟s identity began to emerge. A number of early faculty had strong IIMA links. which accounted for 40 per cent of the total time. to serve co-operatives. Therefore. . government and business entities – began to make demands on IRMA. always protective of its autonomy even as it acknowledged NDDB‟s patronage.29 role for field modules. time constraints meant a fair amount of borrowing from IIMA initially.
PATEL COLLEGE OF MANAGEMENT STUDIES GANPAT UNIVERSITY .M.30 V.
200 g slices Amul Shrikhand 500 g Mango. Kesar. PRODUCTS:- Amul Products are being exported to the Gulf since last three decades. 500 g Amul Mithaee Gulab Jamuns 500 g Tin . Undoubtedly. daily etc.31 PRPRODUCTS:A new injects able unit. The production target is usually divided weekly. Amul / Sagar Pure Ghee 1 kg tin Amul Cheese Spreads 400 Tin. The production forecast is done based on the sales forecast and that is depended on current market situation. the demand etc. The production department undertakes the work of processing the raw materials and converting them into different products. ointment department and hormone department and natural product unit. Amul is the preferred taste for Indians in the Gulf! The following Amul Products are available in the Gulf markets. Elaichi & Badam Pista Amul Butter 100 g.
.32 Welcome to 'Kanan Dairy' for information on your favorite Amul Products. We bring you fresh products throughout the year through more than 1000 ethnic grocery stores around USA.
33 COMPETITION As far as this point is concerned dairy industry was kept reserve for corporative sector only. So there is no competition and competitors. COMPETITORS 1 2 Powders Milk PRODUCTS Nestle Gayatri Uttam Royal Payal Sardar 3 Chocolate Nestle Nutrine Cadburys 4 Ice cream Vadilal Gocool Halmor 5 6 Cheese Ghee Britannia - . but after the policy liberalization the doors of private dairies were open and in competition the following dairies came.
Ice-ream and ethnic Indian sweets. • with production running at 92 billion kg per annum India is the world‟s largest milk producer. GCMMF is the largest exporter of dairy products from India. Oman. The product categories are Infant Milk Food. Kuwait. The total milk drying capacity is 510 MT per day. Fresh milk. Sweetened Condensed Milk. Sri Lanka etc. Blended Breadspreads. Madagascar. Each of our products is a market leader in India. GCMMF is also the largest exporter of dairy products from India. UHT (Long life) Milk. UAE.2881 crores (US $ 650 million). Table Butter. We manufacture and market a wide range of dairy products in India and abroad under the brand names of Amul and Sagar. Full Cream Milk Powder. Chocolates. Cheddar Cheese. .34 We are pleased to introduce our organization Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) as India's largest food products marketing organisation with annual sales turnover of Rs. Ghee. GCMMF has 19 affiliated dairy plants with a total milk handling capacity of 6. On a regular basis. Australia. Yemen. almost 15% of which is produced in India. Bahrain. 2006 • Each year some 615 billion kg milk is produced world wide. Skimmed Milk Powder. Govt of India report Part 1: dairy giant walking barefoot Tiny Brouwers Published: April 11. Gouda cheese. Singapore. Cheese Spreads. We manufacture and market a wide range of dairy products in India and abroad under the brand names of Amul and Sagar. Mozzarella Cheese. Emmental Cheese. Dairy Whitener. Qatar. Malted Milk Food. We have won 9 awards consecutively from APEDA.7 million litres per day. Bangladesh. We export our products in consumer packs and bulk to USA.
57% of the production consists of buffalo milk and 43% of cow‟s milk. who have at most two dairy cows or buffaloes. there‟s nothing like it anywhere else in the world. but also labourers without land. These are dairy cattle farmers with an average of two cows or buffaloes producing between 10 and 12 litres of milk per day. sharp lines. India also has various rivately owned dairy companies. The rest is collected by the travelling Milk Collectors. Much of the production is transported to the major population centres in the country‟s interior and east. moreover.2%. but primarily in the country‟s west.35 But India is a dairy giant walking barefoot.‟ Karna describes India‟s unique system of milk production and milk collection. No fewer than 70 million households are involved in the production of milk. Indian buffaloes produce more milk than the cows. These are mainly small and even marginal cattle farmers. „Production is expected to increase this dairy year to 96 billion kg. paints a picture of the Indian dairy sector in short.2% per annum. collect the milk from their dairy farmers and cool it at 4-6 degrees Celsius. One of the reasons for this is that the Indian buffalo herd is expanding by 1. Corporate Finance director of Rabo India Finance. Rising production Pankaj Karna. These co-operatives set up across India following the Anand Model (read more about the Anand model here>>). They procure . Each year buffalo milk production rises by 4% and just cow‟s milk by just 1. tethered near their homes. This industry is organised on a state by state basis. At a national level. This approach connects the predominately small dairy farmers via their co-operative system directly with the many hundreds of big cities in India. They are organised into no fewer than 110. 11 million can be characterised as cattle farmers. while the dairy cow herd is decreasing by an average of 1% per year – due in part to the droughts in 2002 and 2004.000 village dairy co-operatives or Dairy Co-operative Societies (DCSs). Of these 70 million households. And. milk is produced from north to south. That is evident from this report on India‟s dairy farming and dairy industries. who take the milk to the cooperative Milk Unions for processing. Some of this unpasteurised milk they sell to the village residents. In this enormous country with more than one billion inhabitants.
