E-Business Consulting Project Management

Dr. Fadi Fayez

Task (1) Masoud Pazouki 0810175

Executive Summary

Radiance General Trading LLC is an established corporation in 1999 located in Dubai. The company represents various cosmetic production companies located in China and serve as distributors for consumers located within UAE and the Middle East. Some of the Chinese factories represented in the UAE by Ever Beauty Trading LLC include Leche, Yada, Talameh. The target market of Radiance General Trading LLC is the middle and low class adult females. The current trend indicating the high increasing rate of the population of the target markets as well as the increase in internet usage They are looking forward to facilitate easy and rapid communication between consumers, retailers and the managers of Ever Beauty Trading LLC through creating their company website. It is forecasted that the following sales will be achieved twelve months from the development and launching of the website: Source of Sale 1st Quarter 2nd Quarter 3rd Quarter 3rd Quarter Totals Support Contracts With support contracts Units Sold 28700 52500 78500 11770 25790 Revenue from Unit Sales $1,219,750 $2,231,250 $2,170,000 $5,281,790 $10,623,250 $616,790 $11,240,040

The Goal
The goal of this consulting project is to lead the company in a way to achieve higher market share and expand their business into new markets. That is done by defining their business plan and developing their informative website.

The Objectives:
Evaluate the market context the Radiance General Trading

Identify their customers segments Analysis their current products portfolio Assess Radiance General Trading costs and spending Identify their high rate and potential customers Understand online customers expectation Identify and evaluate their competitors strategies Develop a sustainable competitive advantage Allocate the informative website Select a domain name Track customers activity through web usage Develop the mobile application

Outcomes:
As a result of this consulting project Radiance General Trading will be able to : Better understand their market segments and increase their market share through usage of technology and build competitive advantage Inform their customers faster and easier of their new products Refine the products range through the customer feedback Attract new customers

female segments of the population between the ages of 15 and 64 in the middle and low class will be the target consumer base of Ever Beauty

Companies Stakeholders:

Stakeholders

Government

All the Government department interact for the company local activity and Import and Export government departments of GCC countries and China

Employees

12 Full time Employee in Dubai , 7 employee in China

Customers

Local UAE and GCC medium low class of Adult female

Suppliers

Chinese supplier such as:

Leche, Yada, Talameh

Creditors

Contracts

Trade Unions

Union Trading company

Owner(s)

Nada Naiif

Investor

Nada Naiif

Financial Community

First Gulf Bank and RAK Bank Loan

Feasibility Study:

Economic Feasibility
The radiance company uses the cash flow analysis for their cost- benefit analysis techniques which is shows here, and that indicate the launching the website is beneficiary a the total cost is less than the total benefits.

CASH

FLOW FOR FISCAL YEAR AFTER THE LAUNCH OF THE WEBSITE

RADIANCE GENERAL TRADING LLC CASH FLOW STATEMENT May-11 Jun-11 1,052,0 125,000 17 Jul-11 958,22 6 Aug-11 925,80 5

Sep11 876,8 87

Oct11 834,4 31

Nov11 796,1 73

Dec11 748,8 40 Jan-12 709,1 02

Feb12 663,8 05

Mar12 627,2 32

Apr12 614,5 67 Total

Beginning Cash Flow Cash Inflows (Income): Cash Inflows (Income): cash collections Investment Income Other Total Cash Inflows Available Cash Balance Cash Outflows (Expenses): Advertising Bank Service Charges Insurance Interest Inventory Purchases Maintenance and Repairs Operating Supplies Payroll Payroll Expenses

12206 23316 100000 0 102331 6 1,148,3 16 28,140 1,080,1 57 52773 1,010,9 99 53849 979,65 4 56875 933,7 62 62,87 5 897,3 06 71725 867,8 98 77110 825,9 50 88740 797,8 42 12206 0 785,8 65 28140 52773 53849 56875 62875 71725 77110 88740 0

12744 4

17303 8

93794 5 0

127,4 44 754,6 76

17303 8 787,6 05

0 19379 45 97217 14 0 21500

45000 200 1200 200 1200

10000 200 1200

35000 200 1200

25000 200 1200

15000 200 1200

25000 200 1200

15000 200 1200 200 1200

15000 200 1200

15000 200 1200

15000 200 1200

0 2200 14400 0

10000 1200 500 25000 5000

7500 0 500 27500 5500

5000 0 500 30250 6050

938 0 500 34787 6957

938 0 500 40005 8000

938 0 500 46006 9201

938 0 500 55207 11041

938

938

5000

938

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25004 1200

500 66249 13250

500 79499 15899

500 81334 16266

500 81334 16266

500 82157 16431

6000 62432 8 12986 1

Sales Commisions Professional Fees Communication Rent Office Supplies Permits & Liscences Utilities & Telephone Travel Taxes Other: *Annual Training for Salesmen Sub-total Other Cash Outflows: Capital Purchases Loan Principal Owner's Draw Other: Sub-total Total Cash Outflows Ending Cash Balance

2332 4000 10000 5000 1000 5000 867

2814 2000 3000 5000 850

5277 2000 3000 5000 850

5385 2000 3000 5000 850

5688 2000 3000 5000 850

6288 2000 3000 5000 850

7172 2000 3000 5000 850

7711 2000 3000 5000 850

8874 2000 3000 5000 850

12206 2000 3000 5000 850

12744 2000 3000 5000 850

17304 2000 3000 5000 850

93795 22000 43000 60000 9350 5000

867 3000

867

950 6000

950 6000

950

950 6000

950

1077

1077

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11659 21000 0 0

7000 71299 111931 70194

10276 7 99331 91133

11905 8

11684 8

11903 7

14363 3

14010 9

14565 7

7000 13309 97 0

25000

10000

15000

10000

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90000 0 0 0

25000 96299 1,052,0 17

10000 121931 958,22 6

15000 85194 925,80 5

0 10276 7 876,88 7

0 99331 834,4 31

10000 10113 3 796,1 73

0 11905 8 748,8 40

0 11684 8 709,1 02

15000 13403 7 663,8 05

15000 15863 3 627,2 32

0 14010 9 614,5 67

0 14565 7 641,9 48

90000 14209 97

Technical feasibility
The Radiance General Company has some strength point and weakness. The radiance company has high variety of products and located in place that has high potential demand of their products therefore the radiance decided to target more costumers as well as enhancing their relation with their existing customers and in order to achieve that they plan to develop an informative website as well as creating mobile app for the smart phone. The Initial study analyzes shown that it is possible to implement this technical solution to ensure that they could achieve the effectiveness to their business. In order to implement the website their IT department and marketing department will involve in order helping me to develop a real user-friendly and helpful website in order to improve their customer relation and increase their sales.

Operational feasibility
Through the operational feasibility we need to make in consideration that the solving the problem worth or does the problem solving works? In answer to that , I can mention developing an informative website is connecting to our potential customers through a new marketing channel as well as it helps to improve the customer relationship so all that will lead to keep our existing customer and make them more satisfy as well as attracting new number of customers. As the forecasting of sales and cash flow already showed it will be beneficiary for radiance to develop their website. The management in order to control and process the website, I need to mention because for now they will only implement an informative website there will be no problem except updating the website content which can be done by Radiance IT department , also they need to be more responding regarding to customers to be more success.