Professional Documents
Culture Documents
/ That was Slogan easy Low prices, guarante USP ed STP Office Segmen going t people Influence r and people from purchase departm ent of office
Target Group
Low prices for office supplies, electroni Position cs and ing furniture SWOT Analysis 1. Over 2,000 stores worldwid e in 26 countries .
2. Sells office machine s, promotio nal products , furniture , technolo gy and business services both in stores and online. 3. Staples do business exclusive ly with enterpris es in multiple Europea n countries as Staples Advanta ge. 4. More than 1,00,000 employe e worldwid e. 5. Creative advertisi ng and branding has enhance d its Strengt brand visibility h
1. Still hasnt made penetrati on into the emergin g economi es 2. Strong competit ion means market share is less compare d to Weakne global leaders ss 1. Global penetrati on into emergin g economi es 2. Incorpor ation of recycled content gives an edge over and above its competit or in a society.
Opportu nity
3. Better customer relations hip will help to achieve more Opportu market share. nity 1. Expansio n planning in offerings by Staples may dilute focus on core compete ncy 2. Intense competit ion 3. Changin g govt policies and regulatio ns on Threats FDIs Competition 1. WalMart 2. Office Max 3. Circuit Competi City Stores tors