condensed milk. the average availability of milk per capita of the population in India is no more than 229 gram per day. meeting the needs of cattle farmers and their families and sold. The state of Maharashtra is a case apart because milk production there is subsidised by the government and the government is responsible for the milk collection. in the northwest in particular. through the village co-operatives. This means that only 13% of the Indian milk procurement is processed in the co-operative and privately owned dairy industry. The remaining 21% of the unpasteurised milk is sold to urban consumers. no less than 65% is consumed unpasteurised. ice cream. he admits that the consumption of milk and dairy products in India is outstripping domestic production. Despite this growth. 65% unpasteurised Of India‟s total milk production. cheese and fresh milk products.‟ Consumption outstripping production Finally. This demand grew by an average of 7.36 their milk from both milk collection centres in the villages and. „The other 5% is used to make products with added value. the consumption of condensed milk sweets. This is done in „halwai‟. is processed into packaged or loose pasteurized drinking milk for consumers in the major cities.6% per year between 1996 and 2002.‟ says Karna. Consumer demand for dairy products like drinking milk. Most of this milk is used to make sweets. which are usually eaten fresh and are also perishable. Of this percentage. The state pays the dairy farmers a higher price than is paid by the state‟s processing industry. ghee. butter and ice cream. 44% is consumed in the rural area in which it is produced. sweetened condensed milk. In India‟s predominately tropical and subtropical temperatures sweets like chocolate are highly perishable. such as milk powder. Of the 35% of the milk production that is pasteurised.54 billion. to others with no cows or buffalo. 22% is processed by the unorganised dairy sector. „The majority of this. has surged. baby food. 8% of the total milk procurement. is estimated to be worth EUR 13. religion and flavours. Here. Thanks to the rich culture of festivities. These traders are responsible for the quality of the milk they supply. workshops that are usually located beside a shop. And that is clearly below the world average for per . from milk traders. whith various additives is produced in accordance with the region‟s traditions. ghee.
temperature. color. Including the taste. weighing etc. Moreover. weighed and or counted after it is unloaded. The expiry date of the raw materials is also checked by the store keeper while unloading. . existing stock level and the normal consumption pattern which can be worked out from the stock card. the quality of Indian milk is not particularly high. But we have no infrastructure of laboratories to study any other aspects of t Store:The store keeper estimate as to what has to be ordered based on the production forecast. amount of raw material used.37 capita consumption. „We can establish the content of the milk‟s fat and other standard constituents. The goods is used according to the FIFO system (First in first out) . There are three major steps/checking: The first quality inspection is carried out in the laboratory when the raw materials are brought-in. Quality Control:The quality control is a crucial area for this organization especially since it is a food industry and the product‟s expiry period is also limited . The third stage is after the packing is completed where the method of packing is checked against the set standard.The raw material is checked. which stands at 285 gram per day. says Pankay Karna. This system is applied for each and every products line of the Mother Dairy. The second stage quality check is undertaken when the goods are in process.
Packing:Packing process is completed by means of semi automatic as well as automatic packaging line. Most of those are automatic. The products are weighed according to liters and grams. 75 crores. Finished Goods Store:After the goods are packed they are sore in dry place at cool temperature.38 Machinery:Most of the machineries are imported mainly from Italy & Japan. Report is taken from each machine. We had carried out a thorough study on the powder processing line and learned that only 100 employees were required per line. The primary packing is done in pouches. The goods are dispatched from her . etc. While secondary packaging is done in cartons and bags etc. There are four lines for powder. The machinery is upgraded with change in technology. The estimated cost of the machineries is around Rs. tins. two for bitter. The daily production planning is done based on the rated capacity of machines/lines with the required men so as to achieve the maximum efficiency in production. Proper care is taken of the room.
Transportation:The purchase Department also organizes the transportation of the raw materials purchased.39 HOW IT OPERATES………. The materials are kept in stock according to the forecasting done by the purchase department which is arrived at after taking into consideration the sales forecast of marketing department. .? Packaging Materials: For packaging they use plastic cover as well as tins. Spare parts for machineries: Breakdown Spare parts of machineries are kept in order that less time is wasted if any occurs due to wear and tear of the parts.
