Explain how service emerged in industrialization and post industrialization period ?

Industrialisation period The period between 18th and 19th century is regarded as the industrial revolution era world over. There were many inventions, new transportation modes, technological breakthroughs and scientific discoveries that took place during this period especially in European countries. As the income of people increased, the demand for food also increased, paving the way for demanding industrial goods. Moreover, due to the growth in farm techniques and machinery, there was an increase in the productivity of labour. This led to the decrease in costs for agricultural products thus decreasing their share in Gross Domestic Product (GDP)> this same relative labour productivity concept also reduced the requirement for agricultural workers as the employment opportunities were more in the industrial sector compared to agriculture, the industrial output took over a large share of GDP< making employment predominant in the industry. Post industrialization After 19th century when major industries were already established and when the income of people was expected to grow, more their requirements became more materialistic , they began to demand for more services in health, education ,and entertainment sectors.

How does the deregulation industry increases the service requirement ? The changes that have occurred in deregulated industries and the professional services have paved way to greater demand for services and marketing plans. In the early decades, most of the big services industries have been deregulated by the government in countries like United States. This led to the marketing decision being partially controlled by the individual firms in some of these countries. The professional service providers like physicians, engineers, accountants and architects suggest fresh concepts and approaches for their businesses. This is because of the competitiveness of the industries and professional standards have also been modified to enable advertising. The professionals have even stopped using the word Marketing and seek new ways to segment their clients and to achieve advantage among the competitors.

Discuss the six criterias of perceived quality of Gronroos ? In Gronroos perceived service quality model, expectations are processes of market communication, reputation of the services organization, customer requirements, and experience is a result of technical and functional quality that is filtered through the image. This service quality model

shows the presence of a perception gap. The model can be applied in a practical scenario, as it shows the elements that contribute to each portion of the gap.

Evaluate the Employee Role of Dominance. Theme of dominance explains about over enthusiastic employees who instead of creating a pleasant experience and up in creating exactly the opposite experience. For example, a hotel staff who is overcautious or over polite to customers might make the stay uncomfortable for customer. Employees must take care not to be overcautious and hindering customers privacy. They must draw a line between helping too much or not helping much.

What is service differentiation? Explain service differentiation strategies ? Service differentiation strategies As we have learnt the various types of strategies used for positioning, let us now discuss about service differentiation strategies . Differentiation of service depends on the type of business. For example if you are in a highly regulated business, your may have limited choices. Identity a totally new market or type of product or service, however, the possibilities around. Successful differentiation needs you to understand your customers and talk to them often, and then you will know the requirements of the customers. It also needs you to offer your services long before your competitors offer. Offer services to your customers in such a way that they should feel really good about doing business with you. The following are some of the ways through which you can make customers feel good about business : Fast delivery of the services : Delivery the services before one day or one hour before customers think possible. Select unique channel for the service : Use unique channel like phone or internet to offer a service. Before/during/after-sales support : Make sure to ensure that you will be there to support your customers in case of any issues with you service.