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Estimated 21.4 million Urban Indians using the net with some
regularity (at least once a month).
User-ship 22% growth over the previous year’s 17.5 million.
Total urban net users (including occasional users) are around
25 million.
Growth is noticeable in both ‘spread’ and ‘depth’.
Visible signs Around 20% new users added (using net for less than a year).
Proportion of users coming from ‘non-metros’ up at 50%.
of Spread! Usage from cyber cafes (non-exclusive) goes up to 46%.
60% of users come from SEC B and C. 42% visit language
websites also.
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India Online 2006: Top Line Findings
Shopping! A 40% growth over the 4.2 million who bought online last
year.
65% of online buying takes place from homes.
Average monthly spend of Rs.1,205 from homes and Rs.2,425
from offices.
36% of all net users do online product search.
Air, train and movie tickets have the best search-to-buy
ratios. Mobiles and health & fitness products have the worst
ones.
Only 38% online buyers pay by credit cards.
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India Online 2006: Top Line Findings
Emailing 89
Popular Read/Search/Contribute to Blogs 86
Online E-Greetings
Job Search
57
53
Activities News & Events 53
Preferred Google 21
Rediff 14
Websites* Indiatimes 5
Hotmail 5
MSN 4
Sify 1
Naukri 1
Moneycontrol 1
Orkut 0.5
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India Online 2006: Top Line Findings
Emailing Yahoo 37
most by Online Shopping Ebay 38
Info Search Google 77
online Job Search Naukri 49
News & Events Indiatimes 16
activities* Matrimony Bharatmatrimony 33
Dating/Friendship Yahoo 35
Book Travel
IRCTC 38
Tickets
Cinema Yahoo 13
Music Raaga 17
Games Yahoo 31
Sports ESPN Star 22
Mobile Ringtones Rediff 23
Financial Info Moneycontrol/CNBC 11
ISPs VSNL
Bharti / Airtel
10
9
12
12
Sify 7 6
Reliance 7 6
5
India Online 2006: Top Line Findings
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India Online 2006: Top Line Findings
Email : sanjay@juxtconsult.com
Website : www.juxtconsult.com