Gujarat Co-operative milk marketing federation. Milk procurement in AMUL DAIRY is done initially from village people & further the channel can be explained by following chart. . Milk Producers Village Co-operative milk society District Co-operative milk producer’s union ltd.40 Timely Delivery:The department checks that they get the required materials at the correct time in order to keep a smooth production process/flow.
under the brad name “Amul” Product Specification: Meets BIS specification No. There are separate department for packing of the entire product. & 500 G. polypropylene cups.Fixing Packing is aimed at impressing the buyers through colorful attractive and eye caching of the product.41 Packing process: Stitching ------.M. Packing means all the activities involved in designing and predicting the container or wrapper for a product.IS:2785 .coding ------. The importance of packing has increased considerable in the area of marketing recent years. For example shrikhand is packed in 10 G.M.
Milk handling: 10 lacks litter per day a. Party pack. Powder MED capacity: 60 thousand liters per day c. Liquid milk packing: 04 lacks litter per day b. Ice-Cream Med Capacity: 10kilos litters per day 2. Ice-cream: Cups. Bulk pouch . 1.42 Capacity of Amul Dairy Capacity of Amul Dairy for the production of milk and milk products as under. UHT (ultra hit treated) packing: 25 kilos litters per day a. Ghee MED capacity: 60 thousand liters per day d.
Step: 5 the milk tested in the lag. Step: 4 the received milk is sold locally as well as transported to the dairy for further processing. . Step: 3 the collected milk is tested against the set standards. Step: 6 the quality milk is received at the raw milk receiving Dock at dairy.43 MILKING PROCESS Step: 1 the person in all districts deposits the milk at the village center by electronic measurement Step: 2 from there it is taken to the chilling center. There are in all five chilling center. No compromise is done with the quality of milk being received. The quality of milk done here payment is done on the basis of quality and fat content.
Orthopadicians and other.44 Step: 7 after unloading the next step is to undertake the can cleaning process before it is returned as cleanliness is necessary for better quality. Step: 8 from here the milk is pasteurized. The product profit of the company includes Antibiotics. multivitamins. Step: 9 after the process is over the milk is again tested once it is cleared than it is packed. Step: 11 after the milk is packed the milk are stored in a wellmaintained cold storage. Company is producing and marketing its products for various medical specialties like Gynecologists. Antiallergic. Step: 10 the next step pouch filing for the need users is done. Physicians. The packing system is automatic and packs 18 pouches per minute. Step: 12 from here the milk are dispatched for the sales in the market. clarified and standardized using latest technological machines is and equipments. Antheleminitic and Natural products .
M.45 V. KHERVA .PATEL COLLEGE OF MANAGEMENT STUDIES GANPAT UNIVERSITY.
46 INTRODUCTION The concepts of market are very important. It includes primary resources such as human resources. price promote & distribute want satisfying products & servicer to present & potential customers. Marketing may be defined as the process of exchange between seller & buyer. It involves a number of inter related activities designed to plan promote. Marketing is a comprehensive learn. Marketing is the “Creating & delivery of standard of living to the society” A total system of interacting the business activities designed to plan. Marketing consist of performance of business activity that direct the flow of good and services from producers or supplier to the consumer and users. distribute & price a product or service in order to meet the wants & needs of both the parties in exchange. . finance & management as well as a set of activities in order to direct the flow of goods & services from producer to consumer in the process of exchange & distribution. According to the committee of American marketing association.
As Amul Dairy in milk selling is not able to distribute and sale the milk on its own. But they sale their product by keeping marketing intermediaries performs various type of functions and bearing various names.47 CHANNEL OF DISTRIBUTION Most producer do not sale their good directly to the final users. it is taking the help of intermediary. It means most producer work with marketing intermediaries to bring their producers to market. Marketing channels are sets of inter dependent organization involved in the process of making a product of service available for use or consumption. Amul Dairy GCMMF Area Depot . The marketing intermediaries made up a marketing channel. Amul Dairy distributes channels graphical representation is as follows. which known in bringing the product and its tital closer to the final buyers constitute a channel level.
