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TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

1.1.1. 1.1.2. 2.

Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. 2.2. By Athletic Apparel and Footwear, 2006-2012 By Geography, 2006-2012

3.

India Athletic Apparel and Footwear Industry Introduction 3.1. India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

3.1.1. 3.1.2. 3.2.

India Athletic Apparel and Footwear Market Segmentation Atheltic Apparel by Gender, 2012 Atheltic Footwear by Gender, 2012 Atheltic Footwear by Product Categories, 2012

3.2.1. 3.2.2. 3.2.3. 3.3. 3.4. 3.5.

Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011 India Athletic Apparel and Footwear Market: SWOT Analysis India Athletic Apparel and Footwear Industry: Trends and Developments

3.6. India Athletic Apparel and Footwear Market Future Outlook and Future Projections, 2013-2017 3.7. Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017 Population, 2006-2017 Consumer Expenditure on Clothing and Footwear, 2006-2016 Per- Capita Expenditure on Apparel and Footwear, 2006-2017

3.7.1. 3.7.2. 3.7.3.

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3.8. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear Market 3.8.1. 3.8.2. 3.8.3. Bata Woodland Liberty Shoes Ltd.

4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 4.1. By Geography, 2013-2017

4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects 5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 5.1. NIKE Company Overview Business Strategy Financial Performance, FY2008-FY2012

5.1.1. 5.1.2. 5.1.3. 5.2.

Adidas Group Company Overview Business Strategy Financial Performance, 2008-2012

5.2.1. 5.2.2. 5.2.3. 5.3.

PUMA Company Overview Business Strategy Financial Performance, 2008-2012

5.3.1. 5.3.2. 5.3.3. 6.

Appendix 6.1. 6.2. 6.3. Market Definitions Abbreviations Research Methodolgy 3

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6.4.

Disclaimer

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LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012 Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector on the Basis of Contribution in Percentage (%), 2012 Figure 7: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 20062012 Figure 8: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 20062012 Figue 9: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 10: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 11: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 12: Market Share of Major Players in India Athletic Apparel and Footwear Market in Percentage (%), 2011 Figure 13: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 14: India Population in Million, 2006-2017 Figure 15: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 Figure 16: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017 Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 5

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Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY2012 Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY2008-FY2012 Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY2008-FY2012 Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012

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LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 4: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012 Table 5: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Table 6: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 7: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 8: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 9: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects Table 10: Total Number of NIKE Stores in the World in Units, 2011 Table 11: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY2012 Table 12: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011 Table 13: Adidas Production of Athletic Apparel in Million Units, 2008-2011 Table 14: Adidas Group Asia Pacific Research and Development Centers in Asian Countries Table 15: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011 Table 16: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012 Table 17: PUMA Number of Employees by Geography, 2009-2011 7

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Table 18: Correlation Matrix of India Athletic Apparel and Footwear Market Table 19: Regression Coefficients Output of India Athletic Apparel and Footwear Market

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ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE, 2006-2012

BY ATHLETIC FOOTWEAR, 2006-2012

The athletic footwear market in Asian countries has experienced unwavering growth over the last five years on account of the changing fashion trends and shifting consumer preferences towards popular brands following the Beijing Olympics in 2008 and Asian Games in China in 2010, the interest in sports and the demand for sporting goods such as sports apparel and footwear soared further. The athletic footwear market in 2010 registered a strong demand for walking, running the revenue of the market was recorded to be USD ~ million in 2010 which further rose by 13.3% in 2011 and reached USD ~million Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

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ASIA-PACIFIC ATHLETIC WEAR MARKET SEGMENTATION, 2006-2012

BY GEOGRAPHY, 2006-2012

sportswear has made a vast incursion into general casual wear with most of it being designed for specific functions such as football t-shirts, running footwear and tracksuits. growth in the Asia-Pacific athletic apparel and footwear market is primarily driven by China and India which have emerged as the largest suppliers of athletic apparels and footwear in the world. The impending international sporting events and the consequent increase in the sportswear penetration China has been the largest contributor to the revenue of athletic apparel in Asia-Pacific region accounting for nearly ~% of the market in 2011, followed by Japan with a share of ~% in 2011 and generating revenue worth USD ~million during the year. India has been the smallest contributor to the athletic apparel market contributing nearly~% to the overall market in the region in 2011 thereby generating revenue worth USD ~million during the year

