1 Do you have laptop computer(s)? A- Yes (113) B- No (43) 2 Mostly, your computer is used for?

A- Entertainment (82) B- Study (17) C- Work (53) D- Others (4) 3 Which brand(s) of laptop do you have? If you haven't, which brand(s) will you purchase? (Allow to choose more than one option.) A- Apple (42) B- BenQ (11) C- Dell (19) D- Fujitsu (22) E- HP (22) F- Lenovo (35) G- Samsung (21) H- Sony (17) I- Toshiba (8) J- Others (15)

4 Had you get any Lenovos advertisement in the past year? If yes, please advice the message from? (Allow to choose more than one options) A- No (60) B- Newspaper (29) C- Internet (45) D- Friends/ Relatives (26) E- Television (14) F- Magazine (39) G- Billboards (5) H- Poster (12) I- Others (3) 5 Did you purchase any Lenovo laptop?

A- Yes (30) No, but I will choose Lenovo when I need one. (Please skip Q6VQ8 Bto Q9 directly.) (29) No, I will not choose Lenovo laptop. (Please skip Q6VQ10, go to Q1 Cdirectly.) (97) 6 When did you purchase it? A- <=3 months ago (9) B- 4V6 months ago (7) C- 7V9 months ago (5) D- 10V12 months ago (2) E- > 1 year ago (28)

7 Where did you purchase it?

A- Lenovo branded store (at Shatin) (6) B- Lenovo online store (4) Reseller store(e.g. Broadway, Fortress, PCCW, Citicall, Chung Yuen, CetcK) (25) D- Reseller online store (e.g. price.com.hk) (2) E- Others (9) 8 The price in HKD of your Lenovo laptop is? (If you have more than one, please select the price of the latest one.) A- <$3,000 (4) B- $3,000 - $3,999 (2) C- $4,000 - $4,999 (10) D- $5,000 - $5,999 (4) E- $6,000 - $6,999 (8) F- $7,000 - $7,999 (6) G- $8,000 - $8,999 (4) H- $9,000 - $9,999 (2) I- $10,000 - $10,999 (2) J- $11,000 - $11,999 (2) K- $12,000 - $12,999 (0) L- >= $13,000 (1) 9 Which model(s) you have purchased or willing to purchase? 10 Why you choose Lenovo laptop? (Allow to choose more than one options) A- Professional (17) B- Stable Performance (18) C- High-end (11) D- Attractive Style (10)

E- Acceptable Cost (25) F- Good Post-sale Service (3) G- Good Brand Image (19) H- Multifunction (3) I- Others (2)

11 Why you dont choose Lenovo laptop? (Allow to choose more than one options) (Please skip this question if you purchased or will choose Lenovo laptop A- Low-end (19) B- Unattractive Style (48) C- Costly (20) D- Bad Post-sale Service (7) E- Bad Brand Image (20) F- Inadequate Function (10) G- Others (20)

12 Please give the weight (1-6) of below factors which you will consider be purchase a laptop computer: ***1 means Less Important and 6 means Most Important*** Brand Name A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (8) (5) (22) (36) (57) (28)

13 Colorful Case A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (12) (21) (40) (45) (26) (12)

14 Economy A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (6) (10) (16) (36) (55) (33)

15 Good Post-sale Service A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (6) (7) (19) (35) (51) (38)

16 High Processing Speed A- 1 (5) B- 2 (5) C- 3 (10)

D- 4 (22) E- 5 (50) F- 6 (64) 17 High Resolution Display A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (3) (4) (17) (36) (54) (42)

18 Multifunction A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (5) (3) (16) (36) (53) (43)

19 Thin and Light A- 1 B- 2 C- 3 D- 4 E- 5 F- 6 (9) (1) (14) (35) (44) (53)

21 Your age A- <= 15 (0) B- 16 - 20 (8) C- 21 - 25 (46) D- 26 - 30 (53) E- 31 - 35 (28) F- 36 - 40 (11) G- 41 - 45 (5) H- 46 - 50 (3) I- > 50 (2) 22 Your education level A- Primary (1) B- Secondary (40) C- High School (43) D- University (54) E- Postgraduate (18) 23 Your gender A- Male (63) B- Female (93) 24 Your income A- <= $5,000 (15) B- $5,001 V $9,999 (23) C- $10,000 V $14,999 (56) D- $15,000 V $19,999 (22) E- $20,000 V $24,999 (19)

F- $25,000 V $29,999 (6) G- $30,000 V $34,999 (8) H- >= $35,000 (7) 25 Your occupation A- Executive/Managerial (11) B- Professional(doctor,lawyer,etc.) (3) C- Academic/Educator (7) D- Computer Technical/Engineering (13) E- Other Technical/Engineering (3) F- Service/Customer Support (13) G- Clerical/Administrative (17) H- Sales/Marketing (30) I- Tradesman/Craftsman (1) J- College/Graduate Student (10) K- K-12 Student (2) L- Homemaker (2) M- Self-employed/Own Company (7) N- Unemployed, looking for work (3) O- Retired (0) P- Other (34)
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