48 Distributors Retailers Consumers .
C.M. budget.M.M.F.M.M. Daily the amount of production of Amul like Cheese. by federation except for liquid Before establishment of G. G. Butter.C. It involves quality of good when the goods are to be sent price signal executive etc. (total 12 Dairies). price for product etc.M. All the function of marketing like advertising.F Ltd. . Powder.49 MARKETING PROCESS Marketing of Amul‟s Product is done by G. Thus the Gujarat Co-Operative milk marketing federation areas established in 1972 for marketing the dairies of Gujarat. Federation selling function done through 33 sales officers in all India & 250 persons are working on this sales office.. It sent montly market requirements date to the dairies & according to this another concerned dairies will work. marketing research. Through federation Amul get fixed percentage of commission on each production.F dairy marked the product directly. which is sent to the federation dispatch order. There dispatch order are sent to concerned state by programme committee & under committee member different persons are included line member of Amul. are sent to the commercial department through production department. this lead too many problems. Chocolate etc. 90% of Amul Product are marketed milk. Milk. This data is very useful to the Amul dispatch orders.C.
Selling is production oriented In selling.50 DIFFERENCE BETWEEN MARKETING AND SELLING MARKETING SELLING Process Promotion Marketing is consumer oriented In market the trust is on the Needs of the consumers Selling follows production. MARKETING STRUCTURE OF ORGANISATION CHAIRMAN MANAGER (ADM & COM) MARKETING MANAGER SALES SUPERVISOR SALESMEN ASSISTANT CLERK . the trust is on Immediate need of the seller.
Market of the company exceed from Ahmedabad to up countries. The brands of liquid milk marketed the market are Amul Tazza. leaflets. Arrangement of marketing of milk powder. There by identifying the need of consumer & consumer oriented production & services.000 villages. not caste. Business of supplying value added products proceed & packed under hygienic condition.51 This ritual began 51 years age. . in east side countries demanding for milk powder. In north side countries demanding for the milk products. There are about 40 depots owned by GCMMF spread all over the countries for second 109 dispatches. is today observed twice a day in 10. e-mail & advertisement in various media. Amul dairy is constant touch with Marketing for the known about product. Amul ShaktiA & Amul Gold. The company is also spreading consumer award ness through education visits. booklets. Their only factor that decides who a stand first is who come first. Amul Dairy markets are national & international. “Not class. In international market north. Anand . ice creams are made by GCMMF . south. and in west side countries demanding for the liquid milk. is taken care by company. not religion” This is Amul’s India Marketing behind a very important measure for the profit making of the company. east & west. in south side countries demanding for the milk products.
in cheese Britannia. nestle & Cadburys in powders nestle. .52 International markets are Singapore & other out side countries Amul dairy have competitors like. in ice cream vadilal. in Ghee they haven‟t competitors because Ghee is traditional products. in chocolate.
Market standing 6. Competitions Amul dairy markets most if its products with the help of its marketing intermediaries but some of the products are marketed directly. Price determination 2. Go cool. Hygienic condition for the marketing. Cadburys Vadilal. 1.53 COMPETITORS Amul dairy has many competitors in their different products. Distribution of finished goods 4. Supplier Supplier Marketing intermediaries Enduser Enduser . PRODUCT OF AMUL DAIRY COMPETITORS OF AMUL DAIRY Powder Chocolate Ice cream Cheese Ghee Nestle Nestle. Havemore Britannia They haven‟t competitors because Ghee is traditional products. Target market 3. points can be included. Nutrient. Promotional measures 5.
Selecting target markets 3. Developing the marketing mix 4. Analyzing market opportunities 2. Managing the marketing effort .54 Amul dairy uses the help of media in marketing its products. It gives advertisement in the newspapers & in the television which to increase demand of its products. The process of marketing.:1.
55 AMUL PARLOUR now in days Amul is selling its own products in the Amul parlor operated indirectly by Amul dairy. .
56 V.PATEL COLLEGE OF MANAGEMENT STUDIES GANPAT UNIVERSITY KHERVA .M.
. tranning.Amul dairy has achieved its short term goals promptly and built the structure for long time objective. Thus we can say that thought giving full guidance. Due to the efficiency and competency of HRD manger .e personnel department which performs the function like personnel administrator. motivation.there has been no strike in Amul Dairy.I found that there is a separate department for human resources development i. staffing. etc to the employee and increasing their morale. personnel records and personnel audit.57 INTRODUCTION During our visit in Amul Dairy. right its establishment and employees are promptly satisfied with the job. advice. wage & salary administration. industrial relation recruitment and selection.motivation. which has been offered to him.