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Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
100.0% 90.0% 80.0% 70.0% 60.0% Paercentage (%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 China 2008 Japan 2009 Australia 2010 India 2011 Others 2012P

Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Countries China Japan Australia India Others Total 2006 2007 2008 2009 2010 2011 2012P

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Figure: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
100.0% 90.0% 80.0% 70.0% 60.0% Percentage (%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 China 2008 Japan 2009 Australia India 2010 Others 2011 2012P

Table: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Countries China Japan Australia India Others Total 2006 2007 2008 2009 2010 2011 2012P

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INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET SIZE BY REVENUE, 2006-2012

BY ATHLETIC APPAREL, 2006-2012

Athletic apparel was considered to be a niche segment of the retail industry in India. However, over the last few years, the market for sportswear The athletic apparel market in India is has witnesses a boom period This was due to presently valued at USD ~ million in 2012 the growing affluence The athletic apparel segment of the market has showcased tremendous performance over the years. In 2006 and 2007, the market inclined by 8.4% and 10.1% respectively. This market is predominantly Figure: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 20062012
600.0 500.0 400.0 300.0 200.0 100.0 0.0 2006 2007 2008 2009 2010 2011 2012P which is nearly ~% of the overall athletic wear market in the country.

USD Million

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INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET SEGMENTATION

ATHELTIC APPAREL BY GENDER, 2012

Athletic apparel market in India is majorly contributed by menswear which accounted for a share of ~% in 2012 and generated revenue worth of USD ~ million. Womenswear is the second largest segment of athletic apparel market in India with a share of nearly ~% of the overall USD ~ million athletic apparel market in 2012 Figure: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012

Men

Women

Kids

Table: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012
Gender Men Women Kids Total Revenue( USD Million)

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ATHELTIC FOOTWEAR BY PRODUCT CATEGORIES, 2012

athletic footwear market over the period 2006-2012 has witnessed a strong demand for walking, gym and jogging or running shoes due to the growing preference towards healthy life amongst the people of India. Walking and running footwear accounted for the lions share of ~% in 2012 and generated revenue worth of USD ~ million during the year.

Figure: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012

Walking and Running Footwear Lifestyle Footwear

Soccer Footwear

Tennis Footwear

Basket ball

Others

Table: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012
Athletic Footwear Categories Walking and Running Footwear Lifestyle Footwear Soccer Footwear Tennis Footwear Revenue (USD Million)

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Basket ball Others Total

MARKET SHARE OF MAJOR PLAYERS IN INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET, 2011

India athletic apparel and footwear market is concentrated among few large players contributing nearly ~% to the overall athletic wear market in India in 2011. The market is led by Reebok which market is led by Reebok which accounted for a share of ~% in Indian athletic apparel and footwear market in 2011. Reebok is the market leader in India and it is the only country where the brand is ahead of both Adidas and Nike, which contribute nearly ~% and ~% in 2011. Figure: Market Share of Major Players in India Athletic Apparel and Footwear Market in Percentage (%), 2011
accounted for a share of ~% in Indian athletic apparel and footwear market in 2011, followed by Adidas accounting for nearly ~% of the market.

Reebok

Adidas

Puma

Nike

Fila

Others

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INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND FUTURE PROJECTIONS, 2013-2017
athletic apparel and footwear market in India is witnessing strong growth owing to an increasing young population, rising disposable incomes, which is leading to increase in consumption and rapid growth in organized retail of sports apparel and footwear The future of the athletic apparel market in India in the short run seems to be promising with the continual hosting of several international sports events Considering the huge potential of the athletic apparel market, it is estimated that in 2017, the market will grow by 19.8% to USD ~ million. The athletic footwear market in the country will reach USD ~ million by 2017 as compared to USD ~ million in 2012 Figure: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
1,800.0 1,600.0 1,400.0 1,200.0 USD Million 1,000.0 800.0 600.0 400.0 200.0 0.0 2013 2014 Atheltic Footwear 2015 Athletic Apparel 2016 2017

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