Recruitment Under Apprentice Act. There are 3 method of reenactment.C. . Indirect 3. which continuous with selection causes with the placement of the candidates recruitment is the discovering of potential applications.R. Graded Skill: In this type of recruitments employees are recruited two ways under graded skill firstly well qualified & experienced persons are considered secondly fresh graduate from well know institute like I.1200 .R.58 RECRUITMENT & SELECTION RECRUITMENT It forms the first stage in the process. 1.A Candidates are recruited as management trainee candidates is 1 year & stipend Rs. TATA etc. M. 4. are considered.A.6.A.9 or 12 month they will be recruited in union scheme as trainee.Recruitment of Temporary Workers : Under this scheme workers are recruited temporary for 3.M. 2000 per month for 1st year is Rs.B. Third Party Method Amul has adopted direct method of recruitment In Amul 4 types of Recruitment.2nd year Rs 1500 & 3rd year Rs.L. There are three of apprentice Act. D. Direct 2. 1.D. 2.1500.M.W. 3.for engineering training period is 1 year & stipend Rs.Recruitment Under Union Scheme: This scheme is owned schemed of Amul according to this scheme M. Their training period is three year if they are irregular then their training period may be extended . M.1500 per month .
Apprentice Act 1973: Under this act seat are allotted for engineering . Apprentice Act 1961: Under this act 61 student from S. They are given the post like technician‟s food & diary technology etc.S. 900 per month & for degree holder student 1-year training stipend Rs 2000 per month.59 1. Apprentice Act 1986: Under this act Vocation al persons are consider they given post like management trainee.T. .C. government takes I. Their training period is Rs 450 per month in 1 year training.S. 2.diploma & degree. 3.C. B.I .Per diploma student 1 year training Rs.
60 SELECTION Selection procedure of Amul is as under. 2. . Vacancy in any Department Direct application Collection of application Scritinisation of application Interview Medical Check up Selection 1. They collect list from district employment exchange campus interview etc.Vacancy in any department : Where there is any organization department then they collect information through collages .Collection of application : They collect application from post which is directly received.university etc .institution .
experiences .Are tested Interview result declared on that day. In Amul probation period is different for different types of person.subject knowledge genereral knowledge etc. 5. They are studies in detail & not suitable application are rejected & other kept for further process.Interview : Remaining applications are then called for interview in this interview person personality . . 4. 3 month for workers If any person is not suitable for his job then they have a write to terminate their services also.61 3.Medical checkup: Selected person sent for medical checkup medically fit then section is done & when person 6.Selection : Medical fit person gave offer letter & then person is join in a work.Scrutinisation of application: After collection of application. 6 month for clericals. 12 month for officers.
Supdt Sr.F grades of workers.Wages are deducted according to the grade of works.C . Following are the minimum & maximum pay scale for diffeent categories of persons. officers Assistant Sr.62 WAGES & SALERY ADMINISTRATION The wages are paid in cash & are also credited in the sawing & Bank Account of the employees.M Manager Deputy Manager Supdt Dy.D. Payroll Systems Pay scale 7000 to 15000 5000 to 11000 3900 to 8300 3500 to 7800 2300 to 6200 1800 to 5480 1550 to 5078 1300 to 5480 950 to 3645 750 to 3684 300 to 350 280 to 895 195 to 68 175 to 60 Post M.E.Clerk Grade „C‟ Grade „D‟ Grade „E‟ Grade „F‟ Grade Manager Manager Manager Manager Manager Officers Officers Officers Clerical Clerical Workers Workers Workers Workers Total NO of employees are include in Amul Dairy at anand.D G.M A.G. GRADE Manager Officier Supervisor & clerical Workers MANPOWER 54 209 8 1083 1764 .B.Amul has A.
Per kg. All the workers of the organization get tea .Canteen Facilities : Amul has its own Canteeen for its workwrs as welll as staff members .63 LABOUR WELFARE Manpower is the lift hood of an organization.It is Property coduct then only the organization can work Efficiently & properly. 6.Education Facilities : Amul is also given Education facilities to its own workers children maximum to Rs 1000.and shoes for workers safety TRAINING & DEVELOPMENT .Amul has its own medical hospital within Organization . breakfast at minimum rate Tea & coffee 40 Paise per cap>Dry fast food Rs. 4. 3.googol .Loan Facilities : They given loan to workers. 2.Safety: Amul also provide hand .Bonuos: Amul given bonos before Diwali to their workers & office staff also.Lunch dish rs 5 per dish.Medical Facilities: Amul also provided Medical facilities to its workers. 1. 5.coffee.
Training is or process of leaving a sequence of programmed bahaviour . 2. 1. young talented officer are send for training their time period is 2 year. regarding various Amul adopts two type of Appraisal system.performance Appraisal Training is provided to the capable & responsible person in Amul.It is a system to improve the skill.Divisional.Manager proposal. 1. Those who are selected for training has to submit their report after completed their training. 3.for Nearly joint 2. It is highly useful in making decision personnel Aspect such as promotion & merit. Manager proposed for training is to be send to different training institutions like IEM.Promoters from one places to another performances Appraisal period far trainees are one-year temporary workers. PERFORMANCE APPRAISAL The process of evaluating the performances & Qualificaton of the employees in term of the requirement of the job for which he employed is said to be performances appraisal system. Training in Amul is done by three ways. 1 ½ year Managerial & Engineers .Employment are analyzed about their performances to their job.64 Every organization needs to have well-trained & experienced people to perform the activate that have to be done. So.IRMA etc.
” .T. salary etc.65 Trainer ¾ year . therefore. There movements are transfer and promotion. status & job conditions of the new positions are approximately the same as of the old. of any company to change position of employee as soon as their capacities increase and opportunities warrant. Clerical 4 supervisor 2 year. the new positions have higher pay. changes in which the pay. In the case of promotion.C.I. The former terms refer. change for successful result of the organization for which they work are consolingly increased. “Top executives tend to choose those who are carbon copies of them selves. and who passed only S. workers 1 year.I. Promotion Promotion means increased in authority.S.T. Officers 3 year. and for non-graduated and non I. In Mother Dairy promotion policy is to take both on merit and or seniority basic they have eloped merit aim seniority base. when employees are placed in position in which whey can be most productive. It means to do liftman of an employee with in the organization and push in direction of top level. generally after every seven years promotion is given to graduate and diploma holder and who pass I. It should be the aim. The primary purpose of a promotion is to increase the effectiveness services and profit objective. PROMOTION AND TRANSFER POLICY Internal movement of present employee fills many vacancies. status. then person get promotion after nine years. responsibility. status & job conditions as compared with the old.
However that the salary. Transfer are made as and when need arise or when demanded employees. Employees are subject to transfer one department to another department of one shift to another shift. may be more of less or remain the same. Rs. labour transfer is very rate in this unit. Mgr. responsibilities etc. Wages and Salary Amul Dairy normally refers to the weekly or monthly rate paid to decrial administrative and professional employees. The authority. weather local or out to station or from one establishment to another establishment/branch/factory of the company. For the transfer there so no fixed policy. 45 per day. Overtime work Those wants to work 5 to 6 hours more and above their they get double are overtime of their salary. For unskilled workers Rs. 3287 per month. . General manager scale 3000-5625. For office the mutual transfer is there and also requirement of person met with transfer but for workers.66 TRANSFER Transfer means change in work. 8532 scale 41008050 for assi. place or department etc. for skilled workers Rs. Scale 155-359 for Sr. Dairy allows only shift Hansford to workers from one shift to another shift. status and responsibility of the employees shall not be changed by such transfer.
PROVIDENT FUND SCHEME The employee provident fund act came into force on 1st Nov.25% is deposited on bank. It is the responsibility of the state to enact provision for the working classes. This is certainly a great step in the history of the industrial worker. 7. . which are given to the officers and workers for Amul Dairy. It means for the retires life of the persons. as he assured of something to depend upon at times of sickness or disability. It is also the give a lead in the matter on a voluntary basis. 1952. make it obligatory on the part of certain employers for his dependents in case of his early death. But old age and unemployment insurance as in other developed countries is still a dream. Which is one of the government social security measures.67 The following is the salary grade and many other allowances. It also provider for such benefits to dependents of industrial accident. all the factories with 20 or more employees. The employees provident fund act. In “Amul Dairy” has followed the EST Schemes. that employee whose monthly basic does not exceeds 6500 for employee 5055%. At present it applies the companies which has 20 of more employees. Working of EST Scheme Employees state insurance act make provision for cash be benefits for employees in the event of sickness and disability on account of industrial accident. The aim of provident fund scheme is facilitate the social security.
policies. work. Weather amount by this way is collected. promotion. The grievance of workman shall be redressed.68 The “Amul Dairy” provide 12% provident fund as per act our of his 12% pension 8. For the settlement of grievance there is a welfare officer in deity for this they believe in management by working and any problem or grievance is solved by way of justice. leave. transfer. The producer of talking and sowing such problem is known as grievance handling procedure. If the finds part of the grievance justified and part of the grievance unjustified will still register his comments. agreements etc. .33% is transferred into reserve provident fund. This is benefit for the workers. assignment. working condition. and interpretation of service. GRIEVANCE HANDLING PROCEDURE Grievance means complains or dissatisfaction arising among employees due to payment. The aggrieved workman in the first instance may obtain the grievance from personnel department and submit his grievance in person in the proscribed for to his immediate superior who would. overtime.
civil commotion. the workman effected shall be notified by notices put upon the notice board fixed near the time keeping office and at administration building as soon as practicable and the work will be resumed and whether they are should leave the factory and when they should leave the factory.69 COLLECTIVE BARGAINING Collective bargaining is an agreement between employees and employers. epidemic. which facilitate the growth and development of trade unions act 1926 confess on the workers and employers or the purpose of regulating the relations between workman. TRADE UNION “Idarnonious in industrial relations. shortage of raw materials/quell/power etc. The workman shall not go on strike without given 15 days notice. slow down or other causes beyond the control of the management stop any machines stop any section or department or the establishment wholly or partially as may be considered necessary or lay off any number or workman. periodical repairs. or accumulation of stocks or adviser trade condition. by the way its an agreement to diminish the future and present different between both. for between employees and employers. In the Amul Dairy if the problem arises. The management may at any time. based on freedom of association are essential for the smooth working of process of production”. in the even of. or for . This way can help to maintain good relationship with other. fire catastrophe. break down of the machinery. it can be solved by way of meeting and the decisions made are traded as agreements. In the event of such stoppage during working hours. The above statement is the basic principle.
Packing means all the activities involved in designing and predicting the container or wrapper for a product. For example shrikhand is packed in 10 g.Fixing Packing is aimed at impressing the buyers through colorful attractive and eye caching of the product. And it includes any federation of two or more trade unions The primary object of a trade union the popular sense is to protect and advance the interest of the workers who are its member. polypropylene cups. A trade union of person whether temporary or permanent primarily for the purpose P. or business. So it is desirable to have union of workers recognized by the death.coding ------.m.F. The union raises the voice their interest as also the union workers for improvement of the life style of the workers through bargaining for increasing monitory benefits. The importance of packing has increased considerable in the area of marketing recent years. Packing Process Stitching ------.m. There are 1200 workers.70 imposing restrictive conditions of the conducts of any trade.There are separate department for packing of the entire product. Thus trade union is the combination of workers to solve their problems & to maintain cordial relation. under the brad name “Amul” Product Specification Meets BIS specification No. regulation the relation between workers and workers.IS:2785 . & 500 g.
M.71 V.PATEL COLLEGE OF MANAGEMENT STUDIES GANPAT UNIVERSITY. KHERVA .
(Of the Amul dairy on year ending 31-03-2005)
24545.14 Gross value As per schedule 3 col- 5
18437.29 Less depreciation As per schedule 3 col- 9
6107.85 Net assets 0.00 Capital work in progress Investments 0.20 National saving certificates 433.40 Share investments 140.00 Fixed deposits 553.60
0.18 433.40 80.00 513.58
STOCK 6408.39 Trading stock 1253.97 Stores 7662.36 Advances & Debtors 178.64 Deposits 0.13 Due from soc... 166.96 0.01 7989.62 1681.64 9671.26
237.49 Advance 8006.97 Trade debtors 222.2 Sundry debtors 69.18 Income tax Deposits 552.26 6764.65 365.61 74.50
Cash & Bank balance 286.39 With bank 1932.45 Deposits in bank 0.86 On hand 2219.70 0.00 Deferred revenue expenditure
396.57 998.29 0.83 1395.69 70.90
Balance sheet no. 2
31-3-05 Liabilities (Rs.)
Authorized share capital 2000.00 1395.42 Share capital Reserve fund & other fund 2057.23 Grants. 2162.34 Redeemable dab… 1175.06 Loans: 5330.00 UTI Bank 500.00 UTI Bank cash credit 1000.00 Short-term loan 7330.00 2858.10 Fixed deposits Current liabilities: 285.46 deposits
4290.00 500.00 500.00 5290.00 3263.70
3444.98 Due to soc… 1049.46 Out standing again exp… 2661.84 Purchases 491.46 Sundry creditors 7933.20 4160.40 955.75 2989.69 438.72 8891.59
Provisions: 0.00 Fringe benefit tax 4.67 Bad debts 2.87 Investment 25.67 Leave encashment 22.15 Decline in stocks 311.23 Net profit during the year 30.00 9.67 2.87 26.66 0.00 69.20
00 Gross block As on 31-3-06 5 200.04 31-3-05 11 200.72 884.23 3.49 61.38 145.41 68.00 86.12 0.75 19409.00 0.19 0.88 24545.88 Gross block Additio ns 3 0.23 452.59 138.16 Gross block Sales or Transfer 4 0.00 0.20 3485.00 1.11 0. 8 0.22 613.55 0.20 1745.00 4.25 159.44 3.69 0.00 Net block Net block 1 Land Building Plant Railway Vehicles Dead stock Com… Cans Library Live stock TOTAL 7 0.00 Depre.32 2318.29 0.60 17552.51 0.30 25225.85 .00 0.32 188.28 285.00 37.39 55.87 19.49 631.00 Depre.10 575.66 6107.07 0.06 0.38 117.20 3096.84 529.87 413.78 17.32 0. Addi.14 839.92 19870. Fund As on 1-4-05 6 0.09 18437.40 470.67 67. Depre.20 3160.85 4.67 56. Fund As on 31-3-06 9 0.38 107.66 64.72 1685.36 45.04 Depre.00 64.00 0.78 0.04 1.95 98.34 0.66 23.27 20256.15 1.35 1.29 1887.73 551. on Sale.00 53.45 0.65 2.00 31-3-06 10 200.24 0.00 9.69 446.20 0.96 101.00 25.43 4968.20 1784.56 3.38 171.59 4.00 0.00 1415.00 1312.00 0.99 444.00 7. Redu.00 103.76 BALANCE SHEET (ASSETS) Assets Gross block As on 1-4-05 2 200.49 3.00 4.22 896.26 0.74 0.72 123.55 15923.85 2.83 1.
. This is my remember able moment to have visited in „AMUL DAIRY ‟. The management of company has kindly provided me all the necessary information for preparing the project report.78 CONCLUSION Overall present position of the organization is too sound & the future seems to be a very bright one. The members of management are very efficient and co-operative.
a professional manager. Ms Heredia is an occasional writer. the Kaira District Cooperative Milk Producer's Union and its evolution into a fantastic new paradigm of development.Dalaya. The Amul India Story is a stimulating excursion into a dream that is now reality. . and sometimes lectures on her favourite subjects: music. empowerment.a farmer.. a patriot. she presented a bouquet to the guest of honour. She and her family have sampled the taste of Amul Condensed Milk and Amul Cheese through their various progressive stages. aged four. laced with several fascinating anecdotes. who see their goal steadily and aim for it unswervingly.. the book chronicles the daring initiatives and dynamism displayed by a team of committed individuals . For success attends only those who persevere." The author. the book traces the birth of a small movement in Gujarat. who persevere with dedication and faith in the cause they are fighting for.The Amul India Story: Ruth Heredity "So persevere. literature and history. Ruth Heredia's connection with Amul dates back to the inauguration of the Amul Dairy when. loves animals (especially dogs). Pandit Jawaharlal Nehru.. and enjoys a good movie or a tennis match. and dream realization. Tribhuvandas Patel. has been a librarian. Blessed with the vision of Sardar Vallabhbhai Patel. V. She has a post graduate degree in English.Kurien and a technologist..M. if necessary. A fast-paced narrative. This is a story of faith.79 BIBLIOGRAPHY BOOKS:BOOKS: . H.
with his dedication and integrity. M. history and culture. travel. gave the professional management skills and necessary thrust to the cooperative. Tribhuvandas Patel. in all its complexity. then hardly 33. Prime Minister Lal Bahadur Shastri was to give further impetus to the dairy cooperatives by inviting Dr Kurien to replicate what came to be known as the Anand Pattern. rich in anecdotes and revelations of how India's White Revolution became possible.80 with all the elements that make a story more interesting . a senior columnist and commentator on a whole range of national and international issues is an author of over 35 books on diverse subjects such as journalism. M. after a brief stint as a chemist. Dr Rajendra Prasad. the dairy of the Kaira District Cooperative Milk Producer's Union. was the power behind the farmer's organisation. Over the years the cooperative prospered. biography. in Gujarat.V. which was to make India a major milk producing country. laid the foundation stone of a modern dairy. KAMATH.V. after the township of Anand. which came into existence after a struggle against great odds. 73. It is an exciting piece of work and a story that has never been told before. Later. Contributing Editor United Asia and Sunday Editor of The Times of India. politics and philosophy. Management Kurien Style: MV Kamath Four decades ago. Sardar Vallabhbhai Patel and Morarji Desai provided the inspiration for the dairy. . Varghese Kurien. editor of Free Press Bulletin and Bharat Jyoti. the then president of India. humour and the thrill of anticipation. Kamath has successively worked as a reporter in the Free Press Journal.. Starting his career in journalism. Kamath has told the fascinating saga of the success of first AMUL and then Operation Flood.passion.
He retired in 1981 as editor of The Illustrated Weekly of India and currently writes for over a dozen newspapers and journals. Kamath is a founder member of the Foreign Correspondents Association. He is actively connected with a number of social and public institutions in Bombay and Karnataka and was recently nominated as member of the Executive Board of the Manipal Academy of Higher Education. Washington DC and has covered every important international gathering between 1953 and 1978. which was to make India a major milk producing country. rich in anecdotes and revelations of how India's White Revolution became possible . in all its complexity.V. It is an exciting piece of work and a story that has never been told before.81 A former president of the Bombay Union of Journalists. M. Kamath has told the fascinating saga of the success of first AMUL and then Operation